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All Journal Jurnal Manajemen Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Bisnis, Manajemen, dan Informatika Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Entrepreneur dan Entrepreneurship Jurnal Muara Ilmu Ekonomi dan Bisnis Syntax Idea Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Jurnal Bisnis dan Kewirausahaan Jurnal Manajemen dan Pemasaran Jasa Jurnal Indonesia Sosial Teknologi Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Ranah Research : Journal of Multidisciplinary Research and Development
Christina Sudyasjayanti
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Akselerasi Digitalisasi Sentra Wisata Kuliner Wiyung Kota Surabaya Dalam Rangka Meraih Keunggulan Kompetitif Pasca COVID-19 Krismi Budi Sienatra; Aria Ganna Henryanto; Adrie Oktavio; Devi Rahnjen Wijayadne; Christina Sudyasjayanti; William Santoso
Madaniya Vol. 4 No. 2 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.453

Abstract

UMKM memiliki keunggulan yakni cepat beradaptasi karena struktur organisasi dan pengelolaannya secara sederhana. Akan tetapi, UMKM seringkali terkendala dengan keterbatasan modal dan pengetahuan. Salah satu sentra kuliner yang cukup berkembang di Surabaya adalah Sentra Wisata Kuliner Wiyung yang berlokasi di Jalan Wiyung Pondok Indah masih banyak permasalahan yang dihadapi oleh para pedagang UMKM di Sentra Wisata Kuliner Wiyung. Akar masalah yang diidentifikasi adalah lambatnya adopsi digitalisasi di kalangan pedagang UMKM di Sentra Wisata Kuliner Wiyung. Berdasarkan akar permasalahan tersebut kami mengidentifikasi adanya dua masalah utama yakni masalah kemampuan digitalisasi pemasaran dan digitalisasi di bidang keuangan. Guna mengatasi permasalahan ini maka melalui program insentif Pengabdian masyarakat Terintegrasi dengan mbkm Berbasis kinerja IKU bagi PTS Tahun 2022 maka dibuat kegiatan akselerasi digitalisasi yang dibagi kedalam tiga kegiatan utama. Pertama, dengan kegiatan talk show dari para narasumber pelaku digital marketing dan content creator youtube di bidang kuliner untuk memberikan insight tentang bagaimana dalam mengemas produk dan jasa pada usaha kuliner agar menarik bagi calon konsumen dan mempertahankan standar mutu. Kedua, workshop tentang pelatihan Google Business dan QRIS untuk membantu digitalisasi dalam marketing dan keuangan.
NIAT PILIHAN KARIR MAHASISWA BERDASARKAN KINERJA BISNIS KELUARGA, MOTIVASI WIRAUSAHA, DAN LINGKUNGAN UNIVERSITAS Jessica Halim; Christina Sudyasjayanti
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 6 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i6.1360

Abstract

Bisnis Keluarga di Indonesia memiliki kontribusi terhadap ekonomi nasional. Namun, untuk membuat bisnis keluarga yang berkelanjutan dinilai cukup sulit, karena generasi berikutnya dari bisnis keluarga saat ini telah memiliki beragam pilihan karir selain menerima peran sebagai suksesor. Universitas Ciputra adalah salah satu universitas yang memiliki program studi entrepreneurship yang terbagi dalam tiga guild, yakni Start-Up Business, Corporate Entrepreneurship, dan Family Business. Dalam Guild Family Business, mahasiswa diajarkan tentang bisnis keluarga dan diminta untuk terlibat dalam bisnis keluarga. Tujuan dari penelitian ini adalah untuk mengetahui apakah kinerja bisnis keluarga, motivasi wirausaha, dan dukungan lingkungan universitas berpengaruh pada niat pilihan karir mahasiswa untuk melanjutkan bisnis keluarga. Populasi pada penelitian ini adalah seluruh mahasiswa Universitas Ciputra yang tergabung dalam Guild Family Business angkatan 2016 di mata kuliah Integrated Real Business Practice (IRBP) sejumlah 55 orang dengan menggunakan teknik sampling total (sensus). Metode pengumpulan data dalam penelitian ini menggunakan kuesioner dan pengukuran indikator dalam kuesioner menggunakan skala likert. Analisis data pada penelitian ini menggunakan uji regresi linier berganda. Hasil penelitian ini menunjukkan bahwa motivasi wirausaha dan dukungan lingkungan universitas berpengaruh terhadap niat pilihan karir mahasiswa sebagai suksesor, namun kinerja bisnis keluarga tidak berpengaruh terhadap variabel tersebut. Kata kunci: Kinerja Bisnis Keluarga, Motivasi Wirausaha, Lingkungan Universitas, Suksesor, Niat dalam Melanjutkan Bisnis Keluarga.
PENGARUH SELF-LEADERSHIP TERHADAP ENTREPRENEURIAL PERFORMANCE DENGAN SELF-EFFICACY SEBAGAI VARIABEL MEDIASI DI PROJECT BUSINESS MAHASISWA IBM 2018 Michael Helton Rubowo; Christina Sudyasjayanti
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.1973

