Article Per Year (5 Year)
p-Index From 2020 - 2025
1.757
P-Index
This Author published in this journals
All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Research in Vocational Studies (IJRVOCAS) Al-Irsyad Journal of Physics Education Obstretika Scientia MULTIPLE: Journal of Global and Multidisciplinary Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia (JPPI) International Journal of Economics, Business and Innovation Research Jurnal Serambi Ilmu Journal of Social Sciences and Technology for Community Service
Roslina
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Nursing Physics Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : MULTIPLE: Journal of Global and Multidisciplinary

 1 
The Influence of Trustworthiness and Parasocial Interaction on Purchase Intention of Bening’s Clinic Lampung Products Clara, Kerin Yolanda; Roslina
MULTIPLE: Journal of Global and Multidisciplinary Vol. 2 No. 5 (2024): Mei
Publisher : Institute of Educational, Research, and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In contemporary marketing, social media influencers significantly impact by endorsing products to their followers. For an influencer to effectively generate purchase interest, they must be deemed credible. This research examines how trustworthiness and parasocial interactions influence the purchase intentions of followers towards Bening's Clinic Lampung products, particularly those following influencer Andhita Irianto. The study utilizes primary data collected through questionnaires from 136 respondents, selected via Purposive Sampling within a Nonprobability Sampling framework, along with secondary data. The analysis methods include validity and reliability tests, multiple linear regression, and hypothesis testing through t-tests, F-tests, and the coefficient of determination (R2). Findings reveal that both trustworthiness and parasocial interactions with Andhita Irianto positively and significantly impact followers' intentions to purchase Bening's Clinic Lampung products.
The Influence of Influencer Credibility on the Intention to Visit a Culinary Event in Bandar Lampung Maesa, Jennie Anggraeni; Roslina
MULTIPLE: Journal of Global and Multidisciplinary Vol. 2 No. 5 (2024): Mei
Publisher : Institute of Educational, Research, and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business development in Indonesia today can be considered very rapid in the culinary or food sector, this makes business people to present various new culinary concepts that combine tradition with innovation, namely by holding culinary events or festivals. The event must carry out promotional activities to attract visitors to buy and visit the culinary event. In this era, social media influencers play an important role in marketing by introducing products to their followers. An influencer must have credibility to be able to attract interest from their followers so that they have the intention to visit the promoted product. This study analyzes the influence of the credibility of influencers @kuliner_lampung which has the dimensions of trustworthiness, expertise, similarity, and attractiveness on the intention to visit culinary events in Bandar Lampung studies on Instagram Followers @Kuliner_Lampung. The data used in this study are primary data obtained from the results of respondents' answers collected by distributing questionnaires. The sample in this study were 133 respondents, taken using the Nonprobability Sampling method using Purposive Sampling technique. This study uses multiple linear regression analysis and partial hypothesis testing (t-test). The results obtained in this study indicate that trustworthiness, expertise, similarity, and attractiveness on influencers @kuliner_lampung have a positive and significant effect on the intention to visit culinary events in Bandar Lampung.
Co-Authors Alwi Amelia, Afritha Bakti Viyata Sundawa Burhanuddin Clara, Kerin Yolanda Dorothy Rouly H. Pandjaitan Elsa Nabila Zahrotunnisa Faturrahman, Muhammad Haris Jimad, Habibullah Kiki Farida Ferine Maesa, Jennie Anggraeni Marzuki Made Ali Meily Surianti Mesra B Muharman, Deri Nadia Ayu Wulandari Nova Mardiana, Nova Rahman, Rahimah Abdul Syahriani Mewanti Yuningsih Zainnur M. Rusdi