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All Journal Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen AdBispreneur AKRUAL: Jurnal Akuntansi Jurnal Riset Pendidikan Ekonomi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JURNAL PEMASARAN KOMPETITIF Review of Islamic Economics and Finance Indonesian Journal of Islamic Business and Economics (IJIBE) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Bisnis Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Capacitarea : Jurnal Pengabdian Kepada Masyarakat JIMP: Jurnal Ilmiah Manajemen Pancasila Jurnal Pendidikan Guru Sekolah Dasar El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi
Permana, Erwin
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Strategi pemasaran dalam membangun brand awareness produk Camille Beauty melalui platform Tiktok Permana, Erwin; Ahyani , Syafira; Ramadhanti , Diah; Ananda , Diva
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 2 No. 2 (2023): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v2i2.803

Abstract

The cosmetic industry in Indonesia has grown very rapidly from year to year with various brands, both imported and local. One local brand that is growing rapidly is Camille Beauty. One of the factors that has boosted the popularity of Camille Beauty products is the marketing carried out using the tiktok platform. This study aims to analyze marketing strategies in building brand awareness for Camille Beauty products through the TikTok platform. This study uses a qualitative approach. The research data uses secondary data. The data was obtained from searches on various official and popular sites as well as various scientific publications. Data is presented by using descriptive data analysis techniques. The results of the study show that there are several marketing strategies in building brand awareness for Camille Beauty products through the TikTok platform, namely first, Camille Beauty creates creative and interesting content; second, implementing the use of hashtags that are relevant to their products and the beauty industry in general; third, using the live feature on TikTok which really helps Camille Beauty in promoting its products directly through online networks; Fourth, give discounts. It can be concluded that Camille Beauty has implemented its marketing strategy appropriately and in accordance with its targets.
HOW TOP MANAGEMENT TEAMDIVERSITY INFLUENCES COMPANY PERFORMANCE?: THE CASE OF INDONESIAN STATE-OWNED ENTERPRISES HOLDING Permana, Erwin; Sri Widyastuti; Achsanul Qosasi
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 2 (2020): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i2.267

Abstract

The research conducted at SOEs Holding aims to analyze the effect of TMT diversity on company performance. The research samples are forty Indonesian SOEs that incorporated into four SOEs Holding that surveyed through the questionnaire. The data analysis technique uses Structural Equation Model (SEM) with SmartPLS. The results concluded that TMT diversity had a significant effect on corporate culture, which mediates TMT diversity’s significant effect on company performance. Nevertheless, without corporate culture as the mediating variable, TMT diversity has no significant effect on company performance.
The Effect of Online Customer Review, Service Quality, Promotion and Electronic Word of Mouth on Purchase Decisions on the Shopee Marketplace Harnovinsah, Harnovinsah; Permana, Erwin
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.3069

Abstract

This study aims to determine the effect of Online Customer Review, EService Quality, Trust and Word of Mouth on Purchasing Decisions. The object of this study was students of the Faculty of Economics and Business, Pancasila University as consumers who had made purchases on the Shopee marketplace. The sampling technique used was Purposive Sampling with a sample size of 100 respondents from students of the Faculty of Economics and Business, Pancasila University as consumers who use Shopee. The data collection technique used a questionnaire distributed via Google Form to consumers of the Shopee marketplace at the Faculty of Economics and Business, Pancasila University. Data processing using IBM SPSS 25.0. Based on the results of the study, it shows that Online Customer Review has a positive and significant effect on Purchasing Decisions, E-Service Quality has a positive and significant effect on Purchasing Decisions, Trust has a positive and significant effect on Purchasing Decisions, Word of Mouth has a positive and significant effect on Purchasing Decisions and simultaneously the variables Online Customer Review, E-Service Quality, Trust and Word of Mouth have a positive and significant effect on Purchasing Decisions.
Strategi Pemasaran Digital Produk Scarlett Whitening dalam Meningkatkan Penjualan Armiani, Fandrisly; Akmalia, Putri; Mahardika, Rama; Permana, Erwin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.762

Abstract

Scarlett Whitening is a phenomenon. This product, which was just released in 2018, led the care product market in August 2021 on Shopee and Tokopedia, with the largest market share of 18.9%. The use of digital technology is the main factor driving the popularity of Scarlett Whitening products. Even though in general the business world today cannot be separated from digitalization, the success of Scarlet Whitening has been spectacular. The research was conducted with a qualitative descriptive approach. The data comes from observations of Scarlett Whitening's live streaming, as well as secondary data support obtained through searches on various popular official sites. The results showed that the strategy used by Scarlett Whitening in marketing and increasing sales was by utilizing social media. The strategy undertaken includes increasing the number of influencers in promoting their products within a certain time according to the agreement with Brand Ambassadors, such as Artists, Celebgrams, and models. Keywords: digital marketing, sales, beauty products, scarlett whitening.
ANALISIS BISNIS KONTEN KREATOR SEBAGAI ALTERNATIVE KARIR DI ERA DIGITAL PADA GEN Z DI PLATFORM TIKTOK Qinthara Putri, Nabila; Fauzia, Putri; Aji Pu’astur, Wahyu i; Permana, Erwin
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 6 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i6.2025.%p

