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Evaluasi Program Pendidikan Kewirausahaan Pada Universitas Indonesia Dengan Pendekatan Soft System Methodology Annisa Parastry; Nurul Safitri; Rachma Fitriati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10890

Abstract

Penelitian ini bertujuan untuk mengevaluasi program pendidikan kewirausahaan di Universitas Indonesia dengan menggunakan pendekatan Soft System Methodology (SSM). Pendidikan kewirausahaan menjadi semakin penting di era globalisasi ini karena perannya dalam mendorong inovasi dan pertumbuhan ekonomi. Program ini dirancang untuk membekali mahasiswa dengan keterampilan dan pengetahuan yang diperlukan untuk menjadi wirausahawan yang sukses. Soft System Methodology (SSM) digunakan sebagai kerangka evaluasi karena pendekatan ini mampu menangani masalah kompleks yang melibatkan banyak pemangku kepentingan dengan perspektif yang berbeda. SSM tidak hanya berfokus pada aspek teknis tetapi juga mempertimbangkan aspek manusia dan budaya dalam sistem yang dievaluasi. Proses evaluasi dimulai dengan mengidentifikasi masalah dan pemangku kepentingan terkait. Selanjutnya, dilakukan analisis terhadap persepsi dan harapan dari berbagai pemangku kepentingan termasuk mahasiswa, dosen, dan pelaku industri. Hasil evaluasi menunjukkan bahwa meskipun program pendidikan kewirausahaan di Universitas Indonesia telah berjalan dengan baik, masih terdapat beberapa area yang perlu diperbaiki. Diantaranya adalah peningkatan kolaborasi dengan industri, penyesuaian kurikulum agar lebih sesuai dengan kebutuhan pasar, serta pengembangan fasilitas dan sumber daya yang mendukung pembelajaran kewirausahaan. Rekomendasi dari penelitian ini mencakup pengembangan kurikulum yang lebih dinamis, peningkatan kerjasama dengan berbagai sektor industri, dan penambahan fasilitas pendukung seperti inkubator bisnis dan akses ke mentor yang berpengalaman. Implementasi dari rekomendasi ini diharapkan dapat meningkatkan efektivitas program pendidikan kewirausahaan di Universitas Indonesia dan menciptakan lebih banyak wirausahawan muda yang berkompeten. Dengan menggunakan pendekatan SSM, evaluasi ini tidak hanya memberikan gambaran menyeluruh tentang kinerja program, tetapi juga menawarkan solusi praktis yang dapat diimplementasikan untuk perbaikan berkelanjutan. Hasil penelitian ini diharapkan dapat menjadi acuan bagi institusi pendidikan lainnya dalam mengembangkan program kewirausahaan yang efektif dan responsif terhadap perubahan kebutuhan pasar.
Analisis Dan Pengembangan Tata Kelola Digital Sistem Invoicing Menggunakan Metode Soft System Metodologi Studi Pada PT. Biro Klasifikasi Indonesia Adam Perdana Putera; Muhamad Yopan; Rachma Fitriati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10947

Abstract

Penelitian ini bertujuan untuk mengevaluasi sistem invoicing manual di PT. Biro Klasifikasi Indonesia (BKI) dan memberikan rekomendasi untuk perancangan sistem invoicing digital. Analisis dan perancangan sistem invoicing digital dilakukan menggunakan Soft Systems Methodology (SSM) untuk mengidentifikasi masalah utama dalam sistem saat ini dan mengembangkan solusi yang relevan. Penelitian ini menemukan bahwa sistem invoicing manual menyebabkan keterlambatan dalam proses pembayaran, meningkatkan biaya operasional, dan menurunkan efisiensi. Implementasi sistem invoicing digital diharapkan dapat mempercepat proses pembayaran dan meningkatkan arus kas perusahaan.
Soft System Methodology (SSM) Dalam Menganalisa Strategi Dan Inovasi Perusahaan Real Estat Developer Untuk Menghadapi Perubahan Tren Pada Pusat Perbelanjaan Ferry Oktavian; Retno Kusumastuti Harjono; Rachma Fitriati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11480

