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Journal : Nusantara Science and Technology Proceedings

Motive Development Training Program for Enhancing the Competitiveness of Semanggi Batik Products Hardjati, Susi; Safeyah , Muchlisiniyati; Wahyudi, Kalvin Edo
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0955

Abstract

This research has two objectives main. First, describe the motive development training program to increase the competitiveness of Semanggi Batik products. The program was intended for the craftsman batik semanggi to join the community self-help group (KSM) Semanggi 2 Sememi Village, Benowo District, Surabaya City. Through this program, it is hoped that the Semanggi Batik motif will be more varied and thus the product competitiveness will increase. The second objective is to analyze the effectiveness of the motive development training program. The effectiveness analysis was carried out by using a descriptive quantitative approach. Data were collected using a questionnaire to 20 respondents. The results of the analysis show three main things. First, the motive development training program is indeed needed by the training participants. This is shown in the perception score of the urgency of the material reaching 82.5% (very high). Second, it turns out that the ability of the participants in the development of the Semanggi Batik motif is only 30% (less fortunate). Third, the participants assessed the effectiveness of the training for motive development training at 83.33% (very high / very effective). Based on this analysis, it can be concluded that the KSM knowledge and skills improvement program in producing semanggi batik is very effective and worthy of being used as a model for batik development in other communities.
The Effectiveness of Strategy Implementation for Empowering Semanggi Batik Craftsmen in Surabaya Hardjati, Susi; Prathama, Ananta; Wahyudi, Kalvin Edo
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0956

Abstract

Semanggi batik is the original batik of Surabaya City which has a unique cloverleaf motif. This batik is produced by a community of housewives who are members of the Family Welfare Empowerment Organization (called PKK) in Sememi Village, Benowo District. The initial goal of semanggi batik production was to improve the family economy, and was carried out on a small scale of production. However, due to the large potential demand for semanggi batik, it is necessary to empower the semanggi batik craftsman group so that the production scale can increase. In this regard, this study aims to describe the effectiveness of the implementation of the empowerment strategy that has been carried out by the Surabaya City Government to semanggi batik craftsmen. This study uses a qualitative research approach with a descriptive type. The data collection techniques used were semi-structured interviews, observation, document collection, and focus group discussions. Furthermore, the data analysis technique uses an interactive model and the data credibility test technique uses four criteria: checking the degree of trust, transferability, dependability, and certainty. The results showed that the implementation of the empowerment strategy that has been implemented by the Surabaya City Government for semanggi batik craftsmen has been quite effective. This is evidenced by several positive activities that have been carried out, such as batik training, assistance in the management of trade and brand permits, and assistance for marketing access through product displays at exhibitions and craft centers. However, it turns out that there are several obstacles in the implementation of the empowerment strategy, namely the absence of a road map for the development of semanggi batik in the future, the number of assistant craftsmen is still insufficient, and the minimum budget for assistance so there is no capital assistance, equipment, and patent registration. These constraints need to be considered and followed up so that the effectiveness of the implementation of the strategy for empowering semanggi batik craftsmen can be further improved.
Co-Authors Abdullah, Azriel Delmiro Frizzy Achmad Fathoni, Achmad Afrita, Kinanti Idang Agung Agung Ajiputri, Adhiva Calista Anugrah, Serly Dian Ardhani, Diaz Aziz, M. Alivi Azizah, Dhiyaa Ummul Britania, Dewi Austine Cahyadhi, Biru Bara Nirvana Damayanti, Retta Putri Damayanti, Safira Aprilia Endah Mawarni, Roro Laksmi Fairuuz, Zalfaa' Faj’jrina, Faradila Sofia Nur Febriyanto, Muhammad Firmansyah, Moch. Andre Firrizqi, Mutiara fitriana, nurkhairin dwi Hanif, Aisyah Ilmiyah, Muidatin Indrayana, Shafina Sukma Irawan, Fanny Andrianto Irawati, Sofi Irianti, Rahma Ayu Jehan , Devinna Kamilah, Nardin Krisnandela, Vanni Alivyah Kusuma, Septian Agung Putra Kusumawati, Winda Liristyani, Latifah Lusiana, Nur Aisyah Maharani, Laili Audrey Maratus, Laili Dwi Maulidiyah, Ratih Mawaddah, Rona Octavia Muliani, Betrik Mumtazah, Shofy Salsabil Mustikasari, Indracahyaning Nabila, Aisya Safira Novitasari, Tharisma Nudia Alfianti Nurcahyani, Lintang Nurcahyaningtyas, Isma Nurdiana, Annisa Damaiyanti Nurhidayah Nurhidayah Nurhidayah, Rachmadita Nurmasari, Yuwanita Nusantara, Elang Apriliansyah Putra Panggabean, Moses Pradika, Nurul Aini Prameswari, Sartika Devi Prathama, Ananta Puspitasari, Nira Zhafirah Putri, Aisyah Amalia Putri, Anggela Setiya Quennara, Varach Cahya Rahmat Efendi Ramadhan, Andhika Akbar Risty, Arindra Saskia Maya Rohizah, Siti Rosanjaya, Loktavia Sa'idah, Makrufatus Safeyah, Muchlisiniyati Sari, Cindy Kartika Sari, Dina Safira Retna Selindawati, Selindawati Sherlyta, Bella Ayu Singal, Adeline Nathania Harini Soetikno, Fanny Amanda Sopah, Fidianing Suji Suji Supranoto Supranoto Susi Hardjati Syafitri, Aulia Daisy Arsy Syahrani, Regita Pinkan Syaputra, Fajar Tridian Tyas Anjarwati Ulaan, Gedeon Firnandus Uswatun Chasanah Utami, Fania Khalsa Vadilla, Icha Tyas Nur Wati, Ika Murni Widianti, Erika Anjani Wijayanti, Nur Rohmah Zamardha, Meidita Helvy Rosa Zhahral, Arsyilia