Article Per Year (5 Year)
p-Index From 2021 - 2026
3.79
P-Index
This Author published in this journals
All Journal Media Ekonomi dan Manajemen International Journal of Artificial Intelligence Research Jurnal Office JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Majalah Ilmiah Bijak PINISI Discretion Review Pasundan International of Community Services Journal (PICS-J) Quantitative Economics and Management Studies Jurnal Ekonomi Efektif Ekonomi dan Bisnis Jurnal Ekonomi Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) International Journal of Science and Society (IJSOC) Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Jurnal Ilmiah Multidisiplin Indonesia Marketica: Jurnal Ilmiah Pemasaran Journal of Economic Empowerment Strategy (JEES) Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Journal Arbitrase : Economy, Management and Accounting
Hindarsah, Ida
Universitas Pasundan
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Social Sciences Transportation Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Office

 1 
Digital Marketing Trends and Innovations in Indonesia: A Qualitative Exploration of Emerging Practices Erlangga, Heri; Riani, Dini; Hindarsah, Ida; Setiawati, Tita; Riadi, Farid
Jurnal Office Volume 9, Number 2, July-December 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v9i2.63457

Abstract

This research explores trends and innovations in digital marketing in Indonesia through a qualitative approach. Along with the rapid development of technology and increasing use of the internet, the marketing landscape in Indonesia has experienced significant changes. This study aims to identify emerging new practices and understand how companies in Indonesia are adopting the latest digital marketing strategies. Through in-depth interviews with digital marketing experts and practitioners, this research reveals various innovative approaches used to increase customer engagement and optimize business performance. The findings show that the use of social media, interactive content, and data analytics are key in today's digital marketing strategies. In addition, personalization and enhanced customer experience are the main focus to win market competition. This study also highlights the challenges companies face in implementing digital strategies, such as limited resources and the need for rapid adaptation to technological changes. By understanding these trends and innovations, companies can develop more effective strategies to achieve competitive advantage in the Indonesian digital market.
Co-Authors Adnani, Latifah Ali, Khan Sarfaraz Amin Amin Andry Mochamad Ramdan BUDI SETIADI DARYONO Bulan Prabawani Erik Erlangga, Heri Fachrudin, Adi Hermawan, Vera Ikrawan, Yusep Iyus Rustandi Jamaludin, Maun Kania, Trisa Nur Khan Sarfaraz Ali Muhammad Putra Sholeh Hardjono Nurhayati Nurhayati Rafi Imam Mahir Riadi, Farid Riadi, Farid Riani, Dini Rustandi, Iyus Sariningsih, Yuce Setiawati, Tita Sugeng Santoso Sulistia Suwondo Taufik Hidayatullah Teddy Hikmat Fauzi Yanti Purwanti Yusuf Arifin