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All Journal al-Iltizam: Jurnal Pendidikan Agama Islam Tribakti: jurnal pemikiran keIslaman Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Jurnal Teknik Sumber Daya Air Peradaban Journal of Law and Society Jurnal Pengabdian Eksplorasi Humaniora JFAS : Journal of Finance and Accounting Studies Cocos Bio Journal of Business Transformation and Strategy Jurnal Pengabdian Kepada Masyarakat Serumpun Mengabdi Tribakti: Jurnal Pemikiran Keislaman Al-Qadim - Jurnal Tafsir dan Ilmu Tafsir Jurnal Teknologi Informasi untuk Masyarakat (Jurnal Teknokrat) Dinamis: Jurnal Pengabdian Kepada Masyarakat PERIODE: Jurnal Sejarah dan Pendidikan Sejarah Jurnal Bisnis dan Pembangunan
Humaidi
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The Effect of Sponsorship Events and Prices on Interest in Buying Sampoerna A-Mild Cigarettes in Banjarmasin City NurAzizah; HasanurArifin; SetioUtomo; Humaidi
Journal of Business Transformation and Strategy Vol. 1 No. 1 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/cw54xn30

Abstract

that have limitations in promotion. This study aims to determine the effect of sponsorship events and prices on buying interest. Respondents in this study were buyers of Sampoerna A-Mild cigarettes in Banjarmasin City who were taken using a simple random sampling technique. So that 50 respondents who bought Sampoerna A-Mild cigarettes were obtained as research samples. The data used were taken from a questionnaire made by the author himself. Data analysis used descriptive analysis and multiple linear regression analysis. The results showed that partially the Event Sponsorship variable had a significant effect on Buying Interest in Banjarmasin with a large influence of38.7%, the Price variable had a partially significant effect on Buying Interest with a large influence of 38.9%, simultaneously the Event Sponsorship variable and Price has a significant effect on Buying Interest with a large effect of44.9%.
The Influence of Emotional Intelligence and Job Burnout on The Turnover Intention Employee’s at PT Banjarmasin Bangkit Ulyani, Farida; M. Hasanur Arifin; Rizky Muslim Hidayat; Humaidi
Journal of Business Transformation and Strategy Vol. 1 No. 2 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/bfzaxj20

Abstract

Abstract: This research aims to investigate the effect of emotional intelligence and job burnout on the turnover intention. This study uses a quantitative analysis method which aims to analyze the relationship between the observed variables using multiple regression analysis. Respondent consists of 46 employees of PT. Banjarmasin Bangkit taken with a saturated sample technique. The data collection method used a questionnaire and analyzed using SPSS 26. The results of the research proves that emotional intelligence has a positive and significant affect partially on the turnover intention with the influence of 0,637 or 63,7% and job burnout has a positive and significant affect partially on the turnover intention with the influence of 0,274 or 27,4%. Emotional intelligence and job burnout have significant effect simultaneously on the turnover intention with the influence of 0,753 or 75,3%.   Keywords: Procedures Emotional Intelligence, Job Burnout, Turnover Intention
SOSIALISASI LITERASI MEMBACA MELALUI FILM EDUKATIF UNTUK MENINGKATKAN MINAT BACA MASYARAKAT DI DESA CIMANUK Lia Septiani, Humaidi, Moch. Syahlan Ramdani, Melda Manitu, Usep Saepul Mustakim; Humaidi; Moch. Syahlan Ramdani; Melda Manitu; Usep Saepul Mustakim
JURNAL PENGABDIAN KEPADA MASYARAKAT SERUMPUN MENGABDI Vol. 2 No. 1 (2025): Jurnal PKM Serumpun Mengabdi
Publisher : JURNAL PENGABDIAN KEPADA MASYARAKAT SERUMPUN MENGABDI

