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All Journal Kanal : Jurnal Ilmu Komunikasi Journal Of Nursing Practice JRMSI - Jurnal Riset Manajemen Sains Indonesia MEDIAKOM: Jurnal Ilmu Komunikasi Jurnal Keperawatan Malang (JKM) Jurnal Medika Hutama JPK: Jurnal Proteksi Kesehatan JBMR: Journal of Business and Management Review Jurnal Teknologi Informasi dan Komunikasi GANESHA: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi BULETIN BISNIS & MANAJEMEN (BBM) Berita Kedokteran Masyarakat Jurnal Ilmu Kehutanan Jurnal Mutiara Ilmu Akuntansi Jurnal bintang manajemen Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Media Akademik (JMA) Prosiding Seminar Nasional Unimus Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurilma Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember Edukasi dan Didatika: Jurnal Ilmiah Pendidikan Dasar Jurnal Pengabdian, Riset, Kreativitas, Inovasi, dan Teknologi Tepat Guna (Parikesit) Interelasi Humaniora Jurnal Publikasi Ekonomi dan Akuntansi
Ari Susanti
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Kualitas Produk, Harga dan Kualitas Pelayanan Sayur Terhadap Keputusan Pembelian Konsumen Di Wilayah Klaten Fravda Cintamy; Ari Susanti
Jurilma Vol. 2 No. 2 (2025): Desember 2025
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/eqhn8t27

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan kualitas pelayanan terhadap keputusan pembelian konsumen sayur di wilayah Klaten. Penelitian ini menggunakan pendekatan kuantitatif dengan metode regresi linear berganda. Data dikumpulkan melalui kuesioner yang disebarkan secara offline kepada konsumen aktif pasar di wilayah Klaten. Analisis data dilakukan dengan bantuan perangkat lunak SPSS melalui tahapan pengujian validitas, reliabilitas, asumsi klasik, serta pengujian hipotesis. Hasil penelitian menunjukkan bahwa kualitas produk, harga, dan kualitas pelayanan memiliki pengaruh terhadap keputusan pembelian konsumen. Kualitas produk menjadi faktor penting dalam membangun kepercayaan dan minat beli konsumen, terutama melalui kesegaran, kebersihan, dan tampilan sayur yang menarik. Harga yang wajar dan sesuai dengan kualitas produk mendorong konsumen untuk melakukan pembelian serta mempertahankan kepuasan. Sementara itu, kualitas pelayanan yang responsif, ramah, dan profesional memberikan pengalaman berbelanja yang positif, meningkatkan loyalitas, serta memperkuat persepsi konsumen terhadap produk yang ditawarkan. Temuan penelitian ini memberikan implikasi praktis bagi pedagang sayur dalam merumuskan strategi pemasaran yang lebih efektif serta memperkaya kajian teoritis mengenai perilaku konsumen dalam konteks pasar tradisional.
STRATEGI HUBUNGAN MASYARAKAT PEMERINTAH KABUPATEN DALAM MENSOSIALISASIKAN BAHAYA MEGATHRUST DI BANYUWANGI Maisya Yussy Ariyanti; Ari Susanti
Interelasi Humaniora Vol. 1 No. 5 (2025): INTERELASI - Desember
Publisher : BRIN (Badan Riset dan Inovasi Nasional)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24716/b02b7a19

Abstract

Penelitian ini berfokus pada bagaimana strategi humas yang dilakukan oleh Pemerintah Kabupaten Banyuwangi dalam menyosialisasikan bahaya megathrust kepada masyarakat. Fenomena megathrust menjadi perhatian serius karena dampaknya yang sangat besar terhadap kehidupan masyarakat. Namun, masih banyak warga yang belum memahami atau bahkan cenderung meremehkan risiko tersebut. Dalam upaya meningkatkan kesadaran masyarakat, strategi komunikasi melalui berbagai media, edukasi langsung, dan kolaborasi dengan berbagai pihak sangat penting dilakukan. Selain itu, penelitian ini juga menyoroti hambatan-hambatan yang muncul dalam proses mitigasi bencana, seperti keterbatasan infrastruktur, kurangnya pemahaman masyarakat, dan rendahnya pemanfaatan teknologi, terutama di kalangan lansia yang belum memiliki smartphone. Strategi komunikasi yang baik diharapkan mampu menjembatani hambatan tersebut, sehingga masyarakat lebih siap menghadapi potensi bencana. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan teknik purposive sampling, yaitu memilih informan yang relevan seperti pihak BPBD, Humas Pemkab Banyuwangi, dan masyarakat sekitar. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa sosialisasi yang dilakukan melalui berbagai saluran komunikasi masih memerlukan peningkatan, baik dari segi pemahaman masyarakat maupun keterlibatan aktif warga dalam kegiatan mitigasi bencana. Penelitian ini diharapkan dapat menjadi bahan pertimbangan dan masukan bagi pemerintah daerah dalam meningkatkan strategi komunikasi bencana, khususnya terkait potensi megathrust di Banyuwangi. Kolaborasi antara pemerintah, masyarakat, dan media harus terus diperkuat agar tujuan penanggulangan bencana dapat tercapai secara optimal.
Pengaruh Strategi Pemasaran Digital, Citra Merek, dan Loyalitas Pelanggan terhadap Peningkatan Penjualan Kaos Polos CV. Manly Cloth Surakarta Arwana, Ilham; Ari Susanti
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5509

