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PENGARUH KOMUNIKASI EFEKTIF PADA KARYAWAN MILENIAL TERHADAP KEMAJUAN KARIR DI PT PUPUK SRIWIDJAJA PALEMBANG EFFECT OF EFFECTIVE COMMUNICATION ON MILLENIAL EMPLOYEES ON CAREER PROGRESS IN PT PUPUK SRIWIDJAJA PALEMBANG aulia gusti devina; ulfah hidayati
Lektur, Jurnal Ilmu Komunikasi Vol 5, No 4 (2022): Lektur: Jurnal Ilmu Komunikasi
Publisher : Departemen Ilmu Komunikasi UNY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v5i4.19181

Abstract

Abstrak            Penelitian ini bertujuan untuk mengetahui ada tidaknya pengaruh komunikasi efektif pada karyawan milenial terhadap kemajuan karir karyawan milenial di PT Pupuk Sriwidjaja Palembang. Penelitian ini merupakan penelitian dengan pendekatan kuantitatif dengan analisis statistic inferensial. Penelitian ini merupakan penelitian ex post facto. Populasi penelitian ini adalah karyawan milenial di PT Pupuk Sriwidjaja Palembang berjumlah 1.467 orang. Sampel ditentukan dengan probability sampling dan penetuan sampel dengan rumus Yamane menghasilkan 94 orang karyawan milenial dari 13 (tiga belas) Divisi di PT Pupuk Sriwidjaja Palembang. Tehnik pengumpulan data menggunakan angket/ kuesioner pertanyaan tertutup. Angket diuji validitas dengan korelasi Product Moment Pearson dan realibilitas dengan Cronbach Alpha. Tehnik analisa data menggunakan analisis deskriptif, uji asumsi (uji normalitas dan homogenitas) dan dilanjutkan dengan uji hipotesis menggunakan korelasi Product Moment Pearson dan uji regresi linear sederhana. Hasil dari penelitian menunjukkan: (1) Pengaruh signifikan antara komunikasi efektif pada karyawan milenial terhadap kemajuan karir karyawan milenial di PT Pupuk Sriwidjaja Palembang dengan koefisien korelasi sebesar 0,372 berarti setiap perubahan atau peningkatan komunikasi efektif pada karyawan milenial sebesar 100%, maka mengakibatkan peningkatan pada kemajuan karir karyawan milenial sebesar 37,2 % dan nilai signifikan (Sig t) adalah sebesar 0,002, hal tersebut menggambarkan bahwa ada pengaruh yang signifikan komunikai efektif pada karyawan milenial (X) secara parsial terhadap kemajuan karir karyawan milenial (Y) PT Pupuk Sriwidjaja Palembang. (2) Nilai R2 adalah sebesar 0,737, hal ini menunjukkan bahwa 73,7 % kemajuan karir karyawan milenial dipengaruhi oleh komunikasi efektif pada karyawan milenial (3) Komunikasi efektif pada karyawan milenial mayoritas berada di kategori tinggi dengan 49 skor. (4) Kemajuan karir karyawan milenial mayoritas berada di kategori tinggi dengan 43 skors. (5) Hasil uji normalitas yang menunjukkan nilai probabilitas/ Asymp. Sig. (2-tailed) untuk variabel komunikasi efektif pada karyawan milenial (X) sebesar 0,850 dan variabel kemajuan karir karyawan milenial (Y) sebesar 0,840 artinya kedua variabel (X Y) berdistribusi normal. (6) Hasil uji linearitas dengan nilai Deviation from linearity sebesar 0,982, artinya terdapat pengaruh linear antara variabel komunikasi efektif pada karyawan milenial terhadap kemajuan karir karyawan milenial.Kata Kunci: Komunikasi Efektif, Kemajuan Karir, Pengaruh Komunikasi Efektif terhadap Kemajuan Karir.  Abstract              This study aims to determine whether or not there is an effect of effective communication on millennial employees on the career advancement of millennial employees at PT Pupuk Sriwidjaja Palembang. This research is a quantitative approach with inferential statistical analysis. This research is an ex post facto research. The population of this study were millennial employees at PT Pupuk Sriwidjaja Palembang totaling 1,467 people. The sample was determined by probability sampling and the sample determination using the Yamane formula resulted in 94 millennial employees from 13 (thirteen) divisions at PT Pupuk Sriwidjaja Palembang. Data collection techniques using a closed question questionnaire/questionnaire. The questionnaire was tested for validity with Pearson Product Moment correlation and reliability with Cronbach Alpha. The data analysis technique used descriptive analysis, assumption test (normality and homogeneity test) and continued with hypothesis testing using Pearson Product Moment correlation and simple linear regression test. The results of the study show: (1) The significant effect of effective communication on millennial employees on the career advancement of millennial employees at PT Pupuk Sriwidjaja Palembang with a correlation coefficient of 0.372 means that every change or increase in effective communication on millennial employees is 100%, resulting in an increase in progress. Millennial employees' careers are 37.2% and a significant value (Sig t) is 0.002, this illustrates that there is a significant effect of effective communication on millennial employees (X) partially on the career advancement of millennial employees (Y) PT Pupuk Sriwidjaja Palembang. (2) The value of R2 is 0.737, this shows that 73.7% of millennial employees' career progress is influenced by effective communication for millennial employees. (3) Effective communication for millennial employees is mostly in the high category with 49 scores. (4) The majority of millennial employees' career progress is in the high category with 43 suspensions. (5) The results of the normality test showing the probability value/ Asymp. Sig. (2-tailed) for the variable of effective communication for millennial employees (X) is 0.850 and the career advancement variable for millennial employees (Y) is 0.840, meaning that both variables (X Y) are normally distributed. (6) The results of the linearity test with a Deviation from linearity value of 0.982, meaning that there is a linear influence between the variables of effective communication on millennial employees on the career advancement of millennial employees.Keywords : Effective Communication, Career Progress, Effect of Effective Communication on Career Progress
JURNALISME DAMAI DALAM MEDIA ONLINE (Analisis Pemberitaan Konflik Wadas pada Kompas.com dan Detik.com) Ratna Swastika Rahayu; Ulfah Hidayati
Lektur: Jurnal Ilmu Komunikasi Vol 5, No 3 (2022): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v5i3.19172

