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All Journal Media Ekonomi dan Manajemen International Journal of Artificial Intelligence Research Jurnal Office JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Majalah Ilmiah Bijak PINISI Discretion Review Pasundan International of Community Services Journal (PICS-J) Quantitative Economics and Management Studies Jurnal Ekonomi Efektif Ekonomi dan Bisnis Jurnal Ekonomi Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) International Journal of Science and Society (IJSOC) Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Ekonomi Utama (Juria) Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Jurnal Ilmiah Multidisiplin Indonesia Marketica: Jurnal Ilmiah Pemasaran Journal of Economic Empowerment Strategy (JEES) Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Journal Arbitrase : Economy, Management and Accounting
Hindarsah, Ida
Universitas Pasundan
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Social Sciences Transportation Other

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THE EFFECT OF HALAL LABELS OF PACKED FOOD PRODUCTS ON PURCHASE DECISIONS AT A GENERAL STORE IN CIMINCRANG SECTOR BANDUNG Latifah Adnani; Ida Hindarsah; Trisa Nur Kania
JEES: Journal of Economic Empowerment Strategy Vol. 4 No. 2 (2021): Volume 4 Number 2, August 2021
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The impact of free trade is an increase in the circulation of food and beverage products, both local and imported. The circulating food needs to provide security protection for Muslim consumers who must consume food in a halal and good manner. Halal food, in addition to food that is physically safe but also safe according to religious beliefs. The provisions of halal food will influence Muslim consumers in deciding to buy food. Manufacturers are aware of this, so producers are trying to get halal certificates from LPPOM MUI, which is a competent institution in researching, reviewing and analyzing food and cosmetic products that are not harmful to society and are halal from a religious perspective. This condition triggers producers to register halal products, because it is believed that it will increase sales which have an impact on improving the economy of business actors. 2) Analyzing consumers when making purchases on halal labels of packaged food products; 3) Knowing the effect of halal labels on packaged food products on purchasing decisions at grocery stores in Cimincrang Village, Bandung; 4) Knowing the obstacles. The research method used is descriptive quantitative, primary data is literature study, interviews, field observations to grocery stores in Cimincrang Village. Consumers who buy food products at a grocery store in Cimincrang Village. Based on the results of the study, consumers in buying food products, the presence of a halal label in the packaging has not become a major concern. This is due to the assumption that because the seller is Muslim and believes in an institution that issues a halal label, the food purchased is also halal. Business actors in grocery stores (retail) also trust producers, because most of us are Muslims, producers in producing food are also halal. Because if there is no halal label, consumers will complain. This condition causes increased awareness for business actors not to sell food and beverage products that do not have a halal label. Because the halal label is believed to increase sales and have an impact on increasing the economy for business actors. The influence of the halal label on purchasing decisions is in the low category. The findings in this study are that in general, people pay less attention to halal labels on the food packaging they buy, but focus more on product expiration. The problem is that packaged food products are not required to include a halal label issued by the MUI, and there are no firm sanctions for business actors who do not include a halal label on their food products.
Menciptakan Keputusan Pembelian Yang Dipengaruhi Harga Dan Promosi Pada Razz Food Pelaku UMKM Aneka Bumbu Ayam Di Bandung Heri Erlangga; Tita Setiawati; Dini Riani; Farid Riadi; Ida Hindarsah
Jurnal Tadbir Peradaban Vol. 4 No. 1 (2024): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jtp.v4i1.473

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan promosi terhadap keputusan pembelian pada Razz Food Pelaku UMKM Aneka Bumbu Ayam di Bandung. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini harga berpengaruh signifikan terhadap keputusan pembelian sebesar 45,7%, uji hipotesis diperoleh t hitung > t tabel atau (8,888 > 1,986). Promosi berpengaruh signifikan terhadap keputusan pembelian sebesar 39,2%, uji hipotesis diperoleh t hitung > t tabel atau (7,790 > 1,986). Harga dan promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 7,323 + 0,451X1 + 0,367X2. Kontribusi pengaruh sebesar 57,7%, uji hipotesis diperoleh F hitung > F tabel atau (63,319 > 2,700).
Hubungan Kewirausahaan dengan Minat Membangun Startup pada Mahasiswa Fisip Unpas Ida Hindarsah; Heri Erlangga; Sugeng Santoso
Jurnal Ekonomi Efektif Vol. 6 No. 2 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i2.37370

