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All Journal Journal of Education and Learning (EduLearn) Jurnal Manajemen Pendidikan Briliant: Jurnal Riset dan Konseptual Jurnal SOLMA Ideguru: Jurnal Karya Ilmiah Guru An-Nuha : Jurnal Pendidikan Islam Proceeding Biology Education Conference Khazanah: Jurnal Mahasiswa Jurnal Cerdik: Jurnal Pendidikan dan Pengajaran Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) International Journal of Learning Reformation in Elementary Education Journal of Pedagogy and Education Science Jurnal Genesis Indonesia Buletin Edukasi Indonesia Eduslamic: Jurnal Pendidikan Islam dan Keagamaan Contemporary Education and Community Engagement Jurnal Pengabdian Kepada Masyarakat (JP-MAS) Jurnal Ilmiah Guru Madrasah (JIGM) Wahana Islamika; Jurnal Studi Keislaman
Susilo, Mohamad Joko
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Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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URGENSI PENGGUNAAN BAHAN AJAR DIGITAL DALAM MENINGKATKAN MINAT BELAJAR SISWA DI SEKOLAH DASAR Irfa’i, Irfa’i; Susilo, Mohamad Joko
Jurnal Cerdik: Jurnal Pendidikan dan Pengajaran Vol. 5 No. 1 (2025): Jurnal Cerdik: Jurnal Pendidikan dan Pengajaran
Publisher : Jurusan Pendidikan Bahasa, Fakultas Ilmu Budaya, Universita Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jcerdik.2025.005.01.10

Abstract

Penelitian ini mengkaji urgensi pengembangan dan penggunaan bahan ajar digital dalam konteks pendidikan dasar. Tujuan utama penelitian ini adalah untuk menganalisis sejauh mana bahan ajar digital berperan penting dalam meningkatkan minat belajar siswa sekolah dasar di era transformasi pendidikan berbasis teknologi. Metode penelitian yang digunakan ialah studi kepustakaan (library research) dengan pendekatan kualitatif deskriptif melalui analisis konten terhadap berbagai literatur ilmiah yang relevan. Hasil penelitian menunjukkan bahwa bahan ajar digital memiliki keunggulan dalam memvisualisasikan konsep abstrak melalui integrasi elemen multimedia, seperti audio, video, gambar interaktif, dan animasi yang menarik. Penggunaan media digital terbukti mampu meningkatkan keterlibatan aktif, fokus belajar, serta motivasi intrinsik siswa dibandingkan bahan ajar konvensional yang bersifat statis. Selain itu, bahan ajar digital juga memungkinkan pembelajaran yang bersifat personalisasi dan kolaboratif sesuai kebutuhan siswa. Simpulan penelitian menegaskan bahwa digitalisasi bahan ajar merupakan langkah strategis untuk membangun ekosistem pembelajaran yang inovatif, dinamis, dan adaptif terhadap perkembangan teknologi. Keberhasilan implementasinya bergantung pada kemampuan literasi digital dan kreativitas guru dalam merancang serta mengelola media instruksional yang kontekstual dan berkelanjutan.
Implementasi Pendidikan Karakter Religius dalam Pembelajaran Pendidikan Agama Islam di Sekolah Dasar Negeri 08 Kikim Barat Meliani, Pipit; Susilo, Mohamad Joko
Jurnal Ilmiah Guru Madrasah Vol 4 No 2 (2025): Juli-Desember
Publisher : LaKaspia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69548/jigm.v4i2.92

