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All Journal TEMA (Jurnal Tera Ilmu Akuntansi) Jurnal Pendidikan Ekonomi & Bisnis Culturalistics: Journal of Cultural, Literary, and Linguistic Studies JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Riset Inspirasi Manajemen dan Kewirausahaan EQIEN - JURNAL EKONOMI DAN BISNIS Arthavidya Jurnal Ilmiah Ekonomi Jurnal Ekuivalensi Journal of Food Technology and Agroindustry Jurnal ABM Mengabdi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eMBeJi : Manajemen dan Bisnis Jurnal Society: Jurnal Pengabdian Masyarakat Journal of Innovation Research and Knowledge Journal of Educational Sciences Journal of Community Empowerment and Innovation Journal of Artificial Intelligence and Digital Business Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Difusi Ipteks Legowo Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS)
Dian Rokhmawati
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal ABM Mengabdi

 1 
Penguatan Strategi Pemasaran Digital Produk Home Decoration Pada UMKM Corrie Galery Kelurahan Sawojajar Kecamatan Kedungkandang Kota Malang Yuliana, Rachma; Rokhmawati, Dian; Yuniarto, Eko
Jurnal ABM Mengabdi Vol 11 No 2 (2024): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v11i2.1491

Abstract

Corrie Gallery makes various products made from fabric and thread as well as soap-based products, such as wall decorations that have value or are called "Valuable Products", that is, apart from being wall decorations, these decorations also have a fragrant scent which is complemented by the aroma of therapeutic oil to make it smell good. room. Corrie Gallery has been established for the last 5 years under the leadership of Mr. Andhik Dharmabakti is the owner of the UMKM Home Decoration and Fashion Corrie Gallery in the Handicraft business sector which is located at the Sawojajar Permai Shop Block A No 30, Sawojajar Village, Kedungkandang District, Malang City. This product from Corrie Gallery is made in such a way with a variety of designs and a combination of materials so that it becomes a product that has artistic value and selling power. Apart from Home Decoration Products, Corrie is also trying to develop Fashion Products, namely Women's batik clothes which are elegantly designed and have been displayed in several Fashion Show activities. The problem that has been agreed upon lies in digital marketing and product marketing that is less than optimal so that people do not recognize the products produced even though there are many kinds of products that are needed by the public. And marketing digitalization, namely studying digital marketing through social media, mass media and other supporting technologies. Get to know the market and audience to get to know more about the diversity of products produced. Using social media to build Brand Awareness so that Corrie Gallery can be known by the public both on social media and offline customers who come directly to the gallery. The approach method for this community service activity is educational, namely an interactive discussion followed by a question and answer session as a means of transferring knowledge to empower participants. The results achieved are of course a wider market because of this service activity, Corrie Gallery, sales automatically increase, they are better known to the public, they can develop products that are more popular with the consumer market.
Pemantapan Kelembagaan Rukun Warga Dan Rukun Tetangga (RT/RW) Di Desa Asrikaton 09 Kecamatan Pakis Kabupaten Malang Hariyanto, Agoes; Rokhmawati, Dian; Pribadi, Nukhan Wicaksono
Jurnal ABM Mengabdi Vol 11 No 2 (2024): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v11i2.1489

Abstract

One of the government partners is Rukun Tetangga (RT) and Rukun Warga (RW). The RT/RW functions as a coordinator between residents, a bridge between the aspirations of fellow residents and the regional government, mediating the resolution of community problems faced by residents, while their duties include helping carry out the Ministry's duties to the community. The government maintains harmony in life, prepares plans and implements development by developing aspirations and pure self-help communities. From the tasks and functions of the RT / RW above, it can be seen that this is a vital task. RT / RW are institutions that are worthy of direct contact with the public, they are the mouths and ears of the Government which have the function of conveying Government policies and being the first recipients of community aspirations. The regional government has issued regulations for the Malang Regency Region number 12 of 2002 concerning RT / RW. However, if we look at the existence of RT/RW institutions in sub-districts that were initiated in carrying out their duties and functions, they are not yet fully implemented. Indicators that appear to be that the RT/RW Chair does not fully know and understand the duties, functions and responsibilities as well as programs managed by the government, the RT/RW organizational structure is not yet functioning well, as well as a lack of good coordination and cooperation between the RT/RW administrator and the government. . Conditions like this have a big impact on the institutional performance of the RT/RW
Co-Authors Agoes Hariyanto Agus Budiharto Agus Hariyanto Agus Siswanto Anugrah, Roy Ar Ruhimat, Imroati Istibsyaroh Budiharto, R. Agus Citra Arta, Deddy Novie Eko Yuniarto Firdaus Yuni Dharta Fitria Khasanah Hartanto Jawa , Kristian Umbu Landu Kristianti, Tri limgiani Mawardi Mawardi Mudrifah, Mudrifah Mufida, Muslimatul Muhammad Irvan Muslimatul Mufida Nasution, Annio Indah Lestari Nazara, Desman Serius Novita Rifaul Kirom, Novita Rifaul Nukhan Wicaksono Pribadi, Nukhan Wicaksono Rachma Yuliana Rachma Yuliana Rahmawati, Mariana Fitri Ratih Pratiwi Rini Febri Utari Rizalnur Firdaus Rosa Zulfikhar Ruvita Iffahtur Pertiwi4 Sri Hastutik Sugianto, Imam Supiati Supiati Wildoms Sahusilawane Wirawan Aryanto Balol, Wirawan Aryanto Yulia, Rahma Yuliana , Rachma Yuliana, Rachma Yuniwati, Eny Dyah