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All Journal Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Economics and Digital Business Review Journal Economy And Currency Study (JECS) Nusantara Hasana Journal International Journal of Education, Social Studies, And Management (IJESSM) International Journal of Regional Innovation Jurnal Manajemen dan Pemasaran Jasa Asian Journal of Applied Business and Management (AJABM) Indonesian Journal of Community Services Cel Innovative: Journal Of Social Science Research Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Jurnal Abdimas Multidisiplin Journal of Social Sciences and Technology for Community Service BEGAWI: Jurnal Pengabdian Kepada Masyarakat
Ramelan, Mudji Rachmat
Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Strategi Pemanfaatan Konten TikTok sebagai Media Promosi UMKM Sami Sutra untuk Menjangkau Generasi Z Casrini, Casrini; Fauzi, M. Annas; A.S., M.Arizal; Sabila, Firanti; Zahra, Rina Fatimatuz; Bursan, Rinaldi; Ramelan, Mudji Rachmat; Sakinah, Tazkiyah
Journal Social Science And Technology For Community Service Vol. 6 No. 2 (2025): Volume 6, Nomor 2, September 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i2.835

Abstract

Pemanfaatan media sosial berbasis video pendek seperti TikTok menjadi strategi potensial dalam meningkatkan visibilitas UMKM berbasis budaya lokal di kalangan Generasi Z. Kegiatan pengabdian ini bertujuan mendampingi UMKM Sami Sutra dalam produksi dan publikasi konten promosi berdurasi 2 menit 21 detik yang mengangkat nilai-nilai budaya tapis Lampung melalui pendekatan naratif. Metode Participatory Action Research (PAR) digunakan dalam tiga tahap: identifikasi kebutuhan, produksi konten, dan evaluasi awal. Konten yang diunggah pada 5 Mei 2025 pukul 23.16 WIB menunjukkan performa menjanjikan dalam 24 jam pertama, dengan 1.193 tayangan, total waktu tonton 6 jam 53 menit 58 detik, dan rata-rata durasi tonton 16,6 detik. Meskipun tingkat completion rate sebesar 1,63% tergolong rendah akibat durasi panjang, video ini tetap menunjukkan interaksi positif berupa 85 likes, 9 komentar, 61 shares, serta menghasilkan 13 pengikut baru. Temuan ini menegaskan bahwa strategi konten berbasis budaya lokal dapat meningkatkan ketertarikan audiens dan memperkuat keterlibatan digital. Rekomendasi lanjutan mencakup penguatan storytelling visual, konsistensi produksi, dan eksperimen durasi konten untuk menyesuaikan dengan karakteristik perilaku konsumsi Generasi Z di TikTok.
The Influence of Service Quality and Customer Satisfaction on Customer Loyalty of BCA Mobile in Bandar Lampung Rusdiansyah, Muhammad; Wiryawan, Driya; Ramelan, Mudji Rachmat
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.442

Abstract

PT. Bank Central Asia, Tbk, founded in 1957, is one of the largest private banks in Indonesia today with an asset value of 1,408 trillion rupiah with a net profit of 48.6 trillion rupiah. The results of the Bank Service Excellence Monitor (BSEM) survey conducted by Marketing Research Indonesia (MRI) in the 2020-2021 edition produced data that BCA Mobile was ranked second and the 2023-2024 edition was ranked fifth in the 10 best mobile banking performances in Indonesia. The problem in this research is that there has been a decline in BCA Mobile's performance followed by many complaints about the use of the BCA Mobile application, which has become a trending topic on the X social media platform (Twitter). BCA Mobile must attention to this so that customers do not think about looking for alternatives to other mobile banking. The aim of this research is to test whether service quality and customer satisfaction have an influence on BCA Mobile customer loyalty in Bandar Lampung City. This research uses a survey method by distributing questionnaires to 90 respondents via Google Form.  The analytical method used is simple regression using the partial test (t test) and Sobel test with the SPSS 25 application. The results of the research show that the service quality variable and customer satisfaction variable have an influence on the BCA Mobile customer loyalty variable in Bandar Lampung City.
Five Factors in Social Network Site Advertisement Influencing the Purchase Intention of Generation Z Atmawijaya, Melissa Adira Puteri; Bangsawan, Satria; Ramelan, Mudji Rachmat
Asian Journal of Applied Business and Management Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i1.9184

