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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL DINAMIKA MANAJEMEN DAN BISNIS Journal of Business and Behavioural Entrepreneurship JRMSI - Jurnal Riset Manajemen Sains Indonesia Management and Economics Journal (MEC-J) International Journal of Economy, Education and Entrepreneurship (IJE3) BULETIN BISNIS & MANAJEMEN (BBM) Journal of Economics and Social Sciences Journal of Social Knowledge Education (JSKE) J-CEKI Ulil Albab
Berutu, Meta Bara
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Memorable Tourism Experience Moments and Lasting Pride: The Impact of Hiking Experiences on Revisit Intentions Berutu, Meta Bara; Sari, Dewi Agustin Pratama; Febrilia, Ika; Krissanya, Nofriska; Ahmad, Siti Noor Bayaah; Cindy, Vera Deyana
Journal of Business and Behavioural Entrepreneurship Vol. 8 No. 2 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.2.10

Abstract

What makes hikers feel satisfied and want to return? This research identifies factors that contribute to a memorable hiking experience, focusing on the role of emotions such as pride and intention to repeat visits to outdoor activities. The use of these variables addresses a research gap about limitation to use pride variable that is rarely used even though they have a significant effect on tourism activities. This research aims to study how the unique tourism experience, pride, and overall hiking enjoyment correlate. Data collection in this research was 142 respondents throughout Indonesia who had done hiking. Data is processed using PLS-SEM, which can overcome the minimal number of respondents. The results of this research state that pride has a significant influence on MTE, as well as the relationship between pride and revisit intention. However, it differs from the relationship between MTE and revisit intention, which has an insignificant effect. This research recommends that emotion is a big attraction that can influence tourists’ future choices. Therefore, to create opportunities for valuable experiences, stakeholders invest in infrastructure and establish an image built to know the hiker profile and customize individual experiences.
The Influence of Pocket Money, Gender, and Economics Track on Students' Financial Literacy: A Study of Senior High Schools in Bekasi Regency Fransiska, Hellend; Nikensari, Sri Indah; Berutu, Meta Bara
Journal of Social Knowledge Education (JSKE) Vol. 5 No. 4 (2024): November
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v5i4.1198

Abstract

Purpose of the study: The main objective of this study is to determine the influence of pocket money, gender, and economic track on the financial literacy of students at Senior High Schools in Bekasi Regency. Methodology: The methodology used is a quantitative approach. This research was only conducted in Tambun Utara District. The research sample consisted of 191 respondents, namely 11th-grade students majoring in the economics track. The data analysis techniques used in this study were instrument testing, analysis requirements testing, hypothesis testing using partial testing (t-test), and multiple linear regression analysis. Main Findings: The results of the tests conducted in this study indicate that pocket money has a positive and significant effect on financial literacy, gender has a positive but not significant effect on financial literacy, and economics track has a positive and significant effect on financial literacy. Novelty/Originality of this study: Although there are many studies on financial literacy, few have focused on the influence of the economics track among high school students, thus providing a new contribution that has not been explored before. This study involves quantitative data collected from 191 students at two schools in North Tambun District, thus providing a new perspective that has not been reported before.
Entrepreneurial Fuel for Success: The Influence of Opportunity and Skills on Student Entrepreneurial Motivation Aditya, Shandy; Berutu, Meta Bara; Ramadhan, Zidane
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.2.3

Abstract

This research aims to analyze the influence of skills and opportunities on entrepreneurial motivation among Indonesian students. Using quantitative methods, this research collected data from 314 students who were randomly selected through a digital questionnaire. Regression analysis shows that both skills and opportunities have a significant positive influence on entrepreneurial motivation, with skills having a more dominant impact. These results indicate that developing entrepreneurial skills through education or related programs can increase students' entrepreneurial motivation. It is hoped that these findings can contribute to the entrepreneurship literature in the Indonesian context and help develop more effective entrepreneurship programs in higher education.
PENGARUH PERCEIVED VALUE DAN CONSUMER TRUST TERHADAP REPURCHASE INTENTION MELALUI E-WORD OF MOUTH (E-WOM) SEBAGAI VARIABEL INTERVENING PADA PRODUK KOPI KEKINIAN (STUDI KASUS PADA TOKO KOPI TUKU) Raihanisa, Balqis; Rizan, Mohammad; Berutu, Meta Bara
BBM (Buletin Bisnis & Manajemen) Vol 11, No 1 (2025): Vol. 11 No. 1
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v11i1.757

