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All Journal INFORMASI Inspiratif Pendidikan KEUNIS MANAJERIAL Jurnal Kebidanan JMM (Jurnal Masyarakat Mandiri) Journal of Health Policy and Management Placentum: Jurnal Ilmiah Kesehatan dan Aplikasinya Journal of Social Studies (JSS) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS) SEMAR Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Journal of Indonesian Rural and Regional Government (JIRReG) Indonesian Journal of Community Services in Engineering & Education (IJOCSEE) JKK Medani : Jurnal Pengabdian Masyarakat Action Research Journal Indonesia (ARJI) Civitas Consecratio: Journal of Community Service and Empowerment Global Education Journal Indonesian Journal of Islamic Counseling Lektur, Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Inovasi Pendidikan Madrasah Ibtidaiyah (JIPMI) Jurnal Liberi: Pendidikan Islam Anak Usia Dini
Ulfah Hidayati
Unknown Affiliation
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Optimasi Pengelolaan Marketplace Usaha Rumahan di Imogiri Ulfah Hidayati; Voettie Wisataone
Civitas Consecratio: Journal of Community Service and Empowerment Vol 2 No 2 (2022)
Publisher : Lembaga Pengabdian Masyarakat Institut Pemerintahan Dalam Negeri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/cc.v2i2.2831

Abstract

The purpose of this Community Service (PkM) activity is to optimize marketplace management skills for home-based business actors. The purpose of home-based entrepreneurs here is housewives who are members of the PKK group in Imogiri sub-district, Bantul, and have a business that is run from home. In 2021, the UNY PkM Team consisting of lecturers and students has conducted training for the creation of a shopee marketplace and product photography. Furthermore, in 2022 the PkM Team conducted further training with the theme of optimizing marketplace management. In the training, pre-event and post-event assistance was carried out in addition to the two main materials presented. The training was attended by 30 participants who are members of the Imogiri Village PKK. Prior to the event, the PkM Team provided assistance to create product logos for business actors who did not yet have a logo. In this assistance, several business actors succeeded in creating logos for their products. Furthermore, the main material presented the topic of optimizing the management of the marketplace through SEO (Search Engine Optimization) and tips on building an online store brand. After delivering the main material, the PkM Team provided assistance to the participants to create keywords to optimize SEO. Some participants managed to get a lot of new keywords and some only got a few keywords for their online products due to limited training time. In this training, the UNY PkM Team provided a questionnaire to measure participants' understanding and participants' responses to the training event. From the questionnaire, it appears that the knowledge of the participants has increased and the participants have responded positively to the training provided.
MENILAI INTEGRASI MUATAN DATA ANALYTICS DALAM KURIKULUM PROGRAM STUDI KOMPUTERISASI AKUNTANSI POLINES Ulfah Hidayati; M. Noor Ardiansah; Alvianita G. Putri; Sri Murtini; A. Wafa Manshur
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol 6, No 1 (2023)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/akunbisnis.v6i1.4583

Abstract

Abstract : This study demonstrates a framework for integrating data analytics into an existing undergraduate accounting computerization course. One contribution of curriculum integration is that students are introduced to data analytics in a progressive or sequential manner, while not requiring additional semester credit units to reflect the information technology changes made to the curriculum and the accounting profession. The model from Qasim et al. (2020) proposes course learning outcomes (CLOs) related to data analysis with specific course levels. The findings show that data analysis materials are identified as existing and have an impact on changes in learning materials. Empirically, there are differences in the level of understanding and mastery of skills on data analysis tools between lecturers and students. The course that needs to develop the adoption of data analysis material is intermediate financial accounting expansively. This model can be used as a reference for lecturers and curriculum committees when updating the accounting curriculum to include data analytics.
Motif dan Pola Penggunaan Aplikasi Layanan Pesan Antar Makanan di Kalangan Mahasiswa di Yogyakarta Bonavhisna Pandhita Sandya Wikara; Ulfah Hidayati
Lektur: Jurnal Ilmu Komunikasi Vol 6, No 1 (2023): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v6i1.19244