Abstract

This study aims to analyze the implementation of religious character education in Islamic Religious Education (PAI) learning at the elementary school level, focusing on SDN 08 Kikim Barat. A descriptive qualitative approach was employed using observation, interviews, and documentation. The findings indicate that religious character education is implemented through the integration of religious values in PAI learning, teachers’ role modeling (uswah hasanah), and daily worship habituation. The main values developed include religiosity, discipline, and responsibility. Theoretically, the findings demonstrate the integration of modern character education theory proposed by Thomas Lickona with classical Islamic thought, particularly Al-Ghazali’s concept of tazkiyah al-nafs and Ibn Miskawaih’s moral habituation. The theological foundation of religious character formation refers to Qur’an Surah Luqman verse 17. This study also reveals a structural gap between value formation at school and the home environment due to limited parental involvement. Furthermore, a positive correlation is found between students’ religious character and their mastery of PAI learning. The study concludes that successful religious character education requires sustained synergy between schools and families
MODEL SIQRA (SCHOOL ISLAMIC QUR’AN REBRANDING APPROACH) DALAM REKONTRUKSI CITRA DAN IDENTITAS MADRASAH IBTIDAIYAH TARBIYATUS SIBYAN Hadi, Moh Syaikhol; Susilo, Mohamad Joko
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1545

Abstract

This study examines the reconstruction of institutional image and identity of an Islamic elementary school through the implementation of the SIQRA Model (School Islamic Qur’an Rebranding Approach) at MI Tarbiyatus Sibyan. The urgency of this research arises from declining public trust caused by institutional crises, weak institutional differentiation, and the lack of integration between branding strategies and Qur’anic values as the core identity of Islamic educational institutions. This study aims to analyze the implementation process of the SIQRA model and its implications for institutional image formation, identity reconstruction, and public trust in madrasah. A qualitative approach with a case study design was employed. Data were collected through in-depth interviews, participatory observation, and document analysis involving the principal, teachers, school committee, students, and community members. Data analysis followed an interactive model consisting of data reduction, data display, and conclusion drawing, with data validity ensured through triangulation. The findings reveal that the SIQRA model is effective in reconstructing the institutional image and identity of the madrasah by strengthening Qur’anic values as the core identity, applying transformational leadership, developing flagship Qur’an memorization programs, and optimizing public communication and digital branding.
MODEL BRANDING SMART-Q SEBAGAI PENGUATAN SDM MADRASAH BERKARAKTER QUR’ANI Muna, Rochmatul; Susilo, Mohamad Joko
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1550

Abstract

Madrasahs are expected to provide high-quality education while instilling Qur’anic values; however, in practice, there remains a gap between the ideal role of madrasahs and the actual conditions encountered in the field. MI Ma’arif Pijenan reflects this gap through limited facilities, declining student enrollment, and suboptimal quality of human resources, which have resulted in decreased public trust. To date, studies on madrasah quality improvement have generally positioned branding merely as an institutional promotional strategy, rather than as an integrated quality management system linked to human resource development and Qur’anic values. This study examines the implementation of SMART-Q branding (Spiritual, Moral, Academic, Relational, and Tahfidz Quality) as an effort to bridge this gap. The research employs a qualitative descriptive method with a case study approach. Data were collected through observation, interviews, documentation, and literature review, and analyzed using the Miles and Huberman model. The findings indicate that SMART-Q branding is able to strengthen madrasah quality holistically through the enhancement of spirituality, moral development, academic improvement, social relations, and the tahfidz program as a Qur’anic identity. The novelty of this study lies in conceptualizing branding as an integrated quality management system based on Qur’anic values, rather than merely as a promotional strategy
MODEL SMART RELIGIOUS SCHOOL (SRS) DALAM PENGUATAN CITRA SMA NEGERI 2 SLEMAN SEBAGAI SEKOLAH RELIGIUS, HUMANIS, DAN INOVATIF Safitri, Marcelina Via Hanadya; Susilo, Mohamad Joko
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1558

