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All Journal Journal of Indonesian Applied Economics Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Media Mahardhika YUME : Journal of Management JURNAL MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Administrasi dan Manajemen Abdi Dosen : Jurnal Pengabdian Pada Masyarakat International Journal of Demos Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Intervensi Komunitas: Jurnal Pengabdian Masyarakat Community Empowerment Mattawang: Jurnal Pengabdian Masyarakat Jurnal IPTEK Bagi Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Jurnal Manajemen Bisnis dan Kewirausahaan Journal of Trends Economics and Accounting Research Journal of Management and Digital Business Jurnal Ekonomi Trisakti Media Ekonomi Media Riset Bisnis & Manajemen Indonesian Journal of Management Science Cerdika: Jurnal Ilmiah Indonesia Dirkantara Indonesia Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Education, Vocational and Social Science Asian Journal of Management, Entrepreneurship and Social Science Bata Ilyas Educational Management Review Jurnal Ekonomi, Manajemen, Akuntansi
Yusran, Husna Leila
Fakultas Ekonomi Dan Bisnis Universitas Trisakti, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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"Value congruity’’ is it important for word of mouth? I Nyoman Andika Putera Yasa; Ardhan Hilfiyanda; Johannes Dimson Marbun; Husna Leila Yusran
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.739 KB) | DOI: 10.35335/enrichment.v12i4.576

Abstract

This study is among the first few attempts to examine the impact between different dimensions, namely, cognitive, affective and activation dimensions of CBE and Self Identification with value congruity as a intervening variable. This study improves to understanding of WOM communication.This research was conducted to examine the effect of value congruity influence of customer brand engagement, self identification, on word-of-mouth (WOM).This research uses purposive sampling with multiple regression and data were analyzed using SPSS. The results revealed that three dimensions of CBE had a positive impact on self-identification with value congruity as a intervening variable ; self identification also had a positive impact on WOM communication.The model was tested in the context of e-service sector; future research may investigate in different context and consider to added new variable according to the existing context.
Emotions Towards Satisfaction and Complaint Behavior Using Perceived Quality: A Hedonic Approach Tara Aldiera Prijono; Husna Leila Yusran
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 2 (2022): JMBI UNSRAT Volume 9 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i2.40922

Abstract

More attention should be paid to the emotional side of the service experience. This is because customer satisfaction is highly dependent on how services are delivered and may affect future service delivery. In this context, it is assumed that emotions will affect customer dissatisfaction behavior and pleasure service satisfaction differently according to the perceived quality as a parameter. In this study, a quantitative data collection method was adopted by distributing questionnaires to 268 respondents. Research shows that different types of dissatisfaction and customer satisfaction can lead to different outcomes due to perceived quality effects. This research shows perceived quality has a significant impact on behavioral outcomes for hedonic services, especially positive emotions, compared to negative emotions. Future research is expected to dig more relation between emotion and other regulatory variables to provide a different perspective.
Analysis of the Role of CHSE on the Quality of Service of Balkondes around Borobudur Temple to Support the Sustainable Development Goals Program Irfan Ariyanto Iha; Husna Leila Yusran; Maria Ariesta Utha
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 2 (2023): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i2.7566

Abstract

This study aims to analyze the effect of CHSE implementation on the Quality of Service of Balkondes around Borobudur Temple, and also to analyze the activities of Balkondes in implementing CHSE so far there are obstacles or not so that researchers know what strategies Balkondes are doing for the sustainability of the SDGs program. This research uses a Mix Method approach, namely using quantitative methods to test the effect of CHSE implementation on service quality, and using qualitative methods to analyze activities, challenges and strategies of balkondes in implementing CHSE so that they can support the SDGs program. The results showed that the application of CHSE has no significant effect on the quality of balkondes services and also balkondes activities provide many benefits to visiting tourists and experience many obstacles in implementing CHSE because many tourists do not comply with the rules imposed by each Balkondes.
Leasing evaluation training as an alternative financing for MSME Seruni Dwi Hartini Rahayu; Raflis Raflis; Husna Leila Yusran; Retno Sari Murtiningsih; Salim Budiman; Adinda Cintami Regalia; Abbraham Sahertian
Community Empowerment Vol 8 No 4 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7746

