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MODEL SIQRA (SCHOOL ISLAMIC QUR’AN REBRANDING APPROACH) DALAM REKONTRUKSI CITRA DAN IDENTITAS MADRASAH IBTIDAIYAH TARBIYATUS SIBYAN Hadi, Moh Syaikhol; Susilo, Mohamad Joko
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1545

Abstract

This study examines the reconstruction of institutional image and identity of an Islamic elementary school through the implementation of the SIQRA Model (School Islamic Qur’an Rebranding Approach) at MI Tarbiyatus Sibyan. The urgency of this research arises from declining public trust caused by institutional crises, weak institutional differentiation, and the lack of integration between branding strategies and Qur’anic values as the core identity of Islamic educational institutions. This study aims to analyze the implementation process of the SIQRA model and its implications for institutional image formation, identity reconstruction, and public trust in madrasah. A qualitative approach with a case study design was employed. Data were collected through in-depth interviews, participatory observation, and document analysis involving the principal, teachers, school committee, students, and community members. Data analysis followed an interactive model consisting of data reduction, data display, and conclusion drawing, with data validity ensured through triangulation. The findings reveal that the SIQRA model is effective in reconstructing the institutional image and identity of the madrasah by strengthening Qur’anic values as the core identity, applying transformational leadership, developing flagship Qur’an memorization programs, and optimizing public communication and digital branding.
Strategi Branding melalui Program Yaumul Qur’an sebagai Upaya Meningkatkan Kualitas Sekolah Zahra, Zaafarani Nabila; Susilo, Mohamad Joko
An-Nuha Vol 6 No 1 (2026): Islamic Education
Publisher : Prodi Pendidikan Keagamaan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/annuha.v6i1.909

Abstract

This study examines the role of the Yaumul Qur’an Program as a branding strategy to enhance the quality and public image of SDIT Al-Fahmi. In the context of increasing competition among Islamic primary schools, educational branding is no longer limited to visual promotion but must be rooted in authentic educational practices. This research aims to analyze how Yaumul Qur’an contributes to institutional image building, students’ Qur’anic competence, and parental trust. Using a qualitative case study approach, data were collected through observation, in-depth interviews with school leaders and Qur’an coordinators, and documentation analysis. The findings reveal that the program strengthens students’ engagement with the Qur’an, improves memorization and recitation skills, and fosters positive parental perceptions toward the school. Moreover, Yaumul Qur’an functions as a value-based branding strategy that integrates religious habituation with institutional reputation. The study concludes that Qur’an-centered programs can serve as sustainable and distinctive branding strategies for Islamic educational institutions.
Model TPACK dalam Kolaborasi Canva Creator dan Guru dalam Pengembangan Media Pembelajaran Setiawan, Muhammad Nur; Susilo, Mohamad Joko
Wahana Islamika Jurnal Studi Keislaman Vol. 12 No. 1 (2026): Wahana Islamika: Jurnal Studi Keislaman
Publisher : Institut Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/k184q971

Abstract

In the digital era, teachers are required to present innovative learning media, yet they are often constrained by time limitations and technical design skills. This study aims to analyze the implementation of the TPACK model in the collaboration between teachers and Canva Creators at Studio Kreasi Cantik, Magelang, as a solution for developing effective learning media. This research employs a qualitative case study approach. Data were collected through observations of the collaboration process and the utilization of secondary data from the designer performance monitoring information system to measure the effectiveness of media production. The results indicate that the collaboration operates systematically through the integration of three TPACK components: (1) Technological Knowledge is reflected in the creators' mastery of the Canva platform, supported by a quality monitoring system; (2) Pedagogical Knowledge is implemented through the adaptation of designs to teachers' instructional strategies; and (3) Content Knowledge is maintained through a validation process of religious material accuracy by the teachers. The high utility of the studio’s digital assets (over 15,000 followers) proves that this collaboration model provides significant value to educators. Finally, The synergy between technology practitioners and teachers is capable of creating a modern learning ecosystem without compromising the quality of the material substance.
Friendly Teaching Approaches and Teacher–Student Interactions in Islamic Education at Darul Qur’an Mafaza Zaidan, Muchlis; Susilo, Mohamad Joko
Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Vol 17, No 2 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/paedagoria.v17i2.37569