Abstract

The study aims to find out the influence of self-leadership on entrepreneurial performance with self-efficacy mediating this relationship in the 2018 IBM student project business at Ciputra University Surabaya. Leaders have an important role, so the CEO was used as a criterion in selecting the population. The population in this study was the CEO of the 2018 IBM student project business at Ciputra University Surabaya. To answer the problems in this study, the authors uses Structural Equation Modeling (SEM) measuring instrument using PLS. The sampling technique was conducted using probability sampling techniques using the Slovin to determine the number of samples. Collecting data by distributing questionnaires using a Likert scale. The results of this study indicate that 1) self-leadership has a positive and significant effect on entrepreneurial performance 2) self-leadership has a positive and significant effect on self-efficacy 3) self-efficacy has a positive and significant effect on entrepreneurial performance 4) self-efficacy mediates the relationship of self -leadership and entrepreneurial performance partially. Key words : self-leadership, self-efficacy, entrepreneurial performance, CEO of project business
The Effect of Service Quality and Zocco Coffee Atmosphere Quality on Customer Satisfaction Tania Leony Tantono; Christina Sudyasjayanti
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i6.2121

Abstract

This research was conducted to determine the effect of Service Quality and Atmosphere Quality at Zocco Coffee's Customer Satisfaction. This research is a quantitative research, sampling is done by non-probability sampling method. The analytical method used is multiple linear regression analysis. The source of data in this study is primary data obtained by distributing 150 questionnaires to respondents who are at least 15 years old with the criteria of having visited Zocco Coffee twice in the last three months and there are 140 questionnaires that are worthy of analysis. Customer satisfaction is an absolute thing that must be considered by the company. If the company's performance can meet expectations, the customer will be satisfied, and vice versa. Service Quality in internet cafe objects can be measured by several indicators, namely Tangible, Reliability, Responsiveness, Assurance, and Empathy. Atmosphere Quality is the physical quality that is presented such as music, room temperature, cleanliness and employee appearance that affects the emotional response of customers and has a dominant effect on customer satisfaction. The results of hypothesis testing indicate that service quality has a significant effect on customer satisfaction and atmosphere quality has a significant and dominant effect on customer satisfaction at Zocco Coffee.
ANALISA FAKTOR WILLINGNESS TO PAY PRODUK MAKANAN ORGANIK DI DENPASAR Hendrawan, Alvin Alviandi; Sudyasjayanti, Christina
Parsimonia - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2024): Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/parsimonia.v11i1.925

Abstract

The Covid-19 pandemic has changed people's lifestyles to pay more attention to their health. One of the factors that affect health is food, healthy food consists of various types, one of which is organic food which has a good projected market growth in Indonesia until 2026 of 6%. This research was conducted to determine the factors that influence the willingness to pay for organic food products in Denpasar. The number of respondents in this study was 210 respondents using purposive sampling method. The criteria for respondents in this study are those who live in Denpasar and have purchased organic food products at least once. This research is a quantitative study with a confirmatory factor analysis method using SMART PLS 3.0. Based on the findings of this study, the factors that influence the willingness to pay for organic food products are consumer knowledge, social media marketing, price fairness, perceived value and customer satisfaction.
The Effect Of Advertising Attractiveness, Influencer Marketing, And Online Customer Review On Smartphone Purchasing Decisions For Generation Z In Surabaya Mahesa Hamisena; Christina Sudyasjayanti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6326

