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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL DINAMIKA MANAJEMEN DAN BISNIS Journal of Business and Behavioural Entrepreneurship JRMSI - Jurnal Riset Manajemen Sains Indonesia Management and Economics Journal (MEC-J) International Journal of Economy, Education and Entrepreneurship (IJE3) BULETIN BISNIS & MANAJEMEN (BBM) Journal of Economics and Social Sciences Journal of Social Knowledge Education (JSKE) J-CEKI Ulil Albab
Berutu, Meta Bara
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Membangun Continuance Intention Pada Konsumen SVOD: Analisis Peran System Quality, Personalization dan Content Quality Amalya, Riza; Suhud, Usep; Berutu, Meta Bara
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 9: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i9.11105

Abstract

Pertumbuhan pengguna layanan streaming berlangganan – Subscription Video on Demand – (SVoD) di Indonesia menunjukkan peningkatan tren selama beberapa tahun terakhir. Peningkatan salah satunya dipicu oleh perubahan perilaku masyarakat pasca pandemi dan tuntutan untuk menonton hiburan digital. Disney+ Hotstar merupakan salah satu platform SVoD yang banyak digunakan oleh masyarakat Indonesia, namun, belakangan ini mendapat penurunan pengguna yang signifikan. Penelitian ini akan memberikan gambaran dengan analisis faktor-faktor yang mempengaruhi continuance intention user terhadap aplikasi Disney+ Hotstar, khususnya bagaimana kualitas sistem, personalisasi, dan kualitas konten mempengaruhi kepuasan pelanggan customer satisfaction dan continuance intention. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik SEM model rasional melalui perangkat lunak AMOS. Jumlah responden dalam penelitian ini adalah 320 orang pengguna Disney+ Hotstar, berusia 18–44 tahun, yang terdiri dari warga yang berdomisili di Jakarta, dan sudah berlangganan SVoD minimal tiga bulan
Pengaruh Perceived usefulness, Perceived ease of use, dan Perceived security terhadap Continuance Intention melalui Trust Kerans, Febrianus David Dagang; Widyastuti, Umi; Berutu, Meta Bara
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 9: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i9.11119

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived usefulness, Perceived ease of use, dan Perceived security terhadap Continuance Intention dalam menggunakan layanan bank digital SeaBank, dengan Trust sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 270 responden pengguna aktif SeaBank. Analisis data dilakukan menggunakan teknik Partial Least Square–Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Perceived usefulness (β = 0,298; p < 0,001), Perceived ease of use (β = 0,231; p < 0,001), dan Perceived security (β = 0,189; p < 0,001) berpengaruh positif dan signifikan terhadap Trust. Selanjutnya, Trust memiliki pengaruh signifikan terhadap Continuance Intention (β = 0,531; p < 0,001). Namun, Perceived usefulness dan Perceived ease of use tidak berpengaruh langsung terhadap Continuance Intention. Nilai Adjusted R² untuk variabel Trust adalah 0,611 dan untuk Continuance Intention sebesar 0,684, yang menunjukkan bahwa model ini mampu menjelaskan variansi kedua variabel secara substansial. Temuan ini menegaskan pentingnya Trust sebagai mediator dalam mempertahankan loyalitas pengguna layanan digital.
Model Niat Beli Ulang Pengguna Jasa Renovasi Rumah: Integrasi Brand Image, Brand Awareness, dan Brand Trust Rosmalina, Rosmalina; Suhud, Usep; Berutu, Meta Bara
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 9: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i9.11120