Abstract

Seruni is a business group formed since the Covid-19 Pandemic. The main problem of these MSMEs is the lack of capital they have so they have not been able to meet market demand. This training activity is a form of community service that aims to improve the financial literacy, especially regarding lease financing. The target of this program is to improve the skills of participants in making effective financial decisions so that this business will be able to develop and be sustainable in the future. The program began with conducting a pre-test, continued with the delivery of material and discussion, and closed with a post-test to find out the effectiveness of the program. Based on post-test result, it can be concluded that the understanding of the participants has increased after participating in this program.
The Analysis Of Dynamic Capabilities And Sustainable Competitiveness On Sustainable Performance In Indonesia Private Higher Education Listia Nurjanah; Yolanda Masnita Siagian; Husna Leila Yusran; Hepy Hefri Ariyanto
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the relationship between dynamic capabilities, sustainable competitiveness, and sustainable performance in a dynamic business environment. The study used a quantitative research method using a questionnaire at private higher education in LLDIKTI Region X. From 242 existing private higher education, 162 respondent was collected. Data was analysed using SmartPLS software. The analysis consists of descriptive statistics, evaluation of measurement models, evaluation of structural models, and hypothesis testing. The results show that dynamic capabilities and sustainable competitiveness have a positive relationship. In addition, there is a positive relationship between dynamic capabilities and sustainable performance through the mediating role of sustainable competitiveness. The results also show that dynamic capabilities have a direct and indirect effect on sustainable performance, and there is a significant negative relationship between dynamic capabilities and sustainable performance. The results contribute to the novelty of strategic management literature.
IMPROVING THE ABILITY OF E-BUSINESS-BASED BUSINESS MANAGEMENT IN THE ENTREPRENEURIAL COMMUNITY Hartini; Wijaya, Richy; Yusran, Husna Leila; Murwonugroho, Wegig; Siswanto, Teddy; Buchori, Ahmad
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 6 No. 2 (2022): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.006.2.01

Abstract

The Cordova Bina Amanah Entrepreneurial Group is an institution that provides lessons and entrepreneurship skills which is held annually without charging any fees to the participants. Partner problems that are prioritized to be resolved during the implementation of the Community Service Program are difficulties in marketing the products produced, lack of knowledge in financial management and limited ability in business management during the pandemic. Solutions that can be offered to solve partner problems are by providing counseling, training, and assistance in managing marketing, finance and application implementation with the output target in the form of a guidebook and the Trisakti Online Shop (TOS) application. The implementation of the activity is carried out using the Extension and Training method to convey all the materials needed and followed by mentoring so that participants can apply the material that has been obtained appropriately. The activities will be divided into 5 stages, namely the preparation stage, the implementation stage, the mentoring stage, evaluation, and the independent and sustainable stage. The results of the training show that there is an increase in knowledge by partners based on tests carried out before and after the training.
Financial And Macroeconomic Performance Effect On Net Interest Margins At Conventional Commercial Banks In Indonesia Soeharjoto, Soeharjoto; Tribudhi, Debbie Aryani; Yusran, Husna Leila; Masyhudi, Lalu
Jurnal Manajemen Industri dan Logistik Vol 7, No 1 (2023): page 01 - 204
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1015

