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Journal : Jurnal Teknik Informatika (JUTIF)

E-CRM IN THE PROCESS OF IMPROVING WEB-BASED SALES SYSTEM AT ZAHREEN'S SHOP dewi Antika; Fauriatun Helmiah; Wiwin Handoko
Jurnal Teknik Informatika (Jutif) Vol. 3 No. 3 (2022): JUTIF Volume 3, Number 3, June 2022
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jutif.2022.3.3.240

Abstract

A Competition in various industries in Indonesia is getting tougher. Various companies are vying to be at the forefront of consumers' minds. One of the strategies implemented is the Customer Relationship Management (CRM) strategy. Electronic Customer Relationship Management (E-CRM) is part of a business strategy aimed at maintaining customer loyalty and satisfaction. Technological advances encourage companies to make breakthroughs, one of which is combining CRM business strategies with information technology. The purpose of this study is to overcome these problems, namely by building E-CRM combined with information technology, so that it is hoped that it can help monitor the product improvement process that customers complain about and find out what customers need. The problems that occur at Zahreen Store are, the sales process at Zahreen Store is still doing conventional sales, there are no facilities that help customers to get information, convey an assessment of the product and also experience difficulties in processing and storing customer data that has made transactions buy and sell. This study utilizes CRM features that aim to help the service system at Zahreen Store to attract new customers and retain old customers and expand the sales system. The research method used is a qualitative research method by conducting interviews and observations. This application is made using PHP as programming material and MySQL as database server.
Co-Authors Abdul Azis Ubaidillah Adeliana Putri afrisawati, Afrisawati Ahmad Sofian Sinaga Andri Nata Andri Nata Ari Dermawan Ariani, Lisa Arridha Zikra Syah Aruan, Nita Aulia Astuti, Bela Barany Fachri Bayu Rahman Chitra, Latiffani Dani, Rika dermawan, ari dewi Antika Dewi Maharani Dewi Maharani Dinda Dwi Amara Dwi Afnita Edi Kurniawan Febby Madonna Yuma Fikri Akbar Sitompul Handayani, Masitah Havid Syafwan Irawati, Novica Irfan Hakim Nasution Irna Azizah Kifti, Wan Mariatul Kurniawan, Ahmad Laila Purnama Larasati, Mustika Fitri Latiffani, Chitra Lisa Ariani Mardalius Mardalius Masitah Handayani Merilan, Fina Muhammad Choirul Fazry Muhammad Fikri Musthofa Br. Butar-Butar, Yulia Syahfitri Mustika Fitri Larasati Nasrun Marpaung Nata, Andri Nawar, Muhammad Din NEHE, NURKARIM Novi Silvana Kawila Nur Madani Putri Siregar Nur Wati Nurul Azmi, Nurul Nurul Rahmadani Nurwati Nurwati Pristiyanilicia Putri Purnama, Laila Putri Wulandari Putri, Pristiyanilicia Rahayu, Elly Rahman, Bayu Ramadhani, Andrew Refina Kurnia Ramadanti Ricky Ramadhan Harahap Ricky Rizaldi Riki Andri Yusda Rohminatin Rohminatin Santoso Santoso Santoso Santoso Sari, Ade Mutiara Sari, Dira Purnama Siregar, Beni Harianto Siregar, Iqbal Kamil Sri Indah Kasih Sri Rezeki Maulina Azmi Sri Rezki Maulina Azmi Sudarmin Sudarmin Sudarmin Sudarmin Sudarmin Sumantri Sumantri Sumantri Sumantri Suri Adliani Syafnur, Afdhal Syahputra, Abdul Karim Umi Kalsum Wiwin Handoko Wulandari, Naiyla Yulia Purnama Sari Hutagaol Yustika Margolang