Abstract

 Penelitian ini dilakukan untuk mengetahui motif dan pola penggunaan aplikasi Gojek, Grab, dan Shopee pada layanan pesan antar makanan di Kalangan Mahasiswa di Yogyakarta. Penelitian ini merupakan penelitian dengan menggunakan pendekatan kuantitatif dengan metode survey. Populasi dalam penelitian ini adalah mahasiswa yang berkuliah di Daerah Istimewa Yogyakarta. Jumlah sampel diambil sebanyak 100 responden teknik probability sampling dengan simple random sampling dengan rumus Isaac dan Michael. Teknik pengumpulan data menggunakan kuesioner yang dikirimkan secara daring. Angket penelitian diuji validitas menggunakan teknik korelasi product moment (Pearson Correlation) dan reliabilitas menggunakan teknik Cronbach’s Alpha. Teknik analisis data menggunakan analisis statistik deskriptif. Segala pengujian dalam penelitian dilakukan dengan bantuan program IBM SPSS Statistics 25. Hasil penelitian ini mengungkapkan bahwa motif mahasiswa dalam menggunakan aplikasi layanan pesan antar makanan menurut teori motif Allan Robin adalah untuk “memenuhi rasa penasaran”. Berdasarkan hasil penelitian pola penggunaan Aplikasi layanan pesan antar makanan pada umumnya terlihat dari frekuensi penggunaan sebanyak 1 (satu) kali, durasi kurang dari 1 (satu) jam, waktu penggunaan lebih banyak pada malam hari, opsi fitur yang sering digunakan adalah fitur promo atau voucher makanan, dan aplikasi layanan pesan antar makanan yang sering digunakan untuk layanan pesan antar makanan adalah Gojek.Kata kunci : Motif, Pola, Aplikasi Layanan Pesan Antar Makanan AbstractThis research was conducted to find out the motives and patterns of using the Gojek, Grab, and Shopee applications for food delivery services among students in Yogyakarta. This research is a research using a quantitative approach to the survey method. The population in this study were students studying in the Special Region of Yogyakarta. The number of samples taken was 100 respondents using probability sampling technique with simple random sampling using the Isaac and Michael formula. The data collection technique uses a questionnaire that is sent online. The research questionnaire was tested for validity using the product moment correlation technique (Pearson Correlation) and reliability using the Cronbach's Alpha technique. Data analysis techniques using descriptive statistical analysis. All tests in the study were carried out with the help of the IBM SPSS Statistics 25 program. The results of this study revealed that according to Allan Robin's theory, students' motives for using the food delivery service application were to “fulfill curiosity”. Based on the research results, the pattern of usage of the food delivery service application is generally seen from the frequency of use of 1 (one) time, duration of less than 1 (one) hour, usage time is more at night, feature options that are frequently used are promo or voucher features. food, and the food delivery service application that is often used for food delivery services is Gojek.Keywords : Motives, Patterns, Applications for Food Delivery Services
PENGARUH KOMUNIKASI EFEKTIF PADA KARYAWAN MILENIAL TERHADAP KEMAJUAN KARIR DI PT PUPUK SRIWIDJAJA PALEMBANG EFFECT OF EFFECTIVE COMMUNICATION ON MILLENIAL EMPLOYEES ON CAREER PROGRESS IN PT PUPUK SRIWIDJAJA PALEMBANG aulia gusti devina; ulfah hidayati
Lektur, Jurnal Ilmu Komunikasi Vol 5, No 4 (2022): Lektur: Jurnal Ilmu Komunikasi
Publisher : Departemen Ilmu Komunikasi UNY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v5i4.19181