Abstract

Fashion companies now have excellent chances to boost sales of their products, even basic T-shirts, thanks to Indonesia's e-commerce's explosive expansion. The purpose of this study is to investigate how customer loyalty, brand image, and digital marketing tactics affect CV. Manly Cloth's ability to increase sales of plain T-shirts. Data instrument tests, multiple linear regression tests, F tests, T tests, and classical assumption tests were used to analyse the study, which used a quantitative approach with 100 respondents via a questionnaire. The findings indicate that while all three factors collectively have a considerable impact on sales growth, only brand image and customer loyalty have a favourable and noteworthy impact, with digital marketing strategy having no discernible influence. In order to boost sales performance on e-commerce platforms, these findings highlight the need of enhancing company image, bolstering client loyalty, and optimising more targeted digital marketing.
Pengaruh Fitur Live Shopping, Interaksi Host, dan Diskon Terhadap Keputusan Pembelian Konsumen Generasi Z di Tiktok di Wilayah Solo Raya Syifa Permata Nindiyasti; Ari Susanti
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5612

Abstract

This study examines the influence of live shopping features, host interactions, and discounts on purchasing decisions of Generation Z users on TikTok in the Solo Raya region. Using a quantitative methodology, this study collected data through a survey of 100 Generation Z participants who had completed dare transactions using TikTok's live shopping option. Researchers analyzed the data using SPSS software, including checking the validity and reliability of the instrument, assessing classical assumptions, and testing hypotheses. The study findings indicate that host interactions and discounts significantly influence purchasing decisions, while the live shopping feature showed no significant effect. The adjusted R-squared value of 0.228 indicates that this third variable contributes 22.8% of the variability in purchasing decisions, with the remaining 77.2% being caused by external factors
Pengaruh Perilaku Keuangan, Pendapatan, Gaya Hidup Terhadap Minat Investasi Emas Sales Marketing Di Toko Mas Jawa Area Solo Putri Retno Yuliasari; Ari Susanti
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.3855

Abstract

The movement of gold prices, which has continued to increase over the past year, is one of the backgrounds for this research. This research aims to determine the influence of financial behavior, income and lifestyle on gold investment decisions in the sales marketing of Toko Mas Jawa Solo Area. This research uses a quantitative approach by distributing questionnaires with a sample of 71 respondents, obtained using a saturated sampling technique. Research data was processed using SPSS, where hypothesis testing was analyzed using the t test and multiple linear regression analysis.
Pengaruh Diskon Harga dan Promo Bundling Terhadap Keputusan Pembelian Toko Kacamata XYZ di Sukoharjo Dewi Septyasari; Ari Susanti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1237

Abstract

This study aims to analyze the effect of price discounts and promotional bundling on consumer purchase decisions at XYZ Optical Store in Sukoharjo. The research adopts a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 96 respondents selected using accidental sampling. Data analysis was conducted using multiple linear regression with SPSS software. The results indicate that price discounts do not have a positive and significant effect on purchase decisions, while promotional bundling has a positive and significant influence on consumer purchase decisions. These findings suggest that for high-involvement products such as eyeglasses, consumers tend to prioritize functional value, quality, and perceived benefits rather than short-term price reductions. Theoretically, this study strengthens consumer behavior theory and the concept of value-based promotion, emphasizing the role of perceived value in purchase decision-making. Practically, the findings provide important insights for optical retail businesses to focus more on promotional bundling strategies rather than relying solely on price discounts to stimulate purchases. This study contributes empirical evidence to the retail marketing literature, particularly in the context of the optical industry, and offers directions for developing more effective and sustainable promotional strategies.
Pengaruh Kualitas Layanan dan Fasilitas terhadap Kepuasan Pelanggan pada Bengkel Montecarlo Solo Rehulina Margaretha Purba; Ari Susanti
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 2 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i2.4910

