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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Elkom: Jurnal Elektronika dan Komputer JURIKOM (Jurnal Riset Komputer) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Sistem informasi dan informatika (SIMIKA) Jurnal Teknologi Informasi dan Komunikasi Media Aplikom Teknik: Jurnal Ilmu Teknik dan Informatika MANAJEMEN Journal of Engineering, Electrical and Informatics (JEEI) INFORMATIKA Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Teknik: Jurnal Teknik Mesin, Elektro dan Ilmu Komputer SmartComp Journal of Technology Informatics and Engineering Seminar Nasional Teknologi dan Multidisiplin Ilmu Jurnal Riset Teknik Komputer Jurnal Padamu Negeri
Siswanto, Edy
Universitas Stekom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Library & Information Science Mechanical Engineering Social Sciences Other

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ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN MAKANAN DI PT. MAKANAN RAKYAT INDONESIA KENDAL noorlailashinto, noorlailashinto; Noor Laila Shinto Wati; Edy Siswanto; Haris Ihsanil Huda
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.3086

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran PT. Makanan Rakyat Indonesia Kendal dengan pendekatan bauran pemasaran (produk, harga, promosi, dan tempat) serta analisis SWOT. Data diperoleh melalui wawancara dengan pemilik dan karyawan, observasi, serta dokumentasi. Hasil penelitian menunjukkan produk unggulan yaitu kerupuk ABS udang original dengan harga Rp5.000–Rp25.000, distribusi melalui toko offline dan platform online, serta promosi yang memanfaatkan media sosial dan e-commerce. Analisis SWOT menghasilkan lima kekuatan, lima kelemahan, lima peluang, dan lima ancaman. Skor IFAS sebesar 3,23 dan EFAS 3,02 menempatkan perusahaan pada kuadran I (strategi agresif). Data penjualan Januari–April 2025 meningkat 28,8% dibandingkan tahun sebelumnya atau setara Rp147.000.000. Temuan ini membuktikan bahwa penerapan strategi pemasaran berbasis SWOT berpengaruh signifikan terhadap peningkatan penjualan. Rekomendasi penelitian adalah memperluas saluran distribusi, meningkatkan promosi, serta menjaga kualitas pelayanan guna menghadapi persaingan produk sejenis.  
PENGEMBANGAN COMPANY PROFILE UNTUK MENINGKATKAN BRANDING PT. ARSINDO MULYA TAMA Matin Akbar Ramadhan; Edy Siswanto; Ahmad Ashifuddin Aqham; Dendy Kurniawan
Informatika: Jurnal Teknik Informatika dan Multimedia Vol. 5 No. 2 (2025): Oktober : JURNAL TEKNIK INFORMATIKA DAN MULTIMEDIA
Publisher : LPPM Politeknik Pratama Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/informatika.v5i2.1174

Abstract

The rapid development of the digital printing industry requires companies to have a strong visual identity and communication strategy to improve competitiveness and brand image. PT Arsindo Mulya Tama needs an informative company profile media to support company branding. This research aims to produce a company profile video as a supporting media for branding. The method used is descriptive qualitative, with data collection techniques through observation, interview, and literature study. The final result is an attractive and professional company profile video, expected to strengthen the company's image, expand the market, and become an effective communication tool in facing the digital era and global competition.
SISTEM IOT UNTUK MONITORING SUHU KELEMBABAN UDARA KUMBUNG JAMUR TIRAM PATEAN Catur Wahyu Aji Siswoyo; Dendy Kurniawan; Iman Saufik Suasana; Ahmad Ashifuddin Aqham; Edy Siswanto
Informatika: Jurnal Teknik Informatika dan Multimedia Vol. 5 No. 2 (2025): Oktober : JURNAL TEKNIK INFORMATIKA DAN MULTIMEDIA
Publisher : LPPM Politeknik Pratama Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/informatika.v5i2.1300

Abstract

The agricultural sector supports economic growth, with cultivation essential for food production. Oyster mushrooms (Pleurotus ostreatus) require stable temperature and humidity to thrive. In Kendal Regency, oyster mushroom farmers still rely on manual spraying, which is time-consuming and labor-intensive. To address this, a monitoring and control system was developed using a DHT22 sensor and Wemos D1 R1 microcontroller connected to IoT. This system enables real-time temperature and humidity monitoring via an Android app, allowing farmers to check conditions remotely and efficiently manage the oyster mushroom barn environment.
KREASI ANIMASI 2D UNTUK MENINGKATKAN BRAND AWARENESS PADA TOKO PERCETAKAN HIROPRINT Anisya Mardiyanti; Edy Siswanto; Ahmad Ashifuddin Aqham; Dendy Kurniawan
Informatika: Jurnal Teknik Informatika dan Multimedia Vol. 5 No. 2 (2025): Oktober : JURNAL TEKNIK INFORMATIKA DAN MULTIMEDIA
Publisher : LPPM Politeknik Pratama Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/informatika.v5i2.1357

