Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : Abdimisi

PENINGKATAN VOLUME PENJUALAN MELALUI PELATIHAN MATERI DAN PRAKTIK DIGITAL MARKETING BAGI PARA PELAKU USAHA KECIL MIKRO-PERTANIAN KOTA DEPOK (UKM-P) Vivi Iswanti Nursyirwan; Sasmita Sari Ardaninggar; Liana Dwi Septiningrum; Dewi Rani Gustiasari; Julian Muhammad Hasan Hasan
Abdimisi Vol 1, No 1 (2019): Abdimisi
Publisher : S1 Accounting Program, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v1i1.3697

Abstract

Service to the community conducted by the Lecturer Team of the Faculty of Economics of the University of Pamulang Accounting is conducted by conducting educational training using lecture methods, questions and answers, practices and discussions to micro-small business entrepreneurs about the importance of marketing activities both offline / conventional based, and based online marketing. This program is partnering with micro agriculture micro entrepreneurs in Depok City, especially in Sukmajaya Sub-District, Depok City. The main problem faced by partners is the limited knowledge and skills in marketing agricultural processed products both offline and online. The education program is given with the help of audiovisual infocus media, as well as by providing training in marketing theory based and direct practice of digital based marketing activities by Marketing Lecturers and in collaboration with Digitalpreneur Experts. The main purpose of this community service activity is to provide understanding and knowledge of business actors relating to the power of marketing in the business world. The training was held on 1-3 October 2019, at the Depok City cooperative training center. The evaluation of activities used in community service is an aspect of knowledge and skills. The results of the service activities stated that the training participants got an increase in the aspects of cognition and skills by 27.27% from before the training.
Pengelolaan Manajemen Keuangan dalam Industri Kecil Menengah di Komunitas Tangsel Berkibar Vivi Iswanti Nursyirwan; Eric Agustinus; Nani Mulyani
Abdimisi Vol 2, No 1 (2020): Abdimisi
Publisher : S1 Accounting Program, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v2i1.4035

Abstract

AbstractOne of the components in Tridharma Colleges is implementing community service activities. Each lecturer has an obligation to perform devotion to the community who aims to share the knowledge that has to support the progress of society. The implementation of community dedication in this activity is the management of financial management in the small and medium industries in the Tangsel Berkibar community. Small and medium industries are one of the businesses that produce various types of products on the small and medium scale in accordance with the regulation of the Minister of Industry No. 64/M-IND/7/2016.Small and medium-sized enterprises have a strategic role in national economic development. These dedication activities are also in line with government programs that drive the advancement of small and medium enterprises. The goal of this activity is the members of the Tangsel Berkibar community. This Program is implemented for 3 days (26-28 April 2019). The method is to provide training on financial management for the small and medium industries. The results showed that the participants were enthusiastic about training to run the financial arrangements in his business. For subsequent devotion, activities are expected to provide ongoing training to improve the ability of small and medium industry actors in implementing financial management.
Peningkatan Kompetensi SDM UMKM di Kota Depok Melalui Program Pendampingan Usaha Adi Martono; Vivi Iswanti Nursyirwan; Edon Ramdani
Abdimisi Vol 3, No 2 (2021): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v3i2.22119

