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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PUSTAKA KOMUNIKASI International Journal Of Science, Technology & Management (IJSTM) International Journal of Social Science Jurnal Visi Komunikasi Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Indonesian Research Journal on Education Juris Humanity: Jurnal Riset dan Kajian Hukum Hak Asasi Manusia
Anindita, Anindita
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Journal : International Journal of Social Science

 1 
ADOPTION OF THE TEACHING CAMPUS AS A STUDENT LEARNING MEDIA (Case Study of Students Participating in the Teaching Campus) Yuni Tresnawati; Saeful Mujab; Anindita, Anindita; Muhamad Husni Mubarok
International Journal of Social Science Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i1.8001

Abstract

The purpose of this research is to determine the process of spreading Teaching Campus Program innovations and the decision process for accepting (adopting) Teaching Campus Program innovations, especially at stage III. To realize the research objectives, this research uses qualitative research methods with a constructivist paradigm. Through the constructivist paradigm in question, researchers can describe social reality, through direct and detailed observations of Campus Teaching Program participants who utilize digital media naturally and see these activities in real life, creating a construction process by remembering and re-expressing experiences, the ability to compare and make decisions. from the results of interviews, and observations. The research results show that the diffusion process which includes relative, advantages, and compatibility elements strengthens the innovation adoption process. The decision process for accepting (adopting) the Campus Teaching Program III innovation goes through the same adoption stages based on the order of the 5 adoption stages proposed by Rogers, namely knowledge, persuasion, decision, implementation, and confirmation. The adopter category based on how quickly they accept the Campus Teaching Program III innovation is divided into four types, namely: innovators (innovators), early adopters (pioneers), early majority (followers), late majority (late followers).
BRAND COMMUNICATION STRATEGY OF CV INTI PERSADA IN BUILDING BRAND AWARNESS Yuni Tresnawati; Anindita, Anindita; Alyssa Edwina Imad Khalid Bakhour; Riatun, Riatun
International Journal of Social Science Vol. 4 No. 3: October 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i3.8797

Abstract

This research aims to investigate and analyze the Brand Communication Strategy implemented by CV Inti Persada in building Brand Awareness. CV Inti Persada, as the subject of the study, is a company operating in the cleaning services sector, competing with other major cleaning companies. With the increasing competition in the business landscape, understanding how brand communication strategies can influence brand awareness is key to achieving success. The study will discuss fundamental theories related to brand communication and brand awareness. The research approach to be used is qualitative, employing a case study research method and a constructive paradigm.
Co-Authors Abdul Rahmat Alifiah Ghaniyyu Widyaningrum Alyssa Edwina Imad Khalid Bakhour Asma Karim, Asma Dwi Firmansyah Ebenezer Pardede, Yosua Edwina Ima Khalid Bakhour, Alyssa Elza Qorina Pangestika Hidayat, Basith Krisanti, Krisanti Melly Ridaryanthi, Melly Muhamad Husni Mubarok Raharjo, Suryawan Resnawati Riatun, Riatun Saeful Mujab Teguh Setiawan Woelandari, Novica Yuni Tresnawati