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KONFLIK DALAM HUBUNGAN INDUSTRIAL DITINJAU DARI ASPEK SOSIOLOGI INDUSTRI: Suatu Survey Pada Industri Garmen di Kabupaten Bandung Nandan Limakrisna
Sosiohumaniora Vol 13, No 3 (2011): SOSIOHUMANIORA, NOPEMBER 2011
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v13i3.5511

Abstract

Penelitian ini bertujuan untuk : Mempelajari pandangan para pengusaha garmen di Wilayah Bandung dan Sekitarnya (mencakup pandangan tradisional atau pandangan modern) pada konflik yang dibayangkan dan konflik yang dirasakan. Menganalisis tingkat pengaruh aturan pemerintah (meliputi perundangan, kebijakan, dan keputusan pemerintah) terhadap konflik yang dirasakan dalam hubungan industrial. Menganalisis tingkat pengaruh nilai-nilai sosial terhadap konflik yang dirasakan dalam hubungan industrial. Menganalisis tingkat pengaruh hubungan kerja (meliputi ketergantungan, perbedaan dalam tujuan, perbedaan persepsi, dan kebutuhan spesialis) terhadap konflik yang dirasakan dalam hubungan industrial. Menganalisis tingkat pengaruh konflik yang dirasakan yang mencakup ambiguitas peranan, persaingan untuk mencapai sumber-sumber daya langka, interdependensi tugas, kendala-kendala komunikasi, konflik sebelumnya, perbedaan persepsi individual, dan perbedaan dalam kepribadian, kebutuhan-kebutuhan, nilai-nilai, serta tujuan-tujuan dalam hubungan industrial terhadap produktivitas kerja. Berdasarkan hasil pengolahan data, maka didapatkan bahwa para pengusaha garment di wilayah Bandung dan sekitarnya masih berpandangan tradisional terhadap konflik. Aturan pemerintah yang cenderung memihak pengusaha ternyata memiliki pengaruh yang berarti terhadap timbulnya konflik sebesar 38,1 %. Demikian juga nilai-nilai sosial karyawan berpengaruh terhadap timbulnya konflik, tetapi pengaruhnya relatif kecil, yaitu 5,20%. Sedangkan hubungan kerja di perusahaan memiliki pengaruh yang cukup besar terhadap timbulnya konflik, yaitu sebesar 27,2 %. Tetapi konflik yang tereskalat/ timbul berpengaruh sangat berarti terhadap produktivitas kerja sebesar 62,9 %. Kata Kunci: Konflik, Hubungan Industrial, aturan pemerintah, nilai-nilai sosial, hubungan kerja
DETERMINAN DARI NILAI PELAYANAN DAN CITRA INSTITUSI SISTEM NSW DI INDONESIA Nandan Limakrisna; Subagiyo Ali Mardo
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 1 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.608 KB)

