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UTILIZATION OF INSTAGRAM IN SHAPING ADOLESCENT LIFESTYLES: A CASE STUDY OF SMPN 9 KOTA TEBING TINGGI Priskarini, Meika Ananda; Alfikri, Muhammad
Journal Analytica Islamica Vol 15, No 2 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i2.28920

Abstract

The development of social media has changed the communication and social interaction patterns of adolescents, especially through visual platforms such as Instagram, which allow users to express themselves, build self-image, and gain social recognition from their circle of friends. Instagram not only functions as a medium for entertainment, but also as a digital communication space that influences how adolescents shape their identity and lifestyle. This study uses a qualitative approach with a case study method conducted on grade IX-1 students of SMP Negeri 9 Kota Tebing Tinggi. Research informants were selected through a purposive sampling technique with the criteria of students actively using Instagram. Data collection was carried out through observation, structured interviews, and documentation of students' Instagram usage activities. Data analysis was conducted using the Miles and Huberman interactive model, which includes data reduction, data presentation, and drawing conclusions. The research findings show that Instagram is used by adolescents as a means of social interaction, following trends, and displaying self-identity through uploading photos, videos, and the story feature. Responses in the form of likes and comments also influence self-confidence and how adolescents view themselves in the digital social space. In addition, Instagram use also contributes to shaping adolescents' views on lifestyle, such as how to dress, social activities, and the tendency to follow trends on social media. However, face-to-face communication in the school environment still has an important role in building social relationships between students and in the process of forming adolescent personalities.
Komunikasi Humas di Media Sosial Instagram: Studi pada Kantor Pertanahan Kabupaten Nias Ardi, Habib; Alfikri, Muhammad
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.6922

Abstract

Government agencies are increasingly compelled to utilize social media as a means of more open and interactive public communication in the digital era. This study aims to analyze the effectiveness of public relations communication through Instagram at the Nias Regency Land Office using a qualitative phenomenological approach, in order to understand the experiences of public relations staff in managing digital communication. Informants were selected purposively, namely the public relations staff managing the Instagram account @kantahkabnias. Data were collected through interviews, observation, and documentation, with validity established through source triangulation, technique triangulation, and member checks. The findings reveal that Instagram serves as a medium for disseminating service information, documenting activities, and facilitating two-way communication through feed, stories, reels, comments, and direct message features. Communication effectiveness was assessed through several indicators, including interaction levels, accessibility of public information, admin responsiveness, and the capacity to build institutional transparency and image. The results demonstrate that Instagram is considerably effective in broadening information accessibility and fostering more responsive communication, although constraints remain, particularly limited human resources and the presentation of administrative content that has yet to fully engage the public