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All Journal JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Abdimas Akademika Indo-Fintech Intellectuals: Journal of Economics and Business Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Journal of Community Service and Society Empowerment Jurnal Pengabdian Masyarakat Nusantara Journal of Innovation in Teaching and Instructional Media KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Samari, Samari
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Implementation of Marketing Strategies to Increase Jamu Purchasing Decisions at As-Shahih Kertosono Jamu Shop Sabrina Qutratu'ain, Naila; Samari, Samari
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/61p5hh72

Abstract

Research aim : The purpose of this study is to analyze how the marketing strategy carried out by the As-Shahih Jamu Shop in an effort to increase herbal purchasing decisions, using the marketing mix or 4P marketing mix, namely (Product, Price, Place, Promotion). Design/Methode/Approach : The type of research used is descriptive qualitative research. In data collection techniques using three methods, namely observation, interviews. The main data sources used in this study are from herbal medicine consumers who have been categorized as old consumers, new consumers, and young consumers as well as supporting informants from the owner of As-Shahih Herbal Shop. Research Finding : The results showed that the 4P marketing mix strategy (Product, Price, Place, Promotion) has been successfully implemented by the owner of the As-Shahih Jamu Shop, but has not yet provided significant results. As-shahih herbal products use premium raw materials that have been confirmed to have a health department, the purity of herbs without the addition of chemical drugs is a product advantage, the herbal variants available are also quite diverse. The price set by the owner is in accordance with the market price and the efficacy obtained by consumers. The location used is very strategic and easy to access by consumers. The promotion provided by the shop owner is only limited to stories from Whatsapp and Facebook, as well as consumers who inform jamu as-shahih to potential consumers through word of mouth, there are no special promotions and social media accounts made by the owner of the As-Shahih Jamu Shop. Theoretical contribution/Originality : This research is expected to contribute theoretically by expanding the understanding of the implementation of the 4P marketing mix strategy which shows product quality, market pricing, strategic location, and effective and efficient promotion can improve consumer purchasing decisions. Practitionel/Policy implication : Practical implications include the implementation of promotional policies by optimizing social media such as Instragram and Tiktok in order to attract more consumers, as well as providing shopping coupons for jamu purchases as a consumer loyalty program. In addition, registering products on online shopping applications such as Grabfood and Gojek can expand market reach. Research limitation : The main focus in this research lies on the marketing strategies used to increase herbal medicine purchasing decisions.
Marketing Strategy Analysis to Improve the Competitiveness of Rindi Rizqi Chips MSMEs in Nganjuk Regency Diani, Vita Aprillia; Samari, Samari
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5903

Abstract

Research aim : Analysis of marketing strategies applied to increase competitiveness in Rindi Rizqi Chips MSMEs in Nganjuk Regency. Design/Methode/Approach : This research was conducted using a qualitative approach through a case study. Data were collected through three main methods: observation, interviews, and documentation. The participant involved in this research include business owners, employees, and buyers of Rindi Rizqi MSMEs. Research Finding : This study found that Rindi Rizqi Chips MSMEs apply the 4P marketing strategy to improve competitiveness. Quality products without preservatives, competitive prices, distribution through modern stores, and promotion through bazaars and social media support increased visibility and customer loyalty. Excellence in quality, competitive pricing, and product uniqueness strengthen the position of MSMEs in the snack food industry. Theoretical contribution/Originality : This research enriches the literature on MSME marketing strategies by highlighting the application of the 4P marketing mix in improving competitiveness. The findings show how the elements of product, price, place, and promotion interact with each other to fulfill market needs and increase product visibility. Practitionel/Policy implication : This research enriches the literature on MSME marketing strategies by highlighting the application of the 4P marketing mix in improving competitiveness. The findings show how the elements of product, price, place, and promotion interact with each other to meet market needs and increase product visibility. Research limitation : This research has limitations because it only involved one MSME, Rindi Rizqi Chips, so the results may not be generalizable to other MSMEs. The research focus on marketing strategy and competitiveness also requires future research to involve more MSMEs and use diverse methods for a more comprehensive understanding
Analysis of the Influnce Service Quality, Promotion, and Location on Customer Satisfaction at Madira Skin & Beauty Care Mojokerep Kistantia , Yunika Aldiaz Putri; Samari, Samari
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/2ec9be84

