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Pengaruh Perilaku Keuangan, Pendapatan, Gaya Hidup Terhadap Minat Investasi Emas Sales Marketing Di Toko Mas Jawa Area Solo Putri Retno Yuliasari; Ari Susanti
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.3855

Abstract

The movement of gold prices, which has continued to increase over the past year, is one of the backgrounds for this research. This research aims to determine the influence of financial behavior, income and lifestyle on gold investment decisions in the sales marketing of Toko Mas Jawa Solo Area. This research uses a quantitative approach by distributing questionnaires with a sample of 71 respondents, obtained using a saturated sampling technique. Research data was processed using SPSS, where hypothesis testing was analyzed using the t test and multiple linear regression analysis.
Pengaruh Diskon Harga dan Promo Bundling Terhadap Keputusan Pembelian Toko Kacamata XYZ di Sukoharjo Dewi Septyasari; Ari Susanti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1237

Abstract

This study aims to analyze the effect of price discounts and promotional bundling on consumer purchase decisions at XYZ Optical Store in Sukoharjo. The research adopts a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 96 respondents selected using accidental sampling. Data analysis was conducted using multiple linear regression with SPSS software. The results indicate that price discounts do not have a positive and significant effect on purchase decisions, while promotional bundling has a positive and significant influence on consumer purchase decisions. These findings suggest that for high-involvement products such as eyeglasses, consumers tend to prioritize functional value, quality, and perceived benefits rather than short-term price reductions. Theoretically, this study strengthens consumer behavior theory and the concept of value-based promotion, emphasizing the role of perceived value in purchase decision-making. Practically, the findings provide important insights for optical retail businesses to focus more on promotional bundling strategies rather than relying solely on price discounts to stimulate purchases. This study contributes empirical evidence to the retail marketing literature, particularly in the context of the optical industry, and offers directions for developing more effective and sustainable promotional strategies.
Pengaruh Kualitas Layanan dan Fasilitas terhadap Kepuasan Pelanggan pada Bengkel Montecarlo Solo Rehulina Margaretha Purba; Ari Susanti
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 2 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i2.4910

Abstract

Peningkatan jumlah kendaraan bermotor di Indonesia berdampak pada meningkatnya kebutuhan jasa perawatan kendaraan serta persaingan antar bengkel mobil. Dalam konteks jasa otomotif, kualitas layanan dan fasilitas menjadi faktor penting yang memengaruhi kepuasan pelanggan. Menganalisis pengaruh kualitas layanan dan fasilitas terhadap kepuasan pelanggan pada Montecarlo Bengkel Mobil Solo Surakarta. Penelitian kuantitatif dengan pendekatan survei. Data primer diperoleh melalui kuesioner kepada 100 responden pelanggan menggunakan teknik accidental sampling. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan perangkat lunak Statistical Package for the Social Sciences (SPSS). Kualitas layanan dan fasilitas berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Fasilitas menjadi variabel yang paling dominan. Nilai Adjusted R Square sebesar 0,748 menunjukkan bahwa 74,8% variasi kepuasan pelanggan dapat dijelaskan oleh kedua variabel tersebut. Kepuasan pelanggan bengkel dipengaruhi oleh kualitas layanan dan fasilitas, dengan fasilitas sebagai faktor dominan. Peningkatan standar pelayanan serta pengelolaan fasilitas yang memadai menjadi strategi penting dalam meningkatkan kepuasan pelanggan
Optimization of Extraction of Bioactive Compound from Pegagan Leaves Using Ethanol Solvent With Microwave-Assisted Extraction Method (MAE) Fira Ulvatur Romah; Atiqa Rahmawati; Meta Fitri Rizkiana; Ari Susanti
JOBC Vol. 2 No. 1 (2022): Journal of Biobased Chemicals
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Treatment using natural ingredients in Indonesia is the leading choice, and it is growing in society. This is because treatment with natural ingredients has relatively milder side effects than synthetic treatment. Therefore, further research is needed on natural ingredients that can be used as natural medicines, including pegagan (Centella asiatica (L.)). Several studies have found bioactive compounds in pegagan that can be used in various medical methods. The author wants to know the optimal conditions for extracting pegagan bioactive compounds using the microwave-assisted extraction (MAE) method. This study used the Pegagan leaf size 40 mesh that had been dried. Pegagan leaves were extracted using ethanol as a solvent with microwave power, solvent concentration, and extraction time as variables. Variable power: 150 watts, 300 watts, and 450 watts. Variable solvent concentration 25%, 50%, and 75%. Variable extraction time for 5, 10, and 15 minutes. The results of the study were analyzed using total phenol analysis using the Folin-Ciocalteu method. The research data obtained optimum operating conditions at 75% solvent concentration, 450-watt microwave power, and an extraction time of 10 minutes with a total phenol content of 1251.410225 mg AGE/g sample.
KOMUNIKASI TERAPEUTIK PADA KLIEN REHABILITASI SOSIAL NARKOBA DI YAYASAN GENNESA BANYUWANGI: - Ari Susanti
MEDIAKOM Vol. 6 No. 01 (2022): Mediakom, September 2022
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v6i01.237

