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PENINGKATAN FAKTOR STICKINESS INFLUENCER TERHADAP WELL-BEING KONSUMEN DI MEDIA SOSIAL Aji Mohammad Fadrian Nur; Husna Leila Yusran
Jurnal Ekonomi Trisakti Vol. 4 No. 2 (2024): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v4i2.20928

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh karakter influencer dan Stickiness terhadap Hedonic Well-Being dan Eudaimonic Well-Being di media sosial. Data yang digunakan dalam penelitian ini adalah konsumen yang pernah melihat konten influencer di media sosial. Jumlah data yang diambil pada penelitian ini terdapat 280 sampel yang pernah melihat konten influencer di media sosial dalam 6 bulan terakhir. Variabel independen dalam penelitian ini adalah Physical Attractiveness, Trustworthiness, Expertise, dan Stickiness. Variabel dependennya adalah Hedonic Well-Being dan Eudaimonic Well-Being. Dari hasil penelitian ini, terdapat pengaruh positif dari Physical Attractiveness terhadap Stickiness, Trustworthiness terhadap Stickiness, Expertise terhadap Stickiness, Stickiness terhadap Hedonic Well-Being, dan Stickiness terhadap Eudaimonic Well-Being.
Optimization of Competence Through Training Programs in the Implementation of Occupational Health and Safety Practices: Optimalisasi Kompetensi Melalui Program Pelatihan Pada Penerapan Praktik Kesehatan dan Keselamatan Kerja Emilisa, Netania; Yusran, Husna Leila; Masnita, Yolanda; Tanuwijaya, Justine
Mattawang: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang2834

Abstract

The objective of this activity is to evaluate the effectiveness of the training program in enhancing participants' competence in the implementation of occupational health and safety (OHS) practices. The method used in this activity involves a competency test for 20 vocational school teachers who are members of P4 West Jakarta. The training program includes the comprehensive delivery of OHS material, intensive training, and evaluation through pre-tests and post-tests to measure competency improvement. The results show that the training program has a significant impact on improving participants' competence. A total of 80% of participants were declared competent in each test unit after undergoing the training, while 20% of participants still did not meet the expected competency. This improvement reflects the success of the teaching methods and training materials applied. The sustainability of this training program requires further evaluation and additional support for participants who have not yet achieved the expected competency. These efforts are crucial to ensure that all participants can meet the desired competency standards. The findings of this study provide strong evidence that a structured and comprehensive training program can effectively enhance competence in OHS practices. Additionally, the importance of continuous evaluation and adjustment of the training program is highlighted to improve the program's effectiveness and quality in the future. Thus, this study concludes that the training program implemented is effective in increasing participants' competence in OHS practices, but continuous efforts are needed to improve the competence of participants who have not yet met the standards.
The Influence of Strategic Human Resource Practices and Ethical Leadership on Organizational Performance of Star Hotels: Mediated by Intellectual Capital and Sustainable Competitive Advantage Christin, Lelly; Masnita Siagian, Yolanda; Leila Yusran, Husna; Tanuwijaya, Justine
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3060

Abstract

The study aims to analyze the influence of strategic human resource practices and ethical leadership on organizational performance in star-rated hotels in Jakarta, mediated by intellectual capital and sustainable competitive advantage. It addresses gaps in previous studies by examining both factors simultaneously and introducing decision making based on HR metrics. A quantitative method was employed, collecting data from HR supervisor level in star-rated hotels in Jakarta, with 255 respondents. Hypotheses were tested using PLS-SEM analysis. Results indicate that strategic human resource practices and ethical leadership positively impact organizational performance. Intellectual capital and sustainable competitive advantage mediate this effect. These findings underscore the importance of investing in intellectual capital and sustainable competitive advantage to enhance hotel performance. The study provides a reference for hotel management to develop effective HR and leadership strategies, emphasizing the importance of intellectual capital and competitive advantage. Regular monitoring and evaluation of these strategies are recommended to ensure alignment and positive impacts on hotel performance. Future research should consider adding variables such as technological readiness and innovation capability, given the rapid technological advancements and intense competition in the hospitality industry, which affect hotel performance and competitive advantage.