Abstract

In the realm of digital marketing, understanding the factors that influence Online Purchase Intention is imperative for the success of advertising campaigns. This research investigates the specific elements shaping consumer intentions within the context of Skintific Advertisement on Instagram. This study focuses on the effect of the of five factors in SNS advertisement, namely; information, entertainment, trust, disturbance, and social interaction, on online purchase intention. The research was conducted on Skintific Instagram followers who have made purchases on Skintific products. This research was conducted quantitatively on 151 respondents. The method used is Structural Equation Model with SmartPLS 3.3.3 software in 2024. Statistical results after hypothesis testing show thathypotheses one, two, three, four five, and six are proven, and it can be concluded that information, entertainment, trust, disturbance, and social interaction all have a positive and significant effect on online purchase intention.
Development of tourism villages in Tegal Bungur Village, Natar Subdistrict, South Lampung Regency through a community empowerment approach Bursan, Rinaldi; Ramelan, Mudji Rachmat
Indonesian Journal of Community Services Cel Vol. 3 No. 1 (2024): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70110/ijcsc.v3i1.61

Abstract

The development of tourism villages in Tegal Bungur Village, Natar Subdistrict, South Lampung Regency utilizes the potential of nature, culture, and local resources as a tourist attraction that can improve the welfare of the local community. This community empowerment activity aims to increase the literacy of the villages’ community in Natar Subdistrict regarding the development of tourism villages so that they can actively participate in educational development, especially regarding entrepreneurship and tourism education. The methods in this activity consisted of initial survey, training, monitoring, and evaluation. Through the active involvement of the local community in the entire development process, the villages’ community in Natar Subdistrict can optimize their local potentials in a sustainable manner. In this context, solid collaboration among the government, local community, and other relevant parties is important to create a conducive environment for the development of tourism villages. Tegal Bungur Village serves as an example for other villages in optimizing their local potentials for sustainable development of tourism villages. Strong synergy between various parties will provide significant benefits to improve local economic growth, cultural preservation, and community welfare in Tegal Bungur Village and the surrounding regions.
Optimalisasi Pemasaran Media Sosial Tiktok Dan Pelatihan Tiktok Shop Di Desa Bernung Pesawaran Sari, Aida; Ramelan, Mudji Rachmat; Nabila, Nuzul Inas; Marvinita, Risda
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 1 (2024): Januari 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i1.2734

Abstract

Emping is a sort of dish prepared from melinjo fruit, which is highly common in Indonesia due to its distinct flavor and ease of production. In Bernung Village, Pesawaran Regency, it is also a home industry. The potential for the emping snack business in Bernung Village is quite large, but this is not matched by the community's knowledge and skills in mastering technology and using the right information technology, particularly digital marketing, which truly helps home industries expand their marketing reach and increase their sales results. The strategy employs a participative approach through training partners. In order to optimize marketing, the stages of this program are based on field conditions in the emping melinjo house business in Bernung village, specifically in Taman Rejo hamlet. Material supply, mentoring, and development are among the steps. The educational results from the post-test results obtained that 70% of participants were able to answer questions correctly, were able to demonstrate operational applications using social media, and participants were already practicing the use of digital content on social media were said to be successful, as seen in the enthusiasm and motivation of the participating business actors to continue marketing online.            Keywords: emping melinjo; home industry; social media; tiktok content
PENINGKATAN LITERASI DIGITAL SEBAGAI AKSELERASI TRANSFORMASI DIGITAL PELAKU USAHA MIKRO KECIL MENENGAH Ribhan, Ribhan; Firdaus, Luthfi; Ahmad, Aripin; Ramelan, Mudji Rachmat
BEGAWI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2024): Volume 2 - Nomor 2 - Juli 2024
Publisher : Faculty of Economics and Business Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/begawi.v2i2.50

Abstract

Pelatihan literasi digital yang dilaksanakan di Desa Tarahan, Kecamatan Katibung, Kabupaten Lampung Selatan ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam berbagai bidang digital, antara lain keterampilan digital, etika digital, budaya digital, dan keamanan digital. Workshop, pendampingan, konsultasi, dan diskusi semuanya berfungsi sebagai bentuk pelatihan. Pelatihan ini memberikan peningkatan dalam bidang keterampilan digital (35%), etika digital (25%), budaya digital (30%), dan keamanan digital (30%). Pertumbuhan ini menunjukkan peningkatan pemahaman dan keterampilan tingkat lanjut dalam menggunakan teknologi untuk bisnis dan aktivitas sehari-hari. Peserta meningkatkan kemampuannya dalam menggunakan perangkat lunak pendukung bisnis, internet, dan media sosial, serta pemahaman mereka tentang pentingnya perilaku etis dan perlindungan data. Dampak sosial pelatihan ini meliputi peningkatan efisiensi operasional, profesionalisme dalam kontak online, kemampuan terlibat dalam komunitas digital, dan perlindungan ancaman siber terhadap data perusahaan. Untuk memastikan kelangsungan jangka panjang dari peningkatan literasi digital, bantuan berkelanjutan, pendampingan, pembentukan jaringan komunitas digital, memasukkan hasil pelatihan ke dalam peraturan daerah, serta evaluasi dan penyesuaian program secara berkala, semuanya disarankan. Dengan inisiatif-inisiatif ini, literasi digital Desa Tarahan dapat terus meningkat sehingga mendorong pertumbuhan ekonomi yang lebih adil dan berkelanjutan.
PENGARUH EMOTIONAL EXPERIENCE DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI MELALUI KEPUASAN WISATAWAN PRINGSEWU RANCH AND RESTO Aulia Octaviani; Roslina Roslina; Mudji Rachmat Ramelan
Nusantara Hasana Journal Vol. 5 No. 12 (2026): Nusantara Hasana Journal, May 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i12.2171

