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All Journal IJHCM (International Journal of Human Capital Management) Buana Ilmu Journal of Economics and Business Aseanomics Jurnal Manajemen dan Bisnis Kreatif Journal of Management and Bussines (JOMB) Jurnal Ekonomi Jurnal Buana Pengabdian Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Ekonomi Kreatif Majapahit Journal of Islamic Finance dan Management Jurnal Akademik Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management International Journal of Economics and Management Research
Citra Savitri
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Model Emotional Experience and Memorable Tourism Experience in Formation Word Of Mouth in Forest Tourism Mangrove Cilamaya Widia Maelanicha; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.320

Abstract

This research aims to analyze the influence of emotional experience and memorable tourism experience on word of mouth in Cilamaya Mangrove Forest Tourism. These three variables are important in promoting tourist destinations. Emotional refers to the response of tourists' feelings during the visit, memorable is related to an imprinted experience, while word of mouth is communication from word of mouth when tourists share their experiences with others.The study used a quantitative descriptive verification approach with purposive sampling method and the number of respondents was 150 people. Data processing is done using Structural Equation Modeling based on Partial Least Square. The results showed that emotional variables had an insignificant effect on word of mouth. This indicates that the emotional aspect alone is not strong enough to encourage tourists to share their experiences. In contrast, memorable experiences are proven to have a significant influence on word of mouth. This means that the deeper the impression left by the destination, the more likely tourists are to share it with others. The implication of this finding is that it is important for destination managers to create memorable experiences through improved facilities, educational activities, and good service to strengthen promotion from tourists to tourists on an ongoing basis.Keywords: E, ,
Model of Destination Attributes and Culture in Increasing Revisit Intention Through Memorable Tourism Experience on Temple Tourism in Karawang Sekar Ayu Puspitasari; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.330

Abstract

The Covid-19 pandemic has placed the tourism sector among the most impacted, putting Indonesia under considerable pressure. Temples have great potential as a culturally focused tourist destination that provides unique and unforgettable experiences, but their management needs to be improved. The purpose of this study was to study how destination attributes and cultural elements influence the desire to revisit through memorable tourism experiences. The method used is a verifiable quantitative method. This study utilizes a sample of 100 respondents who have visited the temple in Karawang at least 1 time. Sampling was carried out using a non-probability sampling technique , namely the Structural Equation Modeling (SEM) method. The results showed that destination and cultural attributes significantly influenced memorable tourism experiences and revisit intentions. A memorable tourism experience proves to be an important mediator in the relationship between destination attributes and culture and revisit intention. The activity factor in destination attributes and authenticity in culture play an important role in creating a memorable experience. This study recommends increasing activity-based tourism attraction and cultural preservation to support tourism sustainability in Karawang.
Emotional Experience and Self-Identity as the Key in Mem-orable Tourism Experience of Cigeuntis Waterfall Tourism, Karawang Regency Mukjizah Dwi Prihartina; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.339

Abstract

The Covid-19 pandemic has had a significant impact on changes in the number of domestic tourists in Indone-sia. This study aims to analyze the influence of Emotional Experience and Self-Identity on Memorable Tourism Experience at Curug Cigeuntis, Karawang Regency. A quantitative method with a verification approach was applied, involving 160 respondents who filled out a questionnaire regarding emotional experience, Self- Identi-ty, and MTE. The collected data were analyzed using Structural Equation Modeling (SEM) using SmartPLS-3. The results showed that emotional experience has a significant positive effect on tourists' self-identity, which further contributes to increasing MTE. These findings indicate the importance of emotional experience and self-identity in creating an immersive tourism experience and increasing destination attractiveness, as well as contributing to the development of tourism marketing strategies in Karawang.
Exploration of Memorable Tourism Experience and Word of Mouth in Increasing Revisit Intention in Karawang Beach Tourism Annisya Sekar Cakra Buana; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.341

