Article Per Year (5 Year)
p-Index From 2021 - 2026
2.17
P-Index
This Author published in this journals
All Journal AFEBI Economic and Finance Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Research in Social Science and Humanities Journal of Indonesian Management Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Jurnal Gotong Royong
Damarsiwi, Eska Prima Monique
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Marketing Strategy Analysis Of Arco Azka Manna Kitchen Msmes, Bengkulu Selatan Arsianti, Devi; Hanila, Siti; Damarsiwi, Eska Prima Monique
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.91

Abstract

Pursuant to result of calculation of internal factor and strategy ekternal marketing of UMKM Snack Kitchen of Arco Azka got by co-ordinate value for kuadran analyse internal SWOT score wight ( 5,62) and score wight of eksternal ( 5,77). Pursuant to each calculation of kuadran above indicating that biggest value reside in at SO kuadran that is 6,72. The value obtained from calculation of strength score and opportunity score, where company maximize internal strength which owned by an company by exploiting existing opportunity. Kuadran analyse SWOT applying of strategy marketing of UMKM Snack Kitchen of Arco Azka show its position reside in at I kuadran, that strategy the yielded is strategy of SO, that is organization have the power of and opportunity where organization in a state of settled and prima. Conducive organization to continue to ekspansi, enlarging growth and reach for progress maximally. compatible strategy is (penetration of market and development of market) and product development in this time, is so that diversified by konsentrik can lessen risk related to narrow;tight product lini.
FACTORS AFFECTING EMPLOYEE PERFORMANCE EMPLOYEES AT THE SATPOL PP OF SOUTH BENGKULU DISTRICT Kontesa, Cecilia; Anggraini, Ida; Damarsiwi, Eska Prima Monique
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.111

Abstract

This study aims to determine the effect of ability on employee performance at Satpol PP South Bengkulu Regency, to determine the effect of motivation on employee performance at Satpol PP South Regency and to determine the effect of ability and motivation on employee performance at Satpol PP South Bengkulu Regency. The data collection method in this research is using a questionnaire and the analysis method is multiple linear regression. Based on the results of research and discussion, it is found that ability has a significant effect on the performance of Satpol PP employees of South Bengkulu Regency because the significance value is 0.000 0.05 or the t value is 7.249 t table 2.005. Motivation has a significant effect on the performance of Satpol PP employees of South Bengkulu Regency because the significance value is 0.001 0.05 or the t value is 3.469 t table 2.005. Ability and motivation have a significant effect on the performance of Satpol PP employees of South Bengkulu Regency because the significance value is 0.000 0.05 or the value of F count 395.125 F Table 2.78.  The results of multiple linear regression obtained Y = 4.227 + 0.576X1 + 0.302X2+e. The advice given to the South Bengkulu Regency Satpol PP is to continue to strive to always improve the ability of employees because employees who have good abilities in carrying out their duties will certainly have good performance in carrying out their duties. In addition, the South Bengkulu Regency Satpol PP continues to improve / increase motivation to its employees so that employee performance will be even better.
Boston Consulting Group (BCG'S) Analysis On Powder Coffee 1001 Bengkulu City Safitri, Dian; Afriani, Sulisti; Damarsiwi, Eska Prima Monique
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.112

Abstract

In implementing the marketing strategy, it is always related to marketing recommendations consisting of four variables, namely: product, price, place, promotion. BCG analysis is based on the basic premise that a company should have a balanced portfolio of business, which produces more than the amount it uses. Its role is determined by two factors, namely: (1) Market Growth Rate (2) Relative Market Share. The BCG analysis has 4 cells representing 4 combinations showing the lowest growth rate and market share, namely: stars, cash cows, dogs, and question marks. The data collection methods used in this writing were the observation method, the interview method (unstructured), and the documentation method. BCG analysis was carried out based on data on the sales volume of Usaha Kopi Bubuk 1001 of Bengkulu City in 2018 and 2019 which were compared with the sales volume data of Usaha Kopi Bubuk Aroma in 2019, to obtain a relatively high level. From the results of research with BCG analysis, it can be seen that the market growth rate of Usaha Kopi Bubuk 1001 of Bengkulu City in 2019 is 14% and the relative market share is 1.6x, then Usaha Kopi Bubuk 1001 of Bengkulu City is in the Star position, which indicates that growth high market and relatively high market share, and it is related to the Product Life Cycle, the product position of Usaha Kopi Bubuk 1001 of Bengkulu City is in the Growth stage, so the strategy used by Usaha Kopi Bubuk 1001 of Bengkulu City is the Hold strategy.
An Analysis of Marketing Strategy of JP. Astor Products in PT. Jasaraharja Putera of Bengkulu City Ilahi, Wahyu; Susena, Karona Cahya; Damarsiwi, Eska Prima Monique
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.113

