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All Journal Jurnal Manajemen Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Bisnis, Manajemen, dan Informatika Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Entrepreneur dan Entrepreneurship Jurnal Muara Ilmu Ekonomi dan Bisnis Syntax Idea Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Jurnal Bisnis dan Kewirausahaan Jurnal Manajemen dan Pemasaran Jasa Jurnal Indonesia Sosial Teknologi Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Ranah Research : Journal of Multidisciplinary Research and Development
Christina Sudyasjayanti
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Sinergi Pemanfaatan Big Data dengan Sharing Data Privacy Pengguna: Efek Menawarkan Kompensasi dalam Meyakinkan Pengguna E-Wallet Sudyasjayanti, Christina; Rahmania, Laili
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 3 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i3.133-151

Abstract

The development of digital payment transactions through the adoption of e-wallets has a significant impact on the utilization of big data by companies and user data security systems. The purpose of this study is to ascertain how providing users with financial incentives and control over data use will enhance their willingness to divulge personal information to businesses. Additionally, assessing the variables that may affect a person's willingness to divulge personal information. 130 members of Generation Z in Surabaya who have utilized ShopeePay provided the data for this study. To evaluate the suggested hypotheses and examine the correlations between variables, the data were analyzed using SEM-PLS modeling with Smart-PLS 3 software. According to the study's findings, providing financial incentives and control over data use as compensation can make people more ready to divulge personal information. However, perceived data sensitivity does not reduce the willingness to share personal information. The mediation relationship was identified, where perceived data sensitivity did not mediate control compensation. This shows that providing compensation in the form of control compensation and monetary compensation has a major influence in motivating individual preferences for sharing user personal data.
Analisis Pengaruh Word Of Mouth Dan Customer Trust terhadap Purchase Intention pada Perusahaan Ud Sumber Alam Hugo, Albert; Sudyasjayanti, Christina
PERFORMA Vol. 8 No. 4 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i4.2125

Abstract

UD Sumber Alam is a business that focuses on selling rice, onions and beans. UD Sumber Alam was founded in 2019. Sales carried out by UD Sumber Alam were carried out on a retail and wholesale scale and at the beginning of its establishment, sales were actually carried out on a wholesale or party scale, but in its development, retail or retail sales began. This business is a business that was built traditionally and experienced challenges, especially in terms of increasing the number of consumers. Since its establishment until now, it has been found that there is no significant growth in the number of consumers from year to year. Based on observations, it is known that the difficulty in increasing the number of consumers is caused by the lack of customer trust in UD Sumber Alam and the lack of word of mouth circulation that supports UD Sumber Alam. Customer trust is difficult to build, especially for buyers who make transactions in wholesale quantities. The circulating word of mouth is still not able to help UD Sumber Alam in developing the number of consumers because the circulation of word of mouth is only limited to the environment close to consumers. Based on the description of previous research, it was found that customer trust and word of mouth played a very important role in influencing purchase intention, therefore in this study it was observed how the influence of word of mouth and customer trust on purchase intention. In an effort to obtain research data, in this study, questionnaires were distributed to research respondents as many as 78 respondents. Based on the results of the distribution of the questionnaire obtained 78 responses. The data obtained were processed using multiple linear regression method. The results showed that word of mouth and customer trust had an effect on purchase intention. The form of influence that occurs between the variable word of mouth and customer trust is a positive influence. The results of the research obtained further support the results of the previously disclosed research.
The Moderating Impact of Fomo on Adoption Intention Toward Investment Behavior Among Gen Z Maukar, Thomas Tyrellio; Sudyasjayanti, Christina
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.57923

Abstract

Cryptocurrency, a form of digital currency, has rapidly emerged as a significant player in the global financial landscape. This study examines the adoption intentions of Gen Z in Indonesia towards cryptocurrencies and explores the moderating effect of Fear of Missing Out (FOMO) on investment behaviour. Utilising the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, this research identifies key factors influencing cryptocurrency adoption, including social influence, perceived risk, and price value. The study's findings indicate that FOMO significantly impacts Gen Z's decision-making, often leading to impulsive investments driven by the desire to capitalise on high returns. The research highlights the need for better investor education and regulation to mitigate irrational behaviour influenced by social media trends and speculation. These insights aim to assist stakeholders in understanding the dynamics of cryptocurrency adoption and developing strategies tailored to young investors in emerging markets, ultimately promoting more responsible investment practices in the volatile cryptocurrency space.
Consumer Vulnerability After Pandemic Covid-19 on Using Mobile Health Apps Sudyasjayanti, Christina
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1103

Abstract

This research has highlighted the topic of consumer resilience after the COVID-19 pandemic. This research topic will enhance the subject of Health app users in Indonesia. This research aims to find out the answer to these research questions: the consumer vulnerability caused by the lowest technology literacy, the consumer resilience related to customers’ trust and privacy concerns, and consumer adaptability caused by lack of personalization that will affect purchase satisfaction on Health Apps. Respondents of this research will be limited to 200 people who used Health Apps during 2020-2023. Those respondents will be selected from the four biggest provinces in Java. This research method uses linear regression analysis to determine the influence of consumer vulnerability and consumer resilience toward purchase satisfaction and the moderating effect of consumer adaptability upon consumer vulnerability toward purchase satisfaction and consumer resilience toward purchase satisfaction. The result showed that consumer adaptability did not strengthen the relationship between consumer vulnerability toward purchase satisfaction and consumer resilience toward purchase satisfaction. Alas, each variable significantly affected purchase satisfaction
Co-Authors Adrie Oktavio Aiman Fauzi Gadi Aria Ganna Henryanto Arya Asraf Danarkusuma Auditia Setiobudi Christina Whidya Utami Cristalia Briliana Saliem Devi Rahnjen Wijayadne Dewi Mustikasari Immanuel Elia Ardyan Ernantyo, Yosef Evandro Gadi, Aiman Fauzi Hendrawan, Alvin Alviandi Hugo, Albert Hutomo Setia Budi Irantha Hendrika Kenang Jessica Halim Krismi Budi Sienatra Liliana Dewi Mahesa Hamisena Maukar, Thomas Tyrellio Melani Rahadiyanti Metta Padmalia Michael Helton Rubowo Rahmania, Laili Romauli Nainggolan Saliem, Cristalia Briliana Salsabil, Sabila Singgih, Kevin Julianto Soelistyowati Soelistyowati Tania Leony Tantono Vivian Lie William Santoso Yosef Evandro Ernantyo