Abstract

This study aims to analyze the branding strategy of the Smart Religious School (SRS) Model in strengthening the image of SMA Negeri 2 Sleman as a religious, humanistic, and innovative school. This research employs a qualitative approach with a case study design to explore SMA Negeri 2 Sleman as a bounded system, allowing for an in-depth and context-rich understanding of the SRS Model as a school branding strategy. Data were collected through observation, documentation, and school digital media, which are considered sufficient to capture the conceptual implementation of the SRS Model. Data analysis was conducted using the interactive model by Miles and Huberman, including data reduction, data display, and conclusion drawing. The findings indicate that the SRS Model serves as an effective branding strategy by integrating multidimensional intelligence (technological, spiritual, social, and emotional), embedding religious values across the educational system, and promoting sustainable digital innovation. The implementation of the SRS Model through school policies, work programs, budgeting, religious digital learning, and continuous evaluation significantly strengthens SMA Negeri 2 Sleman’s distinctive identity, differentiating it from other public schools.
DIGITAL SPIRIT SIDOLUHUR (DSS) DALAM MEMBANGUN IDENTITAS DAN DAYA SAING SEKOLAH DESA Yusuf, Jaya Bhaharuddin; Susilo, Mohamad Joko
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1568

Abstract

Objective: The rapid development of digital technology requires rural schools not only to adapt to digital media but also to strengthen their institutional identity and competitiveness. This article aims to analyze and formulate the Digital Spirit approach as a digital empowerment model for strengthening rural school branding. This study employs a qualitative approach using a literature review method, examining relevant studies on digital literacy, educational branding, and school community empowerment. The findings indicate that the Digital Spirit approach emphasizes the integration of digital literacy development among school members, community participation, and the strategic use of digital media as a means of communicating school values and identity. This model promotes not only technical digital readiness but also the construction of an adaptive, participatory, and competitive image of rural schools. The study contributes a conceptual model for rural school branding based on digital empowerment that can be adapted by educational institutions in similar contexts.
SINERGI QURANI BERJEJAK SEBAGAI STRATEGI BRANDING SEKOLAH ISLAM BERBASIS NILAI Nisa, Kuntum Khairan; Susilo, Mohamad Joko
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1569

Abstract

One approach strategy that can be developed is the Synergy of Quranic Traces, namely a strategy that places the values ​​of the Quran as the foundation of school culture and educational management, while also being realized in real actions through religious habits, integration of values ​​in learning, exemplary behavior of educators, and social involvement. This study proposes Sinergi Qurani Berjejak as a value-based branding strategy for Islamic integrated schools by bridging the divide between internal Qur’anic value internalization and institutional branding practices. Using a qualitative library research approach with content analysis of recent literature on Islamic education management and value-based branding, the study finds that embedding Qur’anic values as the core of school culture through cross-curricular learning, teacher role modeling, and sustained community engagement strengthens institutional identity, builds public trust, and increases parental interest. The integration of spiritual cultivation, dakwah, and social contribution enhances the competitiveness of Islamic schools in the digital era. This study formulates a concise conceptual framework that positions Qur’anic values not only as moral foundations of education but also as strategic assets for sustainable, value-based school branding with measurable social impact.
BRANDING OMS (OPTIMALISASI MEDIA SOSIAL) SEBAGAI STRATEGI PENGUATAN NILAI KARAKTER, PRESTASI, DAN IDENTITAS SEKOLAH DI MAN 2 KLATEN Marulloh, Rama Putra Gema; Susilo, Mohamad Joko
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1589

Abstract

This study aims to analyze and formulate the concept of Branding OMS (Social Media Optimization) as a strategy for strengthening character values, academic and non-academic achievements, and school identity at MAN 2 Klaten. The research focuses on developing a strong, credible, and sustainable digital identity that enables the madrasah to be easily recognized, remembered, and trusted by the public through systematic and consistent social media management. This study employed a qualitative approach using library research. Data were collected from relevant literature, including books and scholarly journal articles on school branding, character education, and digital communication, as well as institutional documents such as brand audit results and SWOT analysis of MAN 2 Klaten. Data analysis was conducted using the Miles and Huberman model, which consists of data reduction, data display, and conclusion drawing and verification. The findings indicate that Branding OMS functions as a strategic instrument in representing Islamic character, discipline, and a culture of achievement through visual consistency, digital storytelling, and structured publication of achievements. Social media optimization is not merely a promotional tool but also serves as a medium for internalizing character values and strengthening school reputation.
MODEL SCHOOL BRANDING PUSMA GEMILANG MELALUI STRATEGI PEMASARAN DIGITAL DI SD NEGERI PUSMALANG Hikmah, Azzimatul; Susilo, Mohamad Joko
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1620

