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Journal : Al-Muhtarifin: Islamic Banking and Islamic Economic Journal

Strategi Pengembangan Usaha Mikro Kecil Menengah di Kube Kuliner Asahan pada Masa Pandemi Covid-19 Miliantari, Dea; Nawawi, Zuhrinal M; Nasution, Juliana
Al-Muhtarifin: Islamic Banking and Islamic Economic Journal Vol 1, No 1 (2022)
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.405 KB) | DOI: 10.30596/almuhtarifin.v1i1.9032

Abstract

The development strategy is an internal analysis of regional market conditions, including strengths and weaknesses, as well as external market conditions, future opportunities and threats, and then the adoption of alternatives to determine the Strategies that must be implemented to maintain business stability during the Covid19 pandemic. This type of research uses descriptive qualitative research. The analysis used is a logic-based SWOT analysis that uses the IFAS matrix, EFAS matrix, SWOT matrix, and Grand Strategy matrix to maximize profits, opportunities, losses, and threats. The results of this study indicate that the strategy used by culinary msme in Asahan Culinary Kube during the Covid19 pandemic is in the Type 1 (aggressive) quadrant, which is a position that is profitable and has high potential. Based on an internal strategy analysis with a total score of 2.08 and a total score of 2.34 for external factors, it means that culinary msme in Asahan Culinary Kube can take advantage of existing opportunities to implement them during the Covid19 pandemic, a strategy that supports aggressive growth.Keywords : Development Strategy, Culinary Msme, Covid-19, SWOT Analysis.
Co-Authors Afifah, Yasmin Amelia, Anika Andini, Indri Andri Wibowo Anggraini, Sri Dewi Aqwa Naser Daulay Arifin Fauzi Lubis Armayani, Reni Ria Asmita, Riza Ayu Atika Atika Aulia, Mahani Faiza Azhari, Farah Indah Azizah Kurinci, Ayu Ismah Br. Purba, Devia Syahfitri Daulay, Khairani Andini Daulay, Wilda Efrilyati Della, Della Alvionita Enjeli, Enjeli Fadilah, Cut Fadillatunnisa, Fadillatunnisa Fajar, Ramdanil Fakhri, Hanifah Oktaviani Fani, Meiti Handayani, Suri Sakinah Harahap, Andi Hotmatua Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Harahap, Santri Fadhilah Hasibuan, Mardiah Khofifah Hasibuan, Reni Ria Armayani Hasugian, Hotbin Hayani, Nur Syamsidah Heru, Muhammad Ilham Arifin Isnaini Harahap Kamil, Muhammad Raihan Larasati, Diah Larasati Lubis, Rasikah Firjatullah Lubis, Sofiana Zahara Madinah, Futri Marliyah, Marliyah Masrida, Masrida Maulana, Rifki Maulida, Lisa Metuah, Marpirah Miliantari, Dea Muhammad Anwar Muhammad Lathief Ilhamy Nasution muhammad Syahbudi, muhammad Murtadla, Abdullah Alfikri Mustapa  Khamal  Rokan Nasution, Dini Andriani Nasution, Muhammad Idris Nasution, Siska Amelia Nasution, Siti Aminah Natasya, Adelia Novia, Raisyah Arta Nurbaiti Nurbaiti Nurhayati Nurhayati Nuri Aslami Nurlaila Nurlaila Nursantri Yanti Nurul Inayah Nurul Jannah Pranata, Mhd Harry Putri, Siti Rahmayanti Qodriyah, Nurul Ni'mah Rahma, Tri Inda Fadhila Rahmadhani, Nurianti Rahmi Syahriza, Rahmi Ramadhani, Sri Rokan, Mustafa Kamal Saparuddin Siregar Saputra, Muhammad Ilham Sari, Suci Indah Sartika Sartika Sastiani, Amanda Feby Sayuti, Gegoh Setia, Dela Sihite, Masdinar Sinaga, Tari Nur Syafni Siregar, Dewi Tamora Siregar, Nabila Safutri Sobari, Riski Sri Anjani Sri Maharani Sri Rizky, Dina Subandi Subandi Sugianto Sugianto Syamsul Bahri Tambak, Eli Ermawati Tanjung, Miftahul Jannah Triningsih, Cindy Tuti Anggraini Wahyu Syarvina YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Zakia, Maulida Ummi Zuhrinal M. Nawawi