Abstract

The COVID-19 pandemic has reduced tourism to Karawang Beach, which holds significant potential. This study investigates how memorable tourist experiences (MTE) influence word of mouth (WOM) and revisit intention (RI) among tourists at Karawang Beach and offers strategic recommendations to tourism managers. The study surveyed 120 qualified respondents using a quantitative descriptive-verification approach. Utilizing SEM-PLS, MTE was found to have a positive and substantial effect on WOM (0.662) and RI (0.488), while WOM significantly influenced RI (0.480). RI was explained by 77.8% of the variance in MTE and attention to revisit intention through WOM, with an R-square value of 0.778. These findings indicate that a good tourist experience can encourage people to return and share positive reviews. Therefore, tourism management should enhance the quality of tourist experiences to boost word-of-mouth marketing and persuade visitors to return to Karawang Beach
The Impact of E-Service and E-Trust on E-Loyalty with E-Satisfaction as a Mediating Variable : Study of E-Wallet Users in Generation Z Karawang District Aura Aulia; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.348

Abstract

Current technological developments require all sectors to continue to innovate, one of which is the financial sector, named financial technology (fintech). DANA is one of the digital wallet programs (e-wallets) that fintech introduces as a payment method or non-cash transaction method. Using e-satisfaction as a moderating variable, this study attempts to ascertain and investigate the effects of e-service and e-trust on the e-loyalty of DANA e-wallet users in Generation Z in Karawang Regency. This study employed a quantitative technique with a descriptive verification method. Both primary (questionnaires) and secondary (books, theories, and scientific literature) data are used. The study's participants were Karawang e-wallet users who had used the DANA app to complete transactions. 135 persons made up the study's sample. The sample strategy combined a purposive sampling approach with non-probability sampling. Research data is analyzed using the SEM-PLS method. In addition to a positive but insignificant effect on e-service to e-loyalty, the study's findings indicate that e-service to e-satisfaction and e-trust to e-satisfaction have a positive and significant effect on e-service to e-loyalty, e-satisfaction to e-loyalty, e-service to e-loyalty through e-satisfaction, and e-trust to e-loyalty through e-satisfaction.
Model of Destination Attributer and Emotions in Increasing Revisit Intention Through Memorable Tourism Experiences at Waterboom Karawang Tourism Shanti Oktapiani; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.350

Abstract

The Covid-19 pandemic has affected various sectors, including the tourism industry which has experienced a decrease in the number of tourist visits and restrictions on destination operations. In the midst of these challenges, the sector is starting to show recovery through strengthening the attractiveness of destinations and creating memorable tourism experiences. This study aims to evaluate the influence of destination attributes and emotion on revisit intention by mediating memorable tourism experience at Waterboom Karawang. This study applied quantitative descriptive analysis, with 190 respondents analyzed using SEM-PLS to uncover the relationship between variables. The results of the study revealed that destination attributes and emotion affect memorable tourism experiences, which ultimately has an impact on revisit intention. Memorable tourism experiences have proven to be an important mediator in the relationship between variables. Thus, these results provide an understanding for tourism managers to strengthen the attractiveness of destinations through innovation, service, and strategic promotions to increase tourist satisfaction and support sustainable tourism. These findings are relevant to be applied in various other tourist destinations.
The Role of Social Media Marketing and Electronic Word of Mouth (E-Wom) in Improving Brand Image and Moisturizer Purchase Decisions Glad2Glow Tanti Widiya; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.351

Abstract

As skincare awareness has developed, Indonesia's beauty sector has expanded quickly. With a 5.1% market share, Glad2Glow uses social media marketing to rank third among the top-selling face moisturizer brands on Shopee and Tokopedia. This research explores the influence of social media marketing and electronic word-of-mouth on purchasing decisions for Glad2Glow moisturizer, with brand image serving as an intermediary factor. A quantitative approach with a verificative design was utilized. Data collection involved distributing surveys to 150 individuals who use Glad2Glow moisturizer. Purposive sampling techniques and non-probability sampling were mixed in the sample procedure. A partial least squares (PLS) framework in conjunction with structural equation modeling (SEM) was used to analyze the data. The findings demonstrate that, when brand image mediation is applied, there is no indirect correlation. The research findings indicate that social media marketing and electronic word of mouth have a positive impact on consumer purchasing decisions. Additionally, both factors also influence brand image. However, brand image as a mediator does not facilitate the effect of social media marketing or electronic word of mouth on purchasing decisions.
Penerapan Strategi Digital Marketing pada UMKM Roti Bakar Family Cabang Puseur Jaya Karawang Krisna Agung; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2449