Abstract

The usage of smartphones in Indonesia has continuously increased. In 2018, 56.2% of the Indonesian population used smartphones. One of the prominent market leaders is Samsung smartphones, which rank second with the largest market share in Indonesia at 20.99%. Indonesia is predominantly comprised of generation Z, accounting for approximately 27.94% of the total population. The role of digital marketing is highly significant in the decision-making process for smartphone purchases among generation Z. This study aims to determine the influence of Advertising Attractiveness, Influencer Marketing, and Online Customer Review on the purchasing decisions of smartphones by generation Z in Surabaya. This research uses a quantitative research approach. The study population consists of generation Z in Surabaya. The sampling technique employed is purposive sampling. The sample criteria include generation Z aged 15-29 years in Surabaya who have purchased a Samsung smartphone at least once, with a total sample size of 315 respondents. Data collection was conducted by distributing questionnaires to respondents through Google Forms. The research method involves multiple linear regression analysis using the SPSS program. The research results indicate that the significance value for all variables is 0.000 (< 0.05), leading to the conclusion that Advertising Attractiveness, Influencer Marketing, and Online Customer Review have a positive and significant influence on the smartphones purchasing decisions by generation Z in Surabaya.
Sinergi Pemanfaatan Big Data dengan Sharing Data Privacy Pengguna: Efek Menawarkan Kompensasi dalam Meyakinkan Pengguna E-Wallet Sudyasjayanti, Christina; Rahmania, Laili
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 3 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i3.133-151

Abstract

The development of digital payment transactions through the adoption of e-wallets has a significant impact on the utilization of big data by companies and user data security systems. The purpose of this study is to ascertain how providing users with financial incentives and control over data use will enhance their willingness to divulge personal information to businesses. Additionally, assessing the variables that may affect a person's willingness to divulge personal information. 130 members of Generation Z in Surabaya who have utilized ShopeePay provided the data for this study. To evaluate the suggested hypotheses and examine the correlations between variables, the data were analyzed using SEM-PLS modeling with Smart-PLS 3 software. According to the study's findings, providing financial incentives and control over data use as compensation can make people more ready to divulge personal information. However, perceived data sensitivity does not reduce the willingness to share personal information. The mediation relationship was identified, where perceived data sensitivity did not mediate control compensation. This shows that providing compensation in the form of control compensation and monetary compensation has a major influence in motivating individual preferences for sharing user personal data.
Pemberdayaan Community-Based Womanpreneur: Efektivitas Pada Produksi Kelompok Usaha Bersama (KUBE) Omah Batik Mojo Dengan Menggunakan Canting Cap Di Desa Mojowangi Kecamatan Mojowarno-Kabupaten Jombang Melani Rahadiyanti; Soelistyowati Soelistyowati; Christina Sudyasjayanti
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 1 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Novembe
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i1.1215

Abstract

Program Pengabdian masyarakat ini, didapatkan dari Hibah Direktorat Riset, Teknologi, dan Pengabdian kepada Masyarakat Kementerian Pendidikan dan Kebudayaan Republik Indonesia. Bertujuan menganalisis efektivitas berbasis komunitas terhadap womanpreneur pada Kelompok Usaha Bersama (KUBE) Omah Batik Mojo di Desa Mojowangi, Kecamatan Mojowarno, Kabupaten Jombang. Fokus pengabdian masyarakat pada Permasalahan pada manajemen, 1). Lemahnya jiwa entrepreneur, 2). Kurangnya kegiatan di Omah Batik KUBE, sehingga anggotanya tidak aktif. Dan 3) Permasalahan Sosial kemasyarakatan, kurangnya nilai jual dan minat konsumen menurun karena kurangnya promosi. Motif yang miliki oleh KUBE Omah Batik Mojo, terbatas motif kurang bervariasi. Kendala lamanya dalam berproduksi, keterbatasan bahan dan alat masih tradisional, meningkat kebutuhan pasar yang terus berkembang. Solusinya penggunaan teknik canting cap batik sebagai upaya meningkatkan produktivitas dan kemandirian ekonomi perempuan. Metode menggunakan canting cap dipilih karena lebih efisien dibandingkan dengan canting tulis, sehingga dapat meningkatkan jumlah produksi dan konsistensi motif. Hasil penelitian menunjukkan pemberdayaan perempuan melalui KUBE Omah Batik Mojo memiliki dampak positif dalam peningkatan keterampilan dan kapasitas wirausaha perempuan. Penggunaan canting cap terbukti efektif mempercepat proses produksi, menghasilkan motif yang beragam, sehingga meningkatkan pendapatan anggota KUBE. Pemberdayaan ini berkontribusi untuk peningkatan kemandirian ekonomi perempuan pada komunitas. Tantangan pemasaran persaingan pada produk batik massal tetap perlu diatasi. Pemberdayaan perempuan melalui KUBE Omah Batik Mojo dapat dioptimalkan dengan strategi pengembangan pemasaran digital, peningkatan kualitas produk, dan kemitraan dengan pihak eksternal untuk mendukung pertumbuhan usaha. Pemberdayaan ini tidak hanya memberdayakan perempuan secara ekonomi, tetapi juga mempertahankan nilai budaya batik lokal.
Pengaruh Financial Literacy terhadap Financial Behaviour Pelaku UMKM di Kota Surabaya Cristalia Briliana Saliem; Christina Sudyasjayanti
Syntax Idea 37-44
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v7i1.12054

