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All Journal Indonesian Journal on Software Engineering (IJSE) At-Tafkir Idrak: Journal of Islamic Education Jurnal Review Pendidikan dan Pengajaran (JRPP) At-Tarbawi : Jurnal Pendidikan, Sosial dan Kebudayaan English Education and Literature Journal (E-jou) Jurnal Konseling Pendidikan Islam IIJSE FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam
Tazali, Imam
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : IIJSE

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MSMEs Business Scale-Up Strategy Ajusta, Anak Agung Gede; Lahat, Mohammad Amas; Ridwan, Wawan; Tazali, Imam
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4693

Abstract

This research aims to use qualitative research methods concerning strategies for developing MSME businesses. Data collection techniques through interviews with similar companies and MSME Company Scale Up experts. The results of the analysis show that there are 4 strategies: 1. Inspired Stage (Idea Validation), at this stage business people have the desire to run, own, and develop a culinary business. 2. Start Stage (Product Validation), at this stage business people have started trying and carrying out "tests" or validation of the products they have, businesses that use vending machines can have greater capacity. 3. Scale Stage (Business Model Validation), at this stage, customers are already coming back, meaning the business model is already running. What else do you need to prepare and how to develop it? 4. Sustainability Stage, the goal of the business is "sustainability" meaning that the business can run continuously, there are growing profits, there are customers who come back, there are customers who recommend. To successfully develop a business, you must fulfill the 5 things above, so that the products produced can be known and accepted by consumers. In winning business competition, continuous innovation is needed, to keep up with developments that occur, as well as the implementation of good management systems, to be able to evaluate operations and product strategies. With system management, the owner does not need to be on standby at the office, just controls the reports received from the system. So that if a performance failure occurs, it can be immediately identified and resolved.
Co-Authors Abror, Dzulchan Aji, Sopian Ajusta, Anak Agung Gede Amas Lahat, Mohammad Basa, Putie Maharani Dany Pratmanto Ellya Verawati Erni Hastuti Ery Suryanti Fatmawati Sabur Fortuna Zulfa, Puspa Galuhwardani, Cindyra Hasani, Maghfur Ibrahim, Nur Wahyuningsih Ifa Nurhayati Lahat, Mohammad Amas Lidwan , Nanang Lidwan, Nanang Ma'ruf, Amar Maksum Maksum Malili, Rusli Ma’ruf, Amar Ma’ruf, Ammar Mo’tasim, Mo’tasim Palangkey, Rahmi Dewanti Pratama L, Yansen Puspa Fortuna Zulfa Rijal, Tabhan Syamsu Sahidi Mustafa, Sahidi Suryani, Ery Teddy Oswari TR, A. Taufik Hidayah Wawan Ridwan Zulham, Zulham