Garuda - Garba Rujukan Digital

Pelatihan dan Pendampingan Penggunaan Aplikasi Digital dalam Perencanaan Bisnis dan Keuangan BUMDes Ahmad Faisol; Sipa Paujiah; Edwin Russel; Mudji Rachmat Ramelan
Jurnal Abdimas Multidisiplin Vol. 1 No. 1 (2022): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v1i1.1438

Purpose: The purpose of this activity is to improve the ability of Village-Owned Enterprises (BUMDes) managers in preparing financial plans, in the form of assessing feasibility studies, analysing income and expenses, and preparing financial transactions using digital technology. Research methodology: The method used in this community service activity is counselling, training and mentoring. The target of the activity is Village administrators and Village-Owned Enterprises (BUMDes). Results: The results of this community service activity is to increase knowledge about making financial report, increase knowledge about business plan, increase knowledge about feasibility studies, and increase knowledge about business digital technology. Conclusions: After the activity is carried out, the community gains knowledge, insight and understands the benefits of managers in preparing financial plans, managers in preparing financial plans, managers in preparing business plan, in the form of assessing feasibility studies, and using business digital technology. Limitations: The ability of village officials in the use of technology. Contribution: This service is useful for village officials and BUMDes administrators in choosing businesses that are in accordance with the potential of their village.

Pengaruh Media Sosial Facebook Terhadap Penjualan Umkm Di Kabupaten Pringsewu Provinsi Lampung Aldiyana, Wayan; Fihartini, Yuniarti; Ramelan, Mudji Rachmat
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.7240

Introduction/Main Objectives: This research aims to determine the influence of Facebook social media on MSMEs sales in Pringsewu Regency, Lampung Province. The research method used is quantitative. The sample in this study was 160 MSMEs originating from Pringsewu and engaged in the culinary sector. Sampling used purposive sampling technique and hypothesis testing was carried out using SPSS 2.0 for Windows. The research results show that there is a significant influence of Facebook Social Media on Sales. This is because if the use of Social Media is done effectively and accurately then sales will also increase. Keywords: Facebook Social Media, Sales, MSMEs

Optimalisasi Pemasaran Media Sosial Tiktok Dan Pelatihan Tiktok Shop Di Desa Bernung Pesawaran Sari, Aida; Ramelan, Mudji Rachmat; Nabila, Nuzul Inas; Marvinita, Risda
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 1 (2024): Januari 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i1.2734

Emping is a sort of dish prepared from melinjo fruit, which is highly common in Indonesia due to its distinct flavor and ease of production. In Bernung Village, Pesawaran Regency, it is also a home industry. The potential for the emping snack business in Bernung Village is quite large, but this is not matched by the community's knowledge and skills in mastering technology and using the right information technology, particularly digital marketing, which truly helps home industries expand their marketing reach and increase their sales results. The strategy employs a participative approach through training partners. In order to optimize marketing, the stages of this program are based on field conditions in the emping melinjo house business in Bernung village, specifically in Taman Rejo hamlet. Material supply, mentoring, and development are among the steps. The educational results from the post-test results obtained that 70% of participants were able to answer questions correctly, were able to demonstrate operational applications using social media, and participants were already practicing the use of digital content on social media were said to be successful, as seen in the enthusiasm and motivation of the participating business actors to continue marketing online. Keywords: emping melinjo; home industry; social media; tiktok content

The Influence of Service Quality and Customer Satisfaction on Customer Loyalty of BCA Mobile in Bandar Lampung Rusdiansyah, Muhammad; Wiryawan, Driya; Ramelan, Mudji Rachmat
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.442

PT. Bank Central Asia, Tbk, founded in 1957, is one of the largest private banks in Indonesia today with an asset value of 1,408 trillion rupiah with a net profit of 48.6 trillion rupiah. The results of the Bank Service Excellence Monitor (BSEM) survey conducted by Marketing Research Indonesia (MRI) in the 2020-2021 edition produced data that BCA Mobile was ranked second and the 2023-2024 edition was ranked fifth in the 10 best mobile banking performances in Indonesia. The problem in this research is that there has been a decline in BCA Mobile's performance followed by many complaints about the use of the BCA Mobile application, which has become a trending topic on the X social media platform (Twitter). BCA Mobile must attention to this so that customers do not think about looking for alternatives to other mobile banking. The aim of this research is to test whether service quality and customer satisfaction have an influence on BCA Mobile customer loyalty in Bandar Lampung City. This research uses a survey method by distributing questionnaires to 90 respondents via Google Form. The analytical method used is simple regression using the partial test (t test) and Sobel test with the SPSS 25 application. The results of the research show that the service quality variable and customer satisfaction variable have an influence on the BCA Mobile customer loyalty variable in Bandar Lampung City.