Abstract

The increasing development of MSMEs in Karawang Regency is a challenge in business competition. Roti Bakar Family, founded in 2016, was faced with the need to formulate an effective marketing strategy. This research uses quantitative descriptive methods with a focus on the implementation of digital marketing in the UMKM Roti Bakar Family Branch in Puseur Jaya Village, Karawang, using questionnaires, interviews and observations. This research uses SWOT analysis with primary and secondary data to identify business strengths, weaknesses, opportunities and threats. The analysis results show that Roti Bakar Family is in Quadrant I, supporting an aggressive strategy with environmental opportunities and external forces. Companies can leverage social media, online promotions, and technological innovations to increase customer visibility and engagement. Therefore, an effective digital marketing strategy will be the key to strengthening Roti Bakar Family's position in the competitive Karawang Regency MSME market.
Pengaruh Inovasi Produk dan Kualitas Produk Terhadap Keputusan Pembelian Minuman Isotonik Pocari Sweet di Kabupaten Karawang Muhamad Fahrul Zalfa Azid; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2517

Abstract

Pocari Sweet has been ranked first for a long time as the top brand in the type of isotonic drink. This study is aimed at analyzing the influence of product innovation and product quality on purchasing decisions for the Pocari Sweet isotonic drink in Karawang district. The population in this study were the people of Karawang district who often consumed and knew about various kinds of pocari sweet isotonic drink packaging. The research method is quantitative using purposive sampling with the hair formula which then obtains a sample of 150 respondents. Data analysis uses PLS-SEM to provide predictions and develop theory. The result is that product innovation and product quality have a significant influence on purchasing decisions.
Pengaruh Viral Marketing dan Elektronic Word Of Mouth Terhadap Keputusan Pembelian pada UMKM Seblak Teh Windy Melalui Followers Tiktok Nenden Kusmawati; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2528

Abstract

The internet has been proven to be able to make it easier for someone to get information and facilitate communication between one person and another. The ease of information spreading on the internet is also accompanied by the existence of social media which is used as a promotional medium by business actors, one of which is Seblak Teh Windy. The aim of this research was to find out whether viral marketing and electronic word of mouth have an influence on purchasing decisions for Seblak Teh Windy. This research uses a quantitative approach, descriptive and verification approach. The population studied was based on Tiktok Followers @seblaktehwindy16 in November 2023, which numbered around 553,600 and the number of samples used was 400 respondents. The sampling technique used in the research was non-probability sampling using purposive sampling. The results of this research state that Viral Marketing and Electronic Word of Mouth are related to purchasing decisions. It can be concluded that Viral Marketing and Electronic word of mouth have a significant influence on the decision to purchase Seblak Teh Windy.
Co-Authors Aditya Affandi Aji Tuhagana Alfiani Ayu Lestari Alia Candra Devi Annisya Sekar Cakra Buana Aura Aulia Elsa Fardila Enjang Suherman Faizal Hafiz Aria Huda Febrian, Dio Flora Patricia Anggela Haya Tsamarah Hanin Kharisma Krisna Agung Laras Ratu Khalida Meiliana Halim Mohammad Wahid Muhamad Fahrul Zalfa Azid Muhammad Bintang Adilluhung Sampurna Mukjizah Dwi Prihartina Mumun Maemunah mutiara mutiara Nenden Kusmawati Neni Sumarni Netti Nurlenawati Nicky Amanda Indriyani Rieke Retnosary Rismayadi, Budi Rizvia Nur Ramadhania Robby Fauji Sekar Ayu Puspitasari Selwalismana Shanti Oktapiani Sherly Nurafni Siti Nurhabibah Suroso Syifa Pramudita Faddila Syifa Pramudita Fadilla Tanti Widiya Uus Mohammad Darul Fadli Widia Maelanicha Wikah Widiyawati Wike Pertiwi Wike Pratiwi