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All Journal Media Mahardhika International Journal of Education, Social Studies, And Management (IJESSM) Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Artificial Intelligence and Digital Business International Research of Multidisciplinary Analysis AMMA : Jurnal Pengabdian Masyarakat Journal of Islamic economics Perspectives (JIEP)
Lazuardi, Sofyan
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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Journal : Journal of Islamic economics Perspectives (JIEP)

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Do You Want to Know Me? : (Brands as Local Wealth Identity) Lazuardi, Sofyan; Ardi Setyawan, Mohammad; Suprihandari, Miya Dewi; Ahmad, Muhammad Ali
Journal of Islamic Economics Perspectives Vol. 4 No. 2 (2022): September (2022) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v4i2.78

Abstract

Natural wealth is one of the reasons an area makes it an identity. Natural wealth with distinctive characteristics is one of the regional assets that must be maintained and developed. Its development requires sufficient thought and knowledge for the local community and government. Exploration of natural resources should still be carried out wisely for the sake of the future of natural wealth and the region, including the people. South Kalimantan, especially the Cempaka area, contains natural resources that must be preserved, processed and developed wisely in order to improve the economic conditions of the community and the region itself. Efforts to increase knowledge about natural assets and their ownership as well as products produced by the local community, including brands, are very necessary to be carried out by the government and non-governmental organizations that have attention in this field (Dickinson, P., 2001).
Co-Authors Abdillah, Hasan Adi Rahardjo, Kusuma Agung Dwi Nugroho, Agung Dwi Ahmad, Muhammad Ali Ardi Setyawan, Mohammad Azizah, Eka Nurul Bambang Sri Wibowo Diah Ayu Sanggarwati Dwi Nugroho, Agung Emmywati M Azizul Khakim Miya Dewi Suprihandari Nugroho, Dodit Cahyo Pratama, Riza Krisdian Rahardjo, Kusuma Adi Sari, Anita Kartika Setyawan, Mochamad Ardi Surya, Leonardus Utomo, Muhammad Agung Satriyo Wahjoedi, Tri