Abstract

Abstrak            Penelitian ini bertujuan untuk mengetahui ada tidaknya pengaruh komunikasi efektif pada karyawan milenial terhadap kemajuan karir karyawan milenial di PT Pupuk Sriwidjaja Palembang. Penelitian ini merupakan penelitian dengan pendekatan kuantitatif dengan analisis statistic inferensial. Penelitian ini merupakan penelitian ex post facto. Populasi penelitian ini adalah karyawan milenial di PT Pupuk Sriwidjaja Palembang berjumlah 1.467 orang. Sampel ditentukan dengan probability sampling dan penetuan sampel dengan rumus Yamane menghasilkan 94 orang karyawan milenial dari 13 (tiga belas) Divisi di PT Pupuk Sriwidjaja Palembang. Tehnik pengumpulan data menggunakan angket/ kuesioner pertanyaan tertutup. Angket diuji validitas dengan korelasi Product Moment Pearson dan realibilitas dengan Cronbach Alpha. Tehnik analisa data menggunakan analisis deskriptif, uji asumsi (uji normalitas dan homogenitas) dan dilanjutkan dengan uji hipotesis menggunakan korelasi Product Moment Pearson dan uji regresi linear sederhana. Hasil dari penelitian menunjukkan: (1) Pengaruh signifikan antara komunikasi efektif pada karyawan milenial terhadap kemajuan karir karyawan milenial di PT Pupuk Sriwidjaja Palembang dengan koefisien korelasi sebesar 0,372 berarti setiap perubahan atau peningkatan komunikasi efektif pada karyawan milenial sebesar 100%, maka mengakibatkan peningkatan pada kemajuan karir karyawan milenial sebesar 37,2 % dan nilai signifikan (Sig t) adalah sebesar 0,002, hal tersebut menggambarkan bahwa ada pengaruh yang signifikan komunikai efektif pada karyawan milenial (X) secara parsial terhadap kemajuan karir karyawan milenial (Y) PT Pupuk Sriwidjaja Palembang. (2) Nilai R2 adalah sebesar 0,737, hal ini menunjukkan bahwa 73,7 % kemajuan karir karyawan milenial dipengaruhi oleh komunikasi efektif pada karyawan milenial (3) Komunikasi efektif pada karyawan milenial mayoritas berada di kategori tinggi dengan 49 skor. (4) Kemajuan karir karyawan milenial mayoritas berada di kategori tinggi dengan 43 skors. (5) Hasil uji normalitas yang menunjukkan nilai probabilitas/ Asymp. Sig. (2-tailed) untuk variabel komunikasi efektif pada karyawan milenial (X) sebesar 0,850 dan variabel kemajuan karir karyawan milenial (Y) sebesar 0,840 artinya kedua variabel (X Y) berdistribusi normal. (6) Hasil uji linearitas dengan nilai Deviation from linearity sebesar 0,982, artinya terdapat pengaruh linear antara variabel komunikasi efektif pada karyawan milenial terhadap kemajuan karir karyawan milenial.Kata Kunci: Komunikasi Efektif, Kemajuan Karir, Pengaruh Komunikasi Efektif terhadap Kemajuan Karir.  Abstract              This study aims to determine whether or not there is an effect of effective communication on millennial employees on the career advancement of millennial employees at PT Pupuk Sriwidjaja Palembang. This research is a quantitative approach with inferential statistical analysis. This research is an ex post facto research. The population of this study were millennial employees at PT Pupuk Sriwidjaja Palembang totaling 1,467 people. The sample was determined by probability sampling and the sample determination using the Yamane formula resulted in 94 millennial employees from 13 (thirteen) divisions at PT Pupuk Sriwidjaja Palembang. Data collection techniques using a closed question questionnaire/questionnaire. The questionnaire was tested for validity with Pearson Product Moment correlation and reliability with Cronbach Alpha. The data analysis technique used descriptive analysis, assumption test (normality and homogeneity test) and continued with hypothesis testing using Pearson Product Moment correlation and simple linear regression test. The results of the study show: (1) The significant effect of effective communication on millennial employees on the career advancement of millennial employees at PT Pupuk Sriwidjaja Palembang with a correlation coefficient of 0.372 means that every change or increase in effective communication on millennial employees is 100%, resulting in an increase in progress. Millennial employees' careers are 37.2% and a significant value (Sig t) is 0.002, this illustrates that there is a significant effect of effective communication on millennial employees (X) partially on the career advancement of millennial employees (Y) PT Pupuk Sriwidjaja Palembang. (2) The value of R2 is 0.737, this shows that 73.7% of millennial employees' career progress is influenced by effective communication for millennial employees. (3) Effective communication for millennial employees is mostly in the high category with 49 scores. (4) The majority of millennial employees' career progress is in the high category with 43 suspensions. (5) The results of the normality test showing the probability value/ Asymp. Sig. (2-tailed) for the variable of effective communication for millennial employees (X) is 0.850 and the career advancement variable for millennial employees (Y) is 0.840, meaning that both variables (X Y) are normally distributed. (6) The results of the linearity test with a Deviation from linearity value of 0.982, meaning that there is a linear influence between the variables of effective communication on millennial employees on the career advancement of millennial employees.Keywords : Effective Communication, Career Progress, Effect of Effective Communication on Career Progress
JURNALISME DAMAI DALAM MEDIA ONLINE (Analisis Pemberitaan Konflik Wadas pada Kompas.com dan Detik.com) Ratna Swastika Rahayu; Ulfah Hidayati
Lektur: Jurnal Ilmu Komunikasi Vol 5, No 3 (2022): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v5i3.19172

