Article Per Year (5 Year)
p-Index From 2021 - 2026
2.848
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Journal of Business and Behavioural Entrepreneurship JRMSI - Jurnal Riset Manajemen Sains Indonesia Management and Economics Journal (MEC-J) JURNAL PENDIDIKAN TAMBUSAI International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Multidisciplinary Research and Literature (IJOMRAL) BULETIN BISNIS & MANAJEMEN (BBM) Journal of Economics and Social Sciences Journal of Social Knowledge Education (JSKE) Jurnal Cendekia Ilmiah Ulil Albab
Berutu, Meta Bara
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Model Niat Beli Ulang Pengguna Jasa Renovasi Rumah: Integrasi Brand Image, Brand Awareness, dan Brand Trust Rosmalina, Rosmalina; Suhud, Usep; Berutu, Meta Bara
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 9: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i9.11120

Abstract

Penelitian ini bertujuan untuk menguji pengaruh, Brand Image, brand awareness, brand trust terhadap Customer Satisfaction dan repurchase intention di Renovruma. Metode pengumpulan data menggunakan survei berupa kuesioner. Responden pada penelitian ini sebanyak 215 responden dengan karakteristik berusia 20-50 tahun, pengguna yang pernah renovasi berulang di renovruma berdasarkan informasi dari data renovruma. Data dianalisis menggunakan SPSS dan SEM dari AMOS untuk mengolah dan menganalisis hasil penelitian. Berdasarkan hasil uji hipotesis, Brand Image terhadap Customer Satisfaction dan repurchase intention memiliki pengaruh positif dan signifikan, brand awareness terhadap Customer Satisfaction dan repurchase intention memiliki pengaruh positif dan signifikan, brand trust memiliki pengaruh positif terhadap Customer Satisfaction dan repurchase intention memiliki pengaruh positif dan signifikan,serta Customer Satisfaction dan repurchase intention memiliki pengaruh negatif dan signifikan.
Analisis Peran Media Sosial dalam Keputusan untuk Berkunjung ke Taman Literasi Blok M Warda, Hana Ainunnissa; Suhud, Usep; Berutu, Meta Bara
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 9: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i9.11121

Abstract

Penelitian ini bertujuan untuk menguji pengaruh, UGC, E-wom, destination image terhadap visit intention dan visit decision di Taman Literasi Blok M. Metode pengumpulan data menggunakan survei berupa kuesioner. Responden pada penelitian ini sebanyak 350 responden dengan karakteristik berusia 17-34 tahun, pengguna aktif media sosial TikTok, X, dan Instagram dan pernah berkunjung atau memiliki ketertarikan untuk mengunjungi Taman Literasi Blok M berdasarkan informasi dari media sosial. Data dianalisis menggunakan SPSS dan SEM dari AMOS untuk mengolah dan mengenalisis hasil penelitian. Berdasarkan hasil uji hipotesis, UGC terhadap visit intention dan visit decision memiliki pengaruh positif dan signifikan, E-wom terhadap visit intention dan visit decision memiliki pengaruh positif dan signifikan, destination image terhadap visit intention dan visit decision memiliki pengaruh positif dan signifikan, serta visit intention dan visit decision memiliki pengaruh positif dan signifikan.
THE ROLE OF SHORT VIDEO MARKETING, ELECTRONIC WORD OF MOUTH, AND PERCEIVED RISK IN BUILDING CONSUMER TRUST AND PURCHASE INTENTION IN ONLINE TRAVEL AGENTS Firdausa, Faza Ruziqyani; Suhud, Usep; Berutu, Meta Bara
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 2 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i2.384

Abstract

This study aims to examine and analyze the role of short video marketing, electronic word of mouth, and perceived risk in building consumer trust and purchase intention in online travel agents. This study involved 252 respondents who had seen Tiket.com service promotions on social media and were domiciled in Jakarta. The analytical methods used were validity and reliability testing using SPSS software, model feasibility testing, and hypothesis testing using AMOS 29 software. The analysis technique used was Structural Equation Modeling. These findings indicate that short video marketing and eWOM increase consumer trust, but only eWOM significantly drives purchase intention. Short video marketing does not directly influence purchases, while perceived risk does not reduce consumer trust but instead drives purchase intention because consumers are more cautious. Consumer trust itself is not significant for purchase intention, so other factors such as price and promotions remain important in purchasing decisions.
The Role of Optimism, Innovativeness, Discomfort, and Insecurity in the Acceptance of Bank Jago’s Mobile Application: A TRI–TAM Approach Rehatta, Stanny Dewanty; Hardini, Inkreswari Retno; Berutu, Meta Bara
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.921

