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All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal EMT KITA Jurnal Riset Ekonomi dan Bisnis SEIKO : Journal of Management & Business JURNAL LENTERA BISNIS BALANCE: Economic, Business, Management and Accounting Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Journal Research of Social Science, Economics, and Management Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ekonomi dan Bisnis
Febriana, Artha
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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DIGITAL LEADERSHIP CAPABILITY EFEKTIF MENINGKATKAN EMPLOYABILITY KARYAWAN SEKTOR JASA Wardani, Yulinda Siti; Ingsih, Kusni; Febriana, Artha; Purusa, Nanda Adhi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1982

Abstract

The rapid digital transformation requires companies in the service sector to develop human resources (HR) who are innovative, adaptable, and highly competitive. Using Self-Efficacy as a mediating variable, this study aims to analyze the influence of Digital Leadership Capability and Innovation Capability on the value or level of employee Employability in the service subsector in the City of Semarang. The analysis is based on the Resource-Based View (RBV) theory, which emphasizes the importance of internal resources in building long-term competitive advantage. The study population consists of all employees in the service sector in Semarang, with 150 employees selected as samples using purposive sampling based on specific criteria. A quantitative approach is employed using PLS-SEM through the SmartPLS 3.2.9 software. The research findings reveal that Digital Leadership Capability and Innovation Capability have positive and significant effects on both Self-Efficacy and Employability. Additionally, Self-Efficacy is proven to play a significant mediating role in the relationship between the two independent variables and employee work capability. These conclusions demonstrate that digital leadership capability, innovation capability, and self-efficacy are strategic intangible resources that play an essential role in building the competitive advantage of both employees and companies in an increasingly digital business environment.
Dampak Social Media Marketing, Influencer Marketing, dan Live Streaming Shopping Terhadap Keputusan Pembelian Cetaphil pada Tiktok Shop Ayu Khairani, Nazwa; Amron, Amron; Febriana, Artha; Ikasari, Hertiana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10991

Abstract

The research aims to examine how Social Media Marketing, Influencer Marketing, and Live Streaming Shoppings on consumers’ purchasings decision regarding Cetaphil product on TikTok Shop platform. The sampling technique employed was purposive sampling, targeting respondents who actively use TikTok, have been exposed to promotional content for Cetaphil products, and have prior experience purchasing through TikTok Shop. This data collected using questionnaires, also the analysis is conducted with SmartPLS 4.0 utilizing Partials Least Squares Structural Equations Modeling (PLS-SEM) method. The result indicate the Social Media Marketing, Influencer Marketing, and Live Streaming Shopping exert a positive and significant effect on purchasing decisions. These finding suggest thats marketing efforts delivered through creative social media content, the involvement of highly credible influencers, and real-time interaction facilitated by live streaming effectively encourage consumers to purchase Cetaphil products on TikTok Shop. Consequently, the integration of social media marketing, influencer marketing, and live streaming strategies is considered increasingly effective in enhancing consumer purchasing decision for Cetaphil products onTikTok Shop platform.
Factors Affecting Employee Performance: A Study of Employees at the Semarang Container Terminal Mufid, Hanif Nashiruddin; Febriana, Artha; Astuti, Sih Darmi; Sartika, Mila
Journal Research of Social Science, Economics, and Management Vol. 5 No. 8 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i8.1367

Abstract

Background: The phenomenon of increasing awareness of work–life balance as a result of the COVID-19 pandemic underlies this research. Objective: This study aims to analyze the influence of Work-Life Balance, Work Environment, and Workload on the performance of employees at Semarang Container Terminal. Methods: This study employs a quantitative approach by distributing questionnaires to 90 respondents who work at the Semarang Container Terminal, selected through purposive sampling. The collected data were analyzed using the SPSS data processing application. Results: The results indicate that work–life balance, work environment, and workload have a significant effect on employee performance, both simultaneously and partially. Conclusion: These findings suggest that companies should consistently maintain employees’ work–life balance, provide a supportive work environment, and ensure a proportional workload to sustain employee productivity and optimize overall employee performance.The practical implications of this study confirm that employee welfare programs that cover these three aspects are a strategic investment for the company, as they are proven to be able to significantly improve performance, as well as the basis for management to evaluate human resource policies to be more oriented towards the holistic well-being of employees.
Peran affective trust dalam hubungan antara platform work remuneration, fleksibilitas kerja, dan kinerja mitra pengemudi di Kota Semarang Khotimah, Vina Khusnul; Purusa, Nanda Adhi; Febriana, Artha; Wardhani, Masitha Fahmi
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2897

Abstract

The development of digital platform-based work systems increasingly emphasizes the importance of fairness in reward provision and flexibility in work arrangements for driver-partners. This study aims to analyze the effect of platform-based work rewards and work flexibility on partner performance, with affective trust as a mediating variable. This study used a quantitative approach through an explanatory survey design with 100 active driver-partners. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that platform-based work rewards and work flexibility have a positive influence on affective trust and driver-partner performance. In addition, affective trust shows a significant mediating role in explaining the relationship between the two variables and performance. These findings confirm that reward fairness and work flexibility play a significant role in building emotional trust and improving driver-partner performance in algorithm-based work systems.
Dampak Work-life Balance dalam Meningkatkan Komitmen Kerja melalui Motivasi Kerja pada Karyawan F&B Gen Z Jawa Tengah dan DIY Amalia, Shifa Arfina; Ingsih, Kusni; Febriana, Artha; Purwatiningsih, Aris Puji
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6289

