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Journal : Jurnal Multidisiplin Dehasen (MUDE)

Pengaruh Konten Gaya Bahasa Campuran Indonesia-Inggris Terhadap Minat Konsumsi Tiktok @joviadhigunahunter (Survei Followers TikTok @joviadhigunahunter) Sari, Wina Puspita; Putriana, Muria; Artoma, Nazili Lukluana; Pinkan, Sabrine; Khansa, Najwa Aulia; Avida, Caneyta Naeqris; Putri, Windy Amelia; Clarissa, Joanna Atha; Callula, Afiyah Disa; Putra, Gagak Indra
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 3 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i3.8828

Abstract

This study aims to examine the effect of mixed Indonesian–English language style in TikTok content on the consumption interest of @joviadhigunahunter’s followers. A quantitative method with an explanatory approach was used. A sample of 100 respondents was selected using simple random sampling from a total population of 279,300 followers. Data were collected via a 4-point Likert scale questionnaire and analyzed using Pearson Product Moment validity test, Cronbach’s Alpha reliability test, and simple linear regression. The results show that most respondents are aware of and accept the mixed language style, and still find the content easy to understand and enjoyable. However, regression analysis shows a significant negative effect (significance value 0.000 < 0.05; coefficient –1868), indicating that higher use of mixed language style correlates with decreased audience interest. This may be due to potential fatigue or a sense of linguistic exclusivity. While the style can attract attention and foster limited emotional connection, its use should align with audience characteristics. Adaptive communication strategies are needed to keep content relevant and sustain long-term engagement.
Co-Authors Abdul Kholik Agustia, Mela Ahmad Burhanuddin, Radyta Akhsan, Rivanda Kamil Al-Fallah, Sadila Syaumi Alfian, Rashidqi Amalia, Bella Amalina, Atika Nur Amelia, Ade Putri Nur Anbiya, Muhammad Zulfan Anggun Nadia Fatimah Artoma, Nazili Lukluana Ashlah, Ade Aulia Assyifa, Navira Sharen Avida, Caneyta Naeqris Ayyash, Yahya Azzahra, Chalissa Libna Bachtera, Rifki Azizan Bosma, Rauf Fatah Budiono, Riyaan Callula, Afiyah Disa Candra, Ghina Salsabila Claracynthia, Aqilah Clarissa, Joanna Atha Clementhius Valendyawan, Helix Darmawan, Reno Mu'min Dewi, Andika Salsa El Farabi, Qoryna Noer Seyma Fadhlurrahman, Ahmad Rifqi Fahrizky, Ibnu Arya Farabi, Qoryna Noer Seima El Farabi, Qoryna Noer Seyma El Fauzan, Nugraha Robby Febriyani, Nadira Syfha Firdaus, Muhammad Reza Firdhan, Muhammad Fachrizal Ghania, Fanisa Azwa Hamzah, Ismail Astama Haritza, Muhammad Dzikri Imada, Alisha Imsa, Mentari Anugrah Juliananda, Aulia Kamaludin, Idzni Ramadhani Khansa, Najwa Aulia Kurnia, Salsabila Kusumah, Kayla Sulendra Maigoda, Tonny Cortis Martha, Abyan Dwi Maulia, Risa Maulidya, Farah Widari Menati Fajar Rizki Murtiawani, Allaysha Najah, Shafa Shafira Noer Seyma El Farab, Qoryna Octavian, Alfareza Aditya Pamungkas, Bintang Fajar Paramita, Theresia Resa Pinkan, Sabrine Pramana, Anggara Putra, Gagak Indra Putri, Amelinda Septia Putri, Windy Amelia Putrian, Muria Putriana, Muria Ramadhani Kamaludin, Idzni Rayhan, Mohamad Reno, Reno Mu'min Darmawan Reyfaldi, Rananda Adrian Sabila, Artati Putri Sadewo, Rio Safitri, Annisa Putri Sagita, Selvi Sahidan Sahidan Salsabil, Ghina Balqis Saputro, Alysa Salwa Aufaa Sari, Lulu Kartika Yunita Seif, Akmal Fatih Selvyana, Anggun Seyma, Qoryna Noer Sirait, Jasmine Jovita Khairunnisa Sirait, Naomi Jovanka Sitorus, Putri Yohana Soegiarto, Asep Sony Nugratama Hijrawadi Sulistyarini, Dian Sulistyo, Dandi Sulthan, Nugraha Azka Surya, Beatrice Samantha Syahdan, Mohammad Arsha Tsabitahadi, Edina Tsuraya, Nashwa Wahyuni, Riska Amelia Widy, Alisya Sasqia Wihadi, Afriza Wulandari, Ismi Alivia