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All Journal Journal of Indonesian Applied Economics Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Media Mahardhika YUME : Journal of Management JURNAL MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Administrasi dan Manajemen Abdi Dosen : Jurnal Pengabdian Pada Masyarakat International Journal of Demos Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Intervensi Komunitas: Jurnal Pengabdian Masyarakat Community Empowerment Mattawang: Jurnal Pengabdian Masyarakat Jurnal IPTEK Bagi Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Jurnal Manajemen Bisnis dan Kewirausahaan Journal of Trends Economics and Accounting Research Journal of Management and Digital Business Jurnal Ekonomi Trisakti Media Ekonomi Media Riset Bisnis & Manajemen Indonesian Journal of Management Science Cerdika: Jurnal Ilmiah Indonesia Dirkantara Indonesia Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Education, Vocational and Social Science Asian Journal of Management, Entrepreneurship and Social Science Bata Ilyas Educational Management Review Jurnal Ekonomi, Manajemen, Akuntansi
Yusran, Husna Leila
Fakultas Ekonomi Dan Bisnis Universitas Trisakti, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Peluang dan Tantangan: Menyambut Kembali ke Indonesia: Opportunity and Challenge: Welcoming Back to Indonesia Riyanti, Yulia Eka; Murwaningsari, Etty; Gunawan, Juniati; Aryati, Titik; Siagian, Yolanda Masnita; Yusran, Husna Leila; Nurhayati, Nimati Andini
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 10 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i10.10308

Abstract

This activity is part of a Community Service Program (PKM) conducted by the Doctoral Program in Economics (PDIE), with a concentration in Accounting, at the Faculty of Economics and Business, Trisakti University, in collaboration with students currently pursuing their education at Wageningen University and Research (WUR). The program aims to exchange information on the topic: "Opportunity and Challenge: Welcoming Back to Indonesia." The PKM activity took place on May 2, 2025. The method used was a sharing session with students currently studying at WUR. The PKM activity was attended by 15 WUR students, comprising undergraduate, master's, and doctoral (PhD) students, as well as 20 PDIE participants, including lecturers, students, and alums. The outcome of this PKM was that participants gained insights into the differences in educational approaches between WUR and universities in Indonesia, particularly Trisakti University. At WUR, the learning process is research-based and not tied to a specific study program from the outset, which contrasts with Indonesia, where students choose their major at the beginning of their studies. The PKM activities conducted by the lecturers not only provided benefits to the participants through shared experiences but also led all attendees to understand that today's education system is more integrated, less compartmentalized, and ideally should focus on problem-solving, involving research with an implementation-oriented approach.
Pelatihan Meningkatkan Kompetensi Penyusunan Laporan Keuangan bagi Anggota P4 Jakarta Barat Darmawati, Deni; Emilisa, Netania; Masnita, Yolanda; Yusran, Husna Leila; Ariarti, Juni; Claudia, Hadijah Ayu; Anggraeni, Dewi
Dirkantara Indonesia Vol. 3 No. 1: Maret-Agustus 2024
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v3i1.128

Abstract

Pengabdian kepada masyarakat ini dilaksanakan dengan tujuan untuk meningkatkan kompetensi guru-guru SMK di wilayah Jakarta Barat dalam penyusunan laporan keuangan. Latar belakang kegiatan ini adalah kebutuhan mendesak untuk memperkuat keterampilan guru dalam aspek keuangan, yang menjadi salah satu indikator penting dalam pengelolaan pendidikan yang lebih baik. Metode pelaksanaan pengabdian ini mencakup pendekatan yang komprehensif, yaitu melalui penyuluhan teori dasar, pelatihan langsung yang melibatkan praktik penyusunan laporan keuangan, serta pendampingan intensif yang dilakukan selama dan setelah pelatihan. Dalam proses pelaksanaan, dilakukan juga pembinaan dan evaluasi secara berkala untuk memastikan bahwa setiap peserta dapat menguasai materi dengan baik. Hasil dari kegiatan ini menunjukkan peningkatan yang signifikan dalam pemahaman dan kemampuan para guru dalam menyusun laporan keuangan. Selain itu, program ini dirancang untuk berkelanjutan dengan adanya rencana tindak lanjut berupa pendampingan pasca-pelatihan, yang bertujuan untuk memastikan penerapan konsep dan praktik yang telah diajarkan dapat berjalan secara optimal di sekolah masing-masing peserta. Kegiatan ini juga diharapkan dapat menjadi model bagi pelatihan serupa di masa depan.
Pengaruh Beauty Influencer Terhadap Purchase Intention Melalui Brand Image Annisa, Raden Fani Mutiara; Yusran, Husna Leila
International Journal of Demos (IJD) Volume 4 Issue 3 (2022)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v4i3.285

