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All Journal Media Wisata JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business JURNAL KESEHATAN PERINTIS Majalah Ilmiah Bijak Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Vivabio : Jurnal Pengabdian Multidisiplin Jurnal Ekonomi Journal Of Business, Finance, and Economics (JBFE) Jurnal Kelola : Jurnal Ilmu Sosial AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Manajemen Stratejik dan Simulasi Bisnis Bulletin of Management and Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis SENTRI: Jurnal Riset Ilmiah Jurnal Buana Pengabdian Optimal: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Management, Economic, Business and Accounting Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance West Science Business and Management Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies Business and Investment Review West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia International Journal of Economics and Management Research
Syifa Pramudita Faddila
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Buana Ilmu

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ANALISIS STRATEGI DIGITAL MARKETING TOKO SEPATU VENTELA PATROBAS WARRIOR LRUSH FOOTWEAR KARAWANG Elsa Fardila; Citra Savitri; Syifa Pramudita Faddila
BUANA ILMU Vol 6 No 2 (2022): Buana Ilmu
Publisher : Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v6i2.2366

Abstract

Penyebaran Wabah Pandemi COVID-19 di Negara Indonesia yang semakin cepat memang merubah Interaksi antara Bisnis dan Pelanggan, berkepanjangan memaksa Lrush Footwear Karawang merubah pola pemasaran dari pemasaran konvensional offline menjadi pemasaran online. Penelitian ini dilakukan dalam rangka membantu Mengoptimalkan Strategi Digital Marketing yang diterapkan agar lebih efisien dan tepat sasaran. Penelitian menggunakan pendekatan deskriptif kualitatif dengan Metode Analisis Lingkungan Eksternal dan Internal serta SWOT. Proses penelitian kualitatif ini dilakukan terhadap kegiatan Digital Marketing yang dilakukan oleh Perusahaan. Diketahui Penggunaan Layanan Belanja Kebutuhan Secara Daring menunjukan bahwa sebelum pandemi sebanyak 60,3% anak muda menyatakan belum pernah belanja online atau hanya sekitar 39,7% yang pernah berbelanja online. Namun setelah pandemi melanda, data survei menunjukan 100% anak muda pernah berbelanja online. Hasil survei dari We Are Social menunjukkan, Whatsapp menjadi media sosial terfavorit para pengguna internet di seluruh dunia dengan prosentase 24,1% responden menyukai Whatsapp dibandingkan dengan platform lainnya mengalahkan Facebook dengan 21,8%, Instagram 18,4%, dan media lain yang jauh tertinggal dari ketiga media terpopuler tersebut untuk saat ini. Perusahaan menggunakan media sosial Instagramsebagai Media Digital Marketing namun kurang optimal. Terdapat hambatan dalam kegiatan Digital MarketingPerusahaan, yakni promosi yang dilakukan kurang tepat sasaran dan strategi promosi yang masih belum konsisten. Terdapat peluang besar potensi pasar yang lebih luas dari sebelumnya dengan biaya yang rendah menggunakan Digital Marketing.Kata kunci: Strategi Digital Marketing, Analisis SWOT, Faktor Internal-Eksternal, Matriks Internal-Eksternal The increasingly rapid spread of the COVID-19 Pandemic in Indonesia has indeed changed the interaction between business and customers, forcing Lrush Footwear Karawang to change its marketing pattern from offline conventional marketing to online marketing. This research was conducted in order to help optimize the implemented Digital Marketing Strategy to be more efficient and on target. The study used a qualitative descriptive approach with External and Internal Environmental Analysis Methods and SWOT. This qualitative research process is carried out on Digital Marketing activities carried out by the Company. It is known that the use of online shopping services shows that before the pandemic, 60.3% of young people said they had never shopped online or only around 39.7% had shopped online. However, after the pandemic hit, survey data showed that 100% of young people had shopped online. The survey results from We Are Social show that Whatsapp is the most favorite social media for internet users worldwide with a percentage of 24.1% of respondents liking Whatsapp compared to other platforms beating Facebook with 21.8%, Instagram 18.4%, and other media that far behind from the three most popular media for now. The company uses Instagram social media as a Digital Marketing Media but it is not optimal. There are obstacles in the Company's Digital Marketing activities, namely promotions that are not well targeted and promotional strategies that are still not consistent. There is a huge opportunity for a wider market potential than before at a low cost using Digital Marketing.Keywords: Digital Marketing Strategy, SWOT Analysis, Internal-External Factors, Internal-External Matrix
Co-Authors Aditya Affandi Aji Tuhagana Alfiani Ayu Lestari Alia Candra Devi Angelica, Ayu Annisa Febriyanti Annisa Fitri Muhaemin Annisya Sekar Cakra Buana Anshar Daud Anwar Fauzi Rohman As’ad, Muhammad Arrizky Ilham Aulia Mulyawati, Salma Aura Aulia Cahyani, Sinta Murti Citra Savitri Citra Savitri Dewi Oktavia Dexi Triadinda Dicky Sulistiya Harta Wijaya Dila Irawati Doni Efendi Elmie Elsa Fardila Ersa Mayang Sari Faddil, Hafsari Prabhamanik Faddila, Hafsari Prabhamanik Faidah, Deyani Faizal Hafiz Aria Huda Febrianti, Mutiara Felix Oktavianus Wijaya Fitrayassa, Haekal Ginayatunnisa, Nur Alfiyanti Halim, Meiliana Hana Humaeroh Hartelina Haya Tsamarah Hanin Hermansyah, Naoval Savira Hikmah, Nafilatul Juwita, Ayu Kharisma Krisna Agung Laras Ratu Khalida Manik, Desniyanti Mohammad Azharie Hamdany Mohammad Ferda Aji Perdana Mohammad Wahid Muhamad Fahrul Zalfa Azid Muhammad Bintang Adilluhung Sampurna Muhammad Farhan Reza Pahlevi Mukjizah Dwi Prihartina Nasihin, Ihsan Natasya, Cherilya Alfara Nenden Kusmawati Neni Sumarni NENI SUMARNI, NENI Ningsih, Witri Wahyu Prasetyo, Yanu Raka, Alfin Rima Novianti Robby Fauji Rosadi, Jimmy Restu Sahrudin, Karman Samosir, Donal Saputra, Aditdya Bagus Saputra, Tubagus Chandra Savitri, Citra Sekar Ayu Puspitasari setiawan, dody Shanti Oktapiani Silitonga, Kris Monica Silvia Agustin Siti Arinka Dwi Sulistia Siti Nurhabibah Skolastika Amanda Cinta Silence Hilgers Sundamanik, Rayi Pranika Suroso Suroso Suroso Sya'diah, Hanapiah Halimatu Syahputri, Mawa Syamsul Hadi Senen, Syamsul Hadi Tanti Widiya Tanti Wijayanti Uus Mohammad Darul Fadli Wandi Janwar Widia Maelanicha Widya Sri Hartati Wikah Widiyawati Wulakrisna, Thuwi Wulandari, Riani Yanuar, Melinia Yudhistira, Darma Karen Yusniar