Abstract

AbstrakPenelitian ini memiliki tujuan untuk mendeskripsikan bagaimana penerapan jurnalisme damai pada pemberitaan mengenai konflik Wadas di media Kompas.com dan Detik.com tanggal 8 Februari 2022. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis isi terhadap 43 berita dari Kompas.com dan 24 berita dari Detik.com. Objek dalam penelitian ini yaitu media Kompas.com dan Detik.com yang melakukan pemberitaan konflik Wadas pada 8-9 Februari 2022. Teori yang digunakan yaitu teori jurnalisme damai Johan Galtung. Teknik pengumpulan data yakni dengan penelusuran mendalam pada portal berita kedua media. Uji validitas menggunakan rumus Holsty. Teknik analisis data menggunakan analisis deskriptif dan disajikan dalam bentuk frekuensi statistik. Hasil penelitan menunjukkan pemberitaan mengenai konflik Wadas di media Kompas.com dan Detik.com pada 8-9 Februari 2022 telah menerapkan prinsip jurnalisme damai Johan Galtung dengan frekuensi yang berbeda-beda di setiap indikatornya. Namun, tidak ada berita yang memenuhi seluruh indikator. Lalu, keempat orientasi didominasi oleh penerapan jurnalisme damai dari Kompas.com.Kata kunci : Pemberitaan Konflik, Jurnalisme Damai, Media Online AbstractThe purpose of this study is to describe how peace journalism might apply to the coverage of the conflict over Wadas in Kompas.com and Detik.com on February 8th, 2022. The study employed a quantitative approach using a method of content analysis of the 43 news from the Kompas.com and 24 news from the Detik.com. The object of this study is media Kompas.com and Detik.com that carried out the Wadas conflict on February 8th-9th 2022. This research used the theory of Johan Galtung's peace journalism. The data-gathering technique used in this research is depth search of the both media news portal. The technique used to test the validity of the data is Holsty Formula. Descriptive analysis is used as data analysis technique and presented in a statistical frequency.  Research shows a news of the Wadas conflict in Kompas.com and Detik.com on February 8th-9th, 2022 has applied the principles of the Johan Galtung peace journalism to different frequencies on each indicator. However, no news filled all the indicators. Then, the four orientations are dominated by the application of peace journalism from Kompas.com.Keywords : conflict release, peace journalism, online media
Strategi komunikasi PT. PLN (Persero) UID S2JB dalam program CSR dengan mitra binaan Rumah Madu Hutan Jambi Mawadah Dias Nita; Ulfah Hidayati
Lektur: Jurnal Ilmu Komunikasi Vol 6, No 1 (2023): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v6i1.19250