Abstract

Abstract : The purpose of this research is to know and analyze the effects of perceivedservice quality, relationship quality, and service delivery process on service value, and it’simplication on institutional image. The population in this research were business customers(companies) NSW system users. The research method employed in this research isdescriptive survey method and explanatory survey with sample size of 300 respondents, andthe data analysis method employed is SEM (Structural Equation Modeling). The researchfindings are as follows: the perceived service quality does not affect on the service value. Therelationship quality has positive and significant effects on the service value. The servicedelivery process has positive and significant effect on the service value. The perceivedservice quality, the relationship quality and the service delivery process have positive andsignificant effect on the service value. Partially, the service delivery process has the mostdominant effect on the service value. The perceived service quality, relationship quality,service delivery process and service value have positive and significant effects on theinstitutional image. Partially service value has the most dominant effects on the institutionalimage.Keywords : Perceived Service Quality, Relationship Quality, Service Delivery Process,Service Value, Institutional imageAbstrak : Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruhkualitas pelayanan yang dirasakan, kualitas kerelasian, dan proses penyampaian pelayananterhadap nilai pelayanan secara implikasnya terhadap citra institusi. Populasi dalampenelitian ini adalah para pelanggan bisnis (perusahaan) pengguna sistem NSW. Metodepenelitian yang digunakan dalam penelitian ini adalah metode survei deskriptif dan surveieksplanatori dengan ukuran sampel sebesar 300 responden, serta metode analisis data yangdigunakan adalah SEM (Structural Equation Modeling). Temuan penelitian sebagai berikutkualitas pelayanan yang dirasakan tidak berpengaruh terhadap nilai pelayanan. Kualitaskerelasian berpengaruh positif dan signifikan terhadap nilai pelayanan. Proses penyampaianpelayanan berpengaruh positif dan signifikan terhadap nilai pelayanan. Kualitas pelayananyang dirasakan, kualitas kerelasian dan proses penyampaian pelayanan secara bersama-samaberpengaruh positif dan signifikan terhadap nilai pelayanan. Secara parsial prosespenyampaian pelayanan paling dominan berpengaruh terhadap nilai pelayanan. Kualitaspelayanan yang dirasakan, kualitas kerelasian, proses penyampaian pelayanan dan nilaipelayanan secara bersama-sama berpengaruh positif dan signifikan terhadap citra institusi.Secara parsial nilai pelayanan paling dominan berpengaruh terhadap citra institusi.Kata Kunci: Kualitas Pelayanan yang Dirasakan, Kualitas Kerelasian, ProsesPenyampaian Pelayanan, Nilai Pelayanan, Citra Institusi
Model of Decision to Choose a Private Higher Education on Accreditation, Brand Image and Integrated Marketing Communication with Trust as a mediating variable Laksono, Rudi; Nandan Limakrisna; Anoesyirwan Moeins
International Journal of Advanced Multidisciplinary Vol. 2 No. 4 (2024): International Journal of Advanced Multidisciplinary (January-March 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i4.471

Abstract

Private Higher Education is an alternative choice for students in continuing their education to the next level. Various variables such as university accreditation, brand image and integrated marketing communications are considered by students in making their choices. The purpose of this study was to identify and analyze the effect of accreditation on trust, the effect of brand image on trust, the effect of integrated marketing communications on trust, and the effect of accreditation, brand image and integrated marketing communications on trust, the effect of accreditation on the decision to choose a private university, the effect of brand image on the decision to choose a private university, the effect of integrated marketing communications on the decision to choose a private university, the effect of trust on the decision to choose a private university and the effect of accreditation, brand image, integrated marketing communications and mutual trust on the decision to choose a private university . The theory used in this review paper is Service Dominant Logic (SDL) is a marketing concept formulated by Stephen L. Vargo and Robert F. Lusch in 2004. According to Vargo and Lusch, SDL replaces the goods-dominant logic) centered on the exchange of physical goods with a service-dominant logic focused on value exchange and value creation through customer engagement. In SDL, marketing is defined as a social and economic process in which value is created through interaction between service providers and customers. The dimensions of the student's decision to choose are explained by Hadiyati (2016) Consists of Attention, Interest, Desire and Action (AIDA). Modern marketing theory can be shown in the AIDA Model is the basis of marketing, movement, organizing advertisements resulting from customer perceptions. AIDA explains that in building an effective communication program, the most important aspect is understanding the process by which consumers respond, for example when consumers make purchases at a certain products and services, it is necessary to understand the promotional efforts that can influence the consumer's response.
MODEL OF CUSTOMER SATISFACTION FOR IMPROVING CUSTOMER LOYALTY Tjahjadi, Dicky; Nandan Limakrisna
Dinasti International Journal of Management Science Vol. 3 No. 4 (2022): Dinasti International Journal of Management Science (March - April 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i4.1134

Abstract

This study aims to determine the influence of service quality, product quality, corporate image on customer satisfaction and customer loyalty. The population in this study were 341 customers of Corporate Banking Division in Bank CIMB Niaga with a sample of 100 customers. Sampling was carried out using the slovin formula. Analysis method used path analysis. The results showed that the product quality, service quality and corporate image partially has significant influence on customer satisfaction. Product quality, service quality, and corporate image simultaneously has significant influence on customer satisfaction. For product quality, service quality, corporate image and customer satisfaction partially has significant influence on customer loyalty. Product quality, service quality, corporate image and customer satisfaction simultaneously has significant influence on customer loyalty. Customer satisfaction did not mediate effectively the influence of service quality, product quality, and corporate image on customer loyalty
THE EFFECT OF HUMAN RELATION, LOCUS OF CONTROL AND ORGANIZATIONAL CULTURE ON OCB WITH CONSUMER SATISFACTION AS INTERVENING VARIABLES (STUDY CASE AAT PT SUKA FAJAR, VETERAN PADANG) Suriyana, Nofsri; Nandan Limakrisna; Andri Wijaya, Ronni
Dinasti International Journal of Digital Business Management Vol. 2 No. 1 (2020): Dinasti International Journal of Digital Business Management (December 2020 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i1.639

