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All Journal Jurnal Pengabdian Dharma Laksana Budimas : Jurnal Pengabdian Masyarakat Jurnal Darma Agung Reswara: Jurnal Pengabdian Kepada Masyarakat CENDEKIA : Jurnal Ilmu Pengetahuan Journal of Economics Research and Policy Studies Journal of Applied Agricultural Science and Technology Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Fitriyani, Zenita Afifah
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENYULUHAN ONLINE MARKETING DALAM UPAYA KETAHANAN EKONOMI MELALUI PENJUALAN UDENG DI KELURAHAN BLOOTO KOTA MOJOKERTO Fitriyani, Zenita Afifah; Dewianawati, Dwi; Permatasari, Oktaviani; Budiyanto, Fajar; Alam, Megawati Citra
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v5i1.3692

Abstract

Perkembangan dunia digital saat ini menjadi hal penting dalam dunia bisnis, karena aktivitas komunikasi dengan menggunakan jaringan internet menjadi bagian dari gaya hidup masyarakat, sehingga suatu usaha dituntut untuk menjual produknya secara online, salah satunya adalah UMKM Udeng. Namun permasalahan yang terjadi adalah pelaku usaha yang masih belum memahami tentang penjualan online, padahal kemajuan teknologi saat ini menuntut pelaku usaha untuk dapat menjual produknya dengan menggunakan media online marketing, sehingga tujuan dari pengabdian masyarakat ini adalah melakukan penyuluhan online marketing untuk meningkatkan penjualan produk Udeng. Metode yang digunakan yaitu terdiri dari tiga fase antara lain fase persiapan, fase pelaksanaan, dan fase evaluasi. Adapun hasil pengabdian masyarakat ini yaitu pada fase persiapan dilakukan observasi dan wawancara untuk menggali informasi tentang permasalahan yang dihadapi oleh pelaku UMKM Udeng. Pada fase pelaksanaan dilakukan penyuluhan dan diskusi untuk memberikan pemahaman mengenai pentingnya online marketing dan cara mempromosikan produk melalui online marketing. Kegiatan Pengabdian Masyarakat ini diharapkan dapat memberikan wawasan dan peluang yang berpotensi dalam meningkatkan penjualan Udeng
The Effect of Pesticide Residues on Environmental Quality in the Kromong II Watershed, Pacet District, Mojokerto Regency Putra, Dimas Ganda Permana; Fitriyani, Zenita Afifah; Ardiyanto, Fahrur Rijal; Dewi, Yuni Rosita; Khusumawati, Titik; Alfarisy, Fariz Kustiawan; Novita, Mega Darmi; Soesanto, Soesanto
Journal of Applied Agricultural Science and Technology Vol. 9 No. 2 (2025): Journal of Applied Agricultural Science and Technology
Publisher : Green Engineering Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55043/jaast.v9i2.348

Abstract

The river basin serves multiple ecological and socio-economic functions for the local community, particularly the Kromong II Watershed in Pacet District. A major issue in the upstream area of the watershed is the use of pesticides by local residents in agricultural land management. Excessive pesticide use leads to significant environmental residue accumulation. This study aimed to assess pesticide residue levels, evaluate the quality of irrigation water and soil fertility in rice fields, and map polluted locations using the ArcGIS 10.3 remote sensing application. The analysis was conducted at three designated research sites: Stations I, II, and III. Biochemical Oxygen Demand (BOD) was analyzed using the SNI 6989.72:2009 standard, while Chemical Oxygen Demand (COD) was measured following the SNI 6989.2029 method at the Mojokerto Regency Environmental Agency (DLH) Laboratory. Soil organic carbon (C-organic) was analyzed using the IKP-208 Organic Carbon Test, and total nitrogen (Total N) was determined through spectrophotometric analysis at the PT Graha Mutu Persada Laboratory. Metomil was analyzed using the Liquid Chromatography–Mass Spectrometry (LC-MS) method, while Profenofos was analyzed using Gas Chromatography–Mass Spectrometry (GC-MS). The study found that the highest levels of BOD and COD were recorded at Station III, with values of 11.4 mg/L and 28.6 mg/L, respectively. The highest total nitrogen (Total N) concentration was observed at Station I, measuring 0.14%, while the highest soil organic carbon (C-organic) content was found at Station III, at 7.87%. The LC-MS analysis of methomyl residues showed the highest concentration at Station III, with a value of 0.002 mg/L in irrigation water samples. Similarly, the GC-MS analysis of Profenofos residues indicated the highest concentration at Station II, measuring 8.25 ml/L. Based on these findings, it can be concluded that pesticide residue pollution, particularly from Profenofos, is most severe in the irrigation channel at Station II.
OPTIMASI STRATEGI OPERASIONAL DAN PEMASARAN PERGURUAN TINGGI MELALUI PEMODELAN SISTEM DINAMIS DAN ANALISIS STATISTIK PREFERENSI MAHASISWA BARU DI WILAYAH MOJOKERTO Budiyanto, Fajar; Waluyo, Sugeng Eko Yuli; Fitriyani, Zenita Afifah; Ridha, Mokhammad; Ashriana, Ahfi Nova
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 5 No. 3 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v5i3.5811

