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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Asia-Pacific Management and Business Application Jurnal Manajemen Universitas Bung Hatta Community Development Journal: Jurnal Pengabdian Masyarakat AMAR (Andalas Management Review) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Manajemen Stratejik dan Simulasi Bisnis
Rahmat Eka Putra
Politeknik Negeri Padang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Public Health Social Sciences Other

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Impact Of Digital Leadership on Small Medium Enterprises Resilience: The Mediating Role of Employee Creativity Putra, Rahmat Eka; Neswardi, Sepri; Primadona, Primadona; Jumyetti, Jumyetti; Yuanita, Ika
AMAR (Andalas Management Review) Vol. 7 No. 1 (2023)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.7.1.35-61.2023

Abstract

Survival of Small Medium Enterprises (SMEs) is important in uncertainty and rapid advancement of digitalization nowadays, which leads to significant changes in the business environment. SMEs must be able to be resilient and face turbulence to survive and maintain business continuity. To support this resilience, digital leaders are required to help enterprises transform and lead them to a more promising future. Thus, SMEs have a digital mindset so that they can recognize and exploit opportunities, as well as overcome the challenges of surviving in an increasingly dynamic environment. Based on Social Exchange Theory and Resource Base Theory, this study examines the relationship between digital leadership and SMEs resilience through the mediation of employee creativity. Based on a sample of 179 SMEs from various sectors in Indonesia. The data were analyzed using AMOS-SEM by assessing construct validity and reliability, as well as measurement and structural models. The analysis confirms the effect of digital leadership on SMEs' resilience. The findings also provide support for the mediating role of employee creativity. The findings reveal the effect mechanism of digital leaders on SMEs resilience and enrich the literature on antecedents of SMEs resilience. Practical implications and future research are also discussed.
Standardization of Dairy Products Through the Implementation of Pasteurization Technology and Aseptic Packaging Rahmat Eka Putra; Ratni Prima Lita; Sri Melia; Indri Juliyarsi; Meuthia Meuthia; Devi Yulia Rahmi; Fatma Poni Mardiah
Warta Pengabdian Andalas Vol 31 No 1 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.31.1.187-194.2024

Abstract

In order to enhance the quality of goat's milk products and ensure their cleanliness and safety for consumption, it is imperative to standardize the product and enhance its quality through the implementation of pasteurization technology and the utilization of aseptic packaging. Moreover, this initiative aims to enhance the sustainable commercialization of Rokir Farm's dairy products. Products can generate financial gains for companies while providing individuals with high-quality dairy products. Additionally, these items can support government initiatives to ensure food security and address nutritional deficiencies. This activity entails a collaborative effort between universities and partners to address particular challenges partners encounter in product standardization. Other goat milk-producing farmer groups can utilize this activity as a model.
Workshop Kreasi Konten Media Sosial Untuk Promosi Kesehatan Di RSUD Achmad Darwis Kabupaten Limapuluh Kota Rahmat Eka Putra; Alhapen Ruslin Chandra; Sepri Neswardi; Nurhayati; Imelda M Nur
Warta Pengabdian Andalas Vol 32 No 1 (2025)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.32.1.46-54.2025

Abstract

The social media content creation workshop for health promotion involves non-commercial partners of Achmad Darwis Hospital, Limapuluh Kota Regency, West Sumatra. Along with the development of information technology and digitalization, partners are increasingly aware of the need to optimize social media management as a key element in building the image of the hospital and improving the quality of services to the community. However, existing human resources do not yet have specific expertise in creating effective content for social media. Therefore, it is necessary to hold a social media content creation workshop in order to improve the skills of the Achmad Darwis Hospital health promotion (Promkes) team. A total of 20 participants were involved in this activity. The activity was carried out in stages, starting with lectures, practice, and finally discussions. Quantitatively, an evaluation was carried out by conducting a written test on the material that had been given. The results showed that there was an increase in participants' knowledge in making videos by comparing the test results before and after training. The results obtained from this activity contribute to improving the ability of the Achmad Darwis Hospital Health Promotion team to create content for social media that can improve the image of the hospital and optimize services for the community. It is hoped that this activity can improve the knowledge, skills, and abilities (KSA) of the Achmad Darwis Hospital health promotion team in developing content for social media. It is recommended for health promotion teams to continue to hone their skills in creating health content in order to optimize hospital services and performance.
Environmental Scanning on Competitive Advantage in Small Medium Enterprises: The Role of Innovation Rahmat Eka Putra; Harif Amali Rivai
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 20 No 1 (2025): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v20i1.25509

Abstract

Innovation is the main key in achieving competitive advantage in business. Due to the dynamic business environment, small and medium enterprises (SMEs) must prioritize innovation to sustain their competitive advantage. This report offers a comprehensive perspective on how SMEs may effectively cope with any changes and sustain their competitive advantage through innovation. Therefore, explaining the main predictors of innovation in achieving competitive advantage in a dynamic environment is important to do. Through organizational information processing theory (OIPT), this study proposes environmental scanning as the main predictors in explaining innovative performance which in turn has an impact on competitive advantage. Data were collected from 245 SMEs in Indonesia from various industries. Testing the proposed hypothesis of the research was assessed with SEM by assisting Amos software. The results indicated that environmental scanning positively influence competitive advantage. Further the findings were also supported that innovative performance significantly mediates this relationship. This is a cross-sectional research study with a non-probability random sampling method, and self-report questionnaires, therefore possible bias may occur in the research findings. Implications of the research were also discussed in this paper.
Formulating Marine Tourism Service Standards for Soetan Island, Pesisir Selatan Regency Putra, Rahmat Eka; Rivai, Harif Amali; Syafrizal, Syafrizal; Adrianto, Fajri
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 11, No 2 (2025): June
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.103916