Abstract

The purpose of this study is to determine the influence of Human Relations, Locus Of Control, and Organizational Culture on OCB with Customer Satisfaction. The method of collecting data analysis uses a questionnaire, with a sample of 50 respondents. The data analysis method used is multiple linear regression. The result shows that Human Relations has positive and significant effect on customer satisfaction, with significant level of (0.014 <0.05). Locus of Control has significant effect on customer satisfaction, with significant level (0.038 <0.05). Organizational culture has significant effect on customer satisfaction, with significant level (0.016> 0.05). Human Relationship has significant effect on Ocb, with significant level (0.047 <0.05). Finally, the writer suggests that the company PT Suka Fajar Company increase the way of service for customer satisfaction or improve the way products sold to consumers, or increase competition in sales so that consumers feel satisfied with the company. Furthermore, enhance the way of marketing in a way that attracts customers to the company.
MODEL OF ENTREPRENEURIAL MARKETING ON WOMENPRENEUR Shiratina, Aldina; Yanto Ramli; Nia Kusuma Wardhani; Nandan Limakrisna
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 4 (2020): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i4.237

Abstract

This research revealed the model of entrepreneurial marketing, especially on Moslem fashion womenpreneurs. Recently, the opportunity for women in entrepreneurship with micro and small scale businesses (MSMEs) has increase. Womenpreneur also contributes to the field of human resource management, namely empowering women and playing a role in the nation's economy. The main reason is that they want to be independent, followed by the second rank who says that opening a business, especially the Moslem fashion business, as an effort to increase family income. Implementing the concept of entrepreneurial marketing requires supporting factors, namely market orientation, innovation, value creation, and risk-taking. The purpose of this research is to implement the model of entrepreneurial marketing on womenpreneurs. This research used a descriptive survey method through SEM (Structural Equation Models) analysis. Sample of this research is 209 Moslem fashion womenpreneurs with a small business scale in West Java from different characteristics, both shar'i Moslem fashion (veiled), semi-shari'a and trendy. This research has been reduced the dimensions of previous studies, only focus on market orientation, innovation, and value creation, without risk-taking factors because womenpreneurs have been thinking first before they start the business and they have calculated risk factors. that value creation can be formed from market orientation and innovation. As we can say, market orientation and innovation are important factors in the formation of value creation for women entrepreneurs of small scale Moslem fashion in West Java By applying these concepts, it builds an effective entrepreneurial marketing performance for womenpreneur.
EFFECTIVENESS OF TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE JOB SATISFACTION THROUGH ORGANIZATIONAL CULTURE ON TURNOVER INTENTION AT GARMENT COMPANY X IN TANGERANG Berlianingsih Kusumawati; Irpan Hidayat Hasibuan; Marya Yenni; Maswanto; Nandan Limakrisna
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.2359

Abstract

This study aims to analyze the effectiveness of transformational leadership style on employee job satisfaction through organizational culture on turnover intention in a garment company. Transformational leadership, known for its ability to inspire and motivate employees, is hypothesized to have a positive influence on employee job satisfaction and turnover intention. However, this influence is suspected to be strengthened or mediated by a strong and supportive organizational culture. The research methodology is descriptive quantitative using a structured questionnaire to measure perceptions of transformational leadership, organizational culture, job satisfaction, and turnover intention with a sample size of 150 employees. The verification analysis used in this study is Structural Equation Modeling (SEM) statistics with Smart PLS 4.0 software. The results of this study are expected to show that transformational leadership can significantly increase employee job satisfaction, and this effect becomes stronger in the context of a positive organizational culture, leading to lower turnover intention. These findings will provide important contributions to management theory and business practice, emphasizing the importance of transformational leadership style and organizational culture in enhancing employee well-being and company performance.
TRUST AS A MODERATOR AND GREEN PERCEIVED VALUE AS A MEDIATOR IN THE RELATIONSHIP BETWEEN PRODUCT PERCEPTION AND GREEN PURCHASE INTENTION Viniyati Maftuchach; Nandan Limakrisna; Agus Setyo Pranowo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3784