Abstract

AbstrakPenelitian ini memiliki tujuan untuk mendeskripsikan bagaimana penerapan jurnalisme damai pada pemberitaan mengenai konflik Wadas di media Kompas.com dan Detik.com tanggal 8 Februari 2022. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis isi terhadap 43 berita dari Kompas.com dan 24 berita dari Detik.com. Objek dalam penelitian ini yaitu media Kompas.com dan Detik.com yang melakukan pemberitaan konflik Wadas pada 8-9 Februari 2022. Teori yang digunakan yaitu teori jurnalisme damai Johan Galtung. Teknik pengumpulan data yakni dengan penelusuran mendalam pada portal berita kedua media. Uji validitas menggunakan rumus Holsty. Teknik analisis data menggunakan analisis deskriptif dan disajikan dalam bentuk frekuensi statistik. Hasil penelitan menunjukkan pemberitaan mengenai konflik Wadas di media Kompas.com dan Detik.com pada 8-9 Februari 2022 telah menerapkan prinsip jurnalisme damai Johan Galtung dengan frekuensi yang berbeda-beda di setiap indikatornya. Namun, tidak ada berita yang memenuhi seluruh indikator. Lalu, keempat orientasi didominasi oleh penerapan jurnalisme damai dari Kompas.com.Kata kunci : Pemberitaan Konflik, Jurnalisme Damai, Media Online AbstractThe purpose of this study is to describe how peace journalism might apply to the coverage of the conflict over Wadas in Kompas.com and Detik.com on February 8th, 2022. The study employed a quantitative approach using a method of content analysis of the 43 news from the Kompas.com and 24 news from the Detik.com. The object of this study is media Kompas.com and Detik.com that carried out the Wadas conflict on February 8th-9th 2022. This research used the theory of Johan Galtung's peace journalism. The data-gathering technique used in this research is depth search of the both media news portal. The technique used to test the validity of the data is Holsty Formula. Descriptive analysis is used as data analysis technique and presented in a statistical frequency.  Research shows a news of the Wadas conflict in Kompas.com and Detik.com on February 8th-9th, 2022 has applied the principles of the Johan Galtung peace journalism to different frequencies on each indicator. However, no news filled all the indicators. Then, the four orientations are dominated by the application of peace journalism from Kompas.com.Keywords : conflict release, peace journalism, online media
Strategi komunikasi PT. PLN (Persero) UID S2JB dalam program CSR dengan mitra binaan Rumah Madu Hutan Jambi Mawadah Dias Nita; Ulfah Hidayati
Lektur: Jurnal Ilmu Komunikasi Vol 6, No 1 (2023): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v6i1.19250