Abstract

Perilaku keuangan pelaku UMKM perlu dicermati lebih dalam, terutama yang berada di kota-kota besar di Indonesia. Ditinjau dari literasi keuangan pelaku UMKM di Kota Surabaya, penelitian ini berfokus pada empat aspek, antara lain pembukuan, sumber pendanaan, manajemen risiko, dan pemanfaatan teknologi sebagai variabel yang mempengaruhi literasi keuangan yang pada akhirnya berdampak pada perilaku keuangan pelaku UMKM di Kota Surabaya. Dari 180 responden pelaku UMKM di Kota Surabaya yang usahanya telah berjalan selama 2 tahun, pernah melakukan pinjaman, dan memiliki rekening usaha yang terpisah dari rekening pribadi. Ditemukan bahwa pembukuan, sumber pendanaan, dan manajemen risiko berdampak pada literasi keuangan. Sementara itu, penggunaan teknologi tidak memiliki dampak yang signifikan terhadap literasi keuangan. Selain itu, literasi keuangan memiliki dampak yang signifikan terhadap perilaku keuangan pelaku UMKM di Kota Surabaya
Athlete’s Entrepreneurship Interest A Review Of The Perspective Of Sportpreneur Program, Personality And Self-Efficacy Utami, Christina Whidya; Padmalia, Metta; Sudyasjayanti, Christina; Ernantyo, Yosef Evandro
Jurnal Entrepreneur dan Entrepreneurship Vol. 10 No. 2 (2021): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v10i2.2226

Abstract

The effort in developing the economy and reducing unemployment in Indonesia is through entrepreneurship. In order to conduct business well, entrepreneurs need to be motivated by several factors in order to have the interest for entrepreneurship. Luthje and Franke’s model (LFM) argued that in order to spark the interest for entrepreneurship, it is affected by several factors, which are internal and external factor. Therefore, this goal of this research is to determine how big the impact of internal and external factor on interest for entrepreneurship. The aim of this research is to understand and analyze the effect of entrepreneurial education, consisting of Sportpreneur Program, personality and self-efficacy on interest for entrepreneurship. There are 4 variables in this study, which are: entrepreneurial education (X1), personality (X2), self-efficacy (X3) and entrepreneurship interest (Y). The research method used is quantitative method, whereby the data was obtained through online distribution of questionnaires. Research sample/ subject is East Java KONI athletes that have participated in sportpreneur program in Institusi Surabaya. Based on the result of this research, it is shown that entrepreneurship interest is positively and significantly affected by Entrepreneur education consisting of Sportpreneur progam and self-efficacy, however, entrepreneurship interest is not affected by personality.
Co-Authors Adrie Oktavio Aiman Fauzi Gadi Aria Ganna Henryanto Arya Asraf Danarkusuma Auditia Setiobudi Christina Whidya Utami Cristalia Briliana Saliem Devi Rahnjen Wijayadne Dewi Mustikasari Immanuel Elia Ardyan Ernantyo, Yosef Evandro Gadi, Aiman Fauzi Hendrawan, Alvin Alviandi Hugo, Albert Hutomo Setia Budi Irantha Hendrika Kenang Jessica Halim Krismi Budi Sienatra Liliana Dewi Mahesa Hamisena Maukar, Thomas Tyrellio Melani Rahadiyanti Metta Padmalia Michael Helton Rubowo Rahmania, Laili Romauli Nainggolan Saliem, Cristalia Briliana Salsabil, Sabila Singgih, Kevin Julianto Soelistyowati Soelistyowati Tania Leony Tantono Vivian Lie William Santoso Yosef Evandro Ernantyo