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh perceived value terhadap repurchase intention, pengaruh consumer trust terhadap repurchase intention, pengaruh perceived value terhadap E-WOM, pengaruh consumer trust terhadap E-WOM, pengaruh E-WOM terhadap repurchase intention, pengaruh perceived value terhadap repurchase intention melalui E-WOM sebagai variabel mediasi, pengaruh consumer trust terhadap repurchase intention melalui E-WOM sebagai variabel mediasi. Metode pengumpulan data yang digunakan ialah metode survey dengan instrument berupa kuesioner. Sampel penelitian yang dikumpulkan minimal 200 responden dengan menggunakan teknik purposive sampling yang pernah membeli produk Toko Kopi Tuku minimal dua kali dalam kurun waktu 3 bulan terakhir, berusia minimal 17 tahun keatas, berdomisili di Jabodetabek, software yang digunakan pada analisis data adalah SPSS 21 dan Structural Equation Modelling (SEM) dengan bantuan Lisrel 8.8. Hasil dari uji hipotesis menunjukkan bahwa perceived value berpengaruh secara positif dan signifikan terhadap repurchase intention, consumer trust berpengaruh secara positif dan signifikan terhadap repurchase intention, perceived value berpengaruh secara positif dan signifikan terhadap E-WOM, consumer trust berpengaruh secara positif dan signifikan terhadap E-WOM, E-WOM berpengaruh secara positif dan signifikan terhadap repurchase intention, perceived value berpengaruh secara positif dan signifikan terhadap repurchase intention melalui E-WOM, consumer trust berpengaruh secara positif dan signifikan terhadap repurchase intention melalui E-WOM.Kata kunci: consumer trust, e-word of mouth, kopi kekinian, perceived value, repurchase intention
THE ROLE OF QUALITY LIFE AS A MEDIATION EFFECT OF PERCEIVED VALUE AND TOURIST SATISFACTION ON BEHAVIOURAL INTENTION Berutu, Meta Bara; Rohman, Fatchur; Sabil, Ananda
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.16

Abstract

Tourism is one of the fastest-growing industries in the world. It is one of the engines of global development, including in Indonesia. This research will look at important aspects that can influence tourist behavior concerning tourism places. The respondents of this research were tourists who had visited Bromo Mount using the purposive sampling technique with a total sample of 240 respondents. The method of data collection is using questionnaires and data analyzed with PLS-SEM. The results showed that perceived value and tourist satisfaction had a significant positive effect on behavioral intention. The quality of life can be a mediator between the independent and dependent variables. Quality of life is one aspect that can be improved from the emotional side that influences many aspects so that tourists can revisit the intention and word of mouth of Bromo Mount to meet the specified tourist targets. Furthermore, researchers are expected to do more extensive research by considering the aspect of QoL at the family, community, and country level.
HOW TO INCREASE CONSUMER SATISFACTION TO GAIN CONSUMER LOYALTY: Study at Omah Wilis Caffee Shop Adilla, Nur; Berutu, Meta Bara
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 15 No. 02 (2024): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.015.2.04

Abstract

This study aims to examine the effect of product innovation and service quality on consumer satisfaction and consumer loyalty. This study uses a quantitative approach with data collection methods through surveys. The questionnaire was distributed online using the Google Form with a total of 227 respondents. Respondents are consumers of the Omah Wilis coffee shop with a minimum age of 18 years in the last 3 months. Furthermore, the respondents' answers were processed using the Partial Least Square (PLS) application as well as through the Structural Equation Model (SEM) data analysis technique. The results showed that product innovation and service quality had a significant positive effect on consumer satisfaction and loyalty.
Uncover The Role of Brand Elements of Customer’s Choice for Sustainable Products Krissanya, Nofriska; Berutu, Meta Bara; Febriatmoko, Bogy
MEC-J (Management and Economics Journal) Vol 9, No 1 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i1.29972

Abstract

This research aims to determine the factors that can influence consumers' intention to purchase sustainable beauty and body care products. This study is centered on investigating the influence of various brand elements, including green brand positioning (GBP), brand perception (BP), green brand knowledge (GBK), and attitude toward green brand (AGB), on consumers' purchase intentions regarding these products. It is posited that brand elements play a pivotal role in enhancing the competitive dimension of a brand, particularly in the context of sustainable products. A quantitative method was employed in this research with 223 respondents in Indonesia. The Structural Equation Modeling (SEM) technique was used to analyze the data using Smart PLS 3.0. The results of the study indicate that all examined brand elements have a direct impact on consumers' attitudes, which ultimately influence consumers' intention to purchase sustainable beauty and body care products. Based on the findings of this research, companies can focus their strategies on brand elements such as positioning, perception, and knowledge to get high intention on sustainable beauty and body care products. Therefore, companies need to consider promotional messages that contain green values or empower communities that work on sustainable lifestyles to get more intention on this product.
Faktor-Faktor yang Memengaruhi Niat dan Keputusan Pembelian secara Online Produk Cushion Skintific di Tiktok Shop Shalma, Alissa; Suhud, Usep; Berutu, Meta Bara
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 9: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i9.11100

Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi niat dan keputusan pembelian online produk cushion Skintific di TikTok Shop. Menggunakan metode kuantitatif, data dikumpulkan melalui kuesioner online dari 255 responden yang memenuhi kriteria, dianalisis dengan Structural Equation Model (SEM) menggunakan SPSS dan AMOS. Hasil penelitian menunjukkan bahwa virtual try-on technology, electronic word of mouth (e-WOM), dan viral marketing berpengaruh positif dan signifikan terhadap niat dan keputusan pembelian online. Selain itu, niat pembelian online juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini menegaskan peran penting virtual try-on, e-WOM, dan viral marketing dalam meningkatkan minat dan keputusan pembelian produk cushion Skintific di TikTok Shop.
Peran Gaya Hidup Berbelanja, Influencer Marketing, Ulasan Online dalam Keputusan Pembelian dan Loyalitas Gen Z di Marketplace Tiktok Shop Apriana, Anjas; Suhud, Usep; Berutu, Meta Bara
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 9: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i9.11101

Abstract

Penelitian ini bertujuan untuk mengidentifikasi, menguji, dan menganalisis faktor-faktor yang memengaruhi tingkat keputusan pembelian dan loyalitas pelanggan Generasi Z di DKI Jakarta dalam menggunakan e-commerce TikTok Shop. Latar belakang penelitian ini adalah pesatnya pertumbuhan e-commerce di Indonesia, khususnya di kalangan Generasi Z yang mendominasi sebagai pengguna aktif media sosial dan e-commerce di era digital saat ini. TikTok Shop merupakan salah satu platform e-commerce berbasis media sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM). Sampel penelitian terdiri dari 250 responden yang merupakan pengguna aktif TikTok Shop di wilayah DKI Jakarta dan termasuk dalam kategori Generasi Z. Data penelitian dikumpulkan melalui kuesioner online yang disebarkan melalui Google Form, kemudian dianalisis menggunakan perangkat lunak SPSS 29 dan AMOS. Hasil penelitian menunjukkan bahwa variabel gaya hidup berbelanja, pemasaran influencer, dan ulasan pelanggan online memiliki pengaruh positif dan langsung terhadap keputusan pembelian dan loyalitas pelanggan. Namun, variabel keputusan pembelian tidak memiliki pengaruh langsung dan signifikan terhadap loyalitas pelanggan.
Analisis Peran Brand Image, E-WOM, E-Service Quality Dalam Membangun E-Satisfaction dan E-Loyalty Pada Pengguna Mobile Banking Andria, Heny; Suhud, Usep; Berutu, Meta Bara
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 9: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i9.11104

Abstract

Transformasi digital di sektor perbankan mendorong penggunaan mobile banking seperti BYOND by BSI untuk meningkatkan pengalaman dan keterikatan nasabah. Namun, menciptakan loyalitas pengguna secara digital masih menjadi tantangan, terutama dalam menjaga kepuasan yang berkelanjutan. Penelitian ini bertujuan untuk menguji pengaruh brand image, e-WOM, dan e-service quality terhadap e-satisfaction dan e-loyalty pada pengguna BYOND by BSI. Pendekatan yang digunakan adalah kuantitatif dengan metode Structural Equation Modeling (SEM) berbantuan AMOS, dengan sampel sebanyak 300 responden di wilayah DKI Jakarta. Hasil penelitian menunjukkan bahwa brand image, e-WOM, e-service quality secara langsung berpengaruh positif dan signifikan terhadap e-satisfaction maupun e-loyalty. Selain itu, e-satisfaction juga terbukti memiliki pengaruh positif dan signifikan terhadap e-loyalty. Temuan ini menegaskan pentingnya membangun persepsi merek yang kuat, menjaga kualitas layanan digital, serta mendorong interaksi positif antar pengguna dalam rangka menciptakan kepuasan dan loyalitas secara berkelanjutan terhadap aplikasi mobile banking.
Co-Authors Adilla, Nur Ahmad, Siti Noor Bayaah Amalya, Riza Ananda Sabil Hussein Andria, Heny Apriana, Anjas Bogy Febriatmoko Cindy, Vera Deyana Fatchur Rohman Firdausa, Faza Ruziqyani Fransiska, Hellend Hardini, Inkreswari Retno Ika Febrilia Kerans, Febrianus David Dagang Krissanya, Nofriska Mohammad Rizan, Mohammad Prakoso, Brinda Angelica Raihanisa, Balqis Ramadhan, Zidane Rehatta, Stanny Dewanty ROSMALINA ROSMALINA, ROSMALINA Sadat, Andi Muhammad Sari, Dewi Agustin Pratama Shalma, Alissa Shandy Aditya, Shandy Sri Indah Nikensari Syamillah, Fidelia Umi Widyastuti Usep Suhud Warda, Hana Ainunnissa Widya Parimita, Widya