Abstract

Standardizing marine tourism services is essential to ensure the quality and safety of visitors. With standardization, marine tourism service providers can ensure that all aspects of services, such as equipment, facilities, and human resources, meet the established criteria. This will increase visitor confidence and reduce the risk of accidents. In addition, standardization also helps improve the efficiency and effectiveness of services so that visitors can enjoy a better tourism experience. Standardization of marine tourism services also has a positive impact on the local economy and environment. With increasing service quality, tourists will be more likely to return and recommend the destination, thereby increasing local economic income. Therefore, we must implement and strictly monitor the standardization of marine tourism services to maintain the quality and sustainability of the marine environment. A standard operating procedure (SOP) document embodies the realization of service standardization. We prepared the SOP through a Focus Group Discussion (FGD) with Soetan Island management. Four FGDs took place, leading to the creation of four SOP documents for Soetan Island's marine tourism services. This SOP document is a guide for Soetan Island Tourism Management in providing services to tourists, which support the realisation of decent work and service that leads to the economic growth.
Assessment of p otential socio-economic imp acts of the West Sumatra -Riau toll road: a comp rehensive study for the city of Payakumbuh, Indonesia Putra, Rahmat Eka; Adrianto, Fajri; Lukito, Hendra; Maryati, Sri; Hafanos, Robby; Ramadona, Dasatry Dwi
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 4 No. 2 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.2.96-118.2023

Abstract

The West Sumatra - Riau toll road is expected to generate a favourable influence on the local economy, thereby enhancing the overall wellbeing of society. However, this progress does not eliminate some of the potential negative impacts, because the construction of toll roads will divert some of the public's transportation movements, thereby posing a threat to business activities along the diverted transportation routes. To anticipate these potential impacts, it is important to conduct a study that focuses on anticipating the potential socio-economic impacts of the construction of the West Sumatra – Riau toll road. A Focus Group Discussion was conducted with delegates from several Payakumbuh Municipal Government. A total of nineteen participants, comprising ten males and nine females, participated in the focus group discussion. The discussion remarks were methodically categorised and analysed. The study findings elucidate many potential ramifications of the construction of the West Sumatra - Riau toll road on Payakumbuh City, as well as proposed measures that might be implemented to mitigate these ramifications. The research findings can serve as a foundation for developing a regional development strategy for Payakumbuh City. The objective is to optimise the effects of toll road construction on the social and economic well-being of the community, ensuring equitable and balanced outcomes.
Strengthening the Capacity of Soetan Island Tourism Actors through Digitalization of Android Application-Based Tourism Services Rivai, Harif Amali; Putra, Rahmat Eka; Syafrizal, Syafrizal; Adrianto, Fajri; Handika, Rebi Fara; Meidilisa, Velia; Wahyudi, Wahyudi
Warta Pengabdian Andalas Vol 32 No 3 (2025)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.32.3.335-342.2025

Abstract

This community service activity aims to support the development of digital-based tourism on Soetan Island, Pesisir Selatan Regency, by integrating tourism operators into an Android application. The application is designed as a transaction platform for booking tour packages offered by local operators, covering key destinations in the Mandeh Island area, particularly Soetan Island. Tourists can easily select and book various available tour packages, thereby expanding access and enhancing the region's tourism appeal. To support the implementation of this technology, a series of outreach and awareness-raising activities were conducted in stages with tourism operators. These activities aimed to provide a deeper understanding of the importance of digital information technology in managing and promoting tourism businesses. The methods used included a participatory approach through training, focus group discussions (FGDs), and direct technical assistance in using the application. The results of this activity were the development of an Android-based Soetan Island tourism application accessible to tourists, as well as increased understanding and readiness of local business operators to utilize digital technology as a strategic tool in tourism business development. This activity is expected to be the first step towards an inclusive and sustainable digital tourism ecosystem in the coastal areas of West Sumatra model.
Co-Authors Adrianto, Fajri Alhapen Ruslin Chandra Alhapen Ruslin Chandra Aufa Shandra Tama Benny Chandra Dasatry Dwi Ramadona Devi Yulia Rahmi Fajri Adrianto Fatma Poni Mardiah Hafanos, Robby Handika, Rebi Fara Harif Amali Rivai Hendra Lukito Husna, Rifdatul Ika Yuanita Imelda M Nur Indri Juliyarsi Indri Juliyasri Jumyetti Jumyetti Jumyetti Jumyetti Melia, Sri Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Muhammad Fariz Muhammad Fariz Neswardi, Sepri Neswardi, Sepri Novi Yanita Nurhayati Nurhayati Nurhayati Primadona Ramadona, Dasatry Dwi Ratni Prima Lita Robby Hafanos Sepri Neswardi Sri Maryati Sri Maryati Sri Melia Syafrizal Syafrizal Syafrizal Syafrizal Velia Meidilisa Wahyudi Wahyudi Zenggga Zenggga