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All Journal Jurnal Manajemen Pelayanan Publik International Journal of Economics Development Research (IJEDR) Publica: Jurnal Pemikiran Administrasi Negara Community Development Journal: Jurnal Pengabdian Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Kontigensi: Jurnal Ilmiah Manajemen Jurnal DIALEKTIKA : Jurnal Ilmu Sosial International Journal Administration, Business & Organization JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Islamic Economics and Business LOKATARA SARASWATI KarismaPro Jurnal Pengabdian Kepada Masyarakat Babakti International Journal of Economics, Commerce, and Management Indonesian Journal of Strategic Management (IJSM)
Turyandi, Itto
Program Studi Manajemen, Fakultas Ekonomi Universitas Al-Ghifari
Religion Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Transportation Other

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Rebranding And Digitalization As Drivers Of Sme Growth: Evidence From Baso Prapatan, Cikidang Village Itto Turyandi; Muhammad Rafi S; Rizky Zakaria; Arvan Putra Maulana S; Muhammad Azis Pasha N; Abdul Malik Rahman Kasim; Yundha Destianty; Dela Nawa Aprilianti; Maisa Nidalatifah; Silvi Adriyani W; Dzysmi Nurani Fatimah1
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 23 No. 2 (2025): Jurnal Dialektika: Jurnal Ilmu sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v23i2.703

Abstract

Abstract Small and Medium Enterprises (SMEs) face persistent barriers such as limited branding capacity, low digital literacy, and restricted market access, which threaten their sustainability in rural contexts. This study aims to analyze the role of rebranding and digitalization in enhancing SME growth, with evidence from Baso Prapatan in Cikidang Village. The research employs the Theory of Planned Behavior, Resource-Based View, and Innovation Diffusion Theory as theoretical frameworks. Using a qualitative descriptive method, data were collected through observation, interviews, and documentation, and analyzed with Miles and Huberman’s interactive model. The findings show that rebranding through the creation of a new logo and promotional banner significantly improved the SME’s identity and credibility, while digitalization via social media and Google Maps expanded market visibility and consumer engagement. The study highlights that even low-cost interventions can strengthen competitiveness and contribute to rural economic development. Keywords: Rebranding, Digitalization, SMEs
DINAMIKA MAKROEKONOMI INDONESIA, ANALISIS FAKTOR-FAKTOR PENENTU PERTUMBUHAN EKONOMI Gunardi; Gunardi, Gunardi; Veranita, Mira; Turyandi, Itto; Wahyudi, Wahyudi; Kesumah, Priatna; Hutahaean, Limbert; Framesthi, Dyah Bayu
IJSM Vol 8 No 2 (2025): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/64x43t32

Abstract

This research aims to analyze the determinants of Indonesia's economic growth using a qualitative approach. By understanding the complex relationships among macroeconomic variables, it is expected to provide more effective policy recommendations to promote sustainable economic growth. The analysis results indicate that monetary policy, investment, and labor market conditions play crucial roles in determining the direction of economic growth. A stable monetary policy contributes to increased purchasing power and domestic consumption. Additionally, foreign direct investment (FDI) serves as a primary driver of growth by enhancing infrastructure and technology. Despite challenges such as global uncertainty and commodity price fluctuations, opportunities for growth remain wide open through innovation and the adoption of new technologies
Co-Authors Abd Aziz, Mohd Kasturi Nor Abdul Malik Rahman Kasim Ansari Ansari Arvan Putra Maulana S Arwin Arwin Daffa Alrafi Hakim Dea Dora Rori M Dede Yusuf Maulana Deden Suherman, Usep Dela Nawa Aprilianti Dikky Bagja A.R Dyah Bayu Framesthi Dzysmi Nurani Fatimah1 Ermi Triaji Fithri, Aliya Maulidya Fitria Wati Gunardi Gunardi Gunardi Hairun Jariah Haryati, Risna Hutahaean, Limbert Imas Sumiati . Irfan Dzulfiqar Isna Nurlatifah Iwan Ardiansyah kesumah, priatna Lestari, Neni Sri Maisa Nidalatifah Misidawati, Dwi Novaria Muhammad Al Mighwar Muhammad Azis Pasha N Muhammad Rafi S Naffa Nafilatul I Putri Kirani, Delia Regi Anggara Rizky Zakaria Shofwani, Siti Aniqoh Silvi Adriyani W Siti Zahrotul M Susi Sulistia Veranita, Mira WAHYUDI Wahyudi Wahyudi Wahyudi Wahyudi Yundha Destianty Yustiar Ma'ani YUSUF, RAMAYANI