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui strategi komunikasi PT. Perusahaan Listrik Negara (Persero) Unit Induk Distribusi Sumatera Selatan Jambi dan Bengkulu (PLN UID S2JB) dalam program corporate social responsibility (CSR) dengan mitra binaan Rumah Madu Hutan Jambi dan mengetahui faktor pendukung dan faktor penghambat pelaksanaan program CSR dengan mitra binaan Rumah Madu Hutan Jambi. Penelitian ini menggunakan metode deskriptif kualitatif. Informan dalam penelitian ini ditentukan dengan metode purposive sampling, sehingga informan yang di dapatkan adalah asisten manajer dan analyst tanggung jawab social perusahaan PT UID S2JB. Metode pengumpulan data menggunakan wawancara dan dokumentas, dengan Teknik keabsahan data menggunakan triangulasi sumber serta Teknik analisis data menggunakan model Miles and Hubberman. Hasil penelitian ini menunjukan bahwa, strategi komunikasi PLN UIB 2JB dalam program CSR yang dilakukan dengan mitra binaan terdiri dari tahapan penelitian, perencanaan, pelaksanaan, pengukuran dan pelaporan. Tahap penelitian meliputi 1) menentukan komunikator, 2) menentukan target sasaran, 3) memilih saluran komunikasi, media dan pesan, 4) menentukan tujuan, 5) merancang roadmap. Tahap pelaksanaan meliputi pelaksanaan kegiatan dan pelaksanaan komunikasi.  Tahap pengukuran meliputi evaluasi internal dan eksternal. Tahap pelaporan meliputi pelaporan pertanggungjawaban yang dilakukan 2-3 bulan sekali dan pelaporan kualitatif yang dilakukan 1 tahun sekali. Hasil penelitian juga menunjukkan bahwa faktor pendukung pada program ini adalah target sasaran (local hero) dan komunikator yang tepat dan berkompeten. Sedangkan faktor penghambat pada program ini adalah pandemi covid-19, sulitnya menyederhanakan bahasa perusahaan, kebingungan saat melakukan pelaporan dan faktor penghambat skala besar lain seperti isu geopolitik, persaingan pasar internasional dan ketidakpercayaan masyarakat global terhadap produk Asia.Kata kunci : Strategi Komunikasi, CSR, PLN UID S2JB, Rumah Madu Hutan Jambi. AbstractThis research aims to determine the communication strategy of PT. Perusahaan Listrik Negara (Persero) Unit Induk Distribusi Sumatera Selatan, Jambi and Bengkulu (PLN UID S2JB) in the corporate social responsibility (CSR) program with fostered partners Rumah Madu Hutan Jambi and knowing the supporting factors and inhibiting factors for the implementation of the CSR program with foster partners Rumah Madu Hutan Jambi. This study used descriptive qualitative method. The informants in this study were determined using a purposive sampling method, so that the informants obtained were assistant managers and corporate social responsibility analysts at PLN UID S2JB. Methods of data collection using interviews and documents, with data validity techniques using source triangulation and data analysis techniques using the Miles and Hubberman models. The results of this study indicate that the PLN UIB 2JB communication strategy in the CSR program carried out with foster partners Rumah Madu Hutan Jambi consists of the stages of research, planning, implementation, measurement, and reporting. The research phase includes 1) determining communicators, 2) determining targets, 3) selecting communication channels, media, and messages, 4) determining objectives, 5) compiling a roadmap. The implementation phase includes the implementation of activities and the implementation of communication. The measurement stages include internal and external evaluations. The reporting stages include accountability reporting which is done every 2-3 months and qualitative reporting which is done once a year. The results of the study also show that the supporting factors in this program are the targets (local hero) as well as appropriate and competent communicators. While the inhibiting factors in this program are the covid-19 pandemic, the difficulty of being dominated by corporate language, confusion when reporting and other large-scale inhibiting factors such as geopolitical issues, international market competition and global public distrust of Asian products.Keywords : Communication Strategy, CSR, PLN UID S2JB, Rumah Madu Hutan Jambi
Strategi komunikasi pemasaran Jeniusindo medical training organizer dalam memasarkan pelatihan kesehatan melalui Instagram Ike Ayu Ramadanti; Ulfah Hidayati
Lektur: Jurnal Ilmu Komunikasi Vol 6, No 1 (2023): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v6i1.19246