Abstract

The increasing environmental awareness among consumers has prompted companies especially in the bottled water industry to adopt green marketing strategies, including the use of eco-labels and sustainable packaging. Despite these efforts, the effectiveness of such strategies in influencing green purchase intention remains inconsistent across different consumer segments. This study aims to investigate the effects of green product awareness and eco-labels on green purchase intention, with green perceived value serving as a mediating variable and trust as a moderating variable. Employing a quantitative research approach, data were collected from 314 Environmental Engineering students in DKI Jakarta through proportional random sampling. Structural Equation Modeling (SEM) was used to analyze the relationships between variables. The model demonstrated good overall fit based on various goodness-of-fit indices. The findings reveal that both green product awareness and eco-labels significantly influence green purchase intention and green perceived value. Green perceived value also directly enhances green purchase intention and mediates the relationship between eco-labels and purchase intention. However, the mediation effect of green perceived value between green product awareness and green purchase intention was found to be insignificant. Furthermore, trust was shown to strengthen the influence of both green product awareness and eco-labels on green perceived value. This study concludes that enhancing consumers' trust and perceived value of environmentally friendly products is critical for driving green purchase intention, especially among young and environmentally conscious individuals. The findings contribute to the literature by clarifying the role of perceived value and trust in green consumer behavior. Practically, the study suggests that companies should not only increase awareness and labeling but also foster trust and clearly communicate the environmental value of their products. This integrated strategy is vital for shaping sustainable consumption patterns in emerging markets.
The Effect of Electronic Service Quality on Customer Satisfaction and Implications for LinkAja Customer Loyalty (Survey of Undergraduate Students of Class 2019, 2020, and 2021 of The Faculty of Economics and Business, Winaya Mukti University) Hilman Abdurrahman; Nandan Limakrisna; Deden Komar Priatna
Dinasti International Journal of Management Science Vol. 5 No. 4 (2024): Dinasti International Journal of Management Science (March-April 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i4.2260

Abstract

This research starts from the discovery of problems in low customer satisfaction which has an impact on customer loyalty. Low customer satisfaction is caused by low electronic service quality. This study aims to determine the effect of electronic service quality on customer satisfaction and its implications for LinkAja customer loyalty. The research method used is descriptive and verification method with a sample size of 80 respondents. Instrument testing uses validity and reliability tests. The data collection techniques used were observation and distributing questionnaires. The data analysis method used is path analysis, coefficient of determination analysis, and hypothesis testing. The results showed that in structure I there was an effect of electronic service quality on customer satisfaction of 78.6%, and the remaining 21.4% was influenced by other variables not studied. In structure II, there is an effect of customer satisfaction on customer loyalty of 40.2%, and the remaining 59.8% is influenced by other variables not studied. In structure III, there is an effect of electronic service quality on customer loyalty of 42.9%, and the remaining 57.1% is influenced by other variables not studied.
INDONESIA SOEs BUILDING COMPETITIVE ADVANTAGE Lenggogeni, Lenggogeni; Nandan Limakrisna
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 2 (2020): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i2.271

Abstract

This article argues that the State-Owned Enterprises (SOEs) are still incapable of Achieving the expected marketing performance. The low performance is due to the incapabilities of the SOEs in competition with other companies, inaccuracies in innovation both in terms of products, processes, and market innovation, as well as lack of coordination in the creation of multifunctional product value. The article is based on an empirical survey involving 141 state-owned companies. The results of analyzes indicate that SOEs have created innovative, cross-functional coordination, and value creation, but still weak in making product innovation and market value creation. Innovation has proven links with cross-functional coordination, while the innovation and cross-functional coordination effect on product value creation. However, Innovation has a predominant influence on value creation in comparison with cross-functional coordination. Meanwhile, the innovation by the SOEs has not been able to create a competitive advantage, while cross-functional coordination has a dominant influence on competitive excellence, Compared to the effect of innovation and value creation.