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All Journal Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Economics and Digital Business Review Journal Economy And Currency Study (JECS) Nusantara Hasana Journal International Journal of Education, Social Studies, And Management (IJESSM) International Journal of Regional Innovation JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Manajemen dan Pemasaran Jasa Asian Journal of Applied Business and Management (AJABM) Indonesian Journal of Community Services Cel Innovative: Journal Of Social Science Research Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Jurnal Abdimas Multidisiplin Journal of Social Sciences and Technology for Community Service BEGAWI: Jurnal Pengabdian Kepada Masyarakat
Ramelan, Mudji Rachmat
Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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PENGARUH EMOTIONAL EXPERIENCE DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI MELALUI KEPUASAN WISATAWAN PRINGSEWU RANCH AND RESTO Aulia Octaviani; Roslina Roslina; Mudji Rachmat Ramelan
Nusantara Hasana Journal Vol. 5 No. 12 (2026): Nusantara Hasana Journal, May 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i12.2171

Abstract

Tourism is one of the industrial sectors currently experiencing growth, evidenced by the surplus of service exports in the Indonesian tourism industry. The tourism sector in Indonesia shows a positive national trend, namely cultural immersion, health and wellness tourism, and eco-tourism, the impact of which is felt by Lampung province. In line with the latest tourism trends, the Pringsewu Ranch and Resto tourist attraction has become one of the destinations that has experienced a positive impact with an increase in the number of visits. This study aims to analyze the influence of emotional experience and destination image on revisit intentions through tourist satisfaction by studying the Pringsewu Ranch and Resto tourist attraction in Pringsewu, Lampung. This study was conducted due to a research gap related to the inconsistency of the influence of destination image on revisit intentions in several previous studies, as well as the still limited research that uses the emotional aspect (emotional experience) of tourist destinations. Data collection for this study was carried out through a questionnaire survey method from 160 respondents using a purposive sampling method. Data analysis was carried out using the PLS-SEM data processing tool. The results of the study indicate that emotional experience and destination image have an influence on revisit intentions both directly and indirectly through the mediating variable, namely tourist satisfaction. This research provides practical insights for the tourism industry in increasing tourist return visits by enhancing tourist satisfaction through enhanced emotional experiences and destination image.
FAKTOR PENENTU KEPUTUSAN PEMBELIAN PADA PRODUK PRIVATE LABEL DI INDOMARET FRESH SPBU SULTAN AGUNG KEDATON BANDAR LAMPUNG Muhammad Zaini Saputra; Driya Wiryawan; Mudji Rachmat Ramelan
Nusantara Hasana Journal Vol. 6 No. 1 (2026): Nusantara Hasana Journal, June 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v6i1.2214

Abstract

Private label products have become an alternative offered by modern retailers because they are relatively more affordable while maintaining quality that can compete with national branded products. Consumers' purchasing decisions regarding private label products are influenced by several factors, including Advertising, Distribution Intensity, Price, Store Image, and Store Location. Therefore, this study aims to analyze the influence of these five variables on purchasing decisions for private label products at Indomaret Fresh SPBU Sultan Agung Kedaton Bandar Lampung. This study employed a quantitative approach using a survey method. The research sample consisted of 100 respondents who were consumers of private label products at Indomaret Fresh SPBU Sultan Agung Kedaton Bandar Lampung. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that Advertising, Distribution Intensity, Price, Store Image, and Store Location have a positive and significant effect on purchasing decisions for private label products. Among these variables, Price was found to be the most dominant factor influencing consumers’ purchasing decisions. These findings suggest that improving advertising quality, ensuring product availability, setting appropriate prices, maintaining a positive store image, and selecting a strategic store location can significantly enhance consumers’ purchasing decisions toward private label products.
Strategi Pemanfaatan Konten TikTok sebagai Media Promosi UMKM Sami Sutra untuk Menjangkau Generasi Z Casrini Casrini; M. Annas Fauzi; M.Arizal A.S.; Firanti Sabila; Rina Fatimatuz Zahra; Rinaldi Bursan; Mudji Rachmat Ramelan; Tazkiyah Sakinah
Journal Social Science And Technology For Community Service Vol. 6 No. 2 (2025): Volume 6, Nomor 2, September 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i2.835