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui strategi komunikasi pemasaran yang dilakukan oleh Jeniusindo dalam memasarkan jasanya melalui media sosial. Penelitian ini menggunakan metode deskriptif pendekatan kualitatif. Penentuan informan menggunakan teknik purposive sampling. Informan dalam penelitian ini yaitu Kepala EO Jeniusindo, Manajer dan Bendahara bagian dari PERKI cabang Solo. Teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi. Teknik pemeriksaan data dalam penelitian ini menggunakan triangulasi sumber. Hasil penelitian ini menunjukan bahwa dalam menentukan strategi komunikasi pemasaran Jeniusindo melakukan riset dengan menggunakan Analisis SWOT yaitu Strength: kepercayaan dari PERKI; Weakness: tidak banyak tenaga kerja; Opportunity: memanfaatkan media sosial untuk pemasaran; Threats: adanya pesaing bisnis yang serupa. Kemudian Jeniusindo menggunakan marketing mix 7P dalam melakukan pemasaran sebagai berikut; Produk Jeniusindo yaitu menjual jasa sesuai dengan urgensi pelatihan kesehatan. Price yang ditentukan sesuai dengan peraturan. Place yang ditentukan Jeniusindo strategis dan mudah dijangkau. Promotion yang dilakukan Jeniusindo memanfaatkan media sosial Instagram dengan memanfaatkan Instagram Ads. People yang digunakan Jeniusindo tidak banyak. Process yang dilakukan Jeniusindo sistematis. Physical Evidence yang diterapkan oleh Jeniusindo memenuhi kebutuhan dalam pelatihan. Pemasaran Media sosial yang dilakukan Jeniusindo dengan memanfaatkan fitur Instagram Ads.Kata Kunci : komunikasi, pemasaran, marketing mix, Instagram, Jeniusindo. AbstrackThis research amis to find out the marketing communication strategy implemented by Jeniusindo in marketing its services through social media. This study uses a descriptive qualitative approach. Determination of informants using purposive sampling technique. The informants in this study were the Head of EO Jeniusindo, the Manager and Treasurer of the Solo branch of PERKI. Data collection techniques using interviews, observation and documentation. Data checking techniques in this study used source triangulation. The results of this study show that in determining Jeniusindo marketing communication strategy, Jeniusindo conducts research using SWOT Analysis, namely Strength: trust from PERKI; Weakness: not much manpower; Opportunity: utilizing social media for marketing; Threats: the existence of similar business competitors. Then Jeniusindo uses the 7P marketing mix in marketing as follows; Jeniusindo product is selling services according to the urgency of health training. Price is determined in accordance with the regulations. The place determined by Jeniusindo is strategic and easy to reach. Promotion carried out by Jeniusindo utilizes Instagram social media by utilizing Instagram Ads. The people used by Jeniusindo are not many. The process carried out by Jeniusindo is systematic. The Physical Evidence applied by Jeniusindo meets the needs of the training. Social media marketing carried out by Jeniusindo by utilizing the Instagram Ads feature.Keywords : communication, marketing, marketing mix, Instagram, Jeniusindo
Analisis resepsi khalayak remaja mengenai pesan moral dalam film Doraemon Stand By Me 2 Abdullah Hafidz Ridho Faturosyiddin; Ulfah Hidayati
Lektur: Jurnal Ilmu Komunikasi Vol 6, No 1 (2023): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v6i1.19252

