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gustiana, cut
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Analysis of Determinants of Consumer Demand for Shallots (Allium cepa L.) in Langsa City Safrizal, Safrizal; Gustiana, Cut; Isma, M. Fauzan; Mahdi, Saiful; Hadisugelar, Danar
Serambi Journal of Agricultural Technology Vol 7, No 2 (2025): Desember
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/sjat.v7i2.9889

Abstract

 Shallots (Allium cepa, L) are one of the main horticultural commodities consumed by the Indonesian people as a spice for cooking and traditional medicine. The demand for shallots has increased as the population has increased, but its availability in the market often fluctuates due to seasonal factors, pests, and production constraints that cause price volatility. This study aims to analyze the factors that affect the demand for shallots in Langsa City, focusing on three main variables: price, income, and consumer taste. The research method uses a quantitative approach with survey techniques and multiple linear regression analysis. The results of the study show that price has a negative influence on demand, consumer taste has a significant positive effect, while income has no effect on demand for shallots. This research provides insight for the government in setting policies to stabilize the price and supply of shallots in Indonesia.
DIVERSIFIKASI LIMBAH LIDI KELAPA SAWIT SEBAGAI INCOME GENERATING PADA KWT MUSARA GAYO ACEH TAMIANG Adnan, Adnan; Suwardi, Adi Bejo; Baihaqi, Baihaqi; Rosmaiti, Rosmaiti; Sutrisno, Imam Hadi; Gustiana, Cut; Anzhita, Silvia
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 1 (2025): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i1.27843

Abstract

Abstrak: Pengabdian kepada masyarakat (PKM) ini bertujuan untuk memperkenalkan diversifikasi limbah lidi kelapa sawit menjadi aneka produk kerajinan tangan bernilai ekonomis kepada 25 anggota kelompok Wanita tani Musara Gayo desa batu bedulang dalam rangka meningkatkan income generating bagi anggota kelompok. sekaligus meningkatkan kemampuan praktis dalam menciptakan aneka produk kerajinan tangan berbahan lidi sawit, Metode yang digunakan adalah participatory action research dan transfer teknologi melalui serangkaian tahapan kegiatan antaranya koordinasi, sosialisasi, pelaksanaan kegiatan, serta monitoring dan evaluasi. ..Seluruh tahapan kegiatan yang dilakukan terangkum melalui lembar posttest dimana 10 anggota kelompok (40%) mengetahui teknik perautan lidi sawit yang baik, 8 anggota kelompok (35%) sangat mengetahui teknik akhir mengkilatkan produk, 18 angota kelompok (72%) mengetahui teknik pembuatan bagian bawah produk,16 anggota kelompok (66%) cukup mengetahui berapa jenis produk kerajinan yang dihasilkan, 5 anggota kelompok (23%) mengetahui peralatan yang digunakan selama masa produksi, Disimpulkan bahwa 46,3% anggota kelompok mengetahui materi pemilihan dan pengumpulan bahan baku dan 54,5% anggota kelompok mengetahui materi pelembutan dan pemrosesan lidi sawit. Hal ini memperlihatkan bahwa diversifikasi produk limbah lidi sawit sangat membantu mitra dalam mempercepat dan memberikan nilai tambah ekonomis bagi anggota kelompok.Abstract: This community service (PKM) aims to introduce the diversification of oil palm leaf waste into various economically valuable handmade craft products to 25 members of the Musara Gayo women's farmer group at Batu Bedulang Village, in order to increase income generation for group members, while simultaneously enhancing practical skills in creating various craft products made from palm leaf sticks. The methods used are participatory action research and technology transfer through a series of activities, including coordination, socialization, implementation, as well as monitoring and evaluation. All stages of the activities are summarized through a post-test sheet, where 10 group members (40%) are familiar with the proper technique for shaving palm leaf sticks, 8 members (35%) are very familiar with the technique for polishing the final product, 18 members (72%) are familiar with the technique for making the bottom part of the product, 16 members (66%) are sufficiently familiar with the types of craft products produced, and 5 members (23%) are familiar with the equipment used during the production process. It is concluded that 46.3% of group members understand the material for selecting and gathering raw materials, and 54.5% of group members understand the material for softening and processing palm leaf sticks. This shows that the diversification of oil palm leaf waste products greatly helps partners in accelerating and providing economic added value for group members.
INOVASI TEKNOLOGI DALAM PRODUKSI DAN PEMASARAN IKAN ASIN GULAMA UNTUK MENGATASI KEMISKINAN PADA POKLAHSAR "RIZKI” ACEH TAMIANG Andiny, Puti; Gustiana, Cut; Fitria, Liza; Fairus, Fairus; Junita, Afrah; AS, Agus Putra
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34521