Abstract

Tujuan penelitian ini terletak pada eksplorasi bagaimana kredibilitas influencer dianggap oleh pengguna Instagram, dan efek yang mungkin ditimbulkan oleh influencer ini terhadap minat membeli. dalam hal ini adalah Instagram sebagai medium promosinya. Penelitian ini bertujuan untuk melihat pengaruh sumber kredibilitas influencer terhadap purchase intention melalui peran mediasi brand image. Teknik analisis data yang digunakan adalah Partial Least Square-Structural Equation modelling (PLS_SEM) dengan bantuan perangkat lunak Smart-PLS. Hasil pengolahan dan analisis menunjukkan bahwa ketiga sumber kredibilitas influencer (trustworthiness, expertise, dan attractiveness) berpengaruh terhadap brand image dan purchase intention. Demikian juga ditemukan bahwa brand image mampu memediasi pengaruh sumber kredibilitas influencer terhadap purchase intention.
BUILDING A CREATIVE AND EFFECTIVE BUSINESS TEAM AT BINA AMANAH CORDOVA ENTREPRENEURSHIP SCHOOL Soekapdjo, Soeharjoto; Rustam, Rinaldi; Leila Yusran, Husna; Aryani Tribudhi, Debbie; Ratnawati, Nirdukita
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 4 (2022): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v6i4.1323

Abstract

A solid team supports the successful development of Micro, Small, and Medium Enterprises. For this reason, Community Service is carried out with the aim that business actors can form creative and efficient teams. This activity was carried out in the Diploma Program of the Bina Amanah Cordova School of Entrepreneurship with students as participants. The method used is counseling and training, which is carried out using a two-way system, namely through the provision of material followed by discussion. The activity went smoothly and was successful because it was to the agenda that had been set. This Community Service increases the knowledge and skills of partners in forming creative and efficient teams. After participating in the activity, partners can create several strategy models and perform simulations to form a solid team. Partners and various related parties contribute by providing input so that this activity can be carried out continuously by increasing the duration of the time, but the material provided is by the case that is currently trending and adapted to the needs of its partners.
Analisis Kualitas Layanan dan Peran Inovasi Layanan Transportasi Gojek Menggunakan Metode SERVQUAL Rapilau; Yusran, Husna Leila; Bilkis, Aliyah; Hamid; Dianti, Nurkis
Journal of Trends Economics and Accounting Research Vol 6 No 2 (2025): December 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v6i2.2416

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat Kualitas Layanan dan mengidentifikasi peran Inovasi Layanan Gojek dalam memengaruhi Kepuasan Pelanggan menggunakan Metode SERVQUAL terintegrasi dengan Regresi Linear Berganda. Penelitian kuantitatif survei ini melibatkan 101 responden pengguna aktif layanan Gojek yang berdomisili di wilayah Jabodetabek. Analisis deskriptif SERVQUAL menunjukkan adanya kesenjangan kualitas yang negatif (Gap Score = Persepsi - Harapan}) pada seluruh dimensi layanan, mengindikasikan bahwa kinerja aktual Gojek masih belum memenuhi harapan ideal pelanggan. Kesenjangan terburuk ditemukan pada dimensi Reliability (-0.65), yang menuntut perbaikan mendesak dalam hal pemenuhan janji dan akurasi layanan. Hasil pengujian hipotesis (Uji t) menunjukkan bahwa baik Kualitas Layanan maupun Inovasi Layanan secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan (Sig. = 0.000). Secara simultan (Uji F), kedua variabel menjelaskan 71.8% variasi Kepuasan Pelanggan. Kesimpulan menunjukkan bahwa Inovasi Layanan terbukti menjadi alat strategis yang efektif dalam memitigasi kelemahan kualitas dan menjadi kunci untuk mempertahankan keunggulan kompetitif. Gojek disarankan untuk memprioritaskan inovasi pada aspek Reliability untuk menutup kesenjangan kualitas terbesar. Penelitian ini menghadirkan kebaruan dengan mengintegrasikan analisis kesenjangan SERVQUAL untuk membuktikan secara empiris bahwa inovasi layanan berperan sebagai mekanisme kunci dalam memitigasi gap kualitas layanan khususnya pada dimensi reliability serta secara signifikan meningkatkan kepuasan pelanggan Gojek.
Peran Asuransi Syariah dalam Menguatkan Islamic Entrepreneurship Berbasis Halal Protection: Pengabdian Soeharjoto, Soeharjoto; Husna Leila Yusran; Sumiyarti; Debbie Aryani Tribudhi; Deni Mukti Hidayat; Adi Rosyadi; Teguh Supriyadi; Saiful Ali
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4798