Abstract

Peningkatan jumlah kendaraan bermotor di Indonesia berdampak pada meningkatnya kebutuhan jasa perawatan kendaraan serta persaingan antar bengkel mobil. Dalam konteks jasa otomotif, kualitas layanan dan fasilitas menjadi faktor penting yang memengaruhi kepuasan pelanggan. Menganalisis pengaruh kualitas layanan dan fasilitas terhadap kepuasan pelanggan pada Montecarlo Bengkel Mobil Solo Surakarta. Penelitian kuantitatif dengan pendekatan survei. Data primer diperoleh melalui kuesioner kepada 100 responden pelanggan menggunakan teknik accidental sampling. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan perangkat lunak Statistical Package for the Social Sciences (SPSS). Kualitas layanan dan fasilitas berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Fasilitas menjadi variabel yang paling dominan. Nilai Adjusted R Square sebesar 0,748 menunjukkan bahwa 74,8% variasi kepuasan pelanggan dapat dijelaskan oleh kedua variabel tersebut. Kepuasan pelanggan bengkel dipengaruhi oleh kualitas layanan dan fasilitas, dengan fasilitas sebagai faktor dominan. Peningkatan standar pelayanan serta pengelolaan fasilitas yang memadai menjadi strategi penting dalam meningkatkan kepuasan pelanggan
Optimalisasi Sistem Pengadaan Bahan Baku Oleh Team Stocker Untuk Meningkatkan Efisiensi Operasional Mie Gacoan Kartasura Franola Asokawati; Ari Susanti
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 4 No. 1 (2026): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v4i1.300

Abstract

This study aims to analyze the optimization of the raw material procurement system by the stocker team in improving operational efficiency at Resto Mie Gacoan Kartasura. The background of the study is based on the importance of the availability of raw materials in the right quantity and time to support smooth production and service quality. The study used a qualitative approach with data collection techniques through interviews, observation, and documentation. Informants consisted of the restaurant manager, the stocker team, and kitchen employees who were selected purposively. The results of the study indicate that the procurement system has been implemented in a structured manner through sales data-based planning, stock recording using the GTS digital system, and the application of the FIFO and FEFO principles in inventory management. The role of the stocker team has proven significant in maintaining stock accuracy, smooth distribution of materials, and controlling operational costs. However, obstacles still encountered in the form of inconsistencies in stock data, delays in supplier supplies, and high workloads. Therefore, continuous optimization is needed through improving record-keeping discipline, strengthening inter-department coordination, and evaluating supplier performance to support operational efficiency and improve service quality.
Pengaruh Harga, Kualitas produk dan Pelayanan Terhadap Keputusan Pembelian Konsumen Warung Sayur Kita Jaten Febi Permatasari; Ari Susanti
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 4 No. 1 (2026): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v4i1.302

Abstract

This study aims to analyze the influence of price, product quality, and service quality on consumer purchasing decisions at Warung Sayur Kita Jaten. The background of the study is based on the important role of MSMEs in the fresh food retail sector in retaining consumers amidst competition with modern minimarkets. The method used is a quantitative approach with data collection techniques through distributing questionnaires to 85 respondents. Data were analyzed using instrument quality tests, classical assumption tests, and multiple linear regression with the help of SPSS 25. The results of the study indicate that price and service quality have a positive and significant effect on purchasing decisions. Meanwhile, product quality has a positive but insignificant effect. Simultaneously, the three variables are able to explain 45.8% of the variation in purchasing decisions, while the remainder is influenced by other factors outside the research model. These findings indicate that establishing a competitive pricing strategy and improving service quality need to be a priority in maintaining and improving consumer purchasing decisions.
Co-Authors Abdul Habib Abdul Malik Siddiq Adinda Senja Rudjito Afina Putri Widyasari Andhiyani Rahmasari Putri Anirotun Nisa Apriana Cahyaningsih Arri Handayani Arwana, Ilham Bagas Hadi Saputro Cindy Alfiana Sovi Cindy Dayinta Puspitasari Danang Dwi Saputro Defa Rizky Pratama Dewa Ayu Indira Wardhani Dewi Ika Octavia Dewi Septyasari Dini Rakhmawati Ditta Kharisma Yolanda Putri Dya Sustrami Edenniera Zefanya Christyani Eka Wahyuni Anamika Elia Ardyan Era Trianita Saputra Ester Dwi Supriyanto Fajar Rinawati Febi Permatasari Franola Asokawati Fravda Cintamy Hanggara Sudrajat Ismam Asyari ISYE FADMIYANOR Karomah, Nurul Giswi Kirana, Sukma Ayu Candra Krisnawati SN Lestari Lusi Endah Mawarni M. Wildan Ibnu Batuthoh Maharani Suprihatin Maisya Yussy Ariyanti Melly Wardanis Moh. Rizky Alamsyah Niken Firdaus Nurjanati Uzlifah Nurlela, Lela Priyanita Wingga Ermala Purwanta Putri Retno Yuliasari Qardhawi Ikhsan Rahmi Rosita Raisma Nadhifa Rehulina Margaretha Purba Rezangtika Alfawwazi Turhadi Ria Estiana Septia Putri Utami Sharon Gondodiputro Susilowati Syifa Permata Nindiyasti Tania Aisyah Jasmine Tantik Sumarlin . Utomo Wibisono Zahra Mala Ainurroat