Abstract

Kemajuan ekosistem digital membawa perubahan signifikan di berbagai aspek kehidupan, termasuk peluang karier sebagai konten kreator di platform TikTok. Penelitian ini bertujuan untuk menganalisis fenomena bisnis konten kreator sebagai alternatif karier bagi Generasi Z di era digital. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan sumber data dari hasil observasi digital dan studi literatur. Hasil penelitian menunjukkan bahwa profesi konten kreator semakin diminati oleh Generasi Z karena menawarkan fleksibilitas kerja, kebebasan berekspresi, serta peluang ekonomi yang menjanjikan. Generasi Z juga mengutamakan keseimbangan antara kehidupan dan pekerjaan (work-life balance) serta memanfaatkan teknologi digital untuk bekerja secara independen. Industri ini terus berkembang seiring dengan meningkatnya investasi dan berbagai model monetisasi, seperti sponsor, live shopping, dan program TikTok Creator Fund. Untuk memaksimalkan potensi, kreator perlu berfokus pada kualitas konten, engagement organik, serta kolaborasi strategis dengan merek. Oleh karena itu, Gen Z yang ingin menekuni profesi ini disarankan untuk memahami tren terkini, membangun personal branding yang kuat, dan mengoptimalkan penggunaan platform digital guna menciptakan konten yang autentik dan berdampak. Dengan demikian, profesi ini tidak hanya menjadi sumber penghasilan, tetapi juga wadah untuk berekspresi dan beradaptasi dengan perkembangan zaman.
Pengaruh Content Marketing, Electronic Word of Mouth, Dan Influencer Marketing Terhadap Minat Beli Generasi Z Pengguna Tiktok Produk Skincare Skintific di Provinsi DKI Jakarta Amarain, Shirin; Permana, Erwin
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 9 No 1 (2026): Artikel Riset Januari 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i1.2513

Abstract

Perkembangan e-commerce di Indonesia di beberapa tahun terakhir berkembang dengan cepat, dengan konsumen yang semakin bergantung pada platform digital untuk memenuhi kebutuhan mereka. Salah satu kategori produk yang diminati adalah produk perawatan kulit, termasuk produk dari merek-merek lokal dan internasional seperti Skintific yang telah menarik perhatian pengguna e-commerce melalui kampanye digital. Fenomena ini mendorong merek untuk lebih gencar dalam menjalankan teknik pemasaran yang efisien guna mendorong ketertarikan konsumen untuk melakukan pembelian. Peningkatan ini mendorong perusahaan untuk memaksimalkan potensi influencer dalam meningkatkan minat beli konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh Content Marketing, Electronic Word of Mouth, dan Influencer Marketing, terhadap Minat Beli. Penelitian ini adalah penelitian asosiatif dan jenis data yang digunakan adalah data kuantitatif. Data yang digunakan diperoleh dari data primer dan data sekunder. Populasi dan sampel dalam penelitian ini berjumlah 189 konsumen Gen Z Produk Skintific dengan Teknik pengambilan sampel yang digunakan adalah accidental sampling. Metode analisis yang digunakan adalah analisis statistik deskriptif dan regresi linier berganda. Hasil penelitian ini menunjukkan bahwa Content Marketing berpengaruh positif dan signifikan terhadap Minat Beli Konsumen Gen Z Produk Skintific, Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Minat Beli Konsumen Gen Z Produk Skintific, dan, Influencer Marketing berpengaruh positif dan signifikan terhadap Minat Beli Konsumen Gen Z Produk Skintific.
Optimalisasi Peran E-Commerce Dalam Perdagangan Lintas Negara Di Kalangan Siswa Labschool Cirendeu Permana, Erwin; Arrisetyanto Nugroho; Mombang Sihite; Darmansyah; Irvandi Gustari; Firda Ainu Syifa; Afif Baharmus
Capacitarea : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2025): September - Desember
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/

Abstract

Pengabdian Masyarakat ini bertujuan untuk mengetahui wawasan generasi Alpha tentang perdagangan lintas negara juga memberikan wawasan terkait dengan hal tersebut mengingat bahwa perdagangan lintas negara pada masa kini merupakan hal yang menjadi salah satu perkembangan teknologi dalam dunia bisnis. Pada penelitian metodologi kegiatan dilakukan dengan sosialisasi program dan juga memberikan Post Pre test & Post test kepada siwa siwi SMA Labschool Cirendeu guna mangetahui wawasan siswa siswi pada perdangan lintas negara. Hasil dari kegiatan ini adalah mengukur bagaimana wawasan para kaum Alpha yang kini menjadi generasi yang sangat terbuka akan teknologi, bagaimana mereka mengerti, memanfaatkan dan memahami teknologi khususnya pada bidang Perdagangan Lintas Negara.
Co-Authors Achsanul Qosasi Afif Baharmus Ahyani , Syafira Aji Pu’astur, Wahyu i Akmalia, Putri Alfinda, Permata Diva Alifia, Nadhifa Amarain, Shirin Amyulianthy, Rafrini Amyulianthy Anam, Misbahul Ananda , Diva Angelica Putri Agestin, Jasmine Armiani, Fandrisly Arrisetyanto Nugroho Ateniyanti Ateniyanti Badzlin, Fricilla Chaerani Nisa, Chaerani Darmansyah Dea Amalia Efriyanto, Efriyanto Eka Putri, Rizqi Septiani Fauzia, Putri Firda Ainu Syifa Fricilla Badzlin Hanum, Cholida Harnovinsah Harnovinsah Inomjon, Qudratov Irvandi Gustari Juliana Juliana Khayyira, Adzra Kirana, Wanda Puspita Mardhiyah, Muna Margo Purnomo Mombang Sihite Mubarok, Endang Saifuddin Muhammad Abduh Muhammmad Zulfikar Rakhmat Mukhamad Zulianto Murni, Yetti Nasim, Arim Nurcahyani Nurcahyani, Nurcahyani Nurwijayanti Qinthara Putri, Nabila Rama Mahardika Ramadhan, Riva Ramadhanti , Diah Rosida, Rida Rukun Santoso Sari, Aprilia Sela Sarmila Sri Widyastuti Syiva, Asyhari Nadzilla Thalib, Supriadi W. Mahri, A. Jajang Wardani, Shinta Wiwin Wiwin, Wiwin Wulandjani, Harimurti