Abstract

Low insurance literacy, especially Sharia insurance, poses a challenge in raising public awareness about the importance of risk protection. This is particularly true for young people who are currently or will be starting businesses. Aims of this community service activity is to increase literacy and awareness of sharia insurance among students at Global Cahaya Nubuwwah Insani (GCNI), an Islamic Entrepreneurship Boarding School in Purwakarta, West Java. This activity was conducted using an extension method that integrated Sharia insurance literacy with entrepreneurship education. The results of the activity showed an increase in students' understanding of the basic concepts of Sharia insurance, the differences between conventional and Sharia insurance, and the compatibility of Sharia insurance with Islamic principles, linked to entrepreneurship. This finding aligns with the concept that value-based financial literacy can shape more responsible and blessed economic and financial attitudes and behaviors. Sharia insurance literacy with a case study approach on Askrida Sharia Insurance has equipped students to better understand business risk management from an early age, so that their businesses are not solely profit-oriented, but sustainable for the common good.This activity proves that insurance literacy integrated with the values of the Quran and Hadith is effective in raising awareness about insurance from an early age.
The Influence of Delivery Service Quality on Customer Satisfaction: (A Case Study of Shopee Express) Bilkis, Aliyah; Yusran, Husna Leila; Rapilau; Hamid
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.3122

Abstract

The study focuses on the impact of quality of delivery services on customer satisfaction of users of the Shopee Express due to the increased consumer expectations within the e-commerce logistics industry. The research is expected to find out the dimensions of service quality in relation to level of customer satisfaction and also establish the level to which operational and interpersonal factors affect the perception of the user. It utilized a quantitative approach by using a structured online survey that was sent to the users of Shopee Express, and 92 valid answers were processed using descriptive, validity, reliability, correlation and regression tools. The results indicate that the ratings of service expectation fulfilment were the highest when respondents rated and evaluated the accuracy of delivery and package safety as respondent ratings, whereas interpersonal engagement by couriers was the lowest rated and a service failure aspect. Statistical tests found that the quality of the service plays a major role in customer satisfaction where the correlation is positive and an explanatory power of 72.3 percent. Regression analysis shows that with the improvement in the quality of services, satisfaction increases can be measured. The research comes up with a conclusion that there is need to improve the relational and emotional communication in the delivery interactions in order to build customer trust and loyalty.
Analisis Kualitas Layanan dan Dampak Terhadap Tingkat Kepuasan Pelanggan Pengguna JakLingko Islami, Danang; Husna Leila Yusran; Awal Ferdiansyah; Nurkis Dianti; Alvina Hasanah Rachmadanty
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.14046

Abstract

Kualitas layanan menjadi kunci untuk menentukan tingkat kepuasan pelanggan pada layanan moda transportasi JakLingko. Penelitian ini menganalisis lima dimensi SERVQUAL terhadap kepuasan pelanggan JakLingko. Hasil penelitian menunjukkan variabel Reliability, Responsiveness, dan Responsiveness paling berpengaruh signifikan terhadap kepuasan pelanggan. Secara bersamaan, seluruh variabel terbukti mempengaruhi kepuasan pelanggan. Pentingnya bagi JakLingko untuk meningkatkan konsistensi kinerja dan jaminan keamanan dalam meningkatkan kepuasan pelanggannya.
ANALISIS KUALITAS LAYANAN PADA APLIKASI GRAB INDONESIA BERDASARKAN MODEL SERVICE QUALITY (SERVQUAL) DI JAKARTA Khairunissah, Deva Sasqi; Yusran, Husna Leila; Nurzakiyyah, Ulfah; Zabitha, Wafa
Media Mahardhika Vol. 24 No. 2 (2026): January 2026
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i2.1445

