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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan IDENTIFIKASI: Jurnal Ilmiah Keselamatan, Kesehatan Kerja dan Lindungan Lingkungan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Pedagogika : Jurnal Pedagogik dan Dinamika Pendidikan Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Teknologi BISMA Cendekia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Indonesia Sosial Sains Innovative: Journal Of Social Science Research International Journal of Economic Research and Financial Accounting Journal of Management, Entrepreneurship and Tourism Jurnal Mahasiswa Akuntansi Indonesian Journal of Innovation Science and Knowledge Jurnal Ekonomi Manajemen dan Kewirausahaan Jurnal Agricultural Science
Saskia, Saskia
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Journal : Jurnal Agricultural Science

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Factors Influencing Consumers In Buying Decisions For Decorative Flowers (Case Study Vivi Flower) In Bulucenrana Village, Pitu Riawa District, Sidenreng Rappang Regency Irmayani, Irmayani; Saskia, Saskia; Nurhaedah, Nurhaedah
Jurnal Agricultural Science Vol 19 No 1 (2024): MAY
Publisher : FAKULTAS PERTANIAN UNIVERSITAS RATU SAMBAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jas.v19i1.243

Abstract

Bulucenrana Village is one of the villages in Pitu Riawa District, Sidenreng Rappang Regency, where most of the area is plantation areas, both long-term and medium-term crops. Vivi Flower is one of the decorative flower selling businesses in Bulucenrana Village. There are various kinds of decorative flowers that are sold at varying prices. There are several factors that influence consumers in purchasing decisions for decorative flowers, including psychological factors, price and location. The aims of this study were: 1) to find out what factors influence consumers in purchasing decorative flower decisions at Vivi Flower, Bulucenrana Village, Pitu Riawa District, Sidenreng Rappang Regency and 2) to find out what factors most dominantly influence consumers in purchasing decorative flower decisions at Vivi Flower Bulucenrana Village, Pitu Riawa District, Sidenreng Rappang Regency. This type of research is quantitative research. The research sample consisted of 38 respondents who were ornamental flower consumers who visited Vivi Flower. The instrument used in this study was a research questionnaire consisting of several questions regarding the variables studied. The data analysis technique used was descriptive statistical analysis and multiple regression analysis with the help of the SPSS 22 program. From the results of the study, it was obtained: 1) Factors that influence consumers in buying ornamental flowers at Vivi Flower, Bulucenrana Village, Pituriawa District, Sidenreng Rappang Regency are psychological factors and price factors and 2) The most dominant factor affecting consumers in purchasing decisions for decorative flowers at Vivi Flower, Bulucenrana Village, Pituriawa District, Sidenreng Rappang Regency is the price factor based on a coefficient of determination of 75.2%.
Co-Authors Abbas, M. Riswan Agus, M. Amir, Hapsa Amiruddin Amiruddin Anggraini, Indri AR., Nurul Izza Arasy Ayu Setiamy Fauzan Azhmy, Muhammad Febrian, Riska Febriani Hadji, Wilandari I. Hafipah, Hafipah Halim Zaini, Halim Hamdoko, Riby Tri Hamna, Hamna Ibrahim, Rahmatia Putri Isa Indra Syafii, Indra Irmayani Irmayani Jamaludin . Jannah, Siti Zahrotul Japar, Desianti Jonatan, Kevin Kadang, Yuniharce Lilis Setiawati Maazzallah, Abiil Masrullah, Masrullah Mooduto, Rizky Nasution, Fadilllah Rahmah Nazwa, Alicia Nur Falah Setyawati Nur Ramadhan, Mutiara Nurhaedah Nurhaedah Ray, Qonita Ronald S. Badu Rudini, Moh Salsabila, Cut Nuraini Salsabila, Zelika Sanjaya, Taufan Santika Santika Sari, Sri Windy Setiawan, Fendi Shofia Nurun Alanur S Shofia, Aya Suci Rahmawati, Suci Sukmawati Sukmawati Sultan sarda Sunaryo Sunaryo Syafruddin Syafruddin syahyunan syahyunan Thahirah, Afifah