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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Asia-Pacific Management and Business Application Jurnal Manajemen Universitas Bung Hatta Community Development Journal: Jurnal Pengabdian Masyarakat AMAR (Andalas Management Review) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Manajemen Stratejik dan Simulasi Bisnis
Rahmat Eka Putra
Politeknik Negeri Padang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Public Health Social Sciences Other

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The moderating role of openness to experience: Influence of nostalgia on purchase intention Putra, Rahmat Eka; Fariz, Muhammad
Jurnal Kajian Manajemen Bisnis Vol 9, No 2 (2020): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.091 KB) | DOI: 10.24036/jkmb.10980300

Abstract

This study proposes and tests an interactional model of purchase intention where openness to experience serves as a core construct between nostalgia and purchase intention. Based on Identity Social Theory and the Big Five Model of personality traits, nostalgia and openness to experience are proposed as contextual and individual variables that are interrelated in this process. The interaction between openness to experience and nostalgia leads to buying intention behavior. In general, this model needs a moderation process where openness to experience is a crucial factor to transform the contextual resource into purchase intention behavior. The hypotheses are examined using structural Equation Modelling, based on data obtained from a self-administered survey of 273 respondents. We discuss the implication, both theoretical and practical in this study.Keywords: Nostlagia, Openness To Experience, purchase Intention, Social Identification Theory. 
RASA YANG DULU PERNAH ADA: PENGARUH NOSTALGIA PERSONAL DAN HISTORIS TERHADAP KEINGINAN MEMBELI ESKRIM VIENNETTA Muhammad Fariz; Rahmat Eka Putra
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 15 No 2 (2020): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v15i2.16893

Abstract

This research aims to test the influence of personal nostalgia and historical nostalgia to purchase intention, also to compare between those nostalgia. Using Social Identity Theory (SIT) as a main theory, this research argue that certain cue in advertising may evoke nostalgia in consumer and then acknowledge that the product is related to respondents’ social identity as well as self identity, resulting in positive consumer behavior. We use regression and R2 test to test the hypotheses. The results, which respondents are mainly  millennials, show that both nostalgia affect purchase intention, and interestingly, historical nostalgia has higher influence.
Antecedents of panic buying in supermarkets during the early phase of the Covid-19 pandemic: The direct effect of Perceived Scarcity, Emotions, and Social Media Information Overload Aufa Shandra Tama; Syafrizal Syafrizal; Rahmat Eka Putra
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 3 No 2 (2022): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.3.2.62-81.2022

Abstract

One of the main factors that cause panic buying is a crisis situation. The global Covid-19 outbreak has prompted consumers to panic buying. Especially experienced by consumers of retail stores in the city of Padang (West Sumatra-Indonesia). This phenomenon prompted researchers to examine the effect of perceptions of product scarcity, emotions, and social media consumption on panic buying in the city of Padang. Total of 125 samples were obtained through an online survey questionnaire. The data were analyzed using the Structural Equation Model with the SmartPLS statistical tool. The results of the study show that emotions and social media information have a positive and significant influence on panic buying. However, the perception of scarcity has no significant effect on panic buying. The results of the study are then discussed and have implications for the development of theory and practice.
Impact of Success Expectations, Motivation and Team Behavior on Entrepreneurship Learning Outcomes in Higher Education Harif Amali Rivai; Rahmat Eka Putra; Hendra Lukito; Rebi Fara Handika
Jurnal Manajemen Universitas Bung Hatta Vol. 18 No. 1 (2023): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v18i1.20870

Abstract

While there is ample evidence to support the direct impact of success expectations on academic achievement, little research has explored the motivational mechanisms that mediate success expectations–learning outcomes in the entrepreneurial context and student learning environment, and such studies are needed to understand how and why success expectations affect learning outcomes. For this purpose, it integrates the social cognitive approach of the theory of planned behavior (TPB) and the organismic theory of motivation of self-determination theory (SDT). More specifically, it tests the role of success expectations, motivation, and learning outcomes in the form of business ideas in an indirect conditional process where team behavior becomes a contextual variable. The sample consist of 231 students at several universities in Indonesia. Data is analyzed using structural equation modeling (SEM). The results show that students' motivation acted as a mediator between success expectations and learning outcomes, and team behavior strengthens the relationship. These results provide empirical evidence to better understand the mechanism of the success expectation–learning outcome. The implications of these findings are then discussed for teaching and learning in universities.
Impact Of Digital Leadership on Small Medium Enterprises Resilience: The Mediating Role of Employee Creativity Rahmat Eka Putra; Sepri Neswardi; Primadona Primadona; Jumyetti Jumyetti; Ika Yuanita
AMAR (Andalas Management Review) Vol 7 No 1 (2023)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.7.1.35-61.2023