Abstract

The development of digital banks in Indonesia, such as Bank Jago, has transformed the way people access financial services. The success of adopting these services is influenced not only by technology availability but also by users' psychological readiness. This study combines TRI and TAM to analyze how innovativeness, optimism, insecurity, and discomfort affect PEOU, PU, and ITU among Indonesia's digital generation. The research uses a quantitative survey and PLS-SEM analysis. Results indicate that optimism significantly boosts PEOU but does not significantly affect PU or ITU. Innovativeness significantly enhances PU and PEOU but does not influence ITU. Contrary to expectations, discomfort demonstrates a significant positive relationship with PU but has no notable impact on PEOU or ITU. Insecurity shows no significant effect on any variables. Moreover, PEOU significantly increases PU but negatively influences ITU, PU does not significantly impact ITU. These findings suggest that ease of use and PU are not always the main factors driving the intention to adopt technology, particularly among users familiar with digital tools. This research contributes to the literature on TRI and TAM integration and offers practical insights for digital financial service developers to consider psychological readiness when designing technology adoption strategies.
Pengaruh FOMO, Celebrity Endorsement, dan Personal Branding terhadap Impulsive Buying melalui Perceived value Boneka Labubu pada Generasi Z di Jakarta Prakoso, Brinda Angelica; Parimita, Widya; Berutu, Meta Bara
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.11681

Abstract

Penelitian ini dilatarbelakangi oleh fenomena meningkatnya perilaku pembelian impulsif (Impulsive Buying) di kalangan Generasi Z, khususnya terhadap produk-produk tren seperti boneka Labubu. Tujuan penelitian ini adalah untuk menganalisis Pengaruh Fear of Missing Out (FOMO), Celebrity Endorsement, dan Personal Branding terhadap Impulsive Buying melalui Perceived value boneka Labubu pada Generasi Z di Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan dari 400 responden Generasi Z di Jakarta yang memenuhi kriteria berusia antara 1997-2012, berdomisili di Jakarta lebih dari 6 bulan, aktif di media sosial lebih dari 3 bulan, dan pernah membeli produk Labubu. Analisis data dilakukan menggunakan Structural Equation Modelling (SEM) dengan pendekatan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa FOMO berPengaruh positif dan signifikan terhadap Impulsive Buying, baik secara langsung maupun melalui Perceived value. Celebrity Endorsement Lisa BLACKPINK berPengaruh positif dan signifikan terhadap Impulsive Buying, baik secara langsung maupun melalui Perceived value. Personal Branding berPengaruh positif dan signifikan terhadap Impulsive Buying, baik secara langsung maupun melalui Perceived value. Perceived value berPengaruh positif dan signifikan terhadap Impulsive Buying. FOMO, Celebrity Endorsement, dan Personal Branding berPengaruh positif dan signifikan terhadap Perceived value. Terakhir, Personal Branding berPengaruh positif dan signifikan terhadap Celebrity Endorsement.
MOUNT BROMO: BALI BARU PRIMADONA EAST JAVA Berutu, Meta Bara; Cindy, Vira Deyana; Evitasari, Kirayna
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 14 No. 01 (2023): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.014.1.04

Abstract

Tourism merupakan sektor yang sangat menarik diberbagai belahan dunia karena kontribusinya yang luar biasa. Gunung Bromo yang menjadi primadona se Jawa Timur dan tidak pernah sepi pengunjung memiliki suatu hal yang perlu untuk diketahui. Pada penelitian ini menguji perceived value, tourist satisfaction, dan behavioural intention menjadi satu model untuk mengukur seberapa baiknya pariwisata tersebut menyediakan pelayanan terbaiknya. Responden yang digunakan merupakan wisatawan lokal. Hasil dari penelitian ini adalah bahwa perceived value juga tourist satisfaction memiliki pengaruh yang signifikan terhadap behavioural intention pada wisatawan Gunung Bromo. Penelitian ini juga menggunakan alat analisis Smart pls dengan jumlah wisatawan sebanyak 120 responden menggunakan teknik non probability purposive sampling. Penelitian ini menjadi semakin menarik karena terdapat penelitian yang berbeda hasil dari hasil penelitian. Kata kunci: perceived value, tourist satisfaction, behavioural intention, Gunung Bromo
PERAN PERCEIVED RISK, E-WOM, DAN BRAND IMAGE DALAM MEMBANGUN E-TRUST DAN PURCHASE INTENTION PADA APLIKASI BUKU DIGITAL Zakiya, Hani Fildzah; Suhud, Usep; Berutu, Meta Bara
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 5 No. 2 (2025): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v5i2.258