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui strategi komunikasi PT. Perusahaan Listrik Negara (Persero) Unit Induk Distribusi Sumatera Selatan Jambi dan Bengkulu (PLN UID S2JB) dalam program corporate social responsibility (CSR) dengan mitra binaan Rumah Madu Hutan Jambi dan mengetahui faktor pendukung dan faktor penghambat pelaksanaan program CSR dengan mitra binaan Rumah Madu Hutan Jambi. Penelitian ini menggunakan metode deskriptif kualitatif. Informan dalam penelitian ini ditentukan dengan metode purposive sampling, sehingga informan yang di dapatkan adalah asisten manajer dan analyst tanggung jawab social perusahaan PT UID S2JB. Metode pengumpulan data menggunakan wawancara dan dokumentas, dengan Teknik keabsahan data menggunakan triangulasi sumber serta Teknik analisis data menggunakan model Miles and Hubberman. Hasil penelitian ini menunjukan bahwa, strategi komunikasi PLN UIB 2JB dalam program CSR yang dilakukan dengan mitra binaan terdiri dari tahapan penelitian, perencanaan, pelaksanaan, pengukuran dan pelaporan. Tahap penelitian meliputi 1) menentukan komunikator, 2) menentukan target sasaran, 3) memilih saluran komunikasi, media dan pesan, 4) menentukan tujuan, 5) merancang roadmap. Tahap pelaksanaan meliputi pelaksanaan kegiatan dan pelaksanaan komunikasi.  Tahap pengukuran meliputi evaluasi internal dan eksternal. Tahap pelaporan meliputi pelaporan pertanggungjawaban yang dilakukan 2-3 bulan sekali dan pelaporan kualitatif yang dilakukan 1 tahun sekali. Hasil penelitian juga menunjukkan bahwa faktor pendukung pada program ini adalah target sasaran (local hero) dan komunikator yang tepat dan berkompeten. Sedangkan faktor penghambat pada program ini adalah pandemi covid-19, sulitnya menyederhanakan bahasa perusahaan, kebingungan saat melakukan pelaporan dan faktor penghambat skala besar lain seperti isu geopolitik, persaingan pasar internasional dan ketidakpercayaan masyarakat global terhadap produk Asia.Kata kunci : Strategi Komunikasi, CSR, PLN UID S2JB, Rumah Madu Hutan Jambi. AbstractThis research aims to determine the communication strategy of PT. Perusahaan Listrik Negara (Persero) Unit Induk Distribusi Sumatera Selatan, Jambi and Bengkulu (PLN UID S2JB) in the corporate social responsibility (CSR) program with fostered partners Rumah Madu Hutan Jambi and knowing the supporting factors and inhibiting factors for the implementation of the CSR program with foster partners Rumah Madu Hutan Jambi. This study used descriptive qualitative method. The informants in this study were determined using a purposive sampling method, so that the informants obtained were assistant managers and corporate social responsibility analysts at PLN UID S2JB. Methods of data collection using interviews and documents, with data validity techniques using source triangulation and data analysis techniques using the Miles and Hubberman models. The results of this study indicate that the PLN UIB 2JB communication strategy in the CSR program carried out with foster partners Rumah Madu Hutan Jambi consists of the stages of research, planning, implementation, measurement, and reporting. The research phase includes 1) determining communicators, 2) determining targets, 3) selecting communication channels, media, and messages, 4) determining objectives, 5) compiling a roadmap. The implementation phase includes the implementation of activities and the implementation of communication. The measurement stages include internal and external evaluations. The reporting stages include accountability reporting which is done every 2-3 months and qualitative reporting which is done once a year. The results of the study also show that the supporting factors in this program are the targets (local hero) as well as appropriate and competent communicators. While the inhibiting factors in this program are the covid-19 pandemic, the difficulty of being dominated by corporate language, confusion when reporting and other large-scale inhibiting factors such as geopolitical issues, international market competition and global public distrust of Asian products.Keywords : Communication Strategy, CSR, PLN UID S2JB, Rumah Madu Hutan Jambi
Strategi komunikasi pemasaran Jeniusindo medical training organizer dalam memasarkan pelatihan kesehatan melalui Instagram Ike Ayu Ramadanti; Ulfah Hidayati
Lektur: Jurnal Ilmu Komunikasi Vol 6, No 1 (2023): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v6i1.19246