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara kewirausahan dengan minat membangun startup yang dilakukan pada objek penelitian yaitu mahasiswa FISIP Unpas dengan jumlah sampel sebanyak 375 responeden, sesuai dengan hitungan populasi menggunakan rumus Slovin. Penelitian ini merupakan penelitian kuantitatif, yang melakukan penyebaran kuesioner secara langsung kepada responden sebagai data primer. Teknik analisis data dilakukan dengan SEM-PLS. Hasil penelitian menunjukkan bahwa bahwa terdapat hubungan Kewirausahaan dengan Minat berwirausaha membangun Startup pada Mahasiswa FISIP Unpas, dimana kewirausahaan berpengaruh sebesar 52,1% terhadap minat membangun startup. Temuan ini mendukung teori dan implikasi praktis dalam mengembangkan program pendidikan dan dukungan kewirausahaan di kalangan mahasiswa untuk mendorong minat dalam memulai bisnis startup.
Digital Marketing Trends and Innovations in Indonesia: A Qualitative Exploration of Emerging Practices Erlangga, Heri; Riani, Dini; Hindarsah, Ida; Setiawati, Tita; Riadi, Farid
Jurnal Office Volume 9, Number 2, July-December 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v9i2.63457

Abstract

This research explores trends and innovations in digital marketing in Indonesia through a qualitative approach. Along with the rapid development of technology and increasing use of the internet, the marketing landscape in Indonesia has experienced significant changes. This study aims to identify emerging new practices and understand how companies in Indonesia are adopting the latest digital marketing strategies. Through in-depth interviews with digital marketing experts and practitioners, this research reveals various innovative approaches used to increase customer engagement and optimize business performance. The findings show that the use of social media, interactive content, and data analytics are key in today's digital marketing strategies. In addition, personalization and enhanced customer experience are the main focus to win market competition. This study also highlights the challenges companies face in implementing digital strategies, such as limited resources and the need for rapid adaptation to technological changes. By understanding these trends and innovations, companies can develop more effective strategies to achieve competitive advantage in the Indonesian digital market.
Impact of Using Artificial Intelligence in business modeling Ida Hindarsah
Journal of Economics and Business (JECOMBI) Vol. 4 No. 01 (2023): Journal of Economics and Business (JECOMBI) : September 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v4i01.74

Abstract

The rapid growth of AI technology has changed the global business landscape, including with various applications such as data analysis, market prediction, and business process automation. This research aims to investigate the impact of using artificial intelligence (AI) in business modeling. This research methodology includes literature analysis to understand the latest trends and developments in the use of artificial intelligence in the business sector with a qualitative approach. The results of this research show that the use of artificial intelligence (AI) in business modeling in Indonesia has a significant positive impact. AI integration increases operational efficiency, optimizes supply chain management, and opens up innovation opportunities. AI also plays an important role in improving corporate security by proactively detecting and responding to cyber threats. Although it requires an initial investment, the long-term benefits include reduced operational costs and competitive advantage. Companies' success in adopting AI can create industry leaders who are able to adapt quickly and use data effectively, helping them face the challenges of an increasingly digital and dynamic future.
The higher education teaching practices in the public Universities of Bangladesh Khan Sarfaraz Ali; Ida Hindarsah
Journal of Economics and Business (JECOMBI) Vol. 4 No. 02 (2024): Journal of Economics and Business (JECOMBI) : January 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v4i02.78