Abstract

Research aim : The aim of this research is to examine the effect of both partially and simultaneously the quality of service, promotion and location at customer satisfaction. Design/Methode/Approach : The approach is quantitative using observation and questionnaire research methods. This research has an infinite population with sampling using nonprobability sampling method and using the technique used is purposive sampling with a total sample of 40 respondents. Research Finding : The results of this research indicate an influence that is significant either partially or simultaneously on the variables of service quality, promotion and location on customer satisfaction. Theoretical contribution/Originality : There are not many research on beauty clinic marketing because research often focuses on the retail or hospitality sector. Practitionel/Policy implication : This research requires Madira Skin & Beauty Care Mojokerep to improve service quality, optimize promotion by utilizing social media and ensure that it has a convenient location and can be easily accessed by customers. With this, customer satisfaction can be significantly increased while strengthening the competitiveness of beauty industry clinics. Research limitation : Limitations in this research are the difficulty in obtaining information or meeting directly with the owner of this beauty clinic due to having to manage three clinic branches and a busy schedule out of town.
IMPLEMENTATION OF MARKETING STRATEGY PLANNING WITH BUSINESS MODEL CANVAS (BMC) IN MICRO, SMALL AND MEDIUM ENTERPRISES OF BAROKAH MULIA BUILDING SHOPS, KEDIRI REGENCY Zeni Agustin, Khoirun Nisa'; Samari, Samari
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/xjve0496

Abstract

Research aim : The purpose of this study is to improve business marketing strategies by implementing BMC in MSMEs of Barokah Mulia Building Stores in Kediri Regency. Design/Methode/Approach : This research uses a qualitative method. The data collection method was carried out through in-depth interviews, In data analysis, researchers used reduction and classification techniques to filter information relevant to the focus of the research. After the interview and observation, the data that has been collected will be grouped according to the interview themes conducted Research Finding : The results of the study show that Barokah Mulia Building Shop has a good and structured business model, and can meet the needs of customers in various segments. The main customers of the Barokah Mulia Building Shop are contractors, builders, and individuals who are building houses. Strong value proposition is offered in this store by providing a wide range of quality building materials, fast delivery services, as well as technical support and product consultation for customers. Through effective distribution channels, both through physical stores and delivery services, as well as good customer relationships, Toko Bangunan Barokah Mulia has resulted in building loyal and deep relationships with customers. Theoretical contribution/Originality : With this research, it is hoped that it can find out how Barokah Mulia Building Shop MSMEs can be helped in implementing more effective marketing strategies. In addition, it is hoped that this research can contribute to the planning of marketing strategies for the building MSME business model in Indonesia. Practitionel/Policy implication : For practitioners, the implementation of marketing strategy planning with the Business Model Canvas (BMC) can help micro, small and medium enterprises (MSMEs) owners to design and evaluate business models systematically and efficiently, as well as identify important elements such as customer segments, value propositions, and distribution channels that suit the needs of the local market. This allows for increased competitiveness and business sustainability. The results of this study can be the basis for formulating policies that support the implementation of BMC in the development of MSMEs, such as training or counseling programs on effective business planning and the use of digital technology tools, e-commerce platforms to improve the performance and competitiveness of MSMEs at the local and national levels. Research limitation : The main focus of this research is how to implement marketing strategy planning using Business Model Canvas (BMC) at Barokah Mulia Building Stores in Kediri Regency.
The Influence Of Product Quality, Price, And Promotion On Customer Buying Interest In Store Thrifting Uncle P Outfit Kediri Safana, Yunia Dwi; Samari, Samari
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6023