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui strategi komunikasi pemasaran yang dilakukan oleh Jeniusindo dalam memasarkan jasanya melalui media sosial. Penelitian ini menggunakan metode deskriptif pendekatan kualitatif. Penentuan informan menggunakan teknik purposive sampling. Informan dalam penelitian ini yaitu Kepala EO Jeniusindo, Manajer dan Bendahara bagian dari PERKI cabang Solo. Teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi. Teknik pemeriksaan data dalam penelitian ini menggunakan triangulasi sumber. Hasil penelitian ini menunjukan bahwa dalam menentukan strategi komunikasi pemasaran Jeniusindo melakukan riset dengan menggunakan Analisis SWOT yaitu Strength: kepercayaan dari PERKI; Weakness: tidak banyak tenaga kerja; Opportunity: memanfaatkan media sosial untuk pemasaran; Threats: adanya pesaing bisnis yang serupa. Kemudian Jeniusindo menggunakan marketing mix 7P dalam melakukan pemasaran sebagai berikut; Produk Jeniusindo yaitu menjual jasa sesuai dengan urgensi pelatihan kesehatan. Price yang ditentukan sesuai dengan peraturan. Place yang ditentukan Jeniusindo strategis dan mudah dijangkau. Promotion yang dilakukan Jeniusindo memanfaatkan media sosial Instagram dengan memanfaatkan Instagram Ads. People yang digunakan Jeniusindo tidak banyak. Process yang dilakukan Jeniusindo sistematis. Physical Evidence yang diterapkan oleh Jeniusindo memenuhi kebutuhan dalam pelatihan. Pemasaran Media sosial yang dilakukan Jeniusindo dengan memanfaatkan fitur Instagram Ads.Kata Kunci : komunikasi, pemasaran, marketing mix, Instagram, Jeniusindo. AbstrackThis research amis to find out the marketing communication strategy implemented by Jeniusindo in marketing its services through social media. This study uses a descriptive qualitative approach. Determination of informants using purposive sampling technique. The informants in this study were the Head of EO Jeniusindo, the Manager and Treasurer of the Solo branch of PERKI. Data collection techniques using interviews, observation and documentation. Data checking techniques in this study used source triangulation. The results of this study show that in determining Jeniusindo marketing communication strategy, Jeniusindo conducts research using SWOT Analysis, namely Strength: trust from PERKI; Weakness: not much manpower; Opportunity: utilizing social media for marketing; Threats: the existence of similar business competitors. Then Jeniusindo uses the 7P marketing mix in marketing as follows; Jeniusindo product is selling services according to the urgency of health training. Price is determined in accordance with the regulations. The place determined by Jeniusindo is strategic and easy to reach. Promotion carried out by Jeniusindo utilizes Instagram social media by utilizing Instagram Ads. The people used by Jeniusindo are not many. The process carried out by Jeniusindo is systematic. The Physical Evidence applied by Jeniusindo meets the needs of the training. Social media marketing carried out by Jeniusindo by utilizing the Instagram Ads feature.Keywords : communication, marketing, marketing mix, Instagram, Jeniusindo
Analisis resepsi khalayak remaja mengenai pesan moral dalam film Doraemon Stand By Me 2 Abdullah Hafidz Ridho Faturosyiddin; Ulfah Hidayati
Lektur: Jurnal Ilmu Komunikasi Vol 6, No 1 (2023): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v6i1.19252