Abstract

This study aims to analyze the effect of perceived risk, e-WOM, and brand image on e-trust and purchase intention in prospective Gramedia Digital consumers. The research method used is quantitative causality. The research sample used purposive sampling technique consisting of 250 respondents who live in DKI Jakarta. The data collection technique used was a questionnaire. The data was processed using SPSS and AMOS software. The analysis technique used is Structural Equation Modeling (SEM). The results showed that perceived risk has no negative effect on e-trust and purchase intention. Meanwhile, e-WOM and brand image have a positive effect on e-trust. On the other hand, e-WOM, brand image, and e-trust have a positive effect on purchase intention. This study provides theoretical implications by supporting previous research in the context of digital platforms. The practical implication for digital book companies is to focus on providing a positive user experience so that they can share positive experiences with potential buyers and build brand characteristics to compete with their competitors.
IMPLEMENTASI DIGITAL MARKETING TERHADAP EFEKTIVITAS PENJUALAN PADA UMKM GOLOK CIBATU SUKABUMI Nabila, Rifqah; Suhud, Usep; Berutu, Meta Bara
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 5 No. 2 (2025): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v5i2.266

Abstract

Digital marketing has become an essential strategy for micro, small, and medium enterprises (MSMEs) to expand market reach and enhance sales performance in the digital era. This study aims to analyze the implementation process of digital marketing in Golok Cibatu MSMEs in Sukabumi, identify the opportunities and challenges faced by business owners, and assess the impact of digital marketing on sales effectiveness. This research employs a qualitative method with a field research approach, collecting data through observation, interviews, and documentation, and analyzing it using qualitative content analysis with the assistance of Nvivo15 software. The findings reveal that digital marketing is implemented adaptively by business owners, creating opportunities such as broader market reach, increased brand awareness, and stronger personal branding. However, several challenges remain, including platform policies, competition among MSMEs, and limited digital skills. The study confirms that digital marketing significantly contributes to improving sales effectiveness and fostering the business growth of Golok Cibatu MSMEs.
Pengaruh Integrity dan Ability Dalam Trust in Members pada Virtual Community Terhadap Purchase Intention (Studi Pada Anggota Komunitas Kaskus Di Kota Malang) Berutu, Meta Bara
Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dizaman digital saat ini, dengan akses internet yang semakin mudah dan munculnya beragam media sosial menjadikan interaksi antar individu semakin mudah. Interaksi yang mudah menyebabkan munculnya beragam virtual community salah satunya yakni kaskus. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh integrity dan ability dalam trust in members pada virtual community kaskus yang ada di kota Malang. Jenis penelitian ini adalah explanatory research dengan  pendekatan kuantitatif dan menyebarkan kuisioner kepada 100 responden anggota virtual community kaskus yang ada di kota Malang. Pengambilan sampel menggunakan metode nonprobability sampiling. Pengolahan data dilakukan dengan menggunakan alat analisis regresi linier berganda. Berdasarkan pengujian hipotesi, menunjukkan bahwa integrity tidak berpengaruh secara signifikan, sedangkan ability berpengaruh secara signifikan terhadap purchase intention. Kata kunci: integrity, ability, purchase inetention, trust in members, virtual community
Analisis Customer Engagement Melalui Media Sosial Instagram Pada LPPMS (Lembaga Pendidikan dan Pelatihan Mooryati Soedibyo) Haura, Faras Turfah; P, Agung Kresnamurti Rivai; Berutu, Meta Bara
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis customer engagement melalui media sosial Instagram pada LPPMS sebagai lembaga pada pendidikan non-formal di industri kecantikan. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan tiga dimensi yakni: cognitive, emotional, dan behavior. Data yang diperoleh menggunakan teknik wawancara mendalam terhadap sepuluh orang yang dipilih secara purposive dan didukung oleh data sekunder berupa interaksi dan performa konten, dengan menggunakan bantuan perangkat NVivo 12 Pro. Hasil dari penelitian ini bahwa informasi yang diterima audiens sudah jelas, meskipun masih perlu klarifikasi dari admin. Pada dimensi emosional audiens antusias pada program yang ditawarkan melalui unggahan LPPMS, temuan ini juga menunjukkan bahwa sebagian besar audiens mengetahui program melalui rekomendasi, sementara aspek kejelasan informasi pada caption perlu ditingkatkan sehingga pesan mudah dipahami oleh pengguna.
Co-Authors Ahmad, Siti Noor Bayaah Amalya, Riza Ananda Sabil Hussein Andria, Heny Apriana, Anjas Bogy Febriatmoko Cindy, Vera Deyana Cindy, Vira Deyana Evitasari, Kirayna Fatchur Rohman Firdausa, Faza Ruziqyani Fransiska, Hellend Hardini, Inkreswari Retno Haura, Faras Turfah Ika Febrilia Kerans, Febrianus David Dagang Krissanya, Nofriska Mohammad Rizan, Mohammad Nabila, Rifqah Novitasari, Syadela P, Agung Kresnamurti Rivai Prakoso, Brinda Angelica Raihanisa, Balqis Rehatta, Stanny Dewanty Rosada, Maisya Sari, Dewi Agustin Pratama Shalma, Alissa Sitorus, Mido Ester Sri Indah Nikensari Umi Widyastuti Usep Suhud Warda, Hana Ainunnissa Widya Parimita, Widya Zakiya, Hani Fildzah