Abstract

Shopping Centres are currently facing several problems in connection with the changing trends in their tenants, including anchor tenants who are radically changing and transforming. This research combines a qualitative - constructive approach with the Soft System Model (SSM) method. This choice is based on the ability of the SSM method to help researchers find and understand actual problems related to strategy modelling and innovation.. The trends experienced by real estate - retail business players in 2024 present challenges and opportunities for Developers and Shopping Centre Managers. By understanding these trends and adapting to the evolving market, they can position themselves for success in a competitive and dynamic retail landscape. Developers can focus on three strategic priorities: Reshaping the role of Shopping Centres to serve multiple purposes, Driving greater adjustments in tenancy mix, Developing new leasing models that capture the value derived from new business models.
Pengembangan Intrapreneurial Employee Pada Perusahaan Bumd Dengan Menggunakan Soft Systems Methodology Agustyo Nugroho; Effy Z. Rusfian; Rachma Fitriati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7378

Abstract

Regionally owned Business Enterprises (BUMD) companies in their operations are not only profit-oriented but also have a role as providers of tasks assigned by the regional government. This is what causes BUMD companies such as PT Jakarta Propertindo to be able to make adjustments to the company's development plans, thereby causing the company to experience unfavorable conditions. The company's unfavorability affects the intrapreneurial behavior of its employees. This research uses a qualitative method with a Soft Systems Methodology approach. By paying attention to factors developing employee intrapreneurial behavior, problem solving focuses on these matters. This research resulted in solving the problem of PT Jakarta Propertindo which received intervention from the regional government, namely by making provisions and regulations for company development planning so that the company could be conducive to carrying out operations based on this plan. Having a comfortable work environment is the key to developing intrapreneurial behavior. Providing Leadership Development Program training is an encouragement for developing intrapreneurial behavior at PT Jakarta Propertindo
Building Reminder Receivables Through Bki Reminder Application As A New Innovation And Company Business Solution At The Semarang Commercial Pratama Branch Bumn Holding Survey Services (Survey Id) Ismail; Eko Sakapurnama; Rachma Fitriati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8026

Abstract

PT. The Indonesian Classification Bureau (Persero) or better known as BKI, has a very large amount of receivables . The large amount of BKI's receivables was caused by the difficulty of the client's ability to pay debts and also the difficulty of the receivables collection PIC team in remitting the receivables to the client. To reduce the amount of receivables, efforts are being made to digitize the receivables collection process. Previously, receivables collection was done manually, so clients did not receive regular receivables reminders due to officers not being optimal in carrying out receivables reminders. Accounts receivable reminder officers have various job descriptions and the large amount of receivables makes the officers overwhelmed. So receivable reminders need to be done digitally using the BKI Reminder Application. This application can send receivables reminders automatically via email and Whatsapp and can monitor the condition of receivables. The receivables database is taken from SAP by synchronizing the receivables reminder application with SAP so that the data is presented in real time and can simplify the receivables collection process. By using Soft Systems Methodology (SSM), this study aims to make receivables collection easier, that is, officers do not need to manually remit receivables. Receivable reminders are carried out automatically by the application at the Pratama Komersil Semarang Branch which can improve operational efficiency and service quality. The results of the study show that to overcome this problem, the Pratama Komersil Semarang Branch requires the application of digital technology through the BKI Reminder Application. In this way, receivables reminders become more effective and efficient in responding to the challenges of Industry 4.0 in order to increase BKI's competitiveness as a leader in the maritime sector
Beyond Branding: Naming Rights As Public-Private Synergy In Jakarta Mrt’s Marketing Strategy Heranisty Nasution; Rachma Fitriati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8496

Abstract

This article analyzes the implementation of marketing government in the naming rights scheme of Jakarta MRT stations as an innovative strategy for financing public services. This study used a qualitative case study approach through observation, interviews, and social media metadata analysis. Findings indicate that Jakarta MRT has systematically implemented six stages of t marketing government, from product design to message delivery, to achieve synergy between commercial objectives and public service. Analysis reveals public engagement in responding to partner brands, station locations, and consumption activities, reflecting both acceptance and critical attitudes toward the commercialization of public space. Although the marketing government strategy is generally considered successful, challenges remain in balancing commercial visibility with participatory and social values. This study emphasizes the importance of continuous evaluation in marketing government practices to strengthen the legitimacy and effectiveness of sustainable public services.