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All Journal Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Economics and Digital Business Review Journal Economy And Currency Study (JECS) International Journal of Education, Social Studies, And Management (IJESSM) International Journal of Regional Innovation Jurnal Manajemen dan Pemasaran Jasa Asian Journal of Applied Business and Management (AJABM) Indonesian Journal of Community Services Cel Innovative: Journal Of Social Science Research Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Jurnal Abdimas Multidisiplin Journal of Social Sciences and Technology for Community Service BEGAWI: Jurnal Pengabdian Kepada Masyarakat
Ramelan, Mudji Rachmat
Universitas Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pelatihan dan Pendampingan Penggunaan Aplikasi Digital dalam Perencanaan Bisnis dan Keuangan BUMDes Ahmad Faisol; Sipa Paujiah; Edwin Russel; Mudji Rachmat Ramelan
Jurnal Abdimas Multidisiplin Vol. 1 No. 1 (2022): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v1i1.1438

Abstract

Purpose: The purpose of this activity is to improve the ability of Village-Owned Enterprises (BUMDes) managers in preparing financial plans, in the form of assessing feasibility studies, analysing income and expenses, and preparing financial transactions using digital technology. Research methodology: The method used in this community service activity is counselling, training and mentoring. The target of the activity is Village administrators and Village-Owned Enterprises (BUMDes). Results: The results of this community service activity is to increase knowledge about making financial report, increase knowledge about business plan, increase knowledge about feasibility studies, and increase knowledge about business digital technology. Conclusions: After the activity is carried out, the community gains knowledge, insight and understands the benefits of managers in preparing financial plans, managers in preparing financial plans, managers in preparing business plan, in the form of assessing feasibility studies, and using business digital technology. Limitations: The ability of village officials in the use of technology. Contribution: This service is useful for village officials and BUMDes administrators in choosing businesses that are in accordance with the potential of their village.
Pengaruh Media Sosial Facebook Terhadap Penjualan Umkm Di Kabupaten Pringsewu Provinsi Lampung Aldiyana, Wayan; Fihartini, Yuniarti; Ramelan, Mudji Rachmat
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.7240

Abstract

Introduction/Main Objectives: This research aims to determine the influence of Facebook social media on MSMEs sales in Pringsewu Regency, Lampung Province. The research method used is quantitative. The sample in this study was 160 MSMEs originating from Pringsewu and engaged in the culinary sector. Sampling used purposive sampling technique and hypothesis testing was carried out using SPSS 2.0 for Windows. The research results show that there is a significant influence of Facebook Social Media on Sales. This is because if the use of Social Media is done effectively and accurately then sales will also increase. Keywords: Facebook Social Media, Sales, MSMEs
Optimalisasi Pemasaran Media Sosial Tiktok Dan Pelatihan Tiktok Shop Di Desa Bernung Pesawaran Sari, Aida; Ramelan, Mudji Rachmat; Nabila, Nuzul Inas; Marvinita, Risda
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 1 (2024): Januari 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i1.2734

Abstract

Emping is a sort of dish prepared from melinjo fruit, which is highly common in Indonesia due to its distinct flavor and ease of production. In Bernung Village, Pesawaran Regency, it is also a home industry. The potential for the emping snack business in Bernung Village is quite large, but this is not matched by the community's knowledge and skills in mastering technology and using the right information technology, particularly digital marketing, which truly helps home industries expand their marketing reach and increase their sales results. The strategy employs a participative approach through training partners. In order to optimize marketing, the stages of this program are based on field conditions in the emping melinjo house business in Bernung village, specifically in Taman Rejo hamlet. Material supply, mentoring, and development are among the steps. The educational results from the post-test results obtained that 70% of participants were able to answer questions correctly, were able to demonstrate operational applications using social media, and participants were already practicing the use of digital content on social media were said to be successful, as seen in the enthusiasm and motivation of the participating business actors to continue marketing online.            Keywords: emping melinjo; home industry; social media; tiktok content
The Influence of Service Quality and Customer Satisfaction on Customer Loyalty of BCA Mobile in Bandar Lampung Rusdiansyah, Muhammad; Wiryawan, Driya; Ramelan, Mudji Rachmat
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.442

