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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Journal of Business and Behavioural Entrepreneurship JRMSI - Jurnal Riset Manajemen Sains Indonesia Management and Economics Journal (MEC-J) JURNAL PENDIDIKAN TAMBUSAI International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Multidisciplinary Research and Literature (IJOMRAL) BULETIN BISNIS & MANAJEMEN (BBM) Journal of Economics and Social Sciences Journal of Social Knowledge Education (JSKE) Jurnal Cendekia Ilmiah Ulil Albab
Berutu, Meta Bara
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Pengaruh Integrity dan Ability Dalam Trust in Members pada Virtual Community Terhadap Purchase Intention (Studi Pada Anggota Komunitas Kaskus Di Kota Malang) Berutu, Meta Bara
Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Dizaman digital saat ini, dengan akses internet yang semakin mudah dan munculnya beragam media sosial menjadikan interaksi antar individu semakin mudah. Interaksi yang mudah menyebabkan munculnya beragam virtual community salah satunya yakni kaskus. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh integrity dan ability dalam trust in members pada virtual community kaskus yang ada di kota Malang. Jenis penelitian ini adalah explanatory research dengan  pendekatan kuantitatif dan menyebarkan kuisioner kepada 100 responden anggota virtual community kaskus yang ada di kota Malang. Pengambilan sampel menggunakan metode nonprobability sampiling. Pengolahan data dilakukan dengan menggunakan alat analisis regresi linier berganda. Berdasarkan pengujian hipotesi, menunjukkan bahwa integrity tidak berpengaruh secara signifikan, sedangkan ability berpengaruh secara signifikan terhadap purchase intention. Kata kunci: integrity, ability, purchase inetention, trust in members, virtual community
Analisis Customer Engagement Melalui Media Sosial Instagram Pada LPPMS (Lembaga Pendidikan dan Pelatihan Mooryati Soedibyo) Haura, Faras Turfah; P, Agung Kresnamurti Rivai; Berutu, Meta Bara
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis customer engagement melalui media sosial Instagram pada LPPMS sebagai lembaga pada pendidikan non-formal di industri kecantikan. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan tiga dimensi yakni: cognitive, emotional, dan behavior. Data yang diperoleh menggunakan teknik wawancara mendalam terhadap sepuluh orang yang dipilih secara purposive dan didukung oleh data sekunder berupa interaksi dan performa konten, dengan menggunakan bantuan perangkat NVivo 12 Pro. Hasil dari penelitian ini bahwa informasi yang diterima audiens sudah jelas, meskipun masih perlu klarifikasi dari admin. Pada dimensi emosional audiens antusias pada program yang ditawarkan melalui unggahan LPPMS, temuan ini juga menunjukkan bahwa sebagian besar audiens mengetahui program melalui rekomendasi, sementara aspek kejelasan informasi pada caption perlu ditingkatkan sehingga pesan mudah dipahami oleh pengguna.
THE ROLE OF PERCEIVED ENJOYMENT IN MEDIATING THE INFLUENCE OF INTERACTIVITY, ATTRACTIVENESS, AND SOCIAL PRESENCE ON IMPULSIVE BUYING IN TIKTOK LIVE STREAMING (CASE STUDY ON BATIK NAWILIS) Rosada, Maisya; Widyastuti, Umi; Berutu, Meta Bara
International Journal of Multidisciplinary Research and Literature Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v5i1.398

Abstract

Driven by the rapid growth of live streaming commerce in Indonesia, this study investigates the psychological mechanisms underlying impulsive buying behavior within the TikTok Live ecosystem. Specifically, this research examines the effects of interactivity, attractiveness, and social presence on impulsive buying, with perceived enjoyment serving as a mediating variable, using batik Nawilis live streaming as the empirical context. This study adopts a quantitative approach using a survey method. Data were collected from 200 respondents in Indonesia who met the criteria of being aged 18–28 years, actively using TikTok live streaming, having watched or interacted with batik Nawilis live streams, and having purchased batik Nawilis products through TikTok live streaming. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The findings reveal that interactivity, attractiveness, and social presence have positive and significant effects on perceived enjoyment. Furthermore, perceived enjoyment positively and significantly influences impulsive buying. Additionally, interactivity, attractiveness, and social presence indirectly affect impulsive buying through perceived enjoyment as a mediating variable.
ANALYSIS OF CONTENT MARKETING, EWOM, AND BRAND IMAGE IN DRIVING CUSTOMER TRUST AND PURCHASE DECISION IN DIGITAL HEALTH CONSULTATION SERVICE Novitasari, Syadela; Suhud, Usep; Berutu, Meta Bara
International Journal of Multidisciplinary Research and Literature Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v5i1.400

Abstract

This study aims to analyze the influence of Content Marketing, Electronic Word of Mouth (EWOM), and Brand Image on Customer Trust and Purchase Decision among consumers of Halodoc digital health consultation services. The research method employed was quantitative causal research. The research sample was obtained using a non-probability purposive sampling technique, consisting of 253 respondents domiciled in DKI Jakarta. Data were collected through a digital questionnaire and were processed using SPSS and AMOS software. The analytical technique used was Structural Equation Modelling (SEM). The results indicated that content marketing, EWOM, and brand image had a positive and significant effect on customer trust. Furthermore, content marketing, EWOM, and brand Image also has a positive and significant effect on purchase decision. The findings also showed that customer trust has a positive and significant effect on Purchase Decision. This study provides theoretical implications that support previous digital marketing research within the context of digital health services. The practical implication for digital health consultation service providers is the need to strengthen the foundation of consumer trust by delivering more transparent information regarding service quality, the credibility of medical professionals, and authentic user-generated testimonials.
Co-Authors Adilla, Nur Ahmad, Siti Noor Bayaah Amalya, Riza Ananda Sabil Hussein Andria, Heny Apriana, Anjas Bogy Febriatmoko Cindy, Vera Deyana Cindy, Vira Deyana Evitasari, Kirayna Fatchur Rohman Firdausa, Faza Ruziqyani Fransiska, Hellend Hardini, Inkreswari Retno Haura, Faras Turfah Ika Febrilia Kerans, Febrianus David Dagang Krissanya, Nofriska Mohammad Rizan, Mohammad Nabila, Rifqah Novitasari, Syadela P, Agung Kresnamurti Rivai Prakoso, Brinda Angelica Raihanisa, Balqis Rehatta, Stanny Dewanty Rosada, Maisya Sadat, Andi Muhammad Sari, Dewi Agustin Pratama Shalma, Alissa Sitorus, Mido Ester Sri Indah Nikensari Syamillah, Fidelia Umi Widyastuti Usep Suhud Warda, Hana Ainunnissa Widya Parimita, Widya Zakiya, Hani Fildzah