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ANALISIS SWOT SEBAGAI STRATEGI PENGEMBANGAN USAHA PRODUKSI TEH HERBAL ALAMI DAUN KELOR (Moringa oleifera) CV. ATLANTIC, ACEH UTARA Yani, Risma; Mastuti, Rini; Gustiana, Cut
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10418

Abstract

The aim of this study was to identify the important factors that influence the development of a natural herbal tea production business from Moringa oleifera leaves in Tanjung Ara Village, Tanah Jambo Aye District, North Aceh District. This study uses the case study method, with a focus on SWOT analysis, to find different business development strategies. Five key respondents were selected to provide input on internal and external strategic factors that influence business development. According to the results of the study, the alternative SO strategy obtained the highest score and was suggested as the best strategy that is feasible to apply in the development of natural herbal tea production of Moringa leaves.
Faktor-Faktor Yang Mempengaruhi Sikap Pemuda Terhadap Pekerjaan di Bidang Pertanian di Desa Selamat, Kecamatan Tenggulun, Kabupaten Aceh Tamiang Safrida, Turti; Gustiana, Cut; Rozalina
Jurnal Penelitian Agrisamudra Vol 12 No 1 (2025): Jurnal Penelitian Agrisamudra
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jpas.v12i1.12721

Abstract

This study aims to find out what factors affect the attitude of youth towards work in agriculture in Selamat Village, Tenggulun District, Aceh Tamiang Regency. This type of research is a quantitative type. The population of this study is the youth of Selamat Village with the sampling technique used, namely the simple random sampling technique. The questionnaire measurement scale uses a likert scale that has been tested for validity and reliability. The data was processed using the help of 1BM Statistics 23 software using multiple linear regression analysis. The results of the study showed that the t-test carried out proved: 1) there was a negative and significant influence of age on youth attitudes towards jobs in agriculture (tcount -2,345 ttable > 1,688 and significance 0.025 < 0.050), 2) there was a positive and significant influence of formal education on youth attitudes towards work in agriculture (tcount 2,935 > ttable 1.688 and significant 0.006 < 0.050), 3) there was a positive and significant influence of land area on youth attitudes towards work in agriculture (tcount 7.768 > ttable 1.688 and significant 0.000 < 0.05), 4) there was a positive and significant influence of work socialization on youth attitudes towards work in agriculture (tcount 2.517 ttable 1.688 and significant 0.016 < 0.000), 5) there was an insignificant influence of information access on youth attitudes towards work in agriculture (tcount 0.435 < ttable 1.688 and significance 0.666 > 0.005). Meanwhile, the adjusted r square shows that the joint results between the variables tied to this study are 66.7% and the remaining 33.3% of the increase is influenced by other variables or factors that are not explained by this thesis research.
Analisis Risiko Usahatani Kelapa Sawit Rakyat Di Kampung Selamat Kecamatan Tenggulun Kabupaten Aceh Tamiang Kurniawan, Toti Sindra; Jamil, Muhammad; Gustiana, Cut
JURNAL AGRIMANSION Vol 26 No 2 (2025): Jurnal Agrimansion Agustus 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i2.1811

Abstract

Salah satu komoditas unggulan yang ada di Indonesia adalah kelapa sawit, yang memberikan kontribusi besar terhadap devisa negara. Namun, produktivitas perkebunan rakyat seringkali tertinggal dibandingkan dengan perkebunan besar, terutama akibat risiko produksi, biaya, dan pendapatan yang tinggi. Penelitian ini bertujuan untuk menganalisis risiko usahatani kelapa sawit rakyat di Kampung Selamat, Kecamatan Tenggulun, Kabupaten Aceh Tamiang. Kajian ini dilakukan dengan pendekatan deskriptif kualitatif untuk menilai risiko produksi, biaya, dan pendapatan yang dihadapi petani kelapa sawit rakyat. Data dikumpulkan melalui survei kepada 88 responden yang dipilih menggunakan metode simple random sampling. Analisis data mencakup perhitungan koefisien variasi (CV) untuk menentukan tingkat risiko serta analisis pendapatan untuk mengevaluasi keuntungan usahatani. Hasil penelitian menunjukkan bahwa petani menghadapi risiko produksi yang moderat dengan variasi yang dipengaruhi oleh fluktuasi hasil panen dan harga. Risiko biaya muncul akibat ketergantungan pada input produksi, seperti pupuk dan pestisida, sedangkan risiko pendapatan disebabkan oleh ketidakpastian harga pasar. Penelitian ini juga menemukan bahwa meskipun ada risiko, usahatani kelapa sawit rakyat di Kampung Selamat tetap memberikan keuntungan dengan rata-rata R/C ratio di atas 1, yang menunjukkan usaha ini layak secara finansial. Temuan ini menggaris bawahi pentingnya strategi mitigasi risiko melalui optimalisasi penggunaan input produksi dan diversifikasi pendapatan petani. Selain itu, dukungan kebijakan dan program pemerintah seperti Peremajaan Sawit Rakyat (PSR) serta penerapan standar keberlanjutan, seperti ISPO, dapat meningkatkan produktivitas dan efisiensi usahatani. Penelitian ini diharapkan memberikan kontribusi terhadap pengembangan kebijakan agribisnis dan perencanaan strategis di sektor perkebunan kelapa sawit rakyat.
Diseminasi Teknik Artificial Breeding Ikan Air Tawar pada Masyarakat Desa Bukut Kabupaten Gayo Lues AS, Agus Putra; Gustiana, Cut; Fairus, Fairus; Junita, Afrah
Rengganis Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): November 2025
Publisher : Pendidikan Matematika, FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/rengganis.v5i2.748