Abstract

Research aim : The purpose of this study was to determine the influence of product quality, price, and promotion on customer buying interest in thrifting Store Uncle P Outfit Kediri Design/Methode/Approach : This research uses a quantitative approach, and the method used is the causality method. The population in this study were customers of Uncle P Outfit Kediri. The sampling technique is based on the multivariate method, where the number of variables (both independent and dependent) is multiplied by 10. So with 4 variables, the number of samples in this study was 40 respondents. Data collection was carried out by distributing questionnaires. Data analysis techniques for testing hypotheses using the SPSS version 25 program. Research Finding : The results showed that the product quality variable had a positive and significant effect on customer buying interest at the Store Thrifting Uncle P Outfit Kediri, the price and promotion variables had a positive and insignificant effect on customer buying interest at the Store Thrifting Uncle P Outfit Kediri. Theoretical contribution/Originality : The results of this study indicate that product quality needs to be a concern for the Thrifting Store Uncle P Outfit Kediri, because this aims to increase customer buying interest to be even better in order to achieve goals. Practitionel/Policy implication : This research provides practical implications for Store Thrifting Uncle P Outfit Kediri in increasing customer buying interest. Research limitation : This research is limited to other samples. It is hoped that future research can use a larger sample, and can increase the number of respondents who fill out the questionnaire.
Product Innovation in Increasing Customer Loyalty in MSMEs Weaving Ikat Mas Medal in Kediri City Dewi, Triasita; Samari, Samari
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/04gzc536

Abstract

This research explores the role of product innovation in increasing customer loyalty in MSMEs Weaving Ikat Medali Mas, Kediri City. Using a qualitative case study approach, data was collected through interviews, observations, and documentation. The findings suggest that innovations such modernizing traditional designs, diversifying products (e.g., bags and accessories), and incorporating sustainable materials are essential in fostering loyalty. Customers value the blend of tradition and modernity, digital accessibility, and personalized service. Telling stories about product heritage and sustainable practices strengthens emotional bonds, while a positive buying experience builds lasting relationships. The research highlights the importance of integrating cultural preservation with contemporary market demands, offering practical insights for MSMEs to digital marketing, sustainable practices, and designer collaboration to increase customer engagement and loyalty. Limitations include focus on single MSME, which presents opportunities for broader comparative studies in future research. Keywords: Product Innovation, Customer Loyalty, Traditional Crafts, Sustainable Practices, Digital Marketing
Co-Authors Agatha, Cavytha Cornellya Al Amin, Chela Aliami, Sri Anas, M. Anas Anggoro, Maulana Bayu Arringga, Lutvia Titis Badrus Zaman Bambang Agus Sumantri, Bambang Agus Belviana, Lifsa Cahyo , Moch. Sandy Eka Nur Dewi, Triasita Diani, Vita Aprillia Edyuana, Fadia Tri Ema Nurzainul Hakimah, Ema Nurzainul Fahriszal, Jevri Fauzi, Diah Ayu Septi Hamida, Sakiya Salma Happy Fitria, Happy Hery Purnomo Huda, Yudik Koirul Iskandana, Nevia Cahyaning Dewi ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Kistantia , Yunika Aldiaz Putri Kurniawan, Rony Kurniawan, Rony Kurniawan Kusumawati, Yanti Leksono, Poniran Yudho Meythasari, Fifi Mislan Sihite, Mislan Muhammad Kristiawan Muhammad Syafri, Muhammad Mukti, Dimas Rhega Gumelar Nofiana, Ika Nur Solikin Nurrahma, Anzalna Prasojo, Aji Puspitarini, Jetty Purbaningrum Putapang, Hasrul Putra, Cahya Illafi Rochmana Putri Wijayanti raharjo, itot bian Rahayu, Agnes Widya Restyono, Teddy Rino Sardanto Riski, Yulian Dwi Risky Aswi R, Risky Sabrina Qutratu'ain, Naila Safana, Yunia Dwi Saputra, Fernanda Bagus Shoimah, Laili Siera Syailendra Sigit Ratnanto Siska Siska Sri Harianti, Erica Suhardi Suhardi Susi Damayanti, Susi Tyas, Dwi Suryaning umi fitriani Wardani, Riana Kusuma Wibowo, Andrik Zeni Agustin, Khoirun Nisa' Zulistiani, Zulistiani