Abstract

Banking is an intermediary institution that serves as the driving force of development in Indonesia. Sustainability this institutions depends on the profit derived from Net Interest Margin. However, in its development, bank is influenced by internal performance and macroeconomic conditions. Aims of this study is to determine influence of financial and macroeconomic performance on Net Interest Margin in conventional banking in Indonesia. Net Interest Margin used as dependent variable  and Operating Expenses and Operating Income, Loan to Deposit Ratio, interest rates, exchange rates as independent variable. Used regression method, and monthly time series data form financial services authority in 2017-2020. Loan to Deposit Ratio and interest rate have a positive and significant effect on Net Interest Margin while the exchange rate has a negative and significant effect to Net Interest Margin. However, Operating Expenses and Operating Income have not been shown to affect Net Interest Margin. If Banking performance improves, stable macroeconomic conditions, and regulations that support the banking sector, the Net Interest Margin conditions can be conducive
The Effect Of The Corporate Social Responsibility (CSR) Program In Improving The Quality Of Education Defretes, Ulya; Yusran, Husna Leila
International Journal of Education, Vocational and Social Science Vol. 2 No. 04 (2023): November, International Journal of Education, vocational and Social Science (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v2i04.551

Abstract

The objectives of this study are: (1) To measure the effect of the Basic Program in improving the quality of education at the Elementary School (SD) level in Dompu Regency, West Nusa Tenggara. (2) Measuring the effect of the school literacy program on improving the quality or quality of education at the elementary school (SD) level in Dompu Regency, West Nusa Tenggara. And (3) Measuring the effect of the school leadership program on improving the quality or quality of education at the Elementary School (SD) level in Dompu Regency, West Nusa Tenggara. This study used a quantitative approach using the SEM (Structural Equation Modeling) method using Microsoft Excel 2010, SPSS version 20.0, LISREL version 8.80 for data processing. The population in this study were school principals and teachers/educators totaling 133 people and the sample was taken using the total sampling method to take the entire population of 133 people. Methods of data collection using questionnaires and documentation. Based on the results of the analysis it can be concluded that (1) the Basic Program has proven to be influential in improving the quality of education at the Elementary School (SD) level in Dompu Nusa Tenggara Regency. (2) The school literacy program has an effect on improving the quality of education at the Elementary School (SD) level in Dompu Regency, West Nusa Tenggara. And (3) the school leadership program has an effect on improving the quality of education at the elementary school level in Dompu District, West Nusa Tenggara.
PENINGKATAN FAKTOR STICKINESS INFLUENCER TERHADAP WELL-BEING KONSUMEN DI MEDIA SOSIAL Aji Mohammad Fadrian Nur; Husna Leila Yusran
Jurnal Ekonomi Trisakti Vol. 4 No. 2 (2024): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v4i2.20928

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh karakter influencer dan Stickiness terhadap Hedonic Well-Being dan Eudaimonic Well-Being di media sosial. Data yang digunakan dalam penelitian ini adalah konsumen yang pernah melihat konten influencer di media sosial. Jumlah data yang diambil pada penelitian ini terdapat 280 sampel yang pernah melihat konten influencer di media sosial dalam 6 bulan terakhir. Variabel independen dalam penelitian ini adalah Physical Attractiveness, Trustworthiness, Expertise, dan Stickiness. Variabel dependennya adalah Hedonic Well-Being dan Eudaimonic Well-Being. Dari hasil penelitian ini, terdapat pengaruh positif dari Physical Attractiveness terhadap Stickiness, Trustworthiness terhadap Stickiness, Expertise terhadap Stickiness, Stickiness terhadap Hedonic Well-Being, dan Stickiness terhadap Eudaimonic Well-Being.
Optimization of Competence Through Training Programs in the Implementation of Occupational Health and Safety Practices: Optimalisasi Kompetensi Melalui Program Pelatihan Pada Penerapan Praktik Kesehatan dan Keselamatan Kerja Emilisa, Netania; Yusran, Husna Leila; Masnita, Yolanda; Tanuwijaya, Justine
Mattawang: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang2834

