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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) EQUILIBRIUM JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam JTAM (Jurnal Teori dan Aplikasi Matematika) Shirkah: Journal of Economics and Business Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman Khazanah Sosial International Journal of Economics (IJEC) Journal of Islamic Economics Lariba Jurnal Magister Ekonomi Syariah Bulletin of Islamic Economics Al-masharif: Jurnal Ilmu Ekonomi dan Keislaman Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Indonesian Journal of Islamic Literature and Muslim Society
Hanafi, Syafiq Mahmadah
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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DOES ENTREPRENEURSHIP EDUCATION MATTER FOR ISLAMIC HIGHER EDUCATION STUDENTS"™ ENTREPRENEURIAL READINESS? Cahyani, Utari Evy; Masruri, Siswanto; Hanafi, Syafiq Mahmadah
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 2 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.491 KB) | DOI: 10.26418/jebik.v11i2.55092

Abstract

This research examines the empirical linkages among entrepreneurship education, entrepreneurial mindset, entrepreneurial skill, and entrepreneurial readiness of Islamic higher education students in Indonesia. This research also highlights the intervening role of an entrepreneurial mindset and entrepreneurial skills in the linkages between entrepreneurship education and entrepreneurial readiness. This study is based on social cognitive theory. The article is a quantitative research using a survey method. Data were collected using an online questionnaire with a sample of 310 Islamic college students in Indonesia. The data were analyzed using PLS-SEM to identify hypotheses. The results indicate that entrepreneurship education improves the entrepreneurial mindset and entrepreneurial skills. Surprisingly, entrepreneurship education has no direct effect on entrepreneurial readiness. Although entrepreneurship education indirectly affects entrepreneurial readiness, intervened by an entrepreneurial mindset and entrepreneurship skills. The results showed that the entrepreneurial mindset and entrepreneurship skills determine entrepreneurial readiness. The findings of this study are essential for Islamic higher education to provide entrepreneurship education that aims to develop an entrepreneurial mindset and improve entrepreneurship skills.
Exploring E-Commerce: Social Media’s Impact on Brand Awareness and Loyalty for Micro Businesses in Central Java Akbar, Ilham; Hanafi, Syafiq Mahmadah; Mujib, Abdul
Khazanah Sosial Vol. 6 No. 3 (2024): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v6i3.39180

Abstract

This research aims to determine the role of social media in influencing the development of brand awareness and consumer loyalty for micro-businesses in the e-commerce sector. Using a quantitative approach, a survey was conducted on 268 micro business owners who use Instagram in Central Java. Analysis was conducted through structural equation modeling to explore the relationship between the intensity and effectiveness of social media marketing, brand awareness, and consumer loyalty. The findings show that both the intensity and effectiveness of social media marketing have a significant impact on brand awareness, which in turn affects consumer loyalty. This research also identifies the direct influence of social media marketing on consumer loyalty, compared to its influence through brand awareness. The results of this study demonstrate the importance of strategic engagement on social media for e-commerce micro businesses, emphasizing that the quality of engagement is more important than its frequency. This study provides insight into how micro-businesses with limited resources can leverage social media to gain a competitive advantage in the e-commerce sector.
Co-Authors ABDUL MUJIB Abdul Qoyum Afandi, Mukhammad Yazid Al Hashfi, Rizqi Umar amal, Muhammad ahsanul Budi Azwar Dedi Gunawan Hadri Kusuma Hanif, Azianatud Dian Hasyim, Fuad Hayet, Hayet Helmi Haris Ilham Akbar Ilham Akbar Mahendra, Taufik Riza Maulana, M Megantoro, Ardi Moch. Nurhidayat Mohammad Farhan Qudratullah Muhammad Aziz Muslim Muhammad Iqbal Fasa Muharir, Muharir Muhdir, Ibnu Putri, Fitri Anisa Nusa Sahlan Hasbi Sari, Dia Purnama Siswanto Masruri Soehadha, Moh Sunaryati Sunaryati Utari Evy Cahyani Wijaya, Muhammad Rudi Yunadi, Ahmad