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Abstract

Minat baca masyarakat di Indonesia, khususnya di daerah pedesaan, masih tergolong rendah. Penelitian ini bertujuan untuk meningkatkan minat baca masyarakat Desa Cimanuk, Kecamatan Cimanuk, Kabupaten Pandeglang, Banten melalui sosialisasi literasi membaca dan menonton film edukatif. Metode yang digunakan dalam penelitian ini adalah pendekatan sosialisasi dengan melibatkan masyarakat setempat dalam berbagai kegiatan literasi. Kegiatan yang dilakukan meliputi penyediaan bahan bacaan yang relevan dan pemutaran film-film edukatif yang dapat menstimulasi minat baca. Hasil dari sosialisasi ini menunjukkan peningkatan minat baca pada masyarakat, yang terlihat dari meningkatnya frekuensi kunjungan ke perpustakaan desa dan bersosialisasi dalam kegiatan literasi. Penelitian ini menyimpulkan bahwa sosialisasi literasi yang terintegrasi dengan media audio-visual, seperti film edukatif, efektif dalam menumbuhkan minat baca di kalangan masyarakat pedesaan. Oleh karena itu, strategi ini dapat diterapkan sebagai model untuk meningkatkan literasi di wilayah-wilayah lain yang memiliki karakteristik serupa.
Kemampuan Orientasi Pasar Dan Kewirausahaan Untuk Meningkatkan Kinerja Pemasaran IKM Kerajinan Kain Sasirangan Melalui Kapabilitas Pemasaran Dinamis Maryono; Taharuddin; Fitriyadi; Humaidi; Rizki Muslim Hidayat
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 1 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/3npwvb70

Abstract

This study aims to analyze the influence of market orientation and entrepreneurial orientation marketing performance, as well as the moderation effect of dynamic marketing capabilities. The research sample was taken as many as 102 Sasirangan fabric craftsmen in Banjarmasin City. The questionnaire was used to collect the data and further analyzed with SEM with Smart PLS. The results prove that marketing orientation has proven to have a significant effect on dynamic marketing capabilities, entrepreneurial orientation does not have a significant effect on marketing performance, while marketing capabilities have a significant effect on marketing performance. Research also found that dynamic marketing capabilities are proven to mediate marketing orientation and entrepreneurial orientation in their influence on marketing performance, it can be interpreted that dynamic marketing capabilities are mediating variables that strengthen marketing orientation and entrepreneurial orientation in influencing the marketing performance of sasirangan fabric industry craftsmen
Co-Authors Abdul Syukur Agustina, Rachma Ahmad Ehsan Ali, Mohammad Mahbubi Ardiana, Meta Arini Safitri Baharuddin Baiq Lu’luil Maknun Donna Boedi Maritasari Dwi Ari Pertiwi Era Andini Fachri, Fiqih Fahrurazi Faradiba, Nadia Farah Amalia Farida Ulyani Faruq, Faruq Huaidi Fauzi, Nur Fitriyadi HasanurArifin Helmalia Maya Rosanti Husna, Lia Safarotul Ihsan, Fahmi Ahwalul Imam Sopingi Indrawati Iqbal Kholidi Irfan, Zainal Abidin Isty Juraiha Jonathan Jasson Karimah, Hasanatul Khairur Rosid Mahendra Lia Septiani, Humaidi, Moch. Syahlan Ramdani, Melda Manitu, Usep Saepul Mustakim M. Hasanur Arifin Madhiyah, Farah Tinesia MAHMUDI Margareta Setyorini Maryono Masruroh, Khoridatul Maulidia, Ninda Melda Manitu Miftah Hazmi Moch. Syahlan Ramdani Muhammad Hasmi Yanuardi Muhammad, Fachran D. MuhammadLukmanHusaini Mujiburrahem Mustakim, Usep Saepul Natakusumah, Dantje Nugroho, Eka Nurazizah Prabowo, Haris Putri, Febby Yuliana Rangga Novansyah Ria Anis Rosyidah Rifky Eka Saputra Rizki Muslim Hidayat RizkiMuslimHidayat Rizky Muslim Hidayat Sarwati Sarwati, Sarwati Setio Utomo SetioUtomo Siti Aisyah Srikalimah Sugiharto Sukir, Zahratul ummah Syarifah, Zubdatus Taharuddin Tarunasari, Nur Alifa Triaji, Eko Utomo, Setio Utomo Wawan Muliawan Wiryadi, Putu Joni Yanuardi, M. Hasmi Yanuardi, Muhammad Hasmi Zaenul Amrullah Zahrul Irfan