Abstract

This study aims to analyze the impact of service quality on customer satisfaction among Grab app users in Jakarta. Service quality is measured using the SERVQUAL dimension, which consists of tangibles, reliability, responsiveness, assurance, and empathy, which is widely used to assess user perceptions of digital service performance. With the rapid increase in competition in the online transportation industry, understanding how service quality shapes customer satisfaction is crucial for maintaining user loyalty. Employed a quantitative approach, using an online questionnaire distributed to 128 respondents who actively use Grab services, measured using a Likert scale. The collected data were then processed using validity testing, reliability testing, normality testing, and simple linear regression to examine the correlation between service quality and customer satisfaction. The results showed that all items in both variables were valid and reliable. The data also met the assumption of normality. Improved service quality directly contributes to higher levels of customer satisfaction among Grab users in Jakarta, as demonstrated by the regression results, which showed a positive and significant effect on customer satisfaction, with a high coefficient value and a strong standardized beta value. The study concludes that Grab's competitiveness in the digital transportation sector is highly dependent on consistent service delivery and user-centric improvements.
Analysis of Psychological Factors and Free Shipping on Online Impulse Buying in Modest Fashion Yusuf, Muhamad; Masnita, Yolanda; Yusran, Husna Leila
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 2 (2026): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i2.1960

Abstract

This research draws attention to impulsive buying behavior in a vibrant and booming modest fashion industry, one of the most significant contributor segments to e-commerce in Indonesia. Part of the difficulty is that consumers are increasingly making additional online impulsive purchases driven by psychological triggers and marketing efforts that prompt rapid, unplanned buying decisions. To investigate, the paper explores hedonic motivation, positive emotions, perceived trust, and online shopping attitude, along with free shipping, applying the Self-Determination Theory (SDT)- based model to the factors that incite impulsive purchase. Positive emotions and perceived trust are two of the most significant indicators (positive frailties) in standardized results for online impulse buying, with no direct effect from free shipping. Based on these findings, the study suggests that future research is needed to consider social cues and interface design factors to better understand impulse buying among MF consumers online and to develop marketing strategies that enhance the emotional experience.
Co-Authors Abbraham Sahertian Adi Rosyadi Adinda Cintami Regalia Aditya Nur Prasetyo Ahmad Buchori Aji Mohammad Fadrian Nur Al Faruq, Muhammad Umar Aliyah Bilkis Aliyah Bilkis Alvina Hasanah Rachmadanty Alvina Hasanah Rachmadanty Annisa, Raden Fani Mutiara Ardhan Hilfiyanda Ardiyanto Ardiyanto Ariarti, Juni Ariyanto, Hepy Hefri ASEP HERMAWAN Aulia, Naila Awal Ferdiansyah Awal Ferdiansyah Bilkis, Aliyah Blaško, Michaela Busneti, Ida Cesilia Felicia Laura Toda Christin, Lelly Cindy Frasiska Ansori Claudia, Hadijah Ayu Danang Islami Danang Islami Darmawati, Deni Debbie Aryani Tribudhi Debbie Aryani Tribudhi Defretes, Ulya Deni Mukti Hidayat Despriandi, Dino Deva Sasqi Khairunissah Deva Sasqi Khairunnisa Dewi ANGGRAENI Dian Octaviani Dianti, Nurkis Etty Murwaningsari Ezekiel Lagman Fani Ahmad Fauzi Farah Margaretha Fathurrahman, Daffa Aulia HAMID Hamid Hamid Hartini Hartini Rahayu, Dwi Hasta, Steffen I Nyoman Andika Putera Yasa Ida Busnetty Irfan Ariyanto Iha Islami, Danang Johannes Dimson Marbun Juniati Gunawan, Juniati Justine Tanuwijaya Khairunissah, Deva Sasqi Khomsiyah Khomsiyah Lalu Masyhudi Mangku Rasyawal Maria Ariesta Utha Masni Salfinnia Mona Adriana Patriyasa Muhamad Yusuf, SE., M.Si. Muhammad Ibnu Fatsabit Muzaki, Arvi Netania Emilisa Nirdukita Ratnawati nirdukita ratnawati, nirdukita Nurhayati Nurhayati, Nimati Andini Nurjanah, Listia Nurkis Dianti Nurkis Dianti Nurlida Fatmikasari Nurzakiyyah, Ulfah Raflis Raflis Randi Nurdiana Rapilau Retno Sari Murtiningsih Richy Wijaya Riyanti, Yulia Eka Rustam, Rinaldi Safnita Safnita Saiful Ali Saleha Adiba Saleha Adiba Salim Budiman Soeharjoto . Soeharjoto, Soeharjoto Solly Aryza Sumiyarti Sumiyarti Sumiyarti, Sumiyarti Tara Aldiera Prijono Teddy Siswanto, Teddy Teguh Supriyadi Titik Aryati Tribudhi, Debbie Aryani Ulfah Nurzakiyyah Ulfah Nurzakiyyah Wafa Zabitha Jhonaidi Wafa Zabitha Jhonaidi Wegig Murwonugroho Windhy Puspitasari Wulandari, Erika Putri Yolanda Masnita Siagian Zabitha, Wafa