Abstract

This study aims to examine the PUSMA GEMILANG school branding model through digital marketing strategies at SD Negeri Pusmalang as an effort to strengthen school identity and competitiveness in the digital era. PUSMA GEMILANG represents a value-based branding concept encompassing Achievement, Excellence, Politeness, Independence, Adaptability, and Love of Learning as reflections of the school’s character and strengths. This research employed a qualitative approach using a library research method by analyzing relevant academic literature, journal articles, books, and online documents related to digital marketing, educational branding, and school promotion practices, including the social media activities of SD Negeri Pusmalang. Data were analyzed using content analysis through the stages of data reduction, data display, and conclusion drawing. The findings indicate that digital marketing strategies integrated with the values of PUSMA GEMILANG effectively build a strong, authentic, and consistent school image in the public sphere. The utilization of social media platforms, visual and multimedia content, personal branding of teachers and the principal, and digital interaction with parents has contributed to increased visibility, public trust, and community interest in the school. Therefore, the PUSMA GEMILANG branding model implemented through digital marketing serves not only as a promotional tool but also as a strategic approach to strengthening educational quality, school identity, and sustainable reputation at SD Negeri Pusmalang.
STRATEGI BRANDING SEKOLAH BERBASIS CERAH DALAM MENINGKATKAN DAYA TARIK CALON PESERTA DIDIK DI SDN GIRIPURNO 1 Hidayati, Umi Nurul; Susilo, Mohamad Joko
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1632

Abstract

This study analyzes the branding strategy of SDN Giripurno 1 through the "CERAH" concept (Intelligent, Religious, Adaptive, and Harmonious) to enhance its appeal amidst intense competition with private schools. The research focuses on how a public elementary school builds a distinct identity to address shifting public preferences that prioritize school image and graduate character. Using a descriptive qualitative approach with library research, data were gathered from internal documents, curriculum, and digital publications, then analyzed systematically. The results show that integrating CERAH values into internal, external, and experience branding strategies creates strong institutional differentiation. Consistent communication of these character values significantly boosted public trust and enrollment interest. The originality of this research lies in its exploration of value-based branding within a public school context, an area often overlooked in educational literature. Unlike previous studies focusing on physical facilities, this research demonstrates that the comprehensive institutionalization of character values serves as a strategic magnet, strengthening a school’s competitive position in the modern era.
Co-Authors Abdel Dayem, Fatimah Gamal Abdul Wahab Achiria, Siti Ahmad Asroni, Ahmad Alyan, Naufal Fadhil Muhammad Apsari, Dharmesti Azmi, Diinu Tsabitul Burhanuddin, Muh. Azhar Buwono, Mellani Putri Rahayu Dewantoro, Mohammad Hajar Edi Safitri Fadlilatulaila, Aiena Rissa Fikri, Abdul Fitria, Eny Hadi, Moh Syaikhol Hajar Dewantoro, Mohammad Hidayati, Umi Nurul Hikmah, Azzimatul Husnaini, M. Irfa’i, Irfa’i Junanah Junanah Junanah, Junanah M. Husnaini Mahmudah, Husna Makrifatul Madhani, Luluk Marulloh, Rama Putra Gema Meliani, Pipit Much. Fuad Saifuddin Muhammad Fuadi Mulyawati, Ismuningsih Muna, Rochmatul Nisa, Kuntum Khairan Nurfadhilah, Nada Nurwijayanti Safitri, Marcelina Via Hanadya Saputra, Muhamad Reza Sayidah, Rahma Diana Sepsiaji, Dhonawan Setiawan, Muhammad Nur SUTRISNO Yuliani, Beti Yuniawan, Agus Tri Yuningsih Yuningsih Yusuf, Jaya Bhaharuddin Zahra, Zaafarani Nabila