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Optimalisasi digital marketing melalui marketplace shopee dan media sosial dalam meningkatkan penjualan kelompok pengrajin tenun ‘Nina Penenun’ di Desa Pringgasela Selatan Atmayanti, Tati; Afifuddin, Afifuddin; Husni, Vici Handalusia; Hayati, Sirrul; Multazam, Multazam; Fu'ad, Muhammad Syahrul; Alkautsar, M. Rizky
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.38202

Abstract

Abstrak Desa Pringgasela Selatan merupakan salah satu desa di Kabupaten Lombok Timur yang memiliki banyak potensi, salah satunya adalah kerajinan tenun. Kerajinan tenun ini sudah berlangsung turun temurun yang merupakan warisan nenek moyang masyarakat Desa Pringgasela Selatan. Namun, kain tenun yang dihasilkan belum dikenal secara luas. Hal tersebut disebabkan karena minimnya promosi dan para penenun belum melek teknologi, khususnya pada digital marketing. Pengabdian kepada masyarakat ini bertujuan untuk optimalisasi digital marketing baik melalui Market Place Shopee dan Media Sosial sebagai wadah strategi pemasaran dan promosi produk dalam meningkatkan penjualan produk tenun para penenun yang tergabung dalam Kelompok “Nina Penenun”. Sementara itu, metode yang digunakan mulai dari perencanaan, program kerja, deskripsi dan teknologi, hingga rencana program berkelanjutan ini menggunakan pendekatan Participatory Action Research (PAR). Pengabdian kepada masyarakat ini dilaksanakan dalam beberapa tahapan yang dimulai dari (1) Pengenalan digital marketing secara umum dan pembuatan akun Market Place “Shopee” (2) Sosialisasi dan pendampingan pemanfaatan Market Place “Shopee” dan media sosial (3) Penggunaan aplikasi Market Place “Shopee” dan media sosial. Adapun peserta pendampingan dari Kelompok Nina Penenun sebanyak 14 orang. Hasil dari kegiatan pendampingan ini, Kelompok Nina Penenun bisa menggunakan market place dan media sosial, para penenun dapat mendesain dan mempromosikan produk dengan menarik, Selain itu, memiliki strategi pemasaran secara online melalui aplikasi shopee  dan media sosial untuk meningkatan penjualan produk mereka. Kata Kunci: pengrajin tenun; digital marketing; market place; strategi pemasaran; media sosial. Abstract South Pringgasela Village is one of the villages in East Lombok Regency with significant potential, including weaving crafts. This weaving craft has been passed down thru generations, representing the ancestral heritage of the people of South Pringgasela Village. However, the woven fabric produced is not yet widely known. This is due to the lack of promotion and the weavers' lack of technological literacy, particularly in digital marketing. This community service aims to optimize digital marketing thru both the Shopee marketplace and social media as platforms for product marketing and promotion strategies to increase the sales of woven products from weavers who are members of the "Nina Penenun" group. Meanwhile, the methods used range from planning, work programs, descriptions, and technology, to this sustainable program plan, which utilizes the Participatory Action Research (PAR) approach. This community service was carried out in several stages, starting with (1) an introduction to digital marketing in general and the creation of a "Shopee" marketplace account, (2) socialization and mentoring on the use of the "Shopee" marketplace and social media, and (3) the use of the "Shopee" marketplace and social media application. The participants in this mentoring program were 14 members of the Nina Weavers Group. The results of this mentoring activity showed that the Nina Weavers Group was able to use the marketplace and social media, and the weavers were able to design and promote their products attractively. Additionally, they developed online marketing strategies thru the Shopee application and social media to increase their product sales. Keywords: weaving craftsmen; digital marketing; marketplace; marketing strategy; social media.
PENGEMBANGAN E-MODUL MATEMATIKA BERBASIS HOTS UNTUK MENINGKATKAN KEMAMPUAN BERPIKIR KRITIS SISWA KELAS V Multazam, Multazam; Maritasari, Donna Boedi; Waluyo, Edy
JP2M (Jurnal Pendidikan dan Pembelajaran Matematika) Vol 12, No 1 (2026)
Publisher : Universitas Bhinneka PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/jp2m.v12i1.9213