Abstract

Drugs are a massive problem and difficult to eradicate. One of the government's efforts related to the handling of drug rehabilitation in Indonesia is to synergize with the community to form a Compulsory Reporting Recipient Institution that can handle medical rehabilitation and social rehabilitation for addicts and victims of drug abuse. Therefore, this study aims to determine therapeutic communication to drug rehabilitation clients at the Gennesa Banyuwangi Foundation and how the therapeutic communication strategy carried out by addiction counselors successfully handles drug rehabilitation client problems along with client handling programs carried out at the Gennesa Banyuwangi Foundation. The approach used is descriptive qualitative by conducting in-depth interviews with client informants and addiction counselors. The results of this study are (1) the social rehabilitation developed is that Gennesa is a home that is always ready to accept clients to carry out garbage disposal activities. The family climate created will facilitate smooth therapeutic communication for clients (2) the success of therapeutic communication depends on a harmonious relationship between addiction counselors and clients. The more open the client is to the addiction counselor, the faster the problem solving will be, thus accelerating the client's rehabilitation process, and (3) the programs developed in dealing with the problems of drug rehabilitation patients are inpatient, outpatient and after care with the hope that the client can go through the stages of social rehabilitation to completion. Narkoba menjadi masalah yang massif dan sulit berantas. Salah satu upaya pemerintah berkaitan dengan penanganan rehabilitasi narkoba di Indonesia adalah bersinergi dengan masyarakat membentuk Institusi Penerima Wajib Lapor yang dapat menangani rehabilitasi medis dan rehabilitasi sosial pada pecandu dan korban penyalahgunaan narkoba. Oleh karena itu, penelitian ini bertujuan untuk mengetahui komunikasi terapeutik pada klien rehabilitas narkoba di Yayasan Gennesa Banyuwangi dan bagaimanakah strategi komunikasi teraputik yang dilakukan konselor adiksi berhasil menangani masalah klien rehabilitasi narkoba beserta program penanganan klien yang dilakukan di Yayasan Gennesa Banyuwangi. Pendekatan yang digunakan adalah deskriptif kualitatif dengan melakukan wawancara mendalam kepada informan klien dan konselor adiksi yang berada di Yayasan Hasil penelitian ini adalah (1) rehabilitasi sosial yang dikembangkan adalah Gennesa adalah rumah yang selalu siap menerima klien untuk melakukan aktiivitas buang sampah. Iklim kekeluargaan yang diciptakan akan memudahkan kelancaran komunikasi terapiutik bagi klien (2) keberhasilan komunikasi terapiutik tergantung dari hubungan yang harmonis antara konselor adiksi dan klien. Semakin terbuka klien kepada konselor adiksi maka penyelesaian masalah akan semakin cepat sehingga mempercepat proses rehabilitasi pada klien, dan (3) Program-program yang dikembangkan dalam menangani masalah pasien rehabilitasi narkoba yaitu rawat inap, rawat jalan dan after care dengan harapan, klien dapat melalui tahapan rehabilitasi social hingga tuntas.