Abstract

Freshwater fish farming is one of the economic potentials that can be developed to improve the welfare of rural communities. Bukut Village has great natural resource potential in the freshwater fisheries sector because it is surrounded by clean and clear rivers. However, there are several main problems that hinder the development of freshwater fish farming in this area, namely: 1) Limited knowledge and technology of freshwater fish hatchery, and 2) Limited availability and quality of freshwater fish seeds. The purpose of this Community Service is to educate the community about artificial breeding techniques through socialization and training or direct practice on how to carry out artificial breeding on freshwater fish to increase the number of freshwater fish seed production and community turnover. The community service method is carried out by dissemination through socialization to increase understanding of good and effective freshwater fish farming, training in artificial breeding techniques from selecting broodstock to hatching eggs, and mentoring. The community service partners are 15 people from the Bukut Village community, Terangun Gayo Lues District. The results of the community service showed that 85% of partners experienced increased knowledge about artificial breeding, 89% of partners understood how to select good broodstock for spawning, 84% of partners understood spawning methods, 83% of partners understood larval maintenance techniques, and 63% of partners' income increased.
Mrs. Pipin Salted Fish Processing Business Development Strategy In The Back Market Village Sibolga City District Panggabean, Windy Fransiska; Gustiana, Cut; Mahyuddin, Thursina
AGRIBUSINESS JOURNAL Vol. 17 No. 2 (2023): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v17i2.34649

Abstract

The purpose of this research is to analyze internal and external environmental factors that affect the development of the salted fish business in the salted fish processing business of Mrs. Pipin and formulate alternative strategies that can be applied in the business. This research was conducted in the Back market village sibolga city district north sumatera. The method used is a case study method. The determination of the sample in this study is the owner and manager of the salted fish business in the salted fish processing business in the salted fish processing business, Mrs. Pipn in the Back Market Village Sibolga City District North Sumatera. Respondents in the study consisted of 5 key stores. The analysis method used in this study is SWOT and QSPM analysis. The results of the study based on the QSPM analysis obtained the priority of the main strategy in this study is expanding strategic business locations so that good quality products get enough raw materials by collaborating with suppliers in improving the family economy and opening job opportunities for the surrounding community.
MARKETING MIX ON TUAHTA FARM LIVESTOCK BUSINESS IN PAYA BUJOK SEULEUMAK VILLAGE, LANGSA BARO DISTRICT, LANGSA CITY Puspita, Hilda; Gustiana, Cut; Basriwijaya, Kiagus Muhammad Zain
AGRIBUSINESS JOURNAL Vol. 18 No. 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.39339

Abstract

This study analyzed the marketing mix of the Tuahta Farm livestock business in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. Observation, interviews, and direct questionnaires with respondents obtained primary data. In this study, the informant owned Tuahta Farm in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. The sampling technique in this study uses the case study method. The data analysis used was descriptive qualitative. The results showed that: 1) The product mix for various products is less varied, for design is still the same as product design in general; 2) Price mix and payment methods are less diverse. 3) Promotion mix: Promotional activities have not gone well, so you should make a clear advertising strategy. 4) The distribution mix is already good compared to the product, price, and promotion mix.
PELATIHAN KUKIS KELOR SEBAGAI UPAYA MITIGASI KELUARGA BERESIKO STANTING Mastuti, Rini; Fuad, Muhammad; Gustiana, Cut; Bahri, Syamsul; Achmad, Adnan
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 11 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i11.4793-4803

Abstract

Stunting merupakan masalah kesehatan masyarakat yang serius, dengan dampak jangka panjang yang signifikan terhadap pertumbuhan dan perkembangan anak. Di Kabupaten Aceh Tamiang, angka stunting masih tinggi, mencapai 27,4% pada tahun 2023. Tujuan dilaksanakan pengabdian ini adalah meningkatkan pengetahuan dan kemampuan ibu-ibu dalam meningkatkan gizi anak balita dengan pemberian makanan pendamping berupa kukis kelor sebagai upaya mitigasi keluarga beresiko stanting. Mitra kegiatan pengabdian adalah KWT Citra Karsa yang beranggotakan 20 orang ibu-ibu rumah tangga. Metode pengabdian yang digunakan adalah Participatory Rural Appraisal (PRA), pendampingan, serta monitoring dan evaluasi. Hasil pelatihan menunjukkan peningkatan kemampuan peserta hingga 89% dalam mempraktikkan pembuatan kukis kelor. Produksi kukis sehat mencapai 4 toples/keluarga/bulan. Pendampingan lanjutan sangat dibutuhkan sehingga dampak dari kukis sehat menggunakan bahan kelor ini bisa dirasakan oleh masyarakat (keluarga) di Desa Benua Raja, Kecamatan Rantau Kabupaten Aceh Tamiang. 
PENGEMBANGAN USAHA UMKM DODOL PULUT WIZZA MELALUI PENINGKATAN KAPASITAS PRODUKSI, INOVASI PRODUK DAN PENGEMASAN Komariyah, Siti; Alham, Fiddini; Marnita, Yenni; Gustiana, Cut
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1224