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui resepsi khalayak remaja mengenai pesan moral yang ada dalam film Doraemon Stand By Me 2 berdasarkan perbedaan latar belakang, sosial, dan budaya para informan. Penelitian kali ini menggunakan pendekatan kualitatif deskriptif dengan dengan menggunakan metode purposive sampling sebagai cara untuk menentukan informan. Penelitian ini bertempat di Daerah Istimewa Yogyakarta selama tiga bulan, dimulai pada Oktober hingga Desember 2022. Subjek penelitian kali ini adalah remaja yang berusia 16 hingga 24 tahun yang pernah menonton film Doraemon Stand By Me 2 dengan berbagai latar belakang yang berbeda. Pemilihan usia remaja dalam penelitian kali ini berdasarkan film Doraemon Stand By Me 2 yang membahas mengenai masalah remaja. Dimulai dengan tingkat Pendidikan yang berbeda hingga pengalaman terutama dalam bidang film. Penelitian ini menggunakan teori resepsi khalayak yang dicetuskan oleh Stuart Hall yang membagi penerimaan menjadi tiga bagian. Yaitu posisi dominan hegemoni, negosiasi, dan oposisi. Hasil dari penelitian yang telah dilakukan mengenai resepsi khalayak. Terdapat beragam resepsi khalayak mengenai pesan moral dalam film Doreamon Stand By Me 2. Hal ini dipengaruhi oleh pengalaman, perbedaan latar belakang, sosial, dan budaya. Kesimpulan dalam penelitian ini adalah terdapat empat posisi dominan hegemoni karena keterkaitannya dengan film jepang. Adapun urutan selanjutnya adalah negosiasi yang disesuaikan dengan budaya jawa dan terakhir oposisi karena pengalaman dalam melihat film lebih tertarik pada genre drama terlebih dari negara Korea.Kata kunci : Resepsi khalayak, pesan moral, film. AbstractThis study aims to determine the acceptance of the youth audience regarding the moral value in the Doraemon Stand By Me 2 film based on differences in background, social and culture of the informants.This research uses a descriptive qualitative method using purposive sampling as a way to determine informants. This research took place in the Special Region of Yogyakarta for three months, starting from October to December 2022. The research subjects this time were teenagers aged 16 to 24 years who had watched the Doraemon Stand By Me 2 film with a variety of different backgrounds. The selection of adolescents in this study is based on the film Doraemon Stand By Me 2 which discusses adolescent problems. Starting with different levels of education to experience, especially in the field of film. The informants consisted of three men and three women. Interviews are an instrument for researchers to collect data that will later be processed and become research results. This study uses the theory of audience reception initiated by Stuart Hall which divides reception into three parts. Namely the dominant position of hegemony, negotiation, and opposition. The results of the research that has been done regarding audience reception. There are various audience receptions regarding the moral value in the film Doraemon Stand By Me 2. This is influenced by experience, differences in background, social and culture. The conclusion in this study is that there are four dominant positions of hegemony due to their association with Japanese films. The next sequence is negotiations that are adapted to Javanese culture and finally the opposition because experience in watching films is more interested in the drama genre, especially from Korea.Keywords : Audience reception, moral value, film
Strategi komunikasi pemasaran Kebun Binatang Gembira Loka di media sosial instagram @glzoojogja Muhammad Nafi Maula; Ulfah Hidayati
Lektur: Jurnal Ilmu Komunikasi Vol 6, No 4 (2023): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v6i4.20976

Abstract

Abstrak Penelitian ini bertujuan mengetahui strategi komunikasi pemasaran kebun binatang Gembira Loka di media sosial Instagram menggunakan analisis SOSTAC. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Data primer diperoleh dari hasil wawancara dengan bagian humas dan pemasaran serta studi dokumentasi, sedangkan data sekunder diperoleh dari buku, website, jurnal dan penelitian terdahulu. Keabsahan data pada penelitian ini menggunakan triangulasi sumber. Analisis data menggunakan teori Miles and Huberman (1984) meliputi reduksi data, penyajian data dan verifikasi data. Hasil penelitian ini sesuai dengan langkah-langkah analisis SOSTAC yang menunjukkan a) Situation analysis dengan memanfaatkan peluang fitur story dan promosi untuk menjangkau audiens dan meningkatkan engagement rate, b) Objectives berupa meningkatkan brand awareness dan menghemat biaya promosi, c) Strategy dilakukan dengan menentukan keluarga muda dengan anak balita sebagai target,  d) Tactics dilakukan dengan mempublikasikan setiap pembaruan layanan dan mengadakan diskon, e) Actions yang dilakukan yaitu memanajemen SDM dan membuat alur publikasi, f) Control dilakukan dengan membuat laporan kegiatan setiap bulan.Kata kunci : Strategi komunikasi pemasaran, Media sosial, Instagram, SOSTAC. AbstractThis study aims to determine the marketing communication strategy of Gembira Loka Zoo on social media Instagram using SOSTAC analysis. This research use descriptive qualitative approach. Primary data were obtained from interviews with public relations and marketing departments and documentation studies, while secondary data were obtained from books, websites, journals and previous research. The validity of the data in this study uses source triangulation. Data analysis uses the theory of Miles and Huberman (1984) including data reduction, data presentation and data verification. The results of this study are in accordance with the SOSTAC analysis steps which show a) Situation analysis by taking advantage of story and promotional feature opportunities to reach audiences and increase engagement rates, b) Objectives that is increasing brand awareness and saving promotion costs, c) Strategy is carried out by determining young family with toddlers as the target, d) Tactics are carried out by publishing every service update and giving discounts, e) Actions are carried out with managing human resources and making publication flows, f) Control is carried out by making activity reports every month.Keywords : Marketing communication strategy, Social media, Instagram, SOSTAC.
PENGARUH PENYULUHAN TABLET FE TERHADAP PENGETAHUAN REMAJA PUTRI TENTANG TABLET FE DI DESA NGEMPLAK KECAMATAN GEBANG KABUPATEN PURWOREJO Zuliyanti, Nurma; Hidayati, Ulfah; Rofingatul Karomah, Miftahu; Arviyani, Ria; Mulyani, Sri
Jurnal Komunikasi Kesehatan Vol 15 No 1 (2024): JKK-Jurnal Komunikasi Kesehatan (Edisi April 2024)
Publisher : Lembaga Riset Pengabdian Masyarakat dan Publikasi Ilmiah Institut Teknologi Bhakti Putra Bangsa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56772/jkk.v15i1.364