Abstract

Better teaching-learning practice ensures effective learning of scholars and further exhibits teachers’ skills and efficiencies in education. This research aims to analyze the teaching-learning practices of public universities in Bangladesh. This study followed the survey method for data collection and a complete of 98 questionnaires were analyzed giving a response rate of 90.74 percent. This study used convenience sampling for sample selection. The respondents of the study were the teachers from different faculties of public universities in Bangladesh. The collected data were analyzed using SPSS version 26. The result indicates that the upper level of education within the country still follows the pedagogy sort of teaching. Among the respondents’ 59.2 percent haven't any idea about the andragogy sort of teaching and 71.4 percent haven't any idea about the heutagogy sort of teaching. Moreover, 44.9 percent of the respondents believe that students’ learning is assured through the pedagogy style. Simultaneously, Focus give-and-take (FGD) and Key Informant Interview (KII) methods were also applied for in-depth data collection. Finally, the study implications, limitations further suggestions are discussed accordingly during this report.
Menggali Semangat Berwirausaha : (Studi Kasus Pada Usaha Kecil dan Menengah di Kota Bandung) Erlangga, Heri; Hindarsah, Ida; Setiawati, Tita; Riani, Dini; Riadi, Farid
Jurnal Ekonomi dan Bisnis Vol 4 No 2 (2024): Jurnal Ekonomi dan Bisnis
Publisher : LPPM STIE Bisnis Internasional Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56145/jurnalekonomidanbisnis.v4i2.279

Abstract

Semangat berwirausaha merupakan elemen kunci dalam pembangunan ekonomi, terutama di Indonesia di mana Usaha Kecil dan Menengah (UKM) berkontribusi besar terhadap Produk Domestik Bruto (PDB) dan penyerapan tenaga kerja. Penelitian ini berfokus pada pemilik UKM di Kota Bandung untuk mengidentifikasi faktor-faktor yang mendorong semangat berwirausaha. Menggunakan pendekatan studi kasus dengan wawancara mendalam, penelitian ini menemukan bahwa dukungan keluarga, pendidikan kewirausahaan, pengalaman kerja, motivasi pribadi, dan dukungan komunitas merupakan faktor utama yang mendorong semangat berwirausaha. Dukungan keluarga memberikan rasa aman dan motivasi kuat, sementara pendidikan kewirausahaan dan pengalaman kerja membekali pemilik usaha dengan pengetahuan dan keterampilan yang diperlukan. Motivasi pribadi untuk mencapai kemandirian finansial dan kepuasan pribadi juga menjadi pendorong signifikan. Selain itu, dukungan dari komunitas kewirausahaan di Bandung menyediakan jaringan sosial dan sumber daya yang memperkuat semangat berwirausaha. Temuan ini memberikan wawasan penting bagi pemerintah, institusi pendidikan, dan komunitas kewirausahaan untuk merancang program-program yang lebih efektif dalam mendukung pengembangan kewirausahaan, yang pada akhirnya akan berkontribusi pada pertumbuhan ekonomi dan penciptaan lapangan kerja di Indonesia.
Adaptive Strategies in Entrepreneurial Ventures: Navigating Uncertainty and Market Dynamics at MSMe Erlangga, Heri; Setiawati, Tita; Riadi, Farid; Hindarsah, Ida; Riani, Dini
Astina: Jurnal Ekonomi Utama Vol 3 No 1 (2024): Jurnal Ekonomi Utama (Juria): In Progress
Publisher : CV. Astina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55903/juria.v3i1.169