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui resepsi khalayak remaja mengenai pesan moral yang ada dalam film Doraemon Stand By Me 2 berdasarkan perbedaan latar belakang, sosial, dan budaya para informan. Penelitian kali ini menggunakan pendekatan kualitatif deskriptif dengan dengan menggunakan metode purposive sampling sebagai cara untuk menentukan informan. Penelitian ini bertempat di Daerah Istimewa Yogyakarta selama tiga bulan, dimulai pada Oktober hingga Desember 2022. Subjek penelitian kali ini adalah remaja yang berusia 16 hingga 24 tahun yang pernah menonton film Doraemon Stand By Me 2 dengan berbagai latar belakang yang berbeda. Pemilihan usia remaja dalam penelitian kali ini berdasarkan film Doraemon Stand By Me 2 yang membahas mengenai masalah remaja. Dimulai dengan tingkat Pendidikan yang berbeda hingga pengalaman terutama dalam bidang film. Penelitian ini menggunakan teori resepsi khalayak yang dicetuskan oleh Stuart Hall yang membagi penerimaan menjadi tiga bagian. Yaitu posisi dominan hegemoni, negosiasi, dan oposisi. Hasil dari penelitian yang telah dilakukan mengenai resepsi khalayak. Terdapat beragam resepsi khalayak mengenai pesan moral dalam film Doreamon Stand By Me 2. Hal ini dipengaruhi oleh pengalaman, perbedaan latar belakang, sosial, dan budaya. Kesimpulan dalam penelitian ini adalah terdapat empat posisi dominan hegemoni karena keterkaitannya dengan film jepang. Adapun urutan selanjutnya adalah negosiasi yang disesuaikan dengan budaya jawa dan terakhir oposisi karena pengalaman dalam melihat film lebih tertarik pada genre drama terlebih dari negara Korea.Kata kunci : Resepsi khalayak, pesan moral, film. AbstractThis study aims to determine the acceptance of the youth audience regarding the moral value in the Doraemon Stand By Me 2 film based on differences in background, social and culture of the informants.This research uses a descriptive qualitative method using purposive sampling as a way to determine informants. This research took place in the Special Region of Yogyakarta for three months, starting from October to December 2022. The research subjects this time were teenagers aged 16 to 24 years who had watched the Doraemon Stand By Me 2 film with a variety of different backgrounds. The selection of adolescents in this study is based on the film Doraemon Stand By Me 2 which discusses adolescent problems. Starting with different levels of education to experience, especially in the field of film. The informants consisted of three men and three women. Interviews are an instrument for researchers to collect data that will later be processed and become research results. This study uses the theory of audience reception initiated by Stuart Hall which divides reception into three parts. Namely the dominant position of hegemony, negotiation, and opposition. The results of the research that has been done regarding audience reception. There are various audience receptions regarding the moral value in the film Doraemon Stand By Me 2. This is influenced by experience, differences in background, social and culture. The conclusion in this study is that there are four dominant positions of hegemony due to their association with Japanese films. The next sequence is negotiations that are adapted to Javanese culture and finally the opposition because experience in watching films is more interested in the drama genre, especially from Korea.Keywords : Audience reception, moral value, film
Strategi komunikasi pemasaran Kebun Binatang Gembira Loka di media sosial instagram @glzoojogja Muhammad Nafi Maula; Ulfah Hidayati
Lektur: Jurnal Ilmu Komunikasi Vol 6, No 4 (2023): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v6i4.20976