Training of Tegal Bungur Village Apparatus, South Lampung, in Preparing Local Culture-Based Tourism Villages Bursan, Rinaldi; Ramelan, Mudji Rachmat
Indonesian Journal of Community Services Cel Vol. 3 No. 3 (2024): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70110/ijcsc.v3i3.84

This community service was carried out in Tegal Bungur Village, South Lampung Regency, with the main objective of increasing the village officers' understanding of the concept of local culture-based tourism and equipping them with tourism management skills. This activity applies the 7D approach method (Discover, Define, Design, Develop, Deliver, Deploy, Document), which took place in September 2024. This training was attended by 30 participants covering various elements of the Tegal Bungur Village community, consisting of five village officials, three administrators of Village-Owned Enterprises (BUMDes), 15 young men and women members of Karang Taruna, five housewives, and two religious figures. The community empowerment process includes three main stages: initial survey, program implementation, and evaluation of results. The results of this activity showed a significant increase in the knowledge (25%), skills (25%), and attitudes (35%) of training participants, consisting of village officials who aim to develop tourist villages. This capacity increase is reflected in the ability of participants to prepare strategic work plans, including the formation of Tourism Awareness Groups (Pokdarwis) as the main driving force for tourism activities in the village. In addition, several innovations have begun to be designed, such as holding an annual cultural festival and developing a local family-based homestay program. To ensure the sustainability of this program, collaborative support is needed from all elements of society, including the younger generation and local business actors. This support is expected to create a sustainable tourist village and provide a positive economic impact for all villagers.

The Influence of Service Quality and Customer Satisfaction on Customer Loyalty of BCA Mobile in Bandar Lampung Rusdiansyah, Muhammad; Wiryawan, Driya; Ramelan, Mudji Rachmat
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.442

PT. Bank Central Asia, Tbk, founded in 1957, is one of the largest private banks in Indonesia today with an asset value of 1,408 trillion rupiah with a net profit of 48.6 trillion rupiah. The results of the Bank Service Excellence Monitor (BSEM) survey conducted by Marketing Research Indonesia (MRI) in the 2020-2021 edition produced data that BCA Mobile was ranked second and the 2023-2024 edition was ranked fifth in the 10 best mobile banking performances in Indonesia. The problem in this research is that there has been a decline in BCA Mobile's performance followed by many complaints about the use of the BCA Mobile application, which has become a trending topic on the X social media platform (Twitter). BCA Mobile must attention to this so that customers do not think about looking for alternatives to other mobile banking. The aim of this research is to test whether service quality and customer satisfaction have an influence on BCA Mobile customer loyalty in Bandar Lampung City. This research uses a survey method by distributing questionnaires to 90 respondents via Google Form. The analytical method used is simple regression using the partial test (t test) and Sobel test with the SPSS 25 application. The results of the research show that the service quality variable and customer satisfaction variable have an influence on the BCA Mobile customer loyalty variable in Bandar Lampung City.

Five Factors in Social Network Site Advertisement Influencing the Purchase Intention of Generation Z Atmawijaya, Melissa Adira Puteri; Bangsawan, Satria; Ramelan, Mudji Rachmat
Asian Journal of Applied Business and Management Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i1.9184

In the realm of digital marketing, understanding the factors that influence Online Purchase Intention is imperative for the success of advertising campaigns. This research investigates the specific elements shaping consumer intentions within the context of Skintific Advertisement on Instagram. This study focuses on the effect of the of five factors in SNS advertisement, namely; information, entertainment, trust, disturbance, and social interaction, on online purchase intention. The research was conducted on Skintific Instagram followers who have made purchases on Skintific products. This research was conducted quantitatively on 151 respondents. The method used is Structural Equation Model with SmartPLS 3.3.3 software in 2024. Statistical results after hypothesis testing show thathypotheses one, two, three, four five, and six are proven, and it can be concluded that information, entertainment, trust, disturbance, and social interaction all have a positive and significant effect on online purchase intention.