Abstract

Abstrak: Aceh Tamiang memiliki potensi perikanan yang besar, namun sebagian masyarakat, termasuk Poklahsar “Rizki” masih menghadapi kemiskinan akibat rendahnya pendapatan, manajemen produksi yang kurang higienis, keterbatasan teknologi, strategi pemasaran yang belum efektif, ketiadaan legalitas produk, serta pencatatan keuangan yang tidak terdokumentasi. Tujuan pengabdian ini untuk meningkatkan pemahaman dan keterampilan tata kelola produksi melalui inovasi teknologi, optimalisasi pemasaran digital, dan pencatatan keuangan secara otentik agar pendapatan mitra meningkat. Mitra pengabdian Poklahsar “Rizki” berjumlah 13 orang berlokasi di Kampung Sungai Kuruk III Kecamatan Seruway Kabupaten Aceh Tamiang. Metode pelaksanaan menggunakan pendekatan partisipatif melalui sosialisasi, penyuluhan, pelatihan, workshop, dan pendampingan. Evaluasi dilakukan pada saat pelaksanaan dan pasca pengabdian melalui kuesioner, lalu dianalisis dengan menghitung persentase rataan tiap jawaban, dengan kriteria keberhasilan ≥70%. Hasilnya menunjukkan peningkatan, 97% mitra puas, 86% lebih sadar pentingnya higienitas, 87% meningkat keterampilan pemasaran, 80% meningkat kualitas produk, 72% peningkatan omzet, 75% laba usaha, serta keberhasilan memperoleh NIB, PIRT, dan sertifikat halal. Program ini berhasil memperkuat kapasitas mitra dan mendukung pengentasan kemiskinan berbasis perikanan berkelanjutan.Abstract: Aceh Tamiang has great fisheries potential, but some communities, including the "Rizki" Community Group (Poklahsar), still face poverty due to low income, unhygienic production management, limited technology, ineffective marketing strategies, lack of product legality, and undocumented financial records. The purpose of this community service is to improve understanding and skills in production governance through technological innovation, digital marketing optimization, and authentic financial records to increase partner income. The "Rizki" Community Group service partners number 13 people located in Sungai Kuruk III Village, Seruway District, Aceh Tamiang Regency. The implementation method uses a participatory approach through socialization, counseling, training, workshops, and mentoring. Evaluation is carried out during and after the service implementation through questionnaires, then analyzed by calculating the average percentage of each answer, with a success criterion of >70%. The results showed improvements: 97% of partners were satisfied, 86% were more aware of the importance of hygiene, 87% improved marketing skills, 80% improved product quality, 72% increased turnover, 75% increased operating profits, and successful acquisition of NIB, PIRT, and halal certification. This program successfully strengthened partner capacity and supported sustainable fisheries-based poverty alleviation. 
Co-Authors Achmad, Adnan Adi Bejo Suwardi Adnan Adnan Afrah Junita Agus Putra AS Alham, Fiddini Andiny, Puti Anzhita, Silvia anzitha, silvia Azmi, Iraldi Randika Basriwijaya, K.M.Z. Basriwijaya, Kiagus Muhammad Zain Danar Hadisugelar Desy Pratiwi Dwica, Tiara Egya Fairus, Fairus Hanisah Hanisah, Hanisah Isma, M. Fauzan Juanda, Boy Riza Kurniawan, Toti Sindra Lestari, Sindi Indah Lisna Triana, Lisna Liza Fitria, Liza Mahyuddin, Thursina Marnita, Yenni Muhammad Fuad Muhammad JAMIL Panggabean, Windy Fransiska Puspita, Hilda Putri, Suhaida Ridha, Risky Rini Mastuti Rosmaiti, Rosmaiti Rozalina, Rozalina Rozalina Safrida, Turti Safrizal Safrizal Saiful Mahdi Saputra, Iwan Saragih, M.Sc, Faoeza Hafiz Siti Komariyah Sitio, Mita Puspita Sari Sutrisno, Imam Hadi Syamsul Bahri Yani, Risma Zulhilmi, Zulhilmi