Abstract

PT. Bank Central Asia, Tbk, founded in 1957, is one of the largest private banks in Indonesia today with an asset value of 1,408 trillion rupiah with a net profit of 48.6 trillion rupiah. The results of the Bank Service Excellence Monitor (BSEM) survey conducted by Marketing Research Indonesia (MRI) in the 2020-2021 edition produced data that BCA Mobile was ranked second and the 2023-2024 edition was ranked fifth in the 10 best mobile banking performances in Indonesia. The problem in this research is that there has been a decline in BCA Mobile's performance followed by many complaints about the use of the BCA Mobile application, which has become a trending topic on the X social media platform (Twitter). BCA Mobile must attention to this so that customers do not think about looking for alternatives to other mobile banking. The aim of this research is to test whether service quality and customer satisfaction have an influence on BCA Mobile customer loyalty in Bandar Lampung City. This research uses a survey method by distributing questionnaires to 90 respondents via Google Form.  The analytical method used is simple regression using the partial test (t test) and Sobel test with the SPSS 25 application. The results of the research show that the service quality variable and customer satisfaction variable have an influence on the BCA Mobile customer loyalty variable in Bandar Lampung City.
Training of Tegal Bungur Village Apparatus, South Lampung, in Preparing Local Culture-Based Tourism Villages Bursan, Rinaldi; Ramelan, Mudji Rachmat
Indonesian Journal of Community Services Cel Vol. 3 No. 3 (2024): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70110/ijcsc.v3i3.84

Abstract

This community service was carried out in Tegal Bungur Village, South Lampung Regency, with the main objective of increasing the village officers' understanding of the concept of local culture-based tourism and equipping them with tourism management skills. This activity applies the 7D approach method (Discover, Define, Design, Develop, Deliver, Deploy, Document), which took place in September 2024. This training was attended by 30 participants covering various elements of the Tegal Bungur Village community, consisting of five village officials, three administrators of Village-Owned Enterprises (BUMDes), 15 young men and women members of Karang Taruna, five housewives, and two religious figures. The community empowerment process includes three main stages: initial survey, program implementation, and evaluation of results. The results of this activity showed a significant increase in the knowledge (25%), skills (25%), and attitudes (35%) of training participants, consisting of village officials who aim to develop tourist villages. This capacity increase is reflected in the ability of participants to prepare strategic work plans, including the formation of Tourism Awareness Groups (Pokdarwis) as the main driving force for tourism activities in the village. In addition, several innovations have begun to be designed, such as holding an annual cultural festival and developing a local family-based homestay program. To ensure the sustainability of this program, collaborative support is needed from all elements of society, including the younger generation and local business actors. This support is expected to create a sustainable tourist village and provide a positive economic impact for all villagers.
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Bermain Game Mobile Esport Menggunakan UTAUT 2 di Bandar Lampung Bernard , Bernard; Sari, Aida; Ramelan, Mudji Rachmat
Economics and Digital Business Review Vol. 5 No. 2 (2024): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1867

Abstract

Teknologi yang semakin berkembang di Indonesia berdampak meluasnya produk dan layanan digital termasuk industri game dengan game mobile esport memimpin pasar di Indonesia saat ini. Penelitian ini bertujuan untuk mengidentifikasi karakteristik pada perilaku konsumen game mobile esport populer dengan berdasarkan pada variabel-variabel yang digunakan dalam UTAUT 2 yang mencakup ekspektasi usaha, pengaruh sosial, motif hedonik, nilai harga dan kebiasaan (habit) pada pengaruhnya terhadap intensi bermain (gameplay intention) di Bandar Lampung. Penelitian bersifat kuantitatif dengan metode analisis statistik deskriptif yang mengukur variabel berdasarkan signifikan pengaruhnya pada variabel dependen untuk menarik kesimpulan dan memberi saran berdasarkan objek yang diteliti dengan menggunakan PLS. hasil penelitian ini menggunakan 150 responden. Hasil penelitian mengungkapkan adanya peran signifikan antara variabel ekspektasi usaha, pengaruh sosial, motif hedonis, nilai harga dan kebiasaan pada pengaruhnya terhadap intensi bermain.
Pengaruh Content Marketing dan Dukungan Influencer Terhadap Niat Beli Konsumen Produk MS Glow Pada E-Commerce Shopee (Studi Konsumen MS Glow di Bandar Lampung) Ardiyanti, Yuni; Roslina, Roslina; Ramelan, Mudji Rachmat
Economics and Digital Business Review Vol. 5 No. 2 (2024): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1242