Development of tourism villages in Tegal Bungur Village, Natar Subdistrict, South Lampung Regency through a community empowerment approach Bursan, Rinaldi; Ramelan, Mudji Rachmat
Indonesian Journal of Community Services Cel Vol. 3 No. 1 (2024): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70110/ijcsc.v3i1.61

The development of tourism villages in Tegal Bungur Village, Natar Subdistrict, South Lampung Regency utilizes the potential of nature, culture, and local resources as a tourist attraction that can improve the welfare of the local community. This community empowerment activity aims to increase the literacy of the villages’ community in Natar Subdistrict regarding the development of tourism villages so that they can actively participate in educational development, especially regarding entrepreneurship and tourism education. The methods in this activity consisted of initial survey, training, monitoring, and evaluation. Through the active involvement of the local community in the entire development process, the villages’ community in Natar Subdistrict can optimize their local potentials in a sustainable manner. In this context, solid collaboration among the government, local community, and other relevant parties is important to create a conducive environment for the development of tourism villages. Tegal Bungur Village serves as an example for other villages in optimizing their local potentials for sustainable development of tourism villages. Strong synergy between various parties will provide significant benefits to improve local economic growth, cultural preservation, and community welfare in Tegal Bungur Village and the surrounding regions.

Optimalisasi Pemasaran Media Sosial Tiktok Dan Pelatihan Tiktok Shop Di Desa Bernung Pesawaran Sari, Aida; Ramelan, Mudji Rachmat; Nabila, Nuzul Inas; Marvinita, Risda
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 1 (2024): Januari 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i1.2734

Emping is a sort of dish prepared from melinjo fruit, which is highly common in Indonesia due to its distinct flavor and ease of production. In Bernung Village, Pesawaran Regency, it is also a home industry. The potential for the emping snack business in Bernung Village is quite large, but this is not matched by the community's knowledge and skills in mastering technology and using the right information technology, particularly digital marketing, which truly helps home industries expand their marketing reach and increase their sales results. The strategy employs a participative approach through training partners. In order to optimize marketing, the stages of this program are based on field conditions in the emping melinjo house business in Bernung village, specifically in Taman Rejo hamlet. Material supply, mentoring, and development are among the steps. The educational results from the post-test results obtained that 70% of participants were able to answer questions correctly, were able to demonstrate operational applications using social media, and participants were already practicing the use of digital content on social media were said to be successful, as seen in the enthusiasm and motivation of the participating business actors to continue marketing online. Keywords: emping melinjo; home industry; social media; tiktok content

PENINGKATAN LITERASI DIGITAL SEBAGAI AKSELERASI TRANSFORMASI DIGITAL PELAKU USAHA MIKRO KECIL MENENGAH Ribhan, Ribhan; Firdaus, Luthfi; Ahmad, Aripin; Ramelan, Mudji Rachmat
BEGAWI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2024): Volume 2 - Nomor 2 - Juli 2024
Publisher : Faculty of Economics and Business Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/begawi.v2i2.50

Pelatihan literasi digital yang dilaksanakan di Desa Tarahan, Kecamatan Katibung, Kabupaten Lampung Selatan ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam berbagai bidang digital, antara lain keterampilan digital, etika digital, budaya digital, dan keamanan digital. Workshop, pendampingan, konsultasi, dan diskusi semuanya berfungsi sebagai bentuk pelatihan. Pelatihan ini memberikan peningkatan dalam bidang keterampilan digital (35%), etika digital (25%), budaya digital (30%), dan keamanan digital (30%). Pertumbuhan ini menunjukkan peningkatan pemahaman dan keterampilan tingkat lanjut dalam menggunakan teknologi untuk bisnis dan aktivitas sehari-hari. Peserta meningkatkan kemampuannya dalam menggunakan perangkat lunak pendukung bisnis, internet, dan media sosial, serta pemahaman mereka tentang pentingnya perilaku etis dan perlindungan data. Dampak sosial pelatihan ini meliputi peningkatan efisiensi operasional, profesionalisme dalam kontak online, kemampuan terlibat dalam komunitas digital, dan perlindungan ancaman siber terhadap data perusahaan. Untuk memastikan kelangsungan jangka panjang dari peningkatan literasi digital, bantuan berkelanjutan, pendampingan, pembentukan jaringan komunitas digital, memasukkan hasil pelatihan ke dalam peraturan daerah, serta evaluasi dan penyesuaian program secara berkala, semuanya disarankan. Dengan inisiatif-inisiatif ini, literasi digital Desa Tarahan dapat terus meningkat sehingga mendorong pertumbuhan ekonomi yang lebih adil dan berkelanjutan.

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