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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Journal Analytica Islamica Jurnal Sains Sosio Humaniora MUHARRIK: JURNAL DAKWAH DAN SOSIAL Unes Law Review Almufida: Jurnal Ilmu-Ilmu Keislaman Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Ilmiah Manajemen Kesatuan INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE eScience Humanity Journal International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Petanda : Jurnal Ilmu Komunikasi dan Humaniora Islam & Contemporary Issues Hijaz: Jurnal Ilmu-Ilmu Keislaman Communication & Social Media Riwayat: Educational Journal of History and Humanities Blantika : Multidisciplinary Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Karya Nyata Pengabdian Media Riset Ekonomi Pembangunan (MedREP) MANAGIERE: Journal of Islamic Educational Management
Alfikri, Muhammad
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Journal : international journal of cultural and social science

 1 
MC Group Company Image Strategy In The Korean Drama “Graceful Family” Fauzan, Rahil; Alfikri, Muhammad; Kamal, Aulia
International Journal of Cultural and Social Science Vol. 3 No. 2 (2022): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i2.557

Abstract

MC Group's Corporate Image Strategy in the Korean Drama Graceful Family. This study aims to see how the strategy is carried out in maintaining the company's image along with its weaknesses and advantages. The theory used is the theory of imaging the wish image. In the data analysis stage, the researcher uses a qualitative methodology and uses content analysis. By using content analysis techniques, the researcher tries to analyze the form of the imaging strategy used as the theoretical basis. Based on the findings on the object of research, the researcher draws conclusions. First, there are several imaging strategies described in the drama, namely, a) Forming public opinion by leading opinion by publishing articles on a regular basis. b) Manipulating the situation by changing the situation from a problem to something that seems normal, c) Negotiating by making an agreement that benefits both parties, d) Conducting a campaign to turn weaknesses into strengths, e) Constructing the image of the leadership by publishing achievements, f) Using the mass media Youtube as a medium for disseminating information, g) Conducting press conferences to straighten out negative public perceptions, g) Holding hearings with other leaders to evaluate company performance, h) Conducting field research before taking action, and i) Approaching emotional towards influential figures. Second, from the strategy carried out, the researcher found the weaknesses of the strategy used, namely, a) The existence of threats and coercion to the public, b) Giving bribes to other people, and c) Illegally extracting someone's personal information. In addition to finding weaknesses, there are several advantages that support the success of the strategy used, namely, a) There is harmony between work and areas of expertise, and b) Having access to reliable information control.
Communication Analysis Of Tamang Mandailing Island Tourism Development Mahendra, Bayu Ihza; Alfikri, Muhammad; Riza, Faisal
International Journal of Cultural and Social Science Vol. 3 No. 2 (2022): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i2.566

Abstract

The title of this research is "Communication Analysis of Tamang Mandailing Natal Island Tourism Development". The purpose of this study was to find out how the communication of Tamang Island tourism development and how the supporting and inhibiting factors for the development of Tamang Mandailing Natal Island tourism were. The theory used is the Theory of Diffusion of Innovation in Development Communication as the main theory and the theory of Modernization of Development as a supporting theory. The object under study is Tamang Island tourism. This research approach is qualitative method where this qualitative research method is descriptive and tends to use analysis. The result of this research is that development communication on Tamang Island is still not optimal and is still in the failed category.
Representation of Moral Messages in the Film “KKN di Desa Penari” (Roland Barthes Semiotics Analysis) Sembiring, Dinda Arwilda; Alfikri, Muhammad; Muary, Rholand
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.608