Abstract

The implementation of community service with MSMEs in the city of Depok is motivated by the need to increase the capacity and ability of MSMEs in terms of HR competence. The training provided to MSMEs is more on product development and marketing. Whereas the ability of SMEs in managing human resources will have an impact on the ability of these SMEs to improve their business performance and grow sustainably. Related to this, training was held for MSMEs in the city of Depok which was the implementation of community service initiated by the lecturers of the Accounting S1 Study Program, Faculty of Economics and Business, Pamulang University in collaboration with the Department of Cooperatives and Micro Enterprises of the Depok City Government. The purpose of this Community Service activity is not only as an implementation of the implementation of the Tri Dharma of Higher Education, it is also a solution to the problems faced by MSMEs in managing human resources. The method of implementing this Community Service is in the form of training in the form of HR competency-based business assistance, covering the knowledge, skills and attitudes of 25 MSMEs from the city of Depok. The results of the implementation of this activity are in the form of post-test results which were held before and after the training. These results indicate an increase in participants' knowledge by an average of 3% from the initial pre-test value. The conclusion of this activity is that the training provided to MSME actors in the city of Depok needs to be optimized so that the results obtained are as expected. As a suggestion, the mentoring program for MSMEs in the city of Depok should be carried out on an ongoing basis so that it can be evaluated periodically and with more diverse training topics and involves experienced practitioners
Peningkatan Kompetensi Sumber Daya Manusia Berbasis KSA melalui Penguatan Pengetahuan Matematika pada Siswa/i SMK Mathla’ul Anwar Kabupaten Tangerang Vivi Iswanti Nursyirwan; Nina Valentika; Muhammad Sopiyana; Luh Nadi; Hamidah Hunein
Abdimisi Vol 3, No 1 (2021): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v3i1.15431

Abstract

We have conducted PKM in the odd semester of 2021/2022 at SMK Mathla'ul Anwar Sukadiri, Jalan Raya Mauk Km. 16 district. Sukadiri District. Tangerang, Buaran Jati, Kec. Sukadiri, Kab. Tangerang Prov. Banten. The theme of this PKM activity is "Improving the Competency of KSA-Based Human Resources through Strengthening Mathematics Knowledge for Students at SMK Mathla'ul Anwar, Tangerang Regency". In this PKM activity, the main focus is to provide socialization to SMK students about how to love mathematics, so that it can motivate SMK students to continue to develop knowledge and make students personally competent in their fields. Through this activity, it is hoped that students will find it easy to get a job, and it will be easy for them to continue their education in higher education. By studying mathematics, students are trained to be able to think logically, critically, creatively and structure in the end through this ability students can develop their mindset, especially in problem-solving. The implementation of community service is organized by the Accounting and Mathematics Study Program from Pamulang University in collaboration with lecturers and students in the Faculty of Economics and Business, Accounting Study Program and Mathematics Study Program and supported by the LPPM Pamulang University. Implementation of PKM Lecturers of the economics and business faculty of Pamulang University provides an experience that can improve students' cognitive aspects by 50% related to basic mathematics and there has been an increase in student motivation in learning mathematics.
Peningkatan Kreatifitas Umkm Dan Kompetensi Wirausaha Melalui Edukasi Ekspor Vivi Iswanti Nursyirwan; Sasmita Sari Ardaninggar; Asih Handayani
Abdimisi Vol 4, No 1 (2022): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v4i1.28462

Abstract

Micro, small and medium enterprises (MSMEs) are the backbone of a nation's economy. However, the journey to becoming an important pillar of the national economy is not without obstacles. The author's observation sees that MSMEs are constrained by HR management, especially with regard to the competence of MSME HR. In the current VUCA era, competence is important for SMEs. In addition, another important thing is the marketing of MSME products. Go-Export is part of international marketing that needs to be socialized to MSME actors so that MSME actors at least get knowledge, skills and in the end can form relevant attitudes to support their business performance. The results of our observations show that many MSMEs have adapted well to grow, but on the other hand, we also find that many MSMEs do not know "know-how", experience managerial incomprehension, both human resource management and financial management, as well as marketing management. In this activity, we have organized entrepreneurship development for MSMEs who are members of the online market community. This activity focuses on export education. This activity is also accompanied by business assistance so that after the PKM activities are carried out, MSME actors will still be able to consult businesses, so that the creativity and competence of MSMEs can increase. Our practical output: there is an increase in the creativity and entrepreneurial competence of MSME actors so that MSME actors can be more competitive in competing in today's all-digital era. The results of the test on this PKM activity showed that there was an increase in the average value of MSME business actors in Depok City, originally the average value was 6.84 to an average value of 7.96, or an increase of 6.96%.