Abstract

Education in the pesantren environment is not solely oriented toward the transmission of Islamic knowledge, but also places strong emphasis on the cultivation of adab, character formation, and the development of educational relationships between ustadz and santri. Although attention to warm and dialogical interactions has increased, empirical research on friendly teaching in pesantren is still limited. This study therefore examines its implementation in Islamic Religious Education at Pesantren Darul Qur’an Mafaza, focusing on practices, teachers’ strategies, and students’ perceptions . The focus of the analysis includes the various practices applied in the learning process, the pedagogical strategies employed by teachers, and students’ perceptions of the educational relationships that develop both inside and outside the classroom. The research adopts a qualitative approach with a case study design. Data were collected through classroom observations, in-depth interviews with PAI teachers, students, and pesantren leaders, as well as an analysis of relevant documentation. The collected data were then analyzed thematically through stages of data reduction, data presentation, and conclusion drawing. The findings indicate that the friendly teaching approach at Pesantren Darul Qur’an Mafaza is manifested through the use of polite and respectful language, dialogical communication, the provision of open spaces for questioning, and personal mentoring that remains grounded in adab and the pedagogical authority of the ustadz. Teaching strategies emphasize a balance between firmness and emotional warmth, both in formal learning activities and in informal interactions. Students perceive this approach as creating a comfortable, non-threatening learning atmosphere that encourages them to participate actively. At the institutional level, these practices are reinforced by the pesantren culture, which positions role modeling and harmonious relationships as fundamental pillars of education. The novelty of this study lies in conceptualizing the friendly teaching approach within the pesantren context as a pedagogical practice rooted in the values of ta’dib, rahmah, and ta‘līm bi al-rifq, rather than merely as an adaptation of Western humanistic pedagogy. These findings affirm that relational warmth and the reinforcement of adab are not contradictory elements; instead, they mutually reinforce one another in fostering Islamic Religious Education that is humanistic, meaningful, and contextually grounded.
The Branding Strategy of the "Shobat" Program as a Differentiator for Integrated Islamic Schools: A Case Study of Islamic Junior Highschool Abdurrofi, Muhammad Thorif; Susilo, Mohamad Joko
JDMP (Jurnal Dinamika Manajemen Pendidikan) Vol. 10 No. 2 (2026): Volume 10, Nomor 2, April 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdmp.v10n2.p159-168

Abstract

Integrated Islamic education branding has become an essential strategy for enhancing the competitiveness of educational institutions amid growing competition. This study examines the branding strategy of the SHOBAT program (Sholih dan Berprestasi Terpadu) in shaping the institutional image of an Islamic Junior Highschool in Yogyakarta as a leading Islamic school. A qualitative descriptive approach was utilized, involving data collection through interviews with nine informants, observations, and documentation. The findings reveal that the branding strategy was implemented across three main dimensions: internal branding, focused on internalizing Islamic values and enhancing teacher competence; external branding, through digital media and strategic partnerships; and reinforcing the SHOBAT program, which integrates piety, academic excellence, and 21st-century skills. This approach has led to increased public trust, stakeholder loyalty, and greater appeal to prospective students. The research contributes to the theoretical development of branding in integrated Islamic education and provides practical insights for other Islamic schools aiming to differentiate themselves through distinctive programs.
STRATEGI TATUM MENJADI KARAKTERISTIK PEMBINAAN KARAKTER GURU DI SMP IT AL KHAIR KALIMANTAN SELATAN Noor Khalisatur Rahmah AR; Susilo, Mohamad Joko
Jurnal Ilmu Pendidikan dan Budaya Vol 6 No 1 (2026): Journal of Education and Culture (JEaC)
Publisher : LPPM UNiversitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/r9e88z37

Abstract

The TATUM strategy (Talaqqi, Tarbiyah, Ukhuwah, and Mentoring) is a distinctive development model implemented at SMP IT Al Khair, South Kalimantan, which plays a vital role in strengthening teachers’ character while serving as a form of school branding based on Islamic values. This study aims to describe how the implementation of TATUM shapes professional, integrity-driven, and religious teachers who represent the school’s positive image. This research employs a library research method with a descriptive qualitative approach, where data were collected from relevant books, journals, and scientific articles and analyzed using content analysis. The findings reveal that the TATUM strategy functions as a medium for enhancing teachers’ spiritual and professional development through talaqqi and tarbiyah, strengthening solidarity through ukhuwah, and fostering integrity through mentoring activities. With consistent implementation, this strategy successfully builds a religious, collaborative, and quality-oriented school culture while reinforcing the image of SMP IT Al Khair as an integrated Islamic institution that is excellent and characterized by strong moral values