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Fadliyanti, Luluk
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Pengaruh Kualitas Pelayanan, Media Digital, Dan Promosi Terhadap Minat Menabung di Bank BTN Syariah Cabang Mataram Indriyati, Jaitun; Fadliyanti, Luluk; Nuril Ferdaus, Nadia
Economic Reviews Journal Vol. 5 No. 2 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i2.1130

Abstract

This study aims to analyze the influence of service quality, digital media, and promotion on customers’ saving interest at Bank BTN Syariah Mataram Branch. This research employed a quantitative approach with an associative research design. The population of this study consisted of 15,496 active customers of Bank BTN Syariah Mataram Branch, while the sample consisted of 100 respondents determined using the Slovin formula and purposive sampling technique. Data were collected through questionnaires, while the analysis techniques included validity test, reliability test, classical assumption test, multiple linear regression, t-test, F-test, and coefficient of determination (R²) using SPSS version 22. The results showed that partially service quality, digital media, and promotion had a positive and significant effect on saving interest. Simultaneously, these three variables also had a significant effect on saving interest. The most dominant variable affecting saving interest was digital media. The coefficient of determination indicated that variations in saving interest could be explained by service quality, digital media, and promotion, while the remaining portion was influenced by other factors outside the research model. Therefore, Bank BTN Syariah Mataram Branch is expected to continuously improve service quality, optimize the use of digital media, and strengthen promotional strategies in order to increase public interest in saving.
Co-Authors Abubakar Abubakar Adhitya Bagus Singandaru Agus Pranata Al Idrus, Fahri Labib Andini, Yudita Septia Anggara, Jaka Anisa Rahmawati Arief Rachman Arkandia, Lalu Dema B. Busaini, B. Baiq Saripta Wijimulawiani Bai’ul Hak, Muhamad Balo, Yuliano Adrimarsi Dwi bin Hasan Basri, Bakti Diswandi Dzul Fadli, Muhammad Dzul Fadlli, Muhammad EMI SALMAH Hailuddin Hak, Muhamad Bai'ul Handalusia Husni, Vici Handalusia, Vici Haryanti Haryanti Haryono, Salsabila Naqiya Himawan Sutanto, Himawan Husni, Vici Handalusia IHSAN ROIS, IHSAN Indriyati, Jaitun Irwan Suriadi Iwan Harsono Jalaludin Jalaludin Jannah, Widyatul Jayanti, Jayanti Jr, Bun Bun Judijanto, Loso Juli Suardani, Ni Made Nita Jumaedi, Jumaedi Kantari, Lissli Rizki Kusuma, Nila Makino, Mitsutaku Miratussapoah, Miratussapoah Muhammad Afif Muhammad Alwi Muhammad Awaludin Muhammad Mujahid Dakwah Mulawiani, Baiq Saripta Wiji Nikmatika, Nikmatika Nizar Ali, Muhammad Noviani, Noviani Nuril Ferdaus, Nadia Parwangsa, Baiq Dwi Indar Patrasia, Tena Pradila Wulandari, Denek Bini Prima Astuti Handayani Putri, Meilia Giana Putri, Rasti Maita Rahman Rahman Riardi Pratista Dewa, Riardi Pratista Rizal Kurniansah Rizky Pratomo, Judandi Roshidah binti Fadzim, Wan Sabrina, Lia Sachoemar, Suhendar I. Safitri, Yohana Shinta Leonita Siti Aliah, Ratu Siti Sriningsih St Maryam, St Subhan Purwadinata, Subhan Sulastri, Sri Ayu Suprapti, Ida Ayu Putri Suprapto, Dedi Tammimi, Nizardi Usman, Abdullah Wells, Mark L Yudha S., I Dewa Ketut Yusridinah, Astikah Zahra, Mila