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All Journal Among Makarti Admisi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Information System, Applied, Management, Accounting and Research Jurnal Abdi Insani TECHNO-SOCIO EKONOMIKA Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Keuangan dan Akuntansi Terapan (KUAT) Journal of Social And Economics Research Jurnal Pemberdayaan Umat Neo Journal of economy and social humanities Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Jurnal Pendidikan Indonesia (Japendi) Klabat Journal of Management Jurnal Akuntansi Syariah Journal of Innovative and Creativity journal of social and economic research PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Udriyah
Universitas Global Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : techno-socio ekonomika

 1 
MEDIATING INTELLECTUAL CAPITAL ON DIGITAL MARKETING FOR MARKETING PERFORMANCE IMPROVEMENT OF COPPER-BRASS CREATIVE INDUSTRY SMEs Yuni Pambreni; Udriyah Udriyah; Dwi Rachmawati
TECHNO-SOCIO EKONOMIKA Vol 16 No 2 (2023): Jurnal Techno-Socio Ekonomika - Oktober
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2023.16.2.2822

Abstract

This study used path analysis as research method to analyze the mediating of intellectual capital variable on digital marketing for marketing performance improvement of copper-brass creative industry SMEs in Tumang, Boyolali as the center of copper-brass creative industry in Indonesia. Digital marketing as independent variable with indicators which are cost, incentive program, site design, and interactive. Intellectual capital as intervening/mediating variable with indicators, human capital, organizational capital, and social capital. Then, marketing performance as dependent variable with measuring indicators are sales volume, customer growth, and revenue growth. Primary data was obtained by questionnaire as research instrument, then the data was processed with SPSS 23.0. Population in this study is copper-brass creative industry SMEs in Tumang, Cepogo, Boyolali. The sample size is 99 manpower respondents, either owner or employee. The result of this study indicate that Copper-brass creative industry SMEs can improve and optimize marketing performance by rising digital marketing which will affect the increasing of intellectual capital and marketing performance.
COMPETITIVE ADVANTAGE AS A MEDIATING VARIABLE BETWEEN E-COMMERCE AND PRODUCT INNOVATION TOWARDS MARKETING PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN KENDAL Udriyah Udriyah; Yuni Pambreni; Zakia Maulida Antono
TECHNO-SOCIO EKONOMIKA Vol 16 No 2 (2023): Jurnal Techno-Socio Ekonomika - Oktober
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2023.16.2.2828

Abstract

Path analysis is used on this study in studying the effect of e-commerce and product innovation on competitive advantage and the impact on marketing performance of SMEs in Kendal Regency, Central Java. The method of collecting data is by using a questionnaire. The sample is amounted to 100 SMEs in Kendal, Central Java, Indonesia. The result indicates that e-commerce together with product innovation have positively significant influence partially and simultaneously toward competitive advantage of SMEs in Kendal. The competitive advantage has a significant positive influence on the marketing performance of SMEs in Kendal. E-commerce together with product innovation mediating by competitive advantage positively significant effecting on marketing performance of SMEs in Kendal, directly and indirectly. The outcomes of this research answered the effect of e-commerce and product innovation toward competitive advantage and marketing performance of SMEs in Kendal, Central Java. The SMEs owner can optimize and improve the marketing performance by escalating use of e-commerce and optimizing product innovation that will affect the increasing competitive advantage and marketing performance.
Co-Authors Agnemas Yusoep Islami Aizzah, Restu Nur Al Adrunisapta, Muhammad Alif Alfi Maghfuriyah Ali Ridho Ali Ridho Ali Ridho Alyaputri, Kania Amilie, Novi Yulianti Apriyanti Ceskakusumadewi , Ceskakusumadewi Dian Nugraha Dwi Rachmawati Dwi Rachmawati Faizah, Safira Felisya Pangi Wijaya Feri Nugroho Fitriyani, Marini Gelaria Yaumal Akbar Gizka Alrizky Hadi Firmansyah Hadi Wijaya Hertin, RD Hertin, Revita Desi Islam, IN Jeriyansah, Jeriyansah Joko Widodo Khusni Faizah Liza Astrieani Sophi Maylinda Nur Faizah Meli Linda Sari Mesja Dwika Mumtaz, Nabila Asdianti Nabila Asdianti Mumtaz Ningsih, Rosmalia Nora Listiana Novitasari Novitasari Nur Fitri Dewi Oktaviani, Cyka Pradana, Ramdani Eka Pradyaningrum, Sagita Pratama, Ahmad Dzaky Radhiyya Aisya Arimbi Alvianti Rahmawati Ulfah Ramadani, Khaerunisa Rara Ririn Budi Utaminingtyas Rili Isma Putri Riyadi - Riyadi Rizkian, D Ilham Salamah, Ummy Gusti Suci Ayu Sudari Sultansyah Adira Putra Turahma, Afifah Latifah Vinoli Zalsi Wisnuaji, Putra Tangguh Yuni Pambreni Yuni Pambreni Yuni Pammbreni Yupiter, Yupiter Zaenudin, M Zakia Maulida Antono