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All Journal IJHCM (International Journal of Human Capital Management) Buana Ilmu Journal of Economics and Business Aseanomics Jurnal Manajemen dan Bisnis Kreatif Jurnal Ekonomi Journal Of Business, Finance, and Economics (JBFE) Jurnal Buana Pengabdian International Journal of Management, Economic, Business and Accounting Majapahit Journal of Islamic Finance dan Management Jurnal Akademik Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management International Journal of Economics and Management Research
Citra Savitri
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Upaya Meningkatkan Reputasi Pondok Pesantren Darul Ilmi Wal Amal Melalui Promosi Online Dan Offline Neni Sumarni; Netti Nurlenawati; Citra Savitri; Rieke Retnosary
Journal of Economics and Business Aseanomics Vol. 10 No. 1 (2025): JANUARI-JUNI 2025
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeba.v10i1.5445

Abstract

This study aims to analyze the implementation of promotional strategies at Pondok Pesantren Darul Ilmi wal Amal to enhance the institution's popularity and reputation. This research employs a qualitative descriptive approach, with data collection methods including observation, interviews, document review, and literature studies. The study subjects consist of the pesantren management, majlis taklim members, and students' parents. The findings reveal that online promotion through social media can increase public curiosity about the pesantren, while offline promotion via events, such as Milad celebrations, is more effective in providing a comprehensive depiction of the pesantren. The popularity indicators, including recognition, appeal, expertise, and characteristics of the pesantren, were successfully improved through promotions. However, reputation indicators such as widespread recognition and ease of remembrance were not fully achieved. The study concludes that a combination of online and offline promotions can complement each other in attracting public interest. The implications highlight the importance of planned promotional management and the involvement of students' parents through testimonials to enhance public trust. Further research is needed to explore more effective promotional strategies for improving institutional reputation
Co-Authors Aditya Affandi Aji Tuhagana Alfiani Ayu Lestari Alia Candra Devi Annisya Sekar Cakra Buana Aura Aulia Dila Irawati Dona Silviani Elsa Fardila Enjang Suherman Faizal Hafiz Aria Huda Flora Patricia Anggela Haya Tsamarah Hanin Kharisma Krisna Agung Laras Ratu Khalida Mohammad Ferda Aji Perdana Mohammad Wahid Muhamad Fahrul Zalfa Azid Muhammad Bintang Adilluhung Sampurna Mukjizah Dwi Prihartina Mumun Maemunah mutiara mutiara Nenden Kusmawati Neni Sumarni Netti Nurlenawati Nicky Amanda Indriyani Rieke Retnosary Rismayadi, Budi Rizvia Nur Ramadhania Robby Fauji Sekar Ayu Puspitasari Shanti Oktapiani Siti Nurhabibah Suroso Syifa Pramudita Faddila Syifa Pramudita Fadilla Tanti Widiya Uus Mohammad Darul Fadli Widia Maelanicha Wikah Widiyawati Wike Pertiwi Wike Pratiwi