Abstract

The objective of this activity is to evaluate the effectiveness of the training program in enhancing participants' competence in the implementation of occupational health and safety (OHS) practices. The method used in this activity involves a competency test for 20 vocational school teachers who are members of P4 West Jakarta. The training program includes the comprehensive delivery of OHS material, intensive training, and evaluation through pre-tests and post-tests to measure competency improvement. The results show that the training program has a significant impact on improving participants' competence. A total of 80% of participants were declared competent in each test unit after undergoing the training, while 20% of participants still did not meet the expected competency. This improvement reflects the success of the teaching methods and training materials applied. The sustainability of this training program requires further evaluation and additional support for participants who have not yet achieved the expected competency. These efforts are crucial to ensure that all participants can meet the desired competency standards. The findings of this study provide strong evidence that a structured and comprehensive training program can effectively enhance competence in OHS practices. Additionally, the importance of continuous evaluation and adjustment of the training program is highlighted to improve the program's effectiveness and quality in the future. Thus, this study concludes that the training program implemented is effective in increasing participants' competence in OHS practices, but continuous efforts are needed to improve the competence of participants who have not yet met the standards.
Co-Authors Abbraham Sahertian Adi Rosyadi Adinda Cintami Regalia Aditya Nur Prasetyo Ahmad Buchori Aji Mohammad Fadrian Nur Al Faruq, Muhammad Umar Aliyah Bilkis Aliyah Bilkis Alvina Hasanah Rachmadanty Alvina Hasanah Rachmadanty Annisa, Raden Fani Mutiara Ardhan Hilfiyanda Ardiyanto Ardiyanto Ariarti, Juni Ariyanto, Hepy Hefri ASEP HERMAWAN Aulia, Naila Awal Ferdiansyah Awal Ferdiansyah Bilkis, Aliyah Blaško, Michaela Busneti, Ida Cesilia Felicia Laura Toda Christin, Lelly Cindy Frasiska Ansori Claudia, Hadijah Ayu Danang Islami Danang Islami Darmawati, Deni Debbie Aryani Tribudhi Debbie Aryani Tribudhi Defretes, Ulya Deni Mukti Hidayat Despriandi, Dino Deva Sasqi Khairunissah Deva Sasqi Khairunnisa Dewi ANGGRAENI Dian Octaviani Dianti, Nurkis Etty Murwaningsari Ezekiel Lagman Fani Ahmad Fauzi Farah Margaretha Fathurrahman, Daffa Aulia HAMID Hamid Hamid Hartini Hartini Rahayu, Dwi Hasta, Steffen I Nyoman Andika Putera Yasa Ida Busnetty Irfan Ariyanto Iha Islami, Danang Johannes Dimson Marbun Juniati Gunawan, Juniati Justine Tanuwijaya Khairunissah, Deva Sasqi Khomsiyah Khomsiyah Lalu Masyhudi Mangku Rasyawal Maria Ariesta Utha Masni Salfinnia Mona Adriana Patriyasa Muhamad Yusuf, SE., M.Si. Muhammad Ibnu Fatsabit Muzaki, Arvi Netania Emilisa Nirdukita Ratnawati nirdukita ratnawati, nirdukita Nurhayati Nurhayati, Nimati Andini Nurjanah, Listia Nurkis Dianti Nurkis Dianti Nurlida Fatmikasari Nurzakiyyah, Ulfah Raflis Raflis Randi Nurdiana Rapilau Retno Sari Murtiningsih Richy Wijaya Riyanti, Yulia Eka Rustam, Rinaldi Safnita Safnita Saiful Ali Saleha Adiba Saleha Adiba Salim Budiman Soeharjoto . Soeharjoto, Soeharjoto Solly Aryza Sumiyarti Sumiyarti Sumiyarti, Sumiyarti Tara Aldiera Prijono Teddy Siswanto, Teddy Teguh Supriyadi Titik Aryati Tribudhi, Debbie Aryani Ulfah Nurzakiyyah Ulfah Nurzakiyyah Wafa Zabitha Jhonaidi Wafa Zabitha Jhonaidi Wegig Murwonugroho Windhy Puspitasari Wulandari, Erika Putri Yolanda Masnita Siagian Zabitha, Wafa