Abstract

Dodol Wizza is an MSME (micro, small and medium enterprise) which is engaged in making original dodol pulut (sticky rice). This MSME has several problems, including limited production frequency, products that do not vary and packaging that is less effective. For this problem, the service team provided a solution as an effort to develop Dodol Pulut Wizza MSMEs. The solutions offered to partners include a program to increase production frequency through the procurement of small capacity dodol making pans, as well as product and packaging innovation. From the two programs offered as a solution to partner problems, partners are now producing dodol at least once a month, whereas previously it was only once or twice a year. Mitra also has two variants of dodol, namely original dodol and sesame dodol as well as two packaging variations, namely 500 g packaging priced at 35 thousand rupiah and ready-to-eat packaging priced at 15 thousand rupiah.
Pembuatan Palm Zuiker (Gula Semut) Standar Ekspor Di Kecamatan Rantau Aceh Tamiang Hanisah, Hanisah; Ridha, Risky; Saputra, Iwan; Basriwijaya, Kiagus Muhammad Zain; Anzitha, Silvia; Juanda, Boy Riza; Gustiana, Cut; Zulhilmi, Zulhilmi
Jurnal Masyarakat Madani Indonesia Vol. 3 No. 4 (2024): November
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/8zxqsb39

Abstract

Gula semut dibuat dari nira pohon aren dan merupakan gula merah versi bubuk yang akrab disebut gula merah kristal. Disebut gula semut karena bentuknya mirip rumah semut yang bersarang di tanah. Pohon ini termasuk dalam jenis tumbuhan palmae (Palm Sugar atau Palm Zuiker). Gula semut menjadi makin popular di dunia, terutama negara-negara maju seperti Eropa dan Jepang. Pengolahan usaha rumah tangga gula aren sudah lama dilaksanakan di Kecamatan Rantau Kabupaten Aceh Tamiang. Motode pengabdian kepada masyarakat (PKM) ini dilakukan melalui beberapa tahapan meliputi: 1) Survey persiapan, 2) Pelaksanaan pelatihan (sosialisasi, demontrasi dan pemberian alat kepada mitra), 3) Monitoring dan evaluasi untuk mengetahui keberlanjutan program. Tujuan PKM yang akan dilaksanakan adalah melatih pengrajin gula aren memproduksi alternatif produk gula aren tidak hanya dalam bentuk gula merah tetapi juga menjadi gula semut (remah). Terdapat fenomena pengunjung kafe dan warung kopi terutama penikmat minuman kopi di Aceh, sudah mulai bergeser dari pemanis gula pasir tebu menjadi gula aren. Peluang pasar terbuka lebar disebabkan gula semut yang diproduksi dengan kualitas baik dalam kemasan sachet serta botolan. Kegiatan PKM ini dapat meningkatkan pengetahuan dan keterampilan pengrajin sehingga dapat memproduksi gula semut dengan kualitas baik, pengemasan yang modern hingga kepemasaran yang efisien serta memperoleh keuntungan yang layak
Analisis Faktor yang Mempengaruhi Produktivitas Tenaga Kerja Pemanen Kelapa Sawit Sitio, Mita Puspita Sari; Saragih, Faoeza Hafiz; Gustiana, Cut
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 8, No 1 (2026): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JANUARI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v8i1.6703

Abstract

This study aims to determine the effect of wages, work experience, age, and harvest premiums on the productivity of oil palm harvesters at PTPN IV Regional VI North Julok Rayeuk Plantation, East Aceh. This study was conducted at the North Julok Rayeuk Plantation, East Aceh. The sampling technique used was the random sampling technique with a sample of 35 harvest employees at PTPN IV Regional VI North Julok Rayeuk Plantation, East Aceh. The data used in this study comprises both primary and secondary data. The data analysis method used in this study is multiple linear regression analysis. The results of the study indicate that simultaneously, there is an influence of wages, work experience, age, and harvest premiums on the productivity of oil palm harvesters. Partially, the work experience variable does not affect the productivity of oil palm harvesters, while the variables of wages, age, and harvest premiums have a significant effect on the productivity of oil palm harvesters at PTPN IV Regional VI North Julok Rayeuk Plantation, East Aceh.