Abstract

Survival of Small Medium Enterprises (SMEs) is important in uncertainty and rapid advancement of digitalization nowadays, which leads to significant changes in the business environment. SMEs must be able to be resilient and face turbulence to survive and maintain business continuity. To support this resilience, digital leaders are required to help enterprises transform and lead them to a more promising future. Thus, SMEs have a digital mindset so that they can recognize and exploit opportunities, as well as overcome the challenges of surviving in an increasingly dynamic environment. Based on Social Exchange Theory and Resource Base Theory, this study examines the relationship between digital leadership and SMEs resilience through the mediation of employee creativity. Based on a sample of 179 SMEs from various sectors in Indonesia. The data were analyzed using AMOS-SEM by assessing construct validity and reliability, as well as measurement and structural models. The analysis confirms the effect of digital leadership on SMEs' resilience. The findings also provide support for the mediating role of employee creativity. The findings reveal the effect mechanism of digital leaders on SMEs resilience and enrich the literature on antecedents of SMEs resilience. Practical implications and future research are also discussed.
Pengembangan Pemasaran Susu Kambing Melalui Media Sosial pada CV Rokir Farm, Kabupaten Agam, Sumatera Barat Ratni Prima Lita; Indri Juliyasri; Sri Melia; Devi Yulia Rahmi; Fatma Poni Mardiah; Meuthia Meuthia; Rahmat Eka Putra
Warta Pengabdian Andalas Vol 30 No 2 (2023)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.30.2.232-237.2023

Abstract

CV Rokir Farm, Agam Regency, West Sumatra Province, produced a long-established business. It is engaged in dairy farming to produce goat's milk. The main problem is developing product quality that can upgrade the marketing product's performance. This community service activity aimed to increase business growth, develop product competitiveness to reach markets outside the Agam Regency and accelerate the diffusion of technology and management from universities to partners. The activity was carried out in 3 stages: preparation, implementation, monitoring and evaluation. The result of this activity was an increase in promotion through social media. This activity resulted in several suggestions, such as 1) Partners are invited to continue activities to control the production process from raw materials to finished products, 2) Partners continue to increase the use of social media for online marketing and increase traditional marketing to expand marketing, 3) Computer investment is needed for development products, 4) It is necessary to develop galleries and farmer's cooperatives to help business growth, and 5) There is a need for vigorous promotion to market products.
Standardization of Dairy Products Through the Implementation of Pasteurization Technology and Aseptic Packaging Rahmat Eka Putra; Ratni Prima Lita; Sri Melia; Indri Juliyarsi; Meuthia Meuthia; Devi Yulia Rahmi; Fatma Poni Mardiah
Warta Pengabdian Andalas Vol 31 No 1 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.31.1.187-194.2024

Abstract

In order to enhance the quality of goat's milk products and ensure their cleanliness and safety for consumption, it is imperative to standardize the product and enhance its quality through the implementation of pasteurization technology and the utilization of aseptic packaging. Moreover, this initiative aims to enhance the sustainable commercialization of Rokir Farm's dairy products. Products can generate financial gains for companies while providing individuals with high-quality dairy products. Additionally, these items can support government initiatives to ensure food security and address nutritional deficiencies. This activity entails a collaborative effort between universities and partners to address particular challenges partners encounter in product standardization. Other goat milk-producing farmer groups can utilize this activity as a model.
Assessment of p otential socio-economic imp acts of the West Sumatra -Riau toll road: a comp rehensive study for the city of Payakumbuh, Indonesia Rahmat Eka Putra; Fajri Adrianto; Hendra Lukito; Sri Maryati; Robby Hafanos; Dasatry Dwi Ramadona
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 4 No 2 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.2.96-118.2023

Abstract

The West Sumatra - Riau toll road is expected to generate a favourable influence on the local economy, thereby enhancing the overall wellbeing of society. However, this progress does not eliminate some of the potential negative impacts, because the construction of toll roads will divert some of the public's transportation movements, thereby posing a threat to business activities along the diverted transportation routes. To anticipate these potential impacts, it is important to conduct a study that focuses on anticipating the potential socio-economic impacts of the construction of the West Sumatra – Riau toll road. A Focus Group Discussion was conducted with delegates from several Payakumbuh Municipal Government. A total of nineteen participants, comprising ten males and nine females, participated in the focus group discussion. The discussion remarks were methodically categorised and analysed. The study findings elucidate many potential ramifications of the construction of the West Sumatra - Riau toll road on Payakumbuh City, as well as proposed measures that might be implemented to mitigate these ramifications. The research findings can serve as a foundation for developing a regional development strategy for Payakumbuh City. The objective is to optimise the effects of toll road construction on the social and economic well-being of the community, ensuring equitable and balanced outcomes.
IMPLEMENTASI SAPTA PESONA BAGI ANGGOTA POKDARWIS NAGARI BARULAK KECAMATAN TANJUNG BARU Rifdatul Husna; Novi Yanita; Zenggga Zenggga; Rahmat Eka Putra
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.34033