Abstract

Hiroprint Printing Shop is a business engaged in printing services, providing products such as stamps, business cards, banners, stickers, mugs, T-shirt screen printing, and visual design services. In the last two years, the average number of customers only reached 528 per year or 52.8% of the 1,000-customer target. This condition indicates low brand awareness, requiring a more effective promotional strategy. This study aims to create a 2D animation advertisement as a digital promotional medium to increase Hiroprint’s brand awareness. The research method used is Research and Development (R&D), consisting of planning, product development, and testing stages. The result of this study is a 2D animation advertising video featuring characters of customers, designers, finishing operators, and delivery staff to illustrate service quality and speed. The final product is a 2D animation video in HDTV 1080p, 24fps, mp4 format. This 2D animation-based promotional media is expected to increase customer interest, strengthen brand image, and help Hiroprint achieve its marketing targets.
SISTEM PROTOTYPE KEBOCORAN GAS LPG MENGGUNAKAN ESP8266 DAN API TELEGRAM DENGAN METODE FUZZY Yustian Ario Susanto; Dendy Kurniawan; Ahmad Ashifuddin Aqham; Edy Siswanto; Bagus Sudirman
Informatika: Jurnal Teknik Informatika dan Multimedia Vol. 5 No. 2 (2025): Oktober : JURNAL TEKNIK INFORMATIKA DAN MULTIMEDIA
Publisher : LPPM Politeknik Pratama Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/informatika.v5i2.1381

Abstract

Although LPG is widely utilized in homes and restaurants, gas leaks pose a significant risk of deadly fire and explosion.   The objective of this project is to combine the Mamdani fuzzy logic technique, MQ-6 gas sensor, flame sensor, and ESP8266 microcontroller to create an Internet of Things (IoT)-based prototype system for detecting LPG leaks.   The system includes a servo motor, LCD, relay, buzzer, and real-time notifications using the Telegram app.   The research process employed was prototyping, which encompasses requirements analysis, design, implementation, and testing of hardware and software.   In order to classify the environment into three safety conditions—danger, alert, and safe—sensor data from gas and flame detectors was interpreted using Mamdani fuzzy logic.   The experiment results showed that the system could detect changes in gas concentration and the presence of fire in real time with speed and accuracy.   The fuzzy logic approach makes decisions more smoothly than conventional logic, allowing for early identification even at low gas levels.   Telegram messages were effective in providing users with timely alerts to take preventative action.   In conclusion, by serving as an early warning system for LPG leaks, the proposed prototype system increases safety in residences and food stalls.  Additionally, it could serve as a foundation for the creation of more comprehensive IoT-based fire detection systems.
PERANCANGAN IKLAN SAMBAL GAMI RUMINI KALIWUNGU DENGAN TEKNIK NATIVE AUTOPLAY ADS Nadya Yulia Sawitri; Edy Siswanto; Dendy Kurniawan
Informatika: Jurnal Teknik Informatika dan Multimedia Vol. 5 No. 2 (2025): Oktober : JURNAL TEKNIK INFORMATIKA DAN MULTIMEDIA
Publisher : LPPM Politeknik Pratama Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/informatika.v5i2.1391

Abstract

This study aims to design a digital advertising strategy for the local product *Sambal Gami Rumini* from Kaliwungu by utilizing native autoplay ads as an effective promotional method on social media. The main focus is to create advertising content that integrates naturally into users’ media consumption without disrupting their experience, thereby attracting attention organically. The design process employed a qualitative approach through observation, interviews, and literature study to gain a deeper understanding of the product characteristics, target audience, and appropriate distribution media. The choice of native autoplay ads was based on its ability to deliver messages smoothly through automatically played videos, without requiring initial user interaction, thus increasing engagement potential. The results of this study are expected to produce an attractive and adaptive visual communication solution that not only enhances the appeal of a local culinary product but also expands the digital market reach of *Sambal Gami Rumini*.    
Co-Authors Achmad Bachtiari Aditya Galih Setyaji Ahmad Ashifuddin Aqham Ahmad Syauqi Anisya Mardiyanti Arie Atwa Magriyanti Bagus Sudirman Catur Wahyu Aji Siswoyo Danang Danang Dendy Kurniawan Dewi Widyaningsih Edwin Zusrony Eko Siswanto Febriyanti Darnis Fujiama Diapoldo Silalahi Haidar, Laksamana Rajendra Haidar Haris Ihsanil Huda Hendri Rasminto Iman Saufik Suasana Isrok Heru Priosetiono Iwan Koerniawan Kusumajaya, Robby Andika Laksamana Rajendra Haidar Azani Fahmi Laksamana Rajendra Haidar Azani Fajri M Munifah M Rifaldi Pratama Matin Akbar Ramadhan Meliana Nadlifathul Lailiyyah Mifthahurrahman Moh Muthohir Moh. Muthohir Muhamad Arif Darmawan Muhammad Sholikhan Munifah Nadya Yulia Sawitri Neilin Nikhlis Nia Novitasari Nindi Anggi Wardani Nining Fitriani Noor Laila Shinto Wati noorlailashinto, noorlailashinto Nur Chakiki Ramadiansyah Nur Rokhman NUR ROKHMAN Nurmana, Ayyub Hamdanu Budi Nurmana Pieter Santoso Hadi Richma Hidayati Sendy Suprianto Sigit Umar Anggono Sonia Varian Valmai Sugiarto Sugiarto Sukemi Kamto Sudibyo Suprapti Suprapti Syeh Ahmad M Tedy Wahyu Pramuditya Teguh Setiadi Toni Wijanarko Adi Putra Wahyu Ariana Yosep Aditya Wicaksono Yustian Ario Susanto Zaenal Mustofa