Abstract

ABSTRACT Based on a preliminary study conducted in Ngemplak Village, Gebang District, Purworejo Regency, data was obtained for 21 young women, 16 young women did not know about Fe tablets and 5 young women already knew about Fe tablets. The aim of this research was to determine the effect of FE tablet counseling on young women's knowledge about FE tablets in Ngemplak Village, Gebang District, Purworejo Regency. This type of research is a pre-experimental design with a One Group Pretest-Posttest Design. The population in this research was 50 young women. Determining the number of samples using the Slovin formula obtained a sample of 21. The sampling technique used purposive sampling. The research time was September 6 - September 17 2023. Data analysis used the Paired t test. Where the results show that there is an influence if (p>0.05) for the counseling variable (p value: 0.000), knowledge (t: -8.919). Keywords: Counseling, Knowledge, Fe Tablets
Co-Authors A. Wafa Manshur Abda Abda Abdullah Hafidz Ridho Faturosyiddin Addien Ismi Fadhilah Agus Suwondo Alvianita G. Putri Alvianita Gunawan Putri Ardiansah, M. Noor Ardiansyah, M. Noor Arviyani, Ria aulia gusti devina Ayundyayasti, Prima AZIZ, FIKRI Baharudin Bhisma Murti Bonavhisna Pandhita Sandya Wikara Cahyo Dwi Prastowo Christina, Budhi Adhiani Desiana E. Sugesti Devi Sela Eka Selvia Dhamayani, Susanti Didik Gunawan Tamtomo Eka Murtiasri Eviyanti, Novitasari Fachry Abda El Rahman Farah Putri Fetty Chandra Wulandari Fikri Disyacitta Haris, Moh. Hidayah, Fahrian Akbar Ihsan, Azzam Afdhalul Ike Ayu Ramadanti Isna Maylani Kamaruzzaman, Abdi Kharisma, Kharisma Kiki Sipa’ul Hafid Kuswanto, Riyan Terna M. Noor Ardiansah Mansur, Ahmad Wafa Mardinawati, M. Mardinawati, Mardinawati Mawadah Dias Nita Melani Nur Anggraini Muhammad Asrori Muhammad Nafi Maula Muhammad Noor Ardiansah Muthmainah, Gusti Ayu Nur Nadalia Silmi Fathinah Nadalia Silmi Fathinah NURUL AZIZAH NURUL AZIZAH Permana, Rangga Permata Dian Fathinah Permata Dian Pratiwi Pratiwi Wahyu Widiarti Rani Raharjanti ratna swastika rahayu Rofingatul Karomah, Miftahu Rosyadi, Humam Sadida, Afiat Saputro, Eko Prasetyo Nugroho Sarana Sarana Septiyaningsih, Eka Sri Mulyani sri murtini . Suranto Susena, S. Susilawati, Beti Susilowati, Eni Wisataone, Voettie Zuliyanti, Nurma