Abstract

Nagari Barulak terletak diperbatasan Tanah Datar dengan Kabupaten 50 Kota. Kenagarian Barulak dengan jumlah penduduk 1.146 jiwa terdiri dari 5 jorong jorong dalam Nagari, Jorong Aua, Jorong Koto Nan Tuo, Jorong Kapuak Koto Panjang Ponco dan Jorong Lompatan Datar. Potensi wisata alam yang ada di Nagari Barulak, seperti: Siboji, Puncak Kubu, Puncak Batu, Batu Baroda, Batu Kursi, Kebun Kol, Ghimau Aka (Macan Tutul), Kambing Super Boncah. Nagari Barulak merupakan desa wisata baru dan masih berstatus rintisan, namun Nagari Barulak bisa di jadikan salah satu kawasan strategis pariwisata yang dapat dikembangkan, karena itu perlunya melakukan pembenahan di berbagai bidang, di samping pembenahan objek dan atraksi wisatanya, yang juga harus dibenahi adalah terkait dalam bidang Sumber Daya Manusia (SDM) yaitu masih minimnya pengetahuan mitra terhadap pariwisata. Sehingga dengan kondisi tersebut, potensi pengembangan Pariwisata di Nagari Barulak belum dapat dioptimalkan dengan baik. Melalui program kegiatan dari Tim Pengabdian dari Politeknik Negeri Padang, solusi yang dapat ditawarkan untuk mengatasi persamalahan diatas yaitu meningkatkan pengetahun POKDARWIS tentang pariwisata memalui kegiatan implementasi tentang penerapan sapta pesona bagi anggota POKDARWIS Barulak. Implementasi sapta pesona ini akan memberi dampak positif bagi anggota POKDARWIS Barulak, dengan mendapatkan pengetahuan dalam penerapan sapta pesona merupakan salah satu langkah awal bagi anggota POKDARWIS dalam menciptakan suasana destinasi pariwisata yang ramah lingkungan guna mewujudkan destinasi pariwisata. Sapta Pesona merupakan kondisi yang harus diwujudkan untuk menarik minat wisatawan berkunjung kedesa wisata, karena desa yang menerapkan sapta pesona akan menjadi tuan rumah yang baik dengan menjaga keamanan, kebersihan, ketertiban, kesejukan, keindahan, ramah tamah serta memberikan kenangan yang berkesan kepada wisatawan. Kegiatan pengabdian kepada masyarakat ini direncanakan akan dilakukan dalam bentuk metode ceramah, metode implementasi dengan metode pelatihan, praktek dan diskusi dan evaluasi dan pendampingan. Target luaran dalam kegiatan ini adalah publikasi pada media cetak lokal dan jurnal pengabdian masyarakat, video kegiatan berdurasi 2-5 menit.
Digital Leadership in the Framework of Upper Echelon Theory, Impact on SMEs Competitive Advantage: The Role of Innovative Performance Putra, Rahmat Eka; Chandra, Alhapen Ruslin; Neswardi, Sepri; Chandra, Benny; Nurhayati, Nurhayati
APMBA (Asia Pacific Management and Business Application) Vol 13, No 2 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.02.1

Abstract

Innovation plays a crucial role in shaping business competitive advantage. However, there is still little research in the digital era explaining how small and medium enterprises (SMEs) can produce innovative performance amidst rapid technological developments. This study suggests that digital leadership is essential in driving innovative performance to achieve a competitive advantage. Drawing on the upper-echelon theory, this research examines how digital leadership influences competitive advantage through innovative performance. The survey was distributed to owners or managers of SMEs across several industries in Indonesia. A total of 113 SMEs took part in the survey and were included in the data collection. The data was analyzed using structural equation modeling with the AMOS software. The research findings confirm that digital leadership influences SMEs' competitive advantage through innovative performance. Cross-sectional research and a self-report questionnaire are utilized in this investigation. We then engage in a thorough discussion of the research's implications.
Co-Authors Adrianto, Fajri Alhapen Ruslin Chandra Alhapen Ruslin Chandra Aufa Shandra Tama Benny Chandra Dasatry Dwi Ramadona Devi Yulia Rahmi Fajri Adrianto Fatma Poni Mardiah Hafanos, Robby Handika, Rebi Fara Harif Amali Rivai Hendra Lukito Husna, Rifdatul Ika Yuanita Imelda M Nur Indri Juliyarsi Indri Juliyasri Jumyetti Jumyetti Jumyetti Jumyetti Melia, Sri Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Muhammad Fariz Muhammad Fariz Neswardi, Sepri Neswardi, Sepri Novi Yanita Nurhayati Nurhayati Nurhayati Primadona Ramadona, Dasatry Dwi Ratni Prima Lita Robby Hafanos Sepri Neswardi Sri Maryati Sri Maryati Sri Melia Syafrizal Syafrizal Syafrizal Syafrizal Velia Meidilisa Wahyudi Wahyudi Zenggga Zenggga