Abstract

A good film is not only used as a medium of entertainment, but must also include education for those who watch the film. In addition, the storyline of the film can convey important information. In the film, of course, there is a moral message that can be used as a lesson after watching the film. The film used as research by researchers is the KKN film in the Dancer Village. The film KKN Di Desa Penari is a film from Indonesia directed by Awi Suryadi and the producer, MD Pictures. This film tells the story of a number of students who carry out KKN activities in a remote village that is still thick with ancestral traditions. Because they broke the rules and committed indecent acts in the village, they must accept the consequences and be held responsible for their actions. This study aims to find and know the moral message packaged by the director in the KKN Di Desa Penari film. This research is a descriptive qualitative research, in which this study will analyze, record, describe and interpret the meaning of the signs and symbols found in the KKN Di Desa Penari film about the meaning of moral messages. The theory used in this study is the semiotic analysis theory of Roland Barthes's model.
Online Business Marketing Communication Strategy for Seblak Nasiracook Products in Attracting Buyer's Interest Siregar, Jaemi Karunnisyah; Alfikri, Muhammad; Muary, Rholand
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.610

Abstract

This study is entitled "Seblak Nasiracook Product Online Business Marketing Communication Strategy in Attracting Buyer Interest". This research uses qualitative research methods with a descriptive approach using integrated marketing communication theory (Integrated Marketing Communication). This study aims to find out about how the marketing communication strategy used by Nasiracook occurs in doing business and online business to attract buyers, the second wants to know more about how marketing communication strategies work. The results in this study are Nasiracook using and utilizing Instagram social media and tik tok in doing marketing, building partnerships with e-commerce in doing marketing for online business, and participating in culinary festivals to do marketing and bring in new buyers.
Analysis of Parents' Interpersonal Communication Patterns to Shape Children's Personalities in Siangkat Village, Dairi Regency Harahap, Annisa Dwi Utari; Alfikri, Muhammad; Naldo, Jufri
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.814

Abstract

This study is entitled Analysis of Interpersonal Communication Patterns of Parents and Children to Shape Children's Personalities in Sidiangkat Village, Dairi Regency. How interpersonal communication patterns of parents and children to shape children's personalities and how different communication patterns of parents to the eldest and youngest children. This study uses a descriptive qualitative approach that aims to understand a phenomenon experienced by the research subject, techniques used in data collection, observation methods, interview methods, and documentation methods. The theories used are analysis theory and social penetration theory. The results of the study can be concluded that parents adhere to the pattern of authorithative interpersonal communication, namely communication that refers to the climate of social relations in the family, the application of rules, parental recognition, giving rewards or punishments or can be called by responding to all children's actions. Communication differences between parents and children unconsciously inevitably occur. In accordance with ethical theory, a person will use different messages depending on the person's perception of the situation and the listener.
Co-Authors Abdul Rasyid Aisyah, Trisnina Luthfi Anggara, Diup Ardi, Habib Ashikin, Putri Ayu, Tri Andara BR Ginting, Asih Permata Bunda Daulay, Maraimbang Fadillah Sabri Faisal Riza, Faisal Fatra Deni, Indira Fauzan, Rahil Gayatri, Ida Ayu Made Er Meytha Harahap, Annisa Dwi Utari Harahap, Galang Rivaldy Harahap, Mardian Idris Harahap, Muhammad Yasim Harahap, Suheri Hasibuan, Apri Gunawan Imran, Ranny Fitri Kamal, Aulia Kresnawati, Kresnawati Kurniati , Annisah Latif Pratama, Mhd. Lubis, Robiatul Adawiyah Mahendra, Bayu Ihza Marpaung, Fitriani Muary, Rholand Muchtar, Muhizar Muhammad Alfahmi Muhammad Faishal Naldo, Jufri Naldo Nani Mulyati Nasution, Ahmad Habib Nurwijayanti Pahrozi, M. Fajar Pane, Haqikah Safna Putri Perdima, Feby Elra Priskarini, Meika Ananda Putra, Aldiansyah Ramadhanti, Tengku Maura Safa Ramdani, Fitrah Raudhah, Najwa Ridha, Zaifatur Ritonga, Muhammad Husni Saragih, M. Yoserijal Sembiring, Dinda Arwilda Sintia, Dina Ika Siregar, Jaemi Karunnisyah Stepani, Riri Syarifuddin, Mhd Triani , Mike Widianto, Arif Zalukhu, Bintang Zuhriah Zuhriah, Zuhriah