Abstract

The purpose of this study is to determine the marketing strategy of JP ASTOR products in PT. Jasaraharja Putera. This research is qualitative and quantitative research. The sample in this study is an internal sample, that is from employees of PT. Jasaraharja Putera and external samples are from customers of PT. Jasaraharja Putera. The analytical method used is the EFAS analysis method (External Factor Analysis Summary) and IFAS (Internal Factor Analysis Summary) then included in the matrix Strength, Weakness, Opportunities and Threats, or SWOT. Based on the results of the research,it is found that PT. Jasaraharja Putera gained score of 9.17 on internal factors and score of 3.51 on external factors. Thus scores make the company is in quadrant 1 in the SWOT analysis diagram (Supporting Aggressive strategies) which means that the company uses the power possessed by the company itself in marketing JP. ASTOR products.
Analysis of Radix Guitar Marketing Strategy on Queen Guitars Gallery, Bengkulu City Yanuardi, Yanuardi; Soleh, Ahmad; Damarsiwi, Eska Prima Monique
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.114

Abstract

In conducting marketing activities a company has several objectives to be achieved, both short-term goals and long-term goals. In the short term it is usually to win the hearts of consumers, especially for newly launched products. Whereas in the long term it is carried out to maintain existing products in order to exist. Likewise, the Queen Guitars Gallery of the City of Bengkulu, of course, requires the role of marketing activities and strategies. Based on this, then to find out the exact strategy used by the Queen Guitars Gallery of the City of Bengkulu, a SWOT analysis is needed. The purpose of this study was to find out the marketing strategy of the Radix guitar at the Queen Guitars Gallery in the City of Bengkulu.From the results of IFAS and EFAS research in this study, there was a strength factor possessed by the Bengkulu City Queen Guitars Gallery of 25, while the weakness was 6.69. So the internal quadrant of the factor is 25-6.69 = 18.31, while the opportunity factor that is owned is 19.125 and for the threat factor is 7,15. So the external quadrant is a factor of 19.125-7,15 = 11,975. Based on this analysis, Queen Guitars Gallery of the City of Bengkulu is in quadrant 1 in the SWOT diagram. Based on the results of research carried out at the Bengkulu City Queen Guitars Gallery, it can be concluded that the appropriate strategy is an aggressive strategy or Strength opportunity (SO) strategy, because the Bengkulu City Queen Guitars Gallery currently has great strength and opportunity, so this strategy which can be used for the progress of the Queen Guitars Galllery City of Bengkulu.
The Influence of Leadership, Motivation and Work Environment on Employee Performance at the Regional Inspectorate of Kaur Regency Madalena, Putri; Damarsiwi, Eska Prima Monique; Rahman, Abdul
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.139

Abstract

The purpose of this study is to determine the influence of leadership, motivation and work environment on employee performance at the Regional Inspectorate of Kaur Regency. The sample in this study was 31 civil servants at the Regional Inspectorate of Kaur Regency. The data collection used a questionnaire and the analytical methods used were multiple linear regression, determination test and hypothesis testing. The multiple regression results show the equation Y = 0.678+0.287X1+0.373 X2+0.354X3, The result of regression direction is positive so it means that the variables of leadership, motivation and work environment will also increase. The value of the coefficient of determination is 0.640. This means that X1 (leadership), X2 (motivation), X3 (work environment) has a contribution to performance (Y) of 64% while the remaining 36% is influenced by other variables not examined in this study. Overall, the results of the t test have a significant value less than 0.05, so it can be interpreted that X1 (leadership), X2 (motivation), X3 (work environment) have a significant influence on performance (Y) partially or individually. The results of the F test have a significance value of 0.000 < 0.05. Because the significance level below 0.05 indicates that together X1 (leadership), X2 (motivation), X3 (work environment) have a significant influence on performance (Y).
The Effect of Training and Placement on the Performance of Aparatur Sipil Negara (ASN) at the DPRD (Dewan Perwakilan Rakyat Daerah) In Seluma Regency Sundari, Zuzeta; Damarsiwi, Eska Prima Monique; Nurzam, Nurzam
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.172

Abstract

This study aims to determine the effect of training and placement on the performance of Civil Servant at the DPRD Office in Seluma Regency. The sample in this study was 35 Civil Servant at the DPRD Office in Seluma Regency. The data Collecting methods used were questionnaires. Analytical methods used are multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 1.501 + 0.380X1 + 0.603 X2 + e this describes a positive regression direction, meaning that there is a positive effect between X1 (training) and X2 (placement) on performance (Y). It means that if the training and placement variables increase, the performance will increase. The value of the coefficient of determination is 0.590. This means that X1 (training) and X2 (placement) affect performance (Y) by 59% while the remaining 41% is influenced by other variables not examined in this study. The results of the t-test at a significance level of 0.05 explain that Partially, the training and placement variables have a significant effect on the performance of Civil Servant at the DPRD Office in Seluma Regency. The results of the F test at a significance level of 0.05 explain that the training and placement variables have a significant simultaneous effect on the performance of Civil Servant at the DPRD Office in Seluma Regency.
The Effect Of Customer Experience And Customer Satisfaction On Interest In Using Hotel Services Grand Seven One Manna Pramata, Agung Surya; Susena , Karona Cahya; Damarsiwi, Eska Prima Monique
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1303

