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All Journal Teknobuga : Jurnal Teknologi Busana dan Boga Widya Cipta : Jurnal Sekretari dan Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Abadimas Adi Buana International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) EKONOMIKA45 Indonesian Community Journal Jurnal Manajemen Perhotelan Journal Community Service Consortium Indonesian Journal Economic Review (IJER) Journal of Economic Education and Entrepreneurship Studies Journal of Economics, Entrepreneurship, Management Business and Accounting
Moses Soediro
Universitas Ciputra Surabaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Public Health Social Sciences Other

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THE EFFECT OF EXPERIENTAL MARKETING, SERVICE QUALITY AND PROMOTION ON CUSTOMER LOYALTY AT ROLAND BAKERY AND CAFE JEMBER Bella Aurellia Natalie; J. E. Sutanto; Moses Soediro; Adrie Oktavio
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.8594

Abstract

Research entitled "The influence of experimental marketing, service quality and promotion on customer loyalty at Roland Bakery and Café Jember" has four objectives, namely: (1) Knowing the effect of experimental marketing on customer loyalty, (2) Knowing the effect of service quality on customer loyalty, (3) Knowing the effect of promotion on customer loyalty, (4) Knowing the effect of experimental marketing, service quality and promotion simultaneously on customer loyalty. Roland Bakery and Café is a Food and Beverage business located in Jember Regency which was established in 2000 selling various appetizer to dessert menus. This study uses descriptive quantitative research methods. The population in this study are Roland Bakery and Café customers who make purchases at least 3 times a month. This research sample amounted to 160 people, data collection was carried out online and offline. Data processing is done by multiple linear analysis using the IBM SPSS 25 application as a tool. The results of this study are: (1) Experiental marketing significantly affects customer loyalty (2) Service quality significantly influences customer loyalty (3) Promotion significantly influences customer loyalty (4) Experiental marketing, service quality and promotion are simultaneous against customer loyalty.
The Influence of Product Quality, Service Quality, and Location on Customer Loyalty at Depot Wakik Gresik Rahmah Renanda Fantika; J.E. Sutanto; Moses Soediro; Adrie Oktavio
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.8835

Abstract

This research entitled "The influence of product quality, service quality, and location on customer loyalty at Depot Wakik Gresik" has four objectives, namely: (1) To find out what effect product quality has on customer loyalty, (2) To find out how service quality influences on customer loyalty, (3) Knowing how location influences customer loyalty, (4) Knowing how product quality, service quality, and location influence customer loyalty simultaneously. The Depot Wakik Gresik is a business engaged in the food and beverage sector which is located in Gresik Regency. With the quantitative method also using the research population which are customers of the Depot Wakik Gresik who have visited by buying and consuming at Depot Wakik Gresik products more than twice, researchers candone. The sample used was 150 respondents. The required data was collected using questionnaires to the respondents directly. Data is processed using IBM SPSS 25 software for windows. The results obtained in this research are product quality, service quality, and location have a positive and significant effect both partially and simultaneously on customer loyalty at the Depot Wakik Gresik.
THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY, AND STORE ATMOSPHERE TOWARDS CUSTOMER REPURCHASE INTENTION AT FAT-FAT RESTAURANT IN BEKASI Kezia Kezia; J.E. Sutanto; Moses Soediro; Adrie Oktavio
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.8879

Abstract

Research entitled "The influence of product quality, service quality and store atmosphere towards customer repurchase intention at Fat-Fat Restaurant in Bekasi" has four objectives, namely: (1) Knowing the influence of product quality towards customer repurchase intention, (2) Knowing the influence of service quality towards customer repurchase intention , (3) Knowing the influence of store atmosphere towards customer repurchase intention, (4) Knowing the influence of product quality, service quality and store atmosphere simultaneously towards customer repurchase intention. Fat-Fat restaurant is a business engaged in the culinary field that offers Chinese food. This study uses quantitative research methods. The population in this study are all consumer who have bought Fat-Fat Restaurant product more than once. The sample of this study amounted to 210 respondents. Dat was collected using questionnaire that distributed online and offline. The data of this study were obtained using multiple linear analysis using the IBM SPPS 25 program as a tool. The results of this study are: (1) Product quality significantly influences customer repurchase intention (2) Service quality significantly influences customer repurchase intention (3) Store atmosphere significantly influences customer repurchase intention (4) Product quality, service quality and store atmosphere are simultaneous against customer repurchase intention. Keywords: product quality, service quality, store atmosphere, customer repurchase intention.
Co-Authors Adrie Oktavio Agustinus Nugroho Agustinus Nugroho Anggun, Jaqueline Vanessa Ashley, Felicia Baswara Yua Kristama Bella Aurellia Natalie Chevy Vito Kurniawan Christopher, Vern Darwin, Dirmansyah Devina Irtanto Erris Kusumawidjaya Evin William Goutama Fabiola Leoparjo Giovani Augustine Hokini Hari Minantyo Ibrahim Kamil Irra Chrisyanti Dewi Ivana Grasielda J. E. Sutanto J.E. Sutanto J.E. Sutanto Jason Widagdo Jocelin Leony Tjokro Justin Kosli Kamil, Ibrahim Kezia Kezia Kristian Agung Nugraha Kusuma, Celine Patricia Lau, Jason Liestya Padmawidjaja Limorita, Clarissa Lutfiyah, Farida Hasna Masbudi, Rama Indrawan Mellisa Setiabudi Michael Ricky Sondak Nurbianto, Amanda Threesya Nurillah, Salman Haji Piter, Jessica Prasetyon Sepsi Winarno Putri, Alma Rasikah Reviva Rahmah Renanda Fantika Rizki Adityaji Saleh, Nini Jayanti Salim Diarra Sherleen Gianina Kristianto Soni Suardi Sulimto, Feliciana Octavia Suputri, Ni Putu Febriana Eka Verina Wijaya Victor Kurniawan Yuwono Victor Yuwono Widyawati, Christy Zamir, Nabilah Husniah