Abstract

Penelitian ini bertujuan untuk menguji pengaruh, Brand Image, brand awareness, brand trust terhadap Customer Satisfaction dan repurchase intention di Renovruma. Metode pengumpulan data menggunakan survei berupa kuesioner. Responden pada penelitian ini sebanyak 215 responden dengan karakteristik berusia 20-50 tahun, pengguna yang pernah renovasi berulang di renovruma berdasarkan informasi dari data renovruma. Data dianalisis menggunakan SPSS dan SEM dari AMOS untuk mengolah dan menganalisis hasil penelitian. Berdasarkan hasil uji hipotesis, Brand Image terhadap Customer Satisfaction dan repurchase intention memiliki pengaruh positif dan signifikan, brand awareness terhadap Customer Satisfaction dan repurchase intention memiliki pengaruh positif dan signifikan, brand trust memiliki pengaruh positif terhadap Customer Satisfaction dan repurchase intention memiliki pengaruh positif dan signifikan,serta Customer Satisfaction dan repurchase intention memiliki pengaruh negatif dan signifikan.
Analisis Peran Media Sosial dalam Keputusan untuk Berkunjung ke Taman Literasi Blok M Warda, Hana Ainunnissa; Suhud, Usep; Berutu, Meta Bara
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 9: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i9.11121

Abstract

Penelitian ini bertujuan untuk menguji pengaruh, UGC, E-wom, destination image terhadap visit intention dan visit decision di Taman Literasi Blok M. Metode pengumpulan data menggunakan survei berupa kuesioner. Responden pada penelitian ini sebanyak 350 responden dengan karakteristik berusia 17-34 tahun, pengguna aktif media sosial TikTok, X, dan Instagram dan pernah berkunjung atau memiliki ketertarikan untuk mengunjungi Taman Literasi Blok M berdasarkan informasi dari media sosial. Data dianalisis menggunakan SPSS dan SEM dari AMOS untuk mengolah dan mengenalisis hasil penelitian. Berdasarkan hasil uji hipotesis, UGC terhadap visit intention dan visit decision memiliki pengaruh positif dan signifikan, E-wom terhadap visit intention dan visit decision memiliki pengaruh positif dan signifikan, destination image terhadap visit intention dan visit decision memiliki pengaruh positif dan signifikan, serta visit intention dan visit decision memiliki pengaruh positif dan signifikan.
THE ROLE OF SHORT VIDEO MARKETING, ELECTRONIC WORD OF MOUTH, AND PERCEIVED RISK IN BUILDING CONSUMER TRUST AND PURCHASE INTENTION IN ONLINE TRAVEL AGENTS Firdausa, Faza Ruziqyani; Suhud, Usep; Berutu, Meta Bara
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 2 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i2.384

Abstract

This study aims to examine and analyze the role of short video marketing, electronic word of mouth, and perceived risk in building consumer trust and purchase intention in online travel agents. This study involved 252 respondents who had seen Tiket.com service promotions on social media and were domiciled in Jakarta. The analytical methods used were validity and reliability testing using SPSS software, model feasibility testing, and hypothesis testing using AMOS 29 software. The analysis technique used was Structural Equation Modeling. These findings indicate that short video marketing and eWOM increase consumer trust, but only eWOM significantly drives purchase intention. Short video marketing does not directly influence purchases, while perceived risk does not reduce consumer trust but instead drives purchase intention because consumers are more cautious. Consumer trust itself is not significant for purchase intention, so other factors such as price and promotions remain important in purchasing decisions.
The Role of Optimism, Innovativeness, Discomfort, and Insecurity in the Acceptance of Bank Jago’s Mobile Application: A TRI–TAM Approach Rehatta, Stanny Dewanty; Hardini, Inkreswari Retno; Berutu, Meta Bara
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.921

Abstract

The development of digital banks in Indonesia, such as Bank Jago, has transformed the way people access financial services. The success of adopting these services is influenced not only by technology availability but also by users' psychological readiness. This study combines TRI and TAM to analyze how innovativeness, optimism, insecurity, and discomfort affect PEOU, PU, and ITU among Indonesia's digital generation. The research uses a quantitative survey and PLS-SEM analysis. Results indicate that optimism significantly boosts PEOU but does not significantly affect PU or ITU. Innovativeness significantly enhances PU and PEOU but does not influence ITU. Contrary to expectations, discomfort demonstrates a significant positive relationship with PU but has no notable impact on PEOU or ITU. Insecurity shows no significant effect on any variables. Moreover, PEOU significantly increases PU but negatively influences ITU, PU does not significantly impact ITU. These findings suggest that ease of use and PU are not always the main factors driving the intention to adopt technology, particularly among users familiar with digital tools. This research contributes to the literature on TRI and TAM integration and offers practical insights for digital financial service developers to consider psychological readiness when designing technology adoption strategies.
The The Influence of Perceived Usefulness, Perceived Easy of Use, and Perceived Value on Intention To Use E-Commerce Syamillah, Fidelia; Sadat, Andi Muhammad; Berutu, Meta Bara
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 2 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.2.7