Abstract

This study aims to examine how the aligment between professionalism and personal activities affects work commitment, while also testing the extent to which work motivastion plays a role as a link in this corellation among Gen Z employees who work part-time in the food and beverage sector, especially in coffe shop in the DIY region, Central Java. Data collection was conducted through a questionnaire survey with a puposive sampling technique on 158 participants, after which is was analyzed through Partial Least Square Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 3 software. The research findings indicate that all hypotheses are accepted, namely work-life balance has a positive impact on work motivation and work commitment, with motivation as a partial mediator that strenghtens the corellation of harmony between work and personal life with commitment. Work motivation exhibits the strongest influence (path coefficient = 0,659). This study strengthens Boundary Theory through the finding that the harmony between professionalism and personal acts as a resource that drives intrinsic motivation and work commitment, especially in the context of part-time Gen Z employees in the food an beverage sector.
Pengaruh Soft Skill, Efikasi Diri, dan Keaktifan Berorganisasi terhadap Kesiapan Kerja Mahasiswa Tingkat Akhir Program Studi Manajemen Universitas Dian Nuswantoro Puspitasari, Aprilia Icha; Febriana, Artha; Purwatiningsih, Aris Puji; Perdana, Tito Aditya
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6682

Abstract

Work readiness is a condition in which an individual possesses the abilities, knowledge, attitudes, and skills required to enter the workforce. It serves as a bridge between the world of education and industry. Based on tracer study data from Universitas Dian Nuswantoro, approximately 64.7% of alumni over the past five years have not yet been employed or engaged in entrepreneurship, indicating that students’ work readiness remains a significant challenge. This study aims to analyze the influence of soft skills, self-efficacy, and organizational activeness on the work readiness of final-semester students in the Management Study Program at Universitas Dian Nuswantoro, batch 2022. The research population consisted of 558 management students, with a sample of 125 respondents selected using purposive sampling techniques. The study employed a quantitative approach with a survey design, collecting data through Likert-scale questionnaires and analyzing them using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Soft skills, self-efficacy, and organizational activeness collectively explain 78% of the variance in students’ work readiness (R-square = 0.780). The results indicate that soft skills, self-efficacy, and organizational activeness have a significant positive effect on work readiness, demonstrating that these three independent variables enhance students’ professional work readiness.
Pengaruh Content Marketing, Influencer Marketing, dan Brand Image terhadap Keputusan Pembelian Parfum Scarlett pada Generasi Z di Kota Semarang Putri, Imayllina Auliya; Amron, Amron; Febriana, Artha; Fatmawati, Elia Resha
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6839

Abstract

The development of social media encourages companies to untilize digital marketing strategies to influence consumer behavior, especially Generation Z who actively access product information online. This study aims to analyze the influencer of content marketing, influencer marketing and brand image on purchasing decisions for Scarlett parfume among Generation Z in Semarang City. This study uses a quantitative approach with data collection techniques through distributing questionnaires to 199 respondents selected using a purposivesampling method. The research data were analyzed using multiple linear regression supported by validity tests, reability tests, clasicial assumption tests, t- tests, F tests, and coefficients of determination. The result show that content marketing, Infleunce marketing, and Brand image have a positive and significant effect on purchasing decisions for Scarlett parfume. In addition, brand image is the most dominant variablein influence consumer purchasing decisions. Thecoefficient of determination (R²) value of 0.364 indicates that 36.4% of the variation in purchasing decisions can be explained by these three variables, while the remaining 63.6% is influenced by other factors outside theresearch model. These findings indicate that an effective digital marketing strategy through engaging content, credible influencer endorsment and a strong brand image can increase consumer interest and purchasing decisions towards Scarlett parfume product.
Co-Authors Althaf, Sayyida Amalia, Shifa Arfina Amelia, Zairina Amron Amron, Amron Ariandhy, Aliffah Puteri ArRasyid, Amar Rifyald Ayu Khairani, Nazwa Defriansyah, Muhammad Naufal Diana Aqmala Dwi Eko Waluyo Erlangga, Erwin Fatmawati, Elia Resha Handayani, Dewi Sri Herry Subagyo Hertiana Ikasari HW, Sabetheo Khotimah, Vina Khusnul Kusni Ingsih Linati Haziroh, Awanis Made Gede Wirakusuma Masitha Fahmi Wardhani Mila Sartika, Mila Mufid, Hanif Nashiruddin Novitasari, Hanindiar Nur, Haris Sukandar Pawitri, Afina Rosse Perdana, Tito Aditya Prasetyo, Muhammad Prastiana, Nilam Puji Purwatiningsih, Aris Purusa, Nanda Adhi Puspitasari, Aprilia Icha PUTRA, FEBRIANUR Putri, Imayllina Auliya Rajwa, Jilan Nafiatur Saputri, Faririsa Ayuning Shabira, Azra Salma Sih Darmi Astuti Sugiarti, Rini Syifaiyah, Iva Zaidatul Asy Utama, Fery Setia Wardani, Silvia Kusuma Wardani, Yulinda Siti Wibowo, Mochammad Eric Suryakencana Yudistira, Aris Zakaria, Fakhmi