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Journal : West Science Interdisciplinary Studies

The Effect of Job Recognition and Development Opportunities on Loyalty and Job Satisfaction of Generation Z in Jakarta's Creative Industries Sono, Mohammad Gifari; Yulistiyono, Agus; Khotijah, Nur
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1371

Abstract

This study investigates the influence of job recognition and development opportunities on job satisfaction and loyalty among Generation Z employees in Jakarta’s creative industries. Using a quantitative approach, data was collected from 230 respondents through a Likert-scale questionnaire and analyzed using Structural Equation Modeling (SEM-PLS). The results show that both job recognition and development opportunities have significant positive effects on job satisfaction and loyalty. Development opportunities were found to have a stronger impact on job satisfaction, while job recognition also significantly influenced both outcomes. These findings highlight the importance of tailored human resource strategies that focus on recognizing employee contributions and providing career development pathways. Organizations in Jakarta’s creative industries can enhance retention and satisfaction by investing in these key areas.
Analysis of the Impact of E-Commerce Utilization, Digital Entrepreneurship, and Product Branding on MSME Customer Loyalty in West Java Sono, Mohammad Gifari; Titing, Andry Stepahnie; Nurhaliza, Ellys
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1520

Abstract

This study examines the impact of Digital Entrepreneurship, E-Commerce Utilization, and Product Branding on MSME Customer Loyalty in West Java. A quantitative approach was employed with a sample of 200 MSME owners and customers, using a Likert scale (1-5) for data collection and Structural Equation Modeling - Partial Least Squares (SEM-PLS) for analysis. The results reveal that all three factors significantly influence customer loyalty, with E-Commerce Utilization having the strongest effect followed by Digital Entrepreneurship and Product Branding. These findings suggest that MSMEs that leverage digital platforms, adopt innovative business models, and establish strong brands are more likely to enhance customer satisfaction and loyalty. The study underscores the importance of integrating digital tools, e-commerce strategies, and branding in MSME operations to foster long-term customer relationships and competitiveness in the market.
Analysis of the Impact of Process Automation and Human Resource Management on Production Completion Time and Product Quality in the Fast Food Industry in West Java Sono, Mohammad Gifari; Apriyanto, Apriyanto; Nurhaliza, Ellys
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1521

Abstract

This study investigates the impact of process automation and human resource management (HRM) on production turnaround time and product quality in the fast food industry in West Java. Using a quantitative research design, data were collected from 180 respondents through a structured questionnaire and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3). The findings reveal that both process automation and HRM significantly influence production turnaround time and product quality, with automation showing a stronger impact on quality and HRM demonstrating a more substantial effect on turnaround time. The study highlights the synergistic relationship between automation and HRM, emphasizing their combined role in achieving operational efficiency and maintaining high product standards. These results provide actionable insights for fast food businesses to integrate technological advancements with strategic human resource practices, ensuring competitiveness in a dynamic market.