Abstract

This study explores the critical role of adaptive strategies in maintaining the growth and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in dynamic market environments. MSMEs significantly contribute to employment creation, innovation, and overall economic development but face unique challenges such as limited resources, market access, and vulnerability to market changes. Adaptive strategies like product diversification, digital transformation, and strategic partnerships have been found effective in enhancing MSME performance. Product diversification allows MSMEs to enter new market segments and reduce dependence on a single product line, while digital transformation improves operational efficiency and market reach. Strategic partnerships provide access to previously unavailable resources like technology and distribution networks. However, the implementation of these strategies is often hampered by financial constraints, lack of technological knowledge, and resistance to change. The study also highlights the importance of continuous learning and innovation for MSMEs to stay competitive. Continuous learning updates the knowledge and skills of MSMEs in line with industry developments, while innovation enables the development of new products or services that meet changing market needs. Case studies presented in the research demonstrate successful adoption of adaptive strategies by MSMEs to address challenges and leverage market opportunities. The findings offer practical insights for MSME owners, policymakers, and academics on the importance of adaptive strategies in navigating market uncertainties and achieving sustainable growth. The study also provides recommendations for supporting MSMEs in adopting adaptive strategies through initiatives such as training programs, digital transformation funding, and strategic partnership schemes.
Menciptakan Keputusan Pembelian Yang Dipengaruhi Kualitas Produk Dan Kualtas Pelayanan Pada CV. Racick Pelaku UMKM Ayam Potong Di Bandung Erlangga, Heri; Hindarsah, Ida; Riani, Dini; Setiawati, Tita; Riadi, Farid
Marketica: Jurnal Ilmiah Pemasaran Vol 1 No 2 (2024): Marketica: Jurnal Ilmiah Pemasaran
Publisher : Sapta Arga Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan kualtas pelayanan terhadap keputusan pembelian pada CV. Racick Pelaku UMKM Ayam Potong di Bandung. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini kualitas produk berpengaruh signifikan terhadap keputusan pembelian sebesar 0,454, uji hipotesis diperoleh t hitung > t tabel atau (8,847 > 1,986). Kualtas pelayanan berpengaruh signifikan terhadap keputusan pembelian sebesar 0,399, uji hipotesis diperoleh t hitung > t tabel atau (7,902 > 1,986). Kualitas produk dan kualtas pelayanan secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 6,903 + 0,453X1 + 0,377X2. Kontribusi pengaruh sebesar 58,0%, uji hipotesis diperoleh F hitung > F tabel atau (64,343 > 2,700).
Membangun Kepuasan Konsumen Yang Dipengaruhi Kualitas Produk Dan Kualitas Pelayanan Pada Toko Donat Madu Pelaku UMKM Di Bandung Erlangga, Heri; Riadi, Farid; Riani, Dini; Setiawati, Tita; Hindarsah, Ida
Jurnal Pajak dan Bisnis Vol 4 No 2 (2023): Journal Of Tax and Business
Publisher : LPPM-STPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55336/jpb.v4i2.213

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen pada Toko Donat Madu Pelaku UMKM di Bandung. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini kualitas produk berpengaruh signifikan terhadap kepuasan konsumen sebesar 45,4%, uji hipotesis diperoleh t hitung > t tabel atau (8,848 > 1,986). Kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen sebesar 40,7%, uji hipotesis diperoleh t hitung > t tabel atau (8,040 > 1,986). Kualitas produk dan kualitas pelayanan secara simultan berpengaruh signifikan terhadap kepuasan konsumen dengan persamaan regresi Y = 6,722 + 0,450X1 + 0,385X2. Kontribusi pengaruh sebesar 58,8%, uji hipotesis diperoleh F hitung > F tabel atau (66,334 > 2,700).
Co-Authors Adnani, Latifah Ali, Khan Sarfaraz Amin Amin Andry Mochamad Ramdan BUDI SETIADI DARYONO Bulan Prabawani Erik Erlangga, Heri Fachrudin, Adi Farid Riadi Farid Riadi Hermawan, Vera Ikrawan, Yusep Iyus Rustandi Jamaludin, Maun Kania, Trisa Nur Khan Sarfaraz Ali Muhammad Putra Sholeh Hardjono Nurhayati Nurhayati Rafi Imam Mahir Riadi, Farid Riani, Dini Sariningsih, Yuce Setiawati, Tita Sugeng, Santoso Sulistia Suwondo Taufik Hidayatullah Teddy Hikmat Fauzi Yanti Purwanti Yusuf Arifin