Abstract

This research looks into how the ideas of usefulness, ease of use, and value affect the desire of Generation Z to use online shopping sites. Information was gathered from online shoppers living in the Jabodetabek region by employing a quantitative approach through survey methods. The findings show that all three factors heavily influence the desire to use. Perceived1 Usefulness plays a key role in driving user intention, using a technology becomes more appealing to people when they see the advantages, such as saving time, easy transactions, and increased productivity. These advantages, as mentioned in the Technology Acceptance Model (TAM), have a significant impact on how likely people are to start using it. The way people see how easy it is to use something matters a lot. This means that if an online shopping site is simple to use, people are more likely to want to use it. This is especially true for younger people like those in Gen Z who grew up with technology. Furthermore, Perceived1 Value shows a strong influence on Intention1 to Use, indicating that users value platforms that offer not only convenience and functionality but also emotional and economic benefits. These findings emphasize the importance of designing e-commerce platforms that are not only useful and easy to use but also deliver a holistic and positive user experience.
Pengaruh FOMO, Celebrity Endorsement, dan Personal Branding terhadap Impulsive Buying melalui Perceived value Boneka Labubu pada Generasi Z di Jakarta Prakoso, Brinda Angelica; Parimita, Widya; Berutu, Meta Bara
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.11681

Abstract

Penelitian ini dilatarbelakangi oleh fenomena meningkatnya perilaku pembelian impulsif (Impulsive Buying) di kalangan Generasi Z, khususnya terhadap produk-produk tren seperti boneka Labubu. Tujuan penelitian ini adalah untuk menganalisis Pengaruh Fear of Missing Out (FOMO), Celebrity Endorsement, dan Personal Branding terhadap Impulsive Buying melalui Perceived value boneka Labubu pada Generasi Z di Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan dari 400 responden Generasi Z di Jakarta yang memenuhi kriteria berusia antara 1997-2012, berdomisili di Jakarta lebih dari 6 bulan, aktif di media sosial lebih dari 3 bulan, dan pernah membeli produk Labubu. Analisis data dilakukan menggunakan Structural Equation Modelling (SEM) dengan pendekatan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa FOMO berPengaruh positif dan signifikan terhadap Impulsive Buying, baik secara langsung maupun melalui Perceived value. Celebrity Endorsement Lisa BLACKPINK berPengaruh positif dan signifikan terhadap Impulsive Buying, baik secara langsung maupun melalui Perceived value. Personal Branding berPengaruh positif dan signifikan terhadap Impulsive Buying, baik secara langsung maupun melalui Perceived value. Perceived value berPengaruh positif dan signifikan terhadap Impulsive Buying. FOMO, Celebrity Endorsement, dan Personal Branding berPengaruh positif dan signifikan terhadap Perceived value. Terakhir, Personal Branding berPengaruh positif dan signifikan terhadap Celebrity Endorsement.
Co-Authors Adilla, Nur Ahmad, Siti Noor Bayaah Amalya, Riza Ananda Sabil Hussein Andria, Heny Apriana, Anjas Bogy Febriatmoko Cindy, Vera Deyana Fatchur Rohman Firdausa, Faza Ruziqyani Fransiska, Hellend Hardini, Inkreswari Retno Ika Febrilia Kerans, Febrianus David Dagang Krissanya, Nofriska Mohammad Rizan, Mohammad Prakoso, Brinda Angelica Raihanisa, Balqis Ramadhan, Zidane Rehatta, Stanny Dewanty ROSMALINA ROSMALINA, ROSMALINA Sadat, Andi Muhammad Sari, Dewi Agustin Pratama Shalma, Alissa Shandy Aditya, Shandy Sri Indah Nikensari Syamillah, Fidelia Umi Widyastuti Usep Suhud Warda, Hana Ainunnissa Widya Parimita, Widya