Abstract

Abstrak Penelitian ini bertujuan mengetahui strategi komunikasi pemasaran kebun binatang Gembira Loka di media sosial Instagram menggunakan analisis SOSTAC. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Data primer diperoleh dari hasil wawancara dengan bagian humas dan pemasaran serta studi dokumentasi, sedangkan data sekunder diperoleh dari buku, website, jurnal dan penelitian terdahulu. Keabsahan data pada penelitian ini menggunakan triangulasi sumber. Analisis data menggunakan teori Miles and Huberman (1984) meliputi reduksi data, penyajian data dan verifikasi data. Hasil penelitian ini sesuai dengan langkah-langkah analisis SOSTAC yang menunjukkan a) Situation analysis dengan memanfaatkan peluang fitur story dan promosi untuk menjangkau audiens dan meningkatkan engagement rate, b) Objectives berupa meningkatkan brand awareness dan menghemat biaya promosi, c) Strategy dilakukan dengan menentukan keluarga muda dengan anak balita sebagai target,  d) Tactics dilakukan dengan mempublikasikan setiap pembaruan layanan dan mengadakan diskon, e) Actions yang dilakukan yaitu memanajemen SDM dan membuat alur publikasi, f) Control dilakukan dengan membuat laporan kegiatan setiap bulan.Kata kunci : Strategi komunikasi pemasaran, Media sosial, Instagram, SOSTAC. AbstractThis study aims to determine the marketing communication strategy of Gembira Loka Zoo on social media Instagram using SOSTAC analysis. This research use descriptive qualitative approach. Primary data were obtained from interviews with public relations and marketing departments and documentation studies, while secondary data were obtained from books, websites, journals and previous research. The validity of the data in this study uses source triangulation. Data analysis uses the theory of Miles and Huberman (1984) including data reduction, data presentation and data verification. The results of this study are in accordance with the SOSTAC analysis steps which show a) Situation analysis by taking advantage of story and promotional feature opportunities to reach audiences and increase engagement rates, b) Objectives that is increasing brand awareness and saving promotion costs, c) Strategy is carried out by determining young family with toddlers as the target, d) Tactics are carried out by publishing every service update and giving discounts, e) Actions are carried out with managing human resources and making publication flows, f) Control is carried out by making activity reports every month.Keywords : Marketing communication strategy, Social media, Instagram, SOSTAC.
PENGARUH PENYULUHAN TABLET FE TERHADAP PENGETAHUAN REMAJA PUTRI TENTANG TABLET FE DI DESA NGEMPLAK KECAMATAN GEBANG KABUPATEN PURWOREJO Zuliyanti, Nurma; Hidayati, Ulfah; Rofingatul Karomah, Miftahu; Arviyani, Ria; Mulyani, Sri
Jurnal Komunikasi Kesehatan Vol 15 No 1 (2024): JKK-Jurnal Komunikasi Kesehatan (Edisi April 2024)
Publisher : Lembaga Riset Pengabdian Masyarakat dan Publikasi Ilmiah Institut Teknologi Bhakti Putra Bangsa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56772/jkk.v15i1.364

Abstract

ABSTRACT Based on a preliminary study conducted in Ngemplak Village, Gebang District, Purworejo Regency, data was obtained for 21 young women, 16 young women did not know about Fe tablets and 5 young women already knew about Fe tablets. The aim of this research was to determine the effect of FE tablet counseling on young women's knowledge about FE tablets in Ngemplak Village, Gebang District, Purworejo Regency. This type of research is a pre-experimental design with a One Group Pretest-Posttest Design. The population in this research was 50 young women. Determining the number of samples using the Slovin formula obtained a sample of 21. The sampling technique used purposive sampling. The research time was September 6 - September 17 2023. Data analysis used the Paired t test. Where the results show that there is an influence if (p>0.05) for the counseling variable (p value: 0.000), knowledge (t: -8.919). Keywords: Counseling, Knowledge, Fe Tablets
The Influence of Spiritual Therapy and Relaxation on Anxiety in the Elderly During Health Crises Kamaruzzaman, Abdi; Hidayati, Ulfah
Indonesian Journal of Islamic Counseling Vol 6 No 1 (2024): Integrating Islamic Spirituality and Holistic Approaches in Mental Health Interve
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/ijic.v6i1.10717