Abstract

Penelitian ini bertujuan untuk mengembangkan e-modul matematika berbasis Higher Order Thinking Skills (HOTS) yang valid, praktis, dan efektif dalam meningkatkan kemampuan berpikir kritis siswa. Metode penelitian yang digunakan adalah Research and Development (RD) dengan model ADDIE (Analysis, Design, Development, Implementation, Evaluation). Subjek penelitian ini adalah siswa Sekolah Dasar (SD) kelas V. Instrumen yang digunakan meliputi lembar validasi ahli, angket respons siswa, dan tes kemampuan berpikir kritis. Hasil penelitian menunjukkan bahwa e-modul matematika berbasis HOTS yang dikembangkan telah memenuhi kriteria valid dengan nilai rata-rata validasi ahli materi penyajian dan pengumpulan data85,7% dan ahli media 87,3%. E-modul juga tergolong praktis dengan persentase respons siswa sebesar 89,4%. Uji efektivitas menunjukkan peningkatan signifikan kemampuan berpikir kritis siswa dengan nilai N-Gain rata-rata 0,69 yang termasuk kategori sedang. Simpulan penelitian ini adalah e-modul matematika berbasis HOTS layak digunakan sebagai alternatif pembelajaran inovatif untuk meningkatkan kemampuan berpikir kritis siswa
Confirmatory factor analysis and validation of a statistical literacy instrument for elementary school students Nishfani Mz, Naely; Rusilowati, Ani; Multazam, Multazam
Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Vol. 12 No. 1 (2026): Jurnal EDUCATIO: Jurnal Pendidikan Indonesia
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1202626182

Abstract

Despite the fact that statistical literacy is an essential skill for students and should be acquired at an early age, there is still limited progress in the development of statistical literacy instruments for elementary schools. This study aimed to develop and validate an instrument for assessing statistical literacy based on the Asesmen Kompetensi Minimum (AKM) model for elementary school students. The research sample consisted of 200 fifth-grade elementary school students. Construct validity was examined using Confirmatory Factor Analysis (CFA) to test the suitability of the indicators used in the statistical literacy instrument. The indicators were adapted from the frameworks proposed by Garfield and PARIS21. CFA was conducted using the Jamovi software. The results indicate that the overall model demonstrates a good fit, confirming that the theoretical indicator structure is empirically supported. However, there are several items with low or insignificant factor loadings that need to be revised or eliminated to improve the quality of the instrument. These findings highlight the importance of item refinement in developing a valid and reliable AKM-based statistical literacy assessment. This study contributes new insights by providing a validated instrument for measuring elementary school students’ statistical literacy.
The Role of Religious Moderation in Improving the Morale of the Millennial Generation: A Study of Hijra Youth in Semarang Multazam, Multazam; Mubarok, Zaim El; Qutni, Darul; Shofwan, Imam
FIKRAH Vol 12, No 1 (2024): June 2024
Publisher : Prodi Aqidah dan Filsafat Islam, Fakultas Ushuluddin, Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/fikrah.v12i1.19637

Abstract

This article aims to examine the role of religious moderation to improving the morale of the millennial generation and helping them become better people. This study used a descriptive-qualitative research methodology. Research data were collected through interviews with questionnaires, non-participant observations, and documentation. The study informants numbered 10 participants (7 men and 3 women) aged 24 to 30 years. Research findings show that diversity can lead to various conflicts if society cannot find a middle ground for everything. These problems can be solved with religious tolerance and moderation to create peace and harmony in society. People who do not have knowledge of religious moderation and good religious foundations will have morals that are not in accordance with religious values, for example, drug addiction and bullying. Both actions are basically driven by environmental factors. In Islam, drugs and bullying are things that have a lot of mudharat, so it is forbidden to do so. However, those who are willing to leave both should not be excluded so that they feel that their change has the support of their surroundings. A society that has a strong knowledge base of religious moderation and faith will always embrace it so that a life of peace, tolerance, and mutual respect can be created.