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh content marketing dan dukungan influencer terhadap niat beli produk MS Glow pada e-commerce Shopee. Populasi dalam penelitian ini adalah masyarakat Bandar Lampung yang telah membeli produk MS Glow di e-commerce Shopee dan telah melihat content marketing serta pemasaran yang dilakukan oleh influencer produk MS Glow pada e-commerce Shopee. Menggunakan teknik non-probability sampling dengan pendekatan purposive sampling sebanyak 140 sampel. Sebagai penelitian kuantitatif, maka data diambil melalui penyebaran kuisioner menggunakan Google Form. Metode analisis data yaitu analisis deskriptif menggunakan software SPSS For Windows 26. Hasil penelitian menunjukkan bahwa content marketing dan dukungan influencer berpengaruh signifikan terhadap niat beli konsumen. Perusahaan MS Glow harus membuat content marketing yang dapat dipercaya. Content marketing tidak dibuat dengan durasi yang begitu panjang dan tidak berisi konten teks. Dukungan influencer dalam me review produk MS Glow harus jujur sehingga apa yang disampaikan dapat dipercaya oleh konsumen.
Pengaruh Pengalaman Merek Terhadap Minat Beli Ulang Konsumen pada Produk Pie Pisang Toko Roti Yussy Akmal di Bandar Lampung Elpi, Elpi Aprilia Putri; Firhantini, Yuniarti; Ramelan, Mudji Rachmat
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2315

Abstract

Toko kue Yussy Akmal merupakan salah satu perusahan di Bandar Lampung yang memproduksi dan menjual hasil produknya yaitu aneka olahan roti, kue jajanan pasar, aneka pudding, keripik pisang, dan pie pisang. Pengalaman konsumen dimulai pada saat konsumen melihat promosi mengenai suatu produk atau jasa sampai akhirnya konsumen memutuskan untuk membeli produk atau menggunakan suatu jasa. Jika konsumen puas dengan pelayanan atau pengalaman yang didapatkannya dari suatu produk maka kemungkinan besar konsumen akan melakukan pembelian ulang. Dalam penelitian ini penulis menggunakan penelitian kuantitatif dengan metode deskriptif karena data yang diperoleh akan diolah secara kuantitatif. Hasil dari penelitian ini sesuai hipotesis pertama menghasilkan pengalaman Sensorik berpengaruh terhadap Minat Beli Ulang di toko roti Yussy Akmal Bandar Lampung. Hipotesis kedua Pengalaman Afektif berpengaruh terhadap Minat Beli Ulang di toko roti Yussy Akmal Bandar Lampung. Hipotesis ketiga Pengalaman Intelektual berpengaruh terhadap Minat Beli Ulang di toko roti Yussy Akmal Bandar Lampung. Hipotesis keempat Pengalaman Prilaku berpengaruh terhadap Minat Beli Ulang di toko roti Yussy Akmal Bandar Lampung, dan hipotesis kelima Pengalaman Sensorik, Pengalaman Afektif.
Pengaruh Kepercayaan dan Kemudahan Terhadap Keputusan Pemesanan Kamar Hotel Melalui Aplikasi Traveloka di Indonesia Erdina Wulandari, Erdina Wulandari; Firhantini, Yuniarti; Ramelan, Mudji Rachmat
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2364