Abstract

Tourism is one of the industrial sectors currently experiencing growth, evidenced by the surplus of service exports in the Indonesian tourism industry. The tourism sector in Indonesia shows a positive national trend, namely cultural immersion, health and wellness tourism, and eco-tourism, the impact of which is felt by Lampung province. In line with the latest tourism trends, the Pringsewu Ranch and Resto tourist attraction has become one of the destinations that has experienced a positive impact with an increase in the number of visits. This study aims to analyze the influence of emotional experience and destination image on revisit intentions through tourist satisfaction by studying the Pringsewu Ranch and Resto tourist attraction in Pringsewu, Lampung. This study was conducted due to a research gap related to the inconsistency of the influence of destination image on revisit intentions in several previous studies, as well as the still limited research that uses the emotional aspect (emotional experience) of tourist destinations. Data collection for this study was carried out through a questionnaire survey method from 160 respondents using a purposive sampling method. Data analysis was carried out using the PLS-SEM data processing tool. The results of the study indicate that emotional experience and destination image have an influence on revisit intentions both directly and indirectly through the mediating variable, namely tourist satisfaction. This research provides practical insights for the tourism industry in increasing tourist return visits by enhancing tourist satisfaction through enhanced emotional experiences and destination image.
FAKTOR PENENTU KEPUTUSAN PEMBELIAN PADA PRODUK PRIVATE LABEL DI INDOMARET FRESH SPBU SULTAN AGUNG KEDATON BANDAR LAMPUNG Muhammad Zaini Saputra; Driya Wiryawan; Mudji Rachmat Ramelan
Nusantara Hasana Journal Vol. 6 No. 1 (2026): Nusantara Hasana Journal, June 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v6i1.2214

Abstract

Private label products have become an alternative offered by modern retailers because they are relatively more affordable while maintaining quality that can compete with national branded products. Consumers' purchasing decisions regarding private label products are influenced by several factors, including Advertising, Distribution Intensity, Price, Store Image, and Store Location. Therefore, this study aims to analyze the influence of these five variables on purchasing decisions for private label products at Indomaret Fresh SPBU Sultan Agung Kedaton Bandar Lampung. This study employed a quantitative approach using a survey method. The research sample consisted of 100 respondents who were consumers of private label products at Indomaret Fresh SPBU Sultan Agung Kedaton Bandar Lampung. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that Advertising, Distribution Intensity, Price, Store Image, and Store Location have a positive and significant effect on purchasing decisions for private label products. Among these variables, Price was found to be the most dominant factor influencing consumers’ purchasing decisions. These findings suggest that improving advertising quality, ensuring product availability, setting appropriate prices, maintaining a positive store image, and selecting a strategic store location can significantly enhance consumers’ purchasing decisions toward private label products.
Co-Authors A.S., M.Arizal Ahmad Faisol Ahmad Gusmawan Aida Sari Aida Sari Aldiyana, Wayan Andriyani, Lis ARDIYANTI, YUNI Aripin Ahmad Aripin Ahmad, Aripin Atmawijaya, Melissa Adira Puteri Aulia Octaviani Ayi Ahadiat Bernard , Bernard Bunga Mauliqa Ilwan Casrini, Casrini Dorothy R.H. Pandjaitan Dorothy Rouly Haratua Pandjaitan Dwi Asri Siti Ambarwati Dwischa Ade Kinanti Edwin Russel Elpi, Elpi Aprilia Putri Erdina Wulandari, Erdina Wulandari ERLINA, R.R. Essy Amelia Amanda Fauzi, M. Annas Firhantini, Yuniarti Hani Santika Intan Lidiya WIduri Jaya Sironi, Alifya Zahra Kartika Chandra Mahrinasari MS Mahrinasari MS Mahrinasari MS Marvinita, Risda Melinda Ade Safitri Muhammad Zaini Saputra Nuzul Inas Nabila, Nuzul Inas Raghid D, M Marshall Ribhan Ribhan, Ribhan Rifky Bimo Prayoga Rinaldi Bursan Roslina Roslina Roslina, Roslina Rusdiansyah, Muhammad Sabila, Firanti Sakinah, Tazkiyah Satria Bangsawan Satria Bangsawan Sipa Paujiah Syifa Hera Assegaf Tinezia Sri Cendani Vinna Asadilla Wiryawan, Driya Yuniarti Fihartini Zahra, Rina Fatimatuz