Abstract

Pemanfaatan media sosial berbasis video pendek seperti TikTok menjadi strategi potensial dalam meningkatkan visibilitas UMKM berbasis budaya lokal di kalangan Generasi Z. Kegiatan pengabdian ini bertujuan mendampingi UMKM Sami Sutra dalam produksi dan publikasi konten promosi berdurasi 2 menit 21 detik yang mengangkat nilai-nilai budaya tapis Lampung melalui pendekatan naratif. Metode Participatory Action Research (PAR) digunakan dalam tiga tahap: identifikasi kebutuhan, produksi konten, dan evaluasi awal. Konten yang diunggah pada 5 Mei 2025 pukul 23.16 WIB menunjukkan performa menjanjikan dalam 24 jam pertama, dengan 1.193 tayangan, total waktu tonton 6 jam 53 menit 58 detik, dan rata-rata durasi tonton 16,6 detik. Meskipun tingkat completion rate sebesar 1,63% tergolong rendah akibat durasi panjang, video ini tetap menunjukkan interaksi positif berupa 85 likes, 9 komentar, 61 shares, serta menghasilkan 13 pengikut baru. Temuan ini menegaskan bahwa strategi konten berbasis budaya lokal dapat meningkatkan ketertarikan audiens dan memperkuat keterlibatan digital. Rekomendasi lanjutan mencakup penguatan storytelling visual, konsistensi produksi, dan eksperimen durasi konten untuk menyesuaikan dengan karakteristik perilaku konsumsi Generasi Z di TikTok.
PENGARUH PROMOSI MEDIA SOSIAL PRODUK LE MINERALE PT. FRESINDO JAYA TERHADAP NIAT BELI KONSUMEN Naomi Janice Jesslyne; Satria Bangsawan; Mudji Rachmat Ramelan
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 1 No 2 (2022): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (662.181 KB) | DOI: 10.58268/eb.v1i2.10

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui adakah pengaruh promosi media sosial terhadap niat beli pada konsumen Le Minerale di Kota Bandar Lampung. Metode pengumpulan data menggunakan kuesioner dengan skala likert yang telah disebar terhadap 100 responden. Alat analisis dalam penelitian ini menggunakan regresi linier sederhana dengan program SPSS 20. Hasil dari penelitian ini menunjukan bahwa variabel promosi media sosial berpengaruh positif dan signifikan terhadap niat beli konsumen. Saran penelitian ini adalah : (1) Perusahaan PT. Fresindo Jaya dapat meningkatkan promosi dengan cara melakukan bentuk pemahaman dan penawaran produk Le Minerale kepada konsumen dengan melakuakn edukasi seperti seminar online atau talkshow melalui media sosial resmi Le Minerale. (2) dapat melalukan kerjasama dengan pihak praktisi kesehatan ataupun public figure sebagai brand ambassador dalam upaya meningkatkan promosi melalui media sosial dalam meningkatkan upaya konsumen dalam niat beli produk Le Minerale.
Pengaruh Content Marketing dan Dukungan Influencer Terhadap Niat Beli Konsumen Produk MS Glow Pada E-Commerce Shopee (Studi Konsumen MS Glow di Bandar Lampung) Yuni Ardiyanti; Roslina Roslina; Mudji Rachmat Ramelan
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1242

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh content marketing dan dukungan influencer terhadap niat beli produk MS Glow pada e-commerce Shopee. Populasi dalam penelitian ini adalah masyarakat Bandar Lampung yang telah membeli produk MS Glow di e-commerce Shopee dan telah melihat content marketing serta pemasaran yang dilakukan oleh influencer produk MS Glow pada e-commerce Shopee. Menggunakan teknik non-probability sampling dengan pendekatan purposive sampling sebanyak 140 sampel. Sebagai penelitian kuantitatif, maka data diambil melalui penyebaran kuisioner menggunakan Google Form. Metode analisis data yaitu analisis deskriptif menggunakan software SPSS For Windows 26. Hasil penelitian menunjukkan bahwa content marketing dan dukungan influencer berpengaruh signifikan terhadap niat beli konsumen. Perusahaan MS Glow harus membuat content marketing yang dapat dipercaya. Content marketing tidak dibuat dengan durasi yang begitu panjang dan tidak berisi konten teks. Dukungan influencer dalam me review produk MS Glow harus jujur sehingga apa yang disampaikan dapat dipercaya oleh konsumen.
Co-Authors Ahmad Faisol Ahmad Gusmawan Aida Sari Aida Sari Aldiyana, Wayan Aripin Ahmad Aripin Ahmad, Aripin Atmawijaya, Melissa Adira Puteri Aulia Octaviani Ayi Ahadiat Bunga Mauliqa Ilwan Casrini Casrini Dorothy R.H. Pandjaitan Dorothy Rouly Haratua Pandjaitan Dwi Asri Siti Ambarwati Dwischa Ade Kinanti Edwin Russel Essy Amelia Amanda Firanti Sabila Hani Santika Intan Lidiya WIduri Kartika Chandra M. Annas Fauzi M.Arizal A.S. Mahrinasari MS Mahrinasari MS Mahrinasari MS Marvinita, Risda Melinda Ade Safitri Muhammad Zaini Saputra Naomi Janice Jesslyne Nuzul Inas Nabila, Nuzul Inas Ribhan Ribhan, Ribhan Rifky Bimo Prayoga Rina Fatimatuz Zahra Rinaldi Bursan Roslina Rusdiansyah, Muhammad Satria Bangsawan Satria Bangsawan Satria Bangsawan Sipa Paujiah Syifa Hera Assegaf Tazkiyah Sakinah Tinezia Sri Cendani Vinna Asadilla Wiryawan, Driya Yuni Ardiyanti Yuniarti Fihartini