Abstract

The growing competition among higher education institutions in Mojokerto Raya compels universities to develop more adaptive and data-driven operational and marketing strategies. This study aims to analyze the influence of various factors—including internal, external, academic, non-academic, technological and informational, as well as socio-economic—on students' decisions in selecting a university. A quantitative approach was employed with 100 respondents selected using purposive sampling. Data were analyzed using SmartPLS to examine the significance of each factor’s influence. The results show that internal factors, academic quality, and information technology have a significant impact on students' decisions, while external, non-academic, and socio-economic factors are not statistically significant. This research also applies a system dynamics approach to simulate the interactions among strategic variables, providing insights for policymakers in designing long-term strategies based on student preferences. These findings highlight the importance of understanding psychological and digital considerations in optimizing operational and marketing strategies for higher education institutions in today’s competitive landscape. ABSTRAKTingginya persaingan antar perguruan tinggi di wilayah Mojokerto Raya mendorong institusi pendidikan tinggi untuk menyusun strategi operasional dan pemasaran yang lebih adaptif dan berbasis data. Penelitian ini bertujuan untuk menganalisis pengaruh berbagai faktor—meliputi faktor internal, eksternal, akademik, non-akademik, teknologi dan informasi, serta sosial dan ekonomi—terhadap keputusan mahasiswa dalam memilih perguruan tinggi. Pendekatan kuantitatif digunakan dengan 100 responden yang dipilih melalui teknik purposive sampling. Data dianalisis menggunakan SmartPLS untuk menguji signifikansi pengaruh masing-masing faktor. Hasil menunjukkan bahwa faktor internal, akademik, serta teknologi dan informasi memiliki pengaruh yang sangat signifikan terhadap keputusan mahasiswa, sedangkan faktor eksternal, non-akademik, dan sosial ekonomi tidak signifikan. Penelitian ini juga memanfaatkan pendekatan sistem dinamis untuk mensimulasikan interaksi antar variabel strategis, memberikan wawasan bagi pengambil kebijakan dalam merancang strategi jangka panjang berbasis preferensi mahasiswa. Temuan ini memperkuat pentingnya pemahaman terhadap faktor-faktor psikologis dan digital dalam optimalisasi strategi operasional dan pemasaran perguruan tinggi di era kompetitif saat ini.
Co-Authors Abdilah, Adil Alam, Megawati Citra Alfarisy, Fariz Kustiawan Ardianto, Rian Ashriana, Ahfi Nova Dewi, Yuni Rosita Dewianawati, Dwi Dimas Ganda Permana Putra Fahrur Rijal Ardiyanto Fajar Budiyanto, Fajar Hery Setiawan, Hery Huda, Khasbulloh Khusumawati, Titik Muhammad Yusuf novita, mega darmi Permatasari, Oktaviani Rachmawati, Eny Ridha, Mokhammad Rizkawati, Nidya Setyaasih, Setyaasih Sholeh, Rachmad Soesanto Soesanto Suhendar, Atep Wikandari, Yunita Dwi Yuyu Jahratu Noor Santy