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis 1) pengaruh kepercayaan terhadap keputusan pembelian pada aplikasi Trevaloka.com, 2) pengaruh kemudahan terhadap keputusan pembelian pada aplikasi Trevaloka.com, 3) pengaruh kepercayaan dan kemudahan terhadap keputusan pembelian pada aplikasi Trevaloka.com shopee. Teknik pengambilan sampel menggunakan purposive sampling yaitu sebanyak 130 konsumen. Teknik Pengumpulan data dalam penelitian ini menggunakan kuesioner dengan populasi konsumen yang pernah melakukuan transaksi pada aplikasi Trevaloka.com. Alat uji analisis yang digunakan dalam menguji penelitian ini yaitu uji regresi linier berganda. Hasil penelitian menunjukan bahwa hasil uji t (parsial) 1) kepercayaan berpengaruh terhadap keputusan pembelian ditunjukkan dengan nilai t hitung 5.631 > t tabel 1.979, 2) kemudahan berpengaruh terhadap keputusan pembelian ditunjukkan dengan nilai t hitung 4.98 > t tabel 1.79, sedangkan hasil penelitian uji F menunjukkan F hitung 553.209 < F tabel 3.92 dengan taraf signifikansi 0,05. Artinya kepercayaan dan kemudahan secara simultan mempengaruhi keputusan pembelian pada aplikasi Trevaloka.com. Berdasarkan perhitungan koefisien determinasi menunjukkan R Square sebesar 89.47% dikategori baik, dapat disimpulkan bahwa 3) kepercayaan dan kemudahan secara simultan berpengaruh terhadap keputusan pembelian pada aplikasi Trevaloka.com sedangkan sisanya 10.53% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini seperti variabel harga, promosi, kualitas informasi serta variabel moderasi seperti corporate image.
Strategi Pemasaran Pempek Central 19 di Era Digital: Pengaruh Inovasi Digital terhadap Preferensi Konsumen Jaya Sironi, Alifya Zahra; Raghid D, M Marshall; Fihartini, Yuniarti; Andriyani, Lis; sari, Aida; Erlina, R.R.; Ramelan, Mudji Rachmat; Bursan, Rinaldi
Journal Social Science And Technology For Community Service Vol. 6 No. 1 (2025): Volume 6, Nomor 1, March 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i1.99

Abstract

Pempek Central 19 adalah usaha kuliner di Lampung yang memiliki potensi besar di Pasar Indonesia. Dalam beberapa tahun terakhir, perkembangan teknologi informasi telah membawa perubahan signifikan dalam cara perusahaan memasarkan produk mereka. Pemanfaatan teknologi digital dalam pemasaran menjadi hal yang sangat penting bagi kelangsungan bisnis. Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital Pempek Central 19 dan pengaruh inovasi digital terhadap preferensi konsumen. Melalui metode pengabdian kepada masyarakat, tim pengabdian memberikan edukasi dan implementasi teknologi pemasaran digital yang inovatif untuk membantu meningkatkan daya saing usaha ini. Hasil dari pengabdian menunjukkan bahwa penggunaan platform digital yang efektif, seperti media sosial dan pemasaran online, berhasil meningkatkan interaksi dengan pelanggan serta memperluas jangkauan pasar.
Co-Authors A.S., M.Arizal Ahmad Faisol Ahmad Gusmawan Aida Sari Aida Sari Aldiyana, Wayan Andriyani, Lis ARDIYANTI, YUNI Aripin Ahmad Aripin Ahmad, Aripin Atmawijaya, Melissa Adira Puteri Ayi Ahadiat Bernard , Bernard Bunga Mauliqa Ilwan Casrini, Casrini Dorothy R.H. Pandjaitan Dorothy Rouly Haratua Pandjaitan Dwi Asri Siti Ambarwati Dwischa Ade Kinanti Edwin Russel Elpi, Elpi Aprilia Putri Erdina Wulandari, Erdina Wulandari ERLINA, R.R. Essy Amelia Amanda Fauzi, M. Annas Firhantini, Yuniarti Hani Santika Intan Lidiya WIduri Jaya Sironi, Alifya Zahra Kartika Chandra Mahrinasari MS Mahrinasari MS Mahrinasari MS Marvinita, Risda Melinda Ade Safitri Nuzul Inas Nabila, Nuzul Inas Raghid D, M Marshall Ribhan Ribhan, Ribhan Rifky Bimo Prayoga Rinaldi Bursan Roslina Roslina, Roslina Rusdiansyah, Muhammad Sabila, Firanti Sakinah, Tazkiyah Satria Bangsawan Satria Bangsawan Sipa Paujiah Syifa Hera Assegaf Tinezia Sri Cendani Vinna Asadilla Wiryawan, Driya Yuniarti Fihartini Zahra, Rina Fatimatuz