Abstract

This article aims to investigate the effectiveness of combining dzikir (Islamic remembrance) and progressive muscle relaxation therapy in reducing anxiety among the elderly. The study employs a mixed-methods approach with a quasi-experimental design for the quantitative aspect and semi-structured interviews for the qualitative aspect. The respondents consist of 50 elderly individuals experiencing moderate to severe anxiety. Data collection was conducted through surveys using the Geriatric Anxiety Scale and in-depth interviews. The results indicate that the combined intervention significantly reduced anxiety levels, with 60% of the elderly experiencing a reduction from moderate to mild anxiety. Additionally, 50% of the respondents reported improved sleep quality after undergoing therapy. Social support was also found to play a crucial role in moderating anxiety reduction, with those receiving higher levels of social support showing more significant decreases in anxiety. This study highlights the importance of a holistic approach that encompasses physical, psychological, and spiritual aspects in managing anxiety among the elderly. The findings contribute valuable insights for developing more comprehensive mental health programs for the elderly.
ANALISIS KUALITAS WEBSITE DENGAN METODE WEBQUAL 4.0 DAN IMPORTANCE PERFORMANCE ANALYSIS Ihsan, Azzam Afdhalul; Hidayati, Ulfah; Mardinawati, Mardinawati
KEUNIS Vol. 10 No. 2 (2022): JULY 2022
Publisher : Finance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (751.12 KB) | DOI: 10.32497/keunis.v10i2.3519

Abstract

This study aims to analyze the quality of the Tokopedia website based on user perceptions using the WebQual 4.0 method. It is also meant to find out the gap between the level of performance and the level of user interest and indicators that are the main priority for improvement based on Importance Performance Analysis (IPA). The dimensions used in WebQual 4.0 consist of usability, information quality, and interaction quality. The sample in this study was 100 respondents using the Tokopedia website. Based on the results of research using WebQual 4.0, the website's quality has a WebQual Index score 0.85, which was good because it is close to 1,00. While based on Importance Performance Analysis, in quadrant one, four indicators need to improve their performance. The average value of the gap for each dimension is 0.24 gap for the usability dimension, -0.32 for the information quality dimension, and -0.32 for the interaction quality. The value of the most significant gap lies in the indicator that the Tokopedia Website guarantees the security of users' personal data information of -0.72, which means more attention and improvement should be given to the indicators with the most significant gap.
PENGARUH TERPAAN MEDIA SOSIAL PADA AKUN TIKTOK JOGJAFOODHUNTER TERHADAP MINAT BELI KONSUMEN Hidayati, Ulfah
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2022.vol10(1).9064

Abstract

TikTok became a mobile application that was ranked first among other more popular applications such as Facebook, WhatsApp, and Instagram in 2020. Not a few culinary entrepreneurs also use advertising services through the food blogger TikTok. One of the TikTok food blogger accounts in Yogyakarta with the most followers is the Jogjafoodhunter account. This study aims to determine the effect of TikTok Jogjafoodhunter account exposure on consumer buying interest. This study uses a quantitative approach with a survey method. The population of this study is the followers of the TikTok Jogjafoodhunter account, totaling 630,100 people. The sample is 100 using simple random sampling method. Data collection techniques using a questionnaire. All tests were carried out with the help SPSS 21 software. The results showed that there was a positive influence between social media exposure on the Jogjafoodhunter TikTok account (X) on consumer buying interest (Y) which was indicated by a positive correlation value (R) of 0.745 and the value of the coefficient of determination (R square) X against Y is 0.554. This shows that the contribution of social media exposure to the TikTok Jogjafoodhunter account on consumer buying interest is 55.4% while the remaining 44.6% is determined by other variables not examined. In addition, the existence of a positive influence between variable X and variable Y can be proven based on the value of Sig. 0.000 <0.05 so that it can be concluded that Ha in this study received. (2) the stimulus or content on the TikTok Jogjafoodhunter account will make consumers or followers of the account respond to the content uploaded by the account. The response or reaction that was researched and obtained in this study was the emergence of consumer buying interest in the exposure of the Jogjafoodhunter TikTok account.