Abstract

The purpose of this study was to determine the effect of customer experience and customer satisfaction on the intention to use the services of the Grand Seven One Manna hotel. The sample in this study were 90 respondents. The method used in collecting data for this research is a questionnaire. The method of data analysis in this study is the Multiple Linear Regression Research Instrument Test the Coefficient of Determination of the Hypothesis. Based on the results of this study it was concluded that customer experience has a positive and significant effect on the intention to use hotel services at Grand Seven One Manna, meaning that if the customer experience increases, the interest in using hotel services will also increase. Customer satisfaction has a positive and significant effect on the intention to use hotel services at Grand Seven One Manna, meaning that if customer satisfaction increases, the interest in using hotel services will also increase. Customer experience and customer satisfaction together have a positive and significant effect on the interest in using hotel services at Grand Seven One Manna, meaning that if customer experience and customer satisfaction increase, the interest in using hotel services will also increase.
Pengolahan Sampah Rumah Tangga dalam Rangka Menambah Nilai Ekonomis serta Peningkatan Ekonomi Keluarga Ariska, Yesi Indian; Damarsiwi, Eska Prima Monique; Febliansyah, M. Rahman; Arif, Hilda Meisya; Susanti, Neri
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1097.285 KB)

Abstract

Along with the increase in population and high consumption patterns, the production of waste also increases every day, with an increase in waste production, there will be a buildup of waste that has a lot of negative impacts. To reduce the negative impact, the community service team, Lecturers of the Faculty of Economics, Dehasen University, carried out, (10) community service / counseling and socialization about household waste processing which was later expected to add economic value, (2) Inviting women on Jalan Merawan 14a RT 29 Sawah the width of the Ratu Agung sub-district, Bengkulu City to utilize and be creative with household waste into more valuable crafts. The targets who participate in this outreach/socialization are housewives who do not have knowledge about waste recycling processing. This community service activity has been running with methods and targets so that the results of housewives on Jalan Merawan 14a RT 29, Sawah Lebar, Ratu Agung District, Bengkulu City have knowledge about organic and organic waste and have been able to make craft creations that have economic value
Pengenalan Metode Pembayaran Cash On Delivery (COD) Dalam Kegiatan Transaksi Belanja Online Pada Warga Dusun II Desa Sidoluhur Suhardi, Mutia Aprizki; Febliansa, M. Rahman; Anzori, Anzori; Damarsiwi, Eska Prima Monique
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4752

Abstract

Most people often make payments using the Cash On Delivery method, but there are still many who don't know what Cash On Delivery really means. Some people are more familiar with the acronym than the practice of Cash On Delivery itself, blaming the courier as the party responsible for the shortage or error of the goods they ordered. Sidoluhur village is located in Sukaraja district, Seluma district, Bengkulu province. Many residents in Hamlet II of Sidoluhur Village still do not understand this problem. Therefore, efforts that can be made are by conducting an introduction which on this occasion is packaged in the form of a PKM activity with the title "Introduction to Cash On Delivery (COD) Payment Methods in Online Shopping Transaction Activities". The method used is in the form of lectures with presentation of material, then a practical method with its application on one of the online shopping sites on each of the residents' gadgets, and followed by a discussion session with residents who actively ask questions to obtain information. So by holding an introduction to residents in Dusun II Sidoluhur Village, they prefer the Cash On Delivery payment method with various conveniences, one of which is without having to leave the house. Thus the percentage of online purchases will increase.
Co-Authors Abdul Rahman Ahmad Soleh Ardiana, Rina Arif, Hilda Meisya Ariska, Yesi Indian Arsianti, Devi Buaton, Wiranda Danofi, Alwin Dian Safitri Effendi, Yanto Febliansa, M. Rahman Febliansyah, M. Rahman Fitriano, Yun Hanila, Siti Harwini, Dewi Ida Anggraini Ida Anggriani Ilahi, Wahyu Karona Cahya Susena, Karona Cahya Kontesa, Cecilia Kresnawati, Kresnawati Madalena, Putri Meliani, Nita Mulyadi, Singgi Nasution, Suswati Neri Susanti Nurzam, Nurzam Pramata, Agung Surya Prasetia, Zelinda Putri, Lydia Gustina Suhardi, Mutia Aprizki Sulisti Afriani, Sulisti Sundari, Zuzeta Syahputra, Paldi Awan Tambunan, Denis